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Anjelina Merry; Anak Agung Aris Diartama; I Kadek Sukadana

Jurnal Rumpun Ilmu Kesehatan 2023 Pusat Riset dan Inovasi Nasional

Background: Abdominal MSCT examination is a type of radiodiagnostic examination that uses the MSCT device. Considering that the abdomen is close to organs that have radiosensitive properties such as the gonads and ovaries, it is necessary to monitor the radiation dose received so that it does not exceed the predetermined I-DRL value. The prevalence of contrast Abdominal MSCT examinations in the Radiodiagnostic Installation at Dr Hasan Sadikin Bandung Hospital was recorded during the last 3 months, there were 327 Contrast Abdominal MSCT examinations out of a total of 880 examinations with a percentage of contrast Abdominal MSCT examinations of 0.37%. This proves that contrast Abdominal MSCT examinations are often carried out but evaluation has never been carried out regarding the radiation dose received by the patient. Method: The type of research used in this research is descriptive quantitative with an observational approach by collecting data from patients with contrast Abdominal MSCT examinations during the period January-March 2023 with a sample of 128 patients. The local DRL value is calculated using the 2nd quart formula in the SPSS statistical application, then this local DRL value is compared with the I-DRL value determined by BAPETEN. Results: Calculation of the 50th percentile value of CTDIvol and DLP on 128 samples. The results show a CTDIvol value of 15.91 mGy and DLP of 740 mGy*cm. The DRL (50 percentile) values ​​based on gender are 13.71 mGy and 743 mGy*cm for men, and 17.74 mGy and 792 mGy*cm for women. Based on abdominal thickness, patients with a thickness of 10-19 cm have values ​​of 12.19 mGy and 587 mGy*cm, while patients with a thickness of 20-30 cm have values ​​of 22.57 mGy and 965 mGy*cm. For the most clinical cases (Ca Recti) the values ​​were 11.27 mGy and 586 mGy*cm. Conclusion: The 2nd quartile value (50 percentile) of CTDIvol and DLP received by patients during the Contrast Abdominal MSCT examination at the Radiodiagnostic Installation of RSUP Dr. Hasan Sadikin Bandung is in accordance with the standard values ​​set by BAPETEN/I-DRL 2021. However, special attention is needed for patients with an abdominal thickness of 20-30 cm, where the CTDIvol value exceeds the standards set by BAPETEN/I-DRL 2021.

Evi Zahara; Syarifah Widya Ulfa; Lailatun Nur Kamalia Siregar

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine the effect of learning using problem-based learning strategies on student learning outcomes on environmental change material at Teladan Batu Bara Madrasah Aliyah. This research is a type of quantitative research with a quasi-experimental design selected by Nonequavalent pretest posttest control group design. The research population was class X IPA Madrasah Akiyah Exemplary and the sample of this study was Class X IPA 1 with a total of 35 students as the experimental class, and X IPA 2 with a total of 35 students as the control class. The instrument in this study was in the form of a test in the form of multiple choice questions of 30 items. Data analysis of student learning outcomes using the t-test formula, also with the help of SPSS version 25 data processing. Data analysis of student learning outcomes with the results of calculating the relative learning outcomes shows that the experimental class using problem-based learning strategies is higher than the control class. The prerequisite test proved that the data were normally distributed and homogeneous. The results of simple linear regression test calculations show sig < 0.005, 0.000 problems < 0.05, this means that there is an influence from the problem- based learning system on student learning outcomes. The conclusions in this study explain that there is an effect of using problem-based learning strategies on student learning outcomes.

