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Socialization is a very useful thing in raising and conveying positive values to individuals, the socialization process is education through individual understanding and acceptance of the connections that occur in an activity that can provide input and output feedback. Learning from the monetary crisis that occurred in Indonesia in 1997-1998 which was marked by the decline in the joints of the economy caused by the rupiah exchange rate falling or dropping drastically against the dollar exchange rate. In 1998 many big entrepreneurs fell in Indonesia, but MSMEs were still able to survive and even increased in number. In this way, UMKM contribute to supporting the economy of a country so that the existence of UMKM is highly expected in the development and progress of the country's economy and is able to absorb the number of unemployed. In this background, MSMEs can be used as a part in expanding employment opportunities, play a role in the formation of the Gross Domestic Product (GDP) and increase foreign exchange earnings for the country of Indonesia because its market can reach national to international. Bareng Village, Bareng District, Jombang Regency is an agricultural producing village in the form of rice, corn, sugar cane, soybeans, vegetables, chilies and others. The livelihoods of the majority of the population are farmers, self-employed, and partly in the government. UMKM problems often occur due to capital problems and licensing matters, the Business Identification Number (NIB) is the identity of a business license issued by the "Online Single Submission (OSS)" agency, helping to fulfill the legal and administrative aspects of UMKM and providing advantages in funding. Then the socialization and technical guidance was carried out by Group 1, then the output of the socialization was to help UMKM actors in the Village with the method of opening a post at the Village Hall/Village Office and the door to door method or direct permits to the homes of UMKM actors. At the same time creating a logo that is useful in brand equity as trustworthiness with the product name and symbol, providing additional value to a product. The direction of the arrow as a direction for the location has the aim of providing instructions for potential consumers and customers to find homes for UMKM actors to get products or order products.

The aim of this research is to assess the impact of capital, working hours, business location, and technology on the income of traders in Pasar Sindu, Sanur Village. The research employed stratified random sampling, involving a sample of 142 traders. The data analysis technique used was multiple linear regression. The results of the data processing indicate that collectively, capital, working hours, business location, and technology have a significant influence on the income of traders in Pasar Sindu. Individually, the variables of capital, working hours, business location, and technology also have a positive and significant impact on the income of traders in Pasar Sindu, Sanur Village. This research contributes theoretically to the field of microeconomics, particularly in the theory of supply and the theory of production factors. Practically, the findings of this research have implications for traders to utilize capital, working hours, business location, and technology to enhance their income. Furthermore, the government can utilize the results of this research as a basis for formulating policies that support the increase in traders' income. The government can also provide socialization to traders regarding the latest technological developments that can assist them in their businesses.

UMKM must be able to face global challenges, increase product and service innovation. UMKM are the economic sector that absorbs the largest workforce in Indonesia. Gedog Village needs technology in the midst of globalization. Most of the problems faced are product marketing and their lack of human resource knowledge. The Thematic 31 KKN group aims to take part in imparting the knowledge that we have to impart to them so that the business being run can develop so that the coffers of income will increase and be able to recruit new workers. Assistance to the UMKM sector in Gedog Village needs to be given socialization about what to do and provide examples of action. In the data collection process, three methods were carried out, namely interviews, document studies, and questionnaires.

Micro, Small and Medium Enterprises (MSMEs) which are active in the world of handicrafts in the Sentul Village area are one of the community service partners. Through changes in the 4.0 revolution which is accompanied by changes in digitalization through the development of technology and information. Adaptation of changes to MSMEs is also needed in the modernization of digitalization by implementing various innovations. The existence of innovation from various technologies and information is what helps MSMEs to keep moving in increasing consumers, namely with digital marketing. The method used in community service activities in the Sentul sub-district is a qualitative approach as well as the socialization and implementation of MSMEs assistance. The results of this activity are services in creating business accounts on digital media such as Instagram, Tiktok, shopee accounts, with optimal management of digital media, as well as making product photos.