Diana Putri Arfianingsih; Isna Nur K; Kusumaningtyas Siwi Artini

Jurnal Rumpun Ilmu Kesehatan 2023 Pusat Riset dan Inovasi Nasional

Drug management is a cycle including selection, procurement, distribution and use which is supported by an appropriate organizational structure, finances and management information system. The aim of this research is to determine drug management in the Pharmacy Installation at RSUD dr. Soeratno Gemolong, Sragen Regency.This research uses prospective and retrospective methods. Where retrospective data is taken from 2022 data. Prospective data is taken through direct observation. The results of this research are: the percentage of available funds and the required funds is 80%, the percentage of procurement and actual use is 98%, invoice errors are 0.47%, there are no delayed payments by hospitals, compatibility between drugs and stock cards is 100% , drug availability level of 16 months, warehouse management system with FIFO, FEFO and LASA marking systems, average time used to serve compounded prescriptions is 11 minutes and non-mixed prescriptions is 7 minutes, conformity of drug items with the National Formulary is 93%, frequency of procurement of each drug item 4-6x a year, turn over ratio 3 times, percentage of expired and damaged drug value 5.05%, dead stock percentage 3%, number of drug items per prescription sheet 3.5 items, percentage of prescriptions with generic names 88%. These results indicate that drug management in the Pharmacy Installation at RSUD dr. Soeratno Gemolong, Sragen Regency is not yet good.

Johannes, Albert

JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI) 2023 Universitas Slamet Riyadi Surakarta

Abstrak Indonesia is the sixth country with the highest number of Diabetes Mellitus sufferers in the world. One way to control blood sugar levels is to regulate a DM diet by consuming foods high in fiber and antioxidants. Snack bars are very suitable as a snack for DM sufferers. This research aims to obtain a formulation and determine the effect of adding corn flour on the antioxidant activity and dietary fiber of snack bars with the best substitutes for corn flour and spirulina flour. Research Method: This research is an experimental type of research using a completely randomized design (CRD) with independent variables in the form of a comparison of the composition of corn flour, namely F1 = corn flour 33.3% and spirulina flour 8.3%; F2= 50% corn flour and 8.3% spirulina flour and 8.3% spirulina flour; F3= 66.67% corn flour and 8.3% spirulina flour. The snack bar formulation uses wheat flour, corn flour, spirulina flour, eggs, margarine, Diabetasol powdered milk and Tropicana sugar. The steps in the procedure for making a snack bar are the preparation process, mixing process, forming or molding process, oven process, then letting it sit and serving. The analyzes used are organoleptic, antioxidant analysis, dietary fiber analysis, proximate analysis. The formulation that was acceptable to the panelists was the F3 formulation with the addition of 66.67% corn flour and 8.3% spirulina flour. The use of corn flour and the addition of spirulina flour in snack bars can increase the content of dietary fiber (9%) and antioxidants (36.16%). Comparison with the standard quality of snack bars for diets, F3 snack bars contain protein (7.89%), carbohydrates (50.38%), ash (1.2%), fat (15.20%), and energy (365 .35). The fat, carbohydrate, dietary fiber and mineral content meets the SNI 014216-1996 and USDA 5048 quality standards, while the protein content is still lacking.

Gadis Kusuma Ningrum; Abu Darim

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

This research aims to analyze the calculation of cost of goods sold and profit determination at UD Han Petshop Lamongan. The approach used in this research is a case study in accordance with the problem formulation and research objectives. The data collection techniques used were observation, interviews and documentation. The data analysis techniques in this research are data collection, data reduction, data presentation, and drawing conclusions, using data validity techniques used, namely source triangulation and method triangulation. The results of this research show that UD Han Petshop Lamongan in calculating the cost of goods sold has complied with the calculation procedure by entering initial inventory data plus net purchases then minus ending inventory. In determining profit, the company has included all the data required in the profit and loss financial report. The data used in determining net profit before tax is net sales minus the cost of goods sold and operating costs.

Putri, Destiana Adinda; Komalasari, Husnita; Ulandari, Devy; Isnain, Fuad Sauqi

JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI) 2023 Universitas Slamet Riyadi Surakarta

Extensive research has been conducted to investigate the formulation of a new generation of cereal-based Gluten Free (GF) foods formulated with High-Resistant Starch (RS) sources and high in nutritional value. Black glutinous rice flour is a rich in bioactive compound and MOCAF is known for its high RS content often used as an alternative to wheat flour in the production of gluten-free cookies. The formulation of the combination of these two ingredients needs to be investigated to produce gluten free cookies that have good physical and sensory characteristics. The aims of these research was to investigate the effect of different ratio of Black Glutinous Rice Flour (BGRF) and MOCAF (MF) formulation (F1 = 100:0, F2= 75:25, F3=50:50, F4= 25:75, F5= 0:100) on physical and sensory parameter of resultant GF cookies. The results shows that, cookies with high amount of BGRF showed interesting physical properties with higher diameter, spread ratio, and ∆E of the cookies, lower weight, thickness, baking loss, L*, a*, b*, C* value, and the hedonic score of color, aroma, taste, texture, overall compared to cookies with 100% MF. The best formula that produces gluten free cookies with the highest taste score score is F4 (BGRF 25%:MF 75%) with physical characteristics weight 10.70 g, diameter 48.40 mm, thickness 8.60 mm, spread ratio 5.63, baking loss 17.37 %, L* 53.96, a* 0.63, b* 17.65, C* 17.66,   ∆E 48.78. With the combination of BGRF and MF on cookies dough, we manage to obtain cookies that has great potential to increase the nutritional quality of gluten-free food.

Rachmat Setiawibawa; Dekki Widiatmoko; Rafi Maulana Al-farizi; Eriski Prawira

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2023 Asosiasi Periset Bahasa Sastra Indonesia

Solar energy installations mathematically and visualization using the Solar Global Atlas Software simulation. The data obtained is that the highest energy occurred in the second test with the result of 365.7 Wh with the maximum power generated by solar panels of 93.28 W, battery charging energy of 321.5 Wh with a maximum battery charging power of 76.78 W. Sunhour that occurs is obtained 3.66 h with solar panel efficiency that occurs at 12.8%. The research methods used include quantitative research methods by taking data using measuring instruments using literature studies, simulations and experiments to then be processed using related formulas in the implementation of the research.

Satria Tirtayasa; Hasmanan Khair; Yuni Satria

Proceeding. of The International Conference on Business and Economics 2023 Universitas 17 Agustus 1945 Semarang

Research objectives: To analyze and know the role of the government in regulating the government's moderate influence on price, facilities, and brand image towards interest in buying electric cars and electricity in the Mebidang Metropolitan City (Medan-Binjai-Deli Serdang). Population from study This is a candidate interested consumers buying car electricity at electricity in the Mebidang Metropolitan City (Medan-Binjai-Deli Serdang). Because the population amount is unknown, the researcher determines the sample size using the Lemeshow formula, which amounts to 384 respondents. Sample determination using purposive sampling, i.e., candidate consumer Already owns a car, income >= 10 million rupiah. Data was obtained with a questionnaire online via Google Forms. Hypotheses are tested using validity test methods, reliability tests, assumption tests classic, regression multiplex, and hypothesis testing with SPSS. Based on the results, Price research matters positively and significant to Purchase Interest, Facilities influential positively and significant to purchase intention, brand image is influential positive and significant to Purchase Intention, Brand Image are influential positive and significant to Purchase Interest, Regulation Government can moderate influence Brand Image against Purchase Interest, Regulation Government No can moderate influence Price to Purchase interest.  

Antari, Kholip; Pramutoko, Baju; Afrianto, Dadang

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

There are factors such as price, location and service quality which greatly influence purchasing decisions. If these factors influence purchasing decisions, consumers tend to make repeat purchases. The aim of this research is to explain the partial and simultaneous influence of price, location and service quality on purchasing decisions for agricultural products at Mitra Tani Shop Ds.Gelang, Madiun Regency. This research uses quantitative methods with a population of 8,184 consumers using the Accidental Sampling technique. The calculation results from the Slovin formula obtained a sample of 99 respondents. Data processing uses the SPSS program. The results of this research show that the variables Price, Location and Service Quality have a significant simultaneous effect on purchasing decisions for agricultural products at Mitra Tani Shop Ds.Gelang, Madiun Regency.