The problem faced by the village community is the lack of knowledge about the existing tourism potential, this causes the existing tourism potential to not develop and causes the environment around this tourism potential to be neglected. Because the community lacks concern for existing tourism potential because there is no attraction from tourism potential so that village communities to promote existing tourism potential are lacking. Making tourist attractions in the form of photo spots as a form of tourism village development, is carried out using the participation and socialization approach to the community, through the creation of photo spots which were inaugurated during the "Mlaku Together, Healthy Together" Walk activity. This activity was created as a forum to gather the community, village government, and stakeholders on the Embung Sumberagung tourist attraction. The implementation of developing the tourism potential of the Sumberagung Reservoir began with conducting a survey of the Embung tourist attractions to find out what attractions could be placed in the tourist area, through the survey that had been conducted it was decided that the tourist attraction that could be placed in the Embung area was a Photo Spot. After it was decided to make a photo spot to fulfill the tourist attraction, permission was then given to village officials regarding this photo spot. Revitalization was carried out by adding a photo spot area, installing a sign system, and making trash cans in the area around the reservoir. Photo spots are made with bamboo frames and have a background in the form of a pond view. The sign system is made using wood and iron materials, as a pointer to the location of the reservoir and also as a marker to help maintain environmental cleanliness.

Sumberjo Village as a tourist village that is rich in natural resources, ultimately encourages the formation of various kinds of MSMEs. However, until now, the knowledge of MSMEs regarding the use of social media and digital marketing is still considered lacking. Some MSMEs still apply conventional methods in marketing so that the profits and market reach they get are not optimal. The purpose of this activity is to provide understanding to MSME actors in Sumberjo Village about digital marketing procedures to help MSME players expand their market so they can compete with competitors. This activity was carried out through door-to-door socialization with several stages of the method including observation and interviews, lectures and discussions, as well as demonstrasions and practices. Communities need to be equipped with the basics and equipped with knowledge of the use of digital marketing so that development and increased sales can be realized as well as expectations as an MSME-friendly tourist village.

Technological changes affect decision-making, behavior, and the way humans communicate and act. The rapid development of digital technology has affected people's lives, especially in the world of marketing. The use of digital media in today's marketing activities has a major influence on the progress of a business. The need for insight and knowledge of business actors regarding today's digital technology. Business actors in Sukorejo Village and Klampok Village need to be briefed on implementing digital marketing in their business. Socialization activities were carried out in two sub-districts to provide insight and knowledge about the importance of digital marketing for the sustainability of their businesses. The implementation of this socialization was carried out using the lecture method and followed by a question and answer session and practice. With assistance in making Instagram, a module on how to create and use Instagram is provided. Providing digital marketing socialization for Blitar MSME actors to develop product marketing, Blitar MSME needs the development of social media as a means of promotion. The purpose of conducting this research is to provide an understanding of the importance of digital marketing for MSME actors in developing their business. The results of the MSME development assistance activities by organizing digital marketing socialization activities are the response and enthusiasm of the audience which is quite good in carrying out this activity.

The FishGo application is a navigation-based android application using remote sensing sensor technology that is processed with a certain algorithm so that it can provide information on potential fish areas and the best route for traditional fishermen to catch fish. The Patriot Tool (Detecting Fish Catching Areas Using the Internet of Things System) is a development of an application in the form of a fish finder tool to more accurately detect underwater fish biomass. The research objective is to determine the success of patriot service innovation through the FishGo application as an effort to improve the welfare of fishermen in Badung Regency. The research method is descriptive qualitative with data collection techniques in the form of observation, interviews and documentation. The research analysis uses the theory of innovation success factors put forward by Bugge, et al which consists of 6 indicators: Governance and innovation, Sources of ideas for innovation, Innovation culture, Capabilities and tools, Objective, outcomes, drivers and trouble, and Collecting innovation data for single innovation. The results of this study are that the implementation of innovation has achieved good results on the source of innovation ideas including internal and external, a culture of innovation by showing good changes to fishermen, cooperation in developing innovation and socialization activities that are intensively carried out to fishermen, the results felt by fishermen experience catch increase. However, innovation governance is still not optimal, there are no basic regulations such as regional regulations and SOPs governing innovation, Human Resources capabilities still need to be added to the fields of electronics, IT and mapping, goals that have not been fully achieved from those that have been set. and there are still external and internal obstacles in its implementation.