Selamet Riadi Jaelani; Ari Prasetyaningrum; Astrid Dwimaulani

Jurnal Riset Rumpun Ilmu Bahasa 2023 Pusat riset dan Inovasi Nasional

The research objects were: (1) to know the effect of authentic material towards students’ ability in comprehending procedure text for the EFL Learners and (2) to know the extent effect of authentic material towards students’ ability in comprehending procedure text for the EFL Learners. This research was experimental research, with two groups of sample; those are experimental and control groups. Each group consists of 20 students, 20 students for experimental group and 20 students for control group. To get the data, the research instruments which were developed to collect data were objective test, which consisted 30 items in form of multiple-choice test where each item consists of four items option (a, b, c, and d). After collecting and calculating the data, the researcher found out that the mean scores of experimental group in pre and post-tests were 18.85 and 21.70, while for control group were 17.70 and 19.50. In testing the hypothesis, the researcher used t-test formula. The researcher found out that t-test was 3.63 and t-table in significant rank 0.05 (5%) was 2.00 (3.63 > 2.00) so, the alternative hypothesis was accepted. It means that there is a significant effect of authentic material towards students’ ability in comprehending procedure text for the EFL Learners.

Hanifah Khairani; Darul Ilmi; Muhiddinur Kamal; Ulva Rahmi

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

The background to this research is that students lack enthusiasm and are less active in the Fiqh subjects taught by the teacher during learning. Lack of cooperation can trigger students to be active and discuss learning with their friends. Based on this, the researchers tried to offer a Numbered Head Together (NHT) Cooperative learning model. The formulation of the problem in this research is how much influence the Numbered Head Together (NHT) Cooperative Learning Model has on student learning activities in the Class XI Fiqh subject at MAN 1 Bukittinggi City. This research aims to determine how much influence the Numbered Head Together (NHT) Cooperative Learning Model has on student learning activities in the Class XI Fiqh subject at MAN 1 Bukittinggi City. The type of research used in this research uses quantitative research methods with a quasi-experimental approach. In this study, a nonequivalent control group design was used. The population in this research were all class XI students at MAN 1 Bukittinggi City. Sampling was carried out randomly and class XI IPS 2 was selected as the control class and class XI IPS 3 as the experimental class. The results of this research can be explained that there is an increase in the learning activity of experimental class students with the Numbered Head Together (NHT) model compared to learning in the control class without any treatment. Based on hypothesis testing, it is known that there are differences in fiqh learning activities between experimental class and control class students, namely based on the t-test, tcount = 3.491 and ttable = 1.66. Based on the results obtained, the value tcount > ttable so that H0 is rejected and H1 is accepted. This means that the Numbered Head Together (NHT) learning model influences students' fiqh learning activities.

Eko Wahyudi; Ratih Mustika Dewi

Doktrin: Jurnal Dunia Ilmu Hukum dan Politik 2023 International Forum of Researchers and Lecturers

This research was prepared with the title "Legal Protection for Pregnant Women Workers Who Work Overtime Without Overtime Pay." The research method used is normative juridical, using a conceptual approach and a statutory approach. The formulation of the problem in this study is how is legal protection for pregnant women workers who do not get overtime pay from their company? Based on the results of the research, the conclusion is obtained in the form of: The formulation of the problem discusses preventive and repressive legal protection for pregnant women workers who work overtime without overtime pay.

Monika Rannu; Ismanto Ismanto; Hanif Kurniadi

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2023 International Forum of Researchers and Lecturers

This study aims to find out: (1)Effect Of Emotional Intelligence on Organisational Culture On The Nurse Nurse Performance(Study on Emergency on nurse performance (Study on emergency room and Intensive Care nurse of Benyamin Guluh hospital/kolaka SMS Berjaya BLUD). (2) Effect of Organizational Culture on Nurse Performance (Study on Emergency room and  Intensive Care Unit nurses of Benyamin Guluh Hospital/Kolaka SMS Berjaya BLUD). This study uses an approach with quantitative methods.Data collection in this study through observation, literature study and questionnaires. The population of this study ware all emergency room and intensive care unit nurses at Benyamin Guluh Hospital/Kolaka SMS Berjaya BLUD. While the sampel of this study amounted to 30 nurses with the determination of the sample using purpositive sampling with hair formula. Testing of research instruments using validity tests and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model test (outer model) and structural model testing (inner model) with Smart PLS 3.0.Based on the results of the study, it is known that the Emotional Intelligence variable has a positive and significant effect on Nurse Performance as indicated by the P-Values value of 0.005.And the Organizational Culture variable also has a positive and significant effect on Nurse Performance, this is indicated by the P-Values value of 0.037.

Ahmad Zikri; Nurbaiti Nurbaiti; Nurwani Nurwani

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

This research aims to first determine and analyze the Lake Toba Tourism development strategy by the Lake Toba Authority Implementing Body. Second, to find out the results of the SWOT analysis of employee performance improvement strategies using the IFAS and EFAS matrices, important factors can be identified from both the external environment and the internal environment which are strengths, weaknesses, opportunities and threats for improving performance. The research method used in this research is descriptive qualitative, the author also uses SWOT analysis. SWOT analysis is the systematic identification of various factors to formulate company strategy. From the results of the analysis, a growth strategy or growth oriented strategy is obtained. This strategy indicates that the company is strong and able to continue to develop by taking advantage of existing opportunities. This strategy was chosen because the calculation results were in quadrant I where the total weighted score of strengths-weaknesses was 3.36 while the total weighted score of opportunities-threats was 3.314. Positions in this quadrant are very profitable and can be implemented optimally.

Luthfia Dhiyaul Amalia; Danang Raharjo; Anita Dwi Septiarini

Journal of Educational Innovation and Public Health 2023 Pusat Riset dan Inovasi Nasional

Cuts are defined as a form of damage or loss of body tissue caused by a sharp object. Incision wounds are also called incision wounds which are a type of acute wound. The method used in this research is an experimental method which aims to determine the presence of wound healing activity of extract and spray gel of nipah leaf extract (Nypa fruticans. Wurmb) as well as test the physical quality of spray gel preparation using New Zealand White (male) rabbits. There were 4 test animals divided into 4 groups, the sample was divided into 4 groups, namely the positive control group with Hansaplast spray and the negative control spray gel preparation without extract, the treatment group Nipah leaf extract gel spray (Nypa fruticans. Wurmb) with extract concentration 2 %,3%,5%. In nipah leaves (Nypa fruticans. Wurmb) there are compounds such as alkaloids, flavonoids, and saponins. This study proved that the ethanol extract of nipah leaves (Nypa fruticans. Wurmb) could be used as an anti-inflammatory, the result was that the ethanol extract gel preparation of nipah leaves (Nypa fruticans. Wurmb) had activity towards wound healing in rabbits

Dira Yuga; Hafiz Tri Ananda; Hikmal Noor Hidayat; Silvi Listiani; Metri Mawaddah Ardana +4 more

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research focuses on developing high protein fish feed derived from golden snails with the addition of a mixture of fish pellets. The aim of this research is to produce high quality fish feed from available local resources and apply it in the Community Service Program (KKN) in village communities. Experimental methods were used to develop a feed formula with the right ratio of golden snails and fish pellets. The feed developed has a high protein content and a balanced nutritional composition. Furthermore, the KKN program was implemented in the village by involving students as facilitators in the socialization and application of high protein fish food to the community. The results show positive adoption of the feed by village communities and increased productivity of fish farming. This program provides dual benefits, namely increasing village community income through more efficient fish farming and supporting sustainable use of local resources.

Naisali, Hyldegardis; Witoyo, Jatmiko Eko; Utoro, Panggulu Ahmad Ramadhani

JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI) 2023 Universitas Slamet Riyadi Surakarta