“UMKM” are one of the indicators that influence domestic economic growth. The increase in “UMKM” has a very positive impact on the domestic or national economy. In the process of increasing “UMKM”, it can be done in various ways, one of which is by providing empowerment and outreach. However, in carrying out these activities it is also required to see and study current economic aspects such as digitalization. Therefore this empowerment and socialization carries the theme of digitalization. The method used in this journal is an initial survey, data collection, analysis, and evaluation of results. From these results it can be seen that “UMKM” get input about the digitization of the economy including product marketing, business logos, product photos, social media platforms and banners.

The government promotes the obligation to own business legality as controlling economic activity in the development of Micro, Small and Medium Enterprises (MSMEs). Business legality as the ownership identity of a legally operating business entity. Pakel Village, Bareng District, Jombang Regency, has various types of MSMEs that excel in agro-industry. However, the issue of business legality is still an obstacle to the progress of the Pakel Village MSMEs, namely the uneven ownership of business legality such as Business Permit Numbers (NIB), Home Industry Product Permits (PIRT), halal certification and so on. Pakel Village UMKM actors lack knowledge and awareness of the importance of business legality, starting from the requirements to the submission mechanism, the administrative process is considered complicated and time-consuming, and the management costs are expensive. The purpose of this community service activity is for Pakel Village MSMEs to know and understand how to make NIB independently through the Online Single Submission (OSS) application and assistance in submitting halal certification for free through SiHalal with the Sehati 2023 program using the business actor's statement mechanism. The method of implementing the KKNT 09 Desa Pakel group in this community service activity is to conduct socialization and mentoring on the importance of NIB ownership and halal certification with MSME Facilitators from the Ministry of Religion, Jombang Regency. The result of this community service activity is the issuance of NIB and halal certification for Pakel Village MSMEs  

Vegetable traders are the occupation of the majority of the people in Claket Village, Pacet District, Mojokerto. The lack of knowledge and insight gained by vegetable traders regarding the recording of vegetable deposits so that there is no accurate recording or data on vegetable deposits. Community service activities are carried out by providing outreach and assistance to provide insight and application of accounting reports. This activity consists of four stages, namely the planning stage, the preparation stage, the socialization stage and the mentoring stage. The existence of socialization and assistance is expected to help vegetable traders in managing their bookkeeping.

Recording of financial reports is a form of bookkeeping both manually and digitally for all financial activities in every business that is being carried out.  Bookkeeping is the recording of financial transactions carried out during the business. Recording of financial reports is very important for MSME actors.  One of the benefits of recording financial statements through simple bookkeeping for MSMEs is being able to find out the progress of the business or business being run so that they can control the costs incurred in operating the business and can find out the profit or loss earned while the business is running.  The method used in this activity is the counseling method which is contained in socialization activities regarding procedures for recording financial reports through simple bookkeeping for MSMEs.  The result of this activity is to provide new insights and knowledge for MSME actors in the Blitar Village regarding the importance of recording financial reports through simple bookkeeping and the stages in carrying out simple bookkeeping.  After holding this socialization activity, it is hoped that it can provide benefits for MSME actors in the Blitar Village to make financial recording reports so that they can minimize losses in the businesses they run.

Digital marketing is an absolute tool for today's business people, because consumers are more inclined to carry out purchasing activities online, especially after the pandemic. On the other hand, optimizing the use of digital marketing is also an interesting topic in the business world. Considering that currently almost all business units use information technology to support their business operations, even MSMEs are no exception. But unfortunately, not all MSMEs understand the role of digital