East Nusa Tenggara (ENT) is a province in Indonesia with diverse flora, including the diversity of local legumes. It has been extensively explored and reported in various scientific publications, especially the types of legumes, their nutritional composition, and their uses in local communities. However, few literature studies still comprehensively review the types of legumes, their nutritional composition, and their utilization in the local community of ENT. So, this literature review aims to briefly review the diversity, chemical composition, and use of local legumes from the dry lands of ENT. Various studies reported that Glycine max, Arachis hypogaea, Vigna radiata (L.) R. Wilczek, Cajanus cajan, Vigna unguiculata, Phaseolus lunatus, Vigna umbellata, Lablab purpureus (L.) Sweet, Mucuna pruriens (L.) DC, Phaseolus vulgaris L, Psopocarpus tetragonolobus (L.) DC, and Pueraria montana var. lobata (Willd.) Sanjappa & Pradeep nuts are commonly found in the ENT region, either cultivated by the local community or grown wild. Generally, local legumes in ENT have a relatively complete nutritional composition, which varies depending on the type of bean. The ENT's local people use local beans as a mixture of rice/corn and function as sources of protein. Future research is needed to explore the functional characteristics of each ENT local bean. In addition, it is necessary to develop formulations and other food products to utilize ENT's local legumes to diversify legume-based local food.

Shofia Fatimatuz Zahro’; Marhaendra Kusuma; Muhammad Alfa niam; Srikalimah Srikalimah

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of love of money (X1), Machiavellian (X2), tax rates (X3), understanding of taxation (X4) and self-assessment system (X5) on tax evasion (Y) and tax sanctions (Z) as moderating variable, for individual taxpayers who are active and registered at the Kediri Primary Tax Office in 2023. The analysis technique in this study uses multiple linear regression analysis with moderating variables (MRA). The sampling technique uses random sampling and determines the number of samples of 100 WPOP obtained from the calculation of the Slovin Formula. The results of the study show that love of money, Machiavellianism, tax rates, understanding of taxation and the self-assessment system have a positive and significant effect on tax evasion. The test results of the variable moderation of tax sanctions are able to weaken the Machiavellian influence, tax rates and understanding of taxation on tax evasion actions, while the role of moderation of tax sanctions in the influence of love of money and self assessment systems on tax evasion actions is able to strengthen.    

Ahmad Dani Riyanto; Roby Setiadi; Andi Yulianto

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

One of the problems faced by cafes is how to keep consumers satisfied and increase their level of loyalty. This research aims to determine the effect of product quality and price on consumer satisfaction, the type of research used is quantitative. The population in this study was 480 cam cafe consumers. The sampling technique used the Solvin formula with a margin of error of 5% and obtained 218 respondents. The types of data used are secondary data and primary data. The data can be carried out using validity and reliability tests, followed by classical assumption tests and multiple linear regression tests. Hypothesis testing is carried out using the t test, f test and coefficient of determination. The results of this research state that the product quality and price variables have a significant and positive effect on consumer satisfaction. This can be seen from the results of the t test on the product quality variable, namely t count 4,470 > 1,971 t table with a significance value of 0.00 < 0, 05 and the price variable also has a significant and positive effect on consumer satisfaction, namely getting a calculated t value of 7,263 > 1,971 t table value with a significance value of 0.00 < 0.05. The f test obtained a calculated f value of 44,553 and an f table value of 3.04 so that 44,553 > 3.04 concluded that product quality and price jointly influence consumer satisfaction. The magnitude of the influence of product quality and price on consumer satisfaction is 55%

Amaliah Amaliah; Yenny Ernitawati; Dwi Harini

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

This research is about the influence of price, product quality and brand image on purchasing decisions for cosmetic products. The aim of this research is to determine and analyze the influence of price, product quality and brand image on purchasing decisions for cosmetic products. The urgency of this research is seen from consumers who determine purchasing decisions. The population in this study was Pasarbatang Subdistrict with 100 respondents using the Solvin formula. The technique used in sampling is non-probability sampling with a purposive sampling method. This type of research is quantitative. The data collection method uses questionnaires. The results of the research can be concluded that price wardah partially does not have a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. For the Emina brand, price has no significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has a positive effect on purchasing decisions. Meanwhile, for the Viva brand, price does not have a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has an influence on purchasing decisions. Meanwhile, in simultaneous testing the three brands had a significant effect. The suggestion in this research is that Wardah, Emina and Viva companies should always pay attention to product prices before marketing their products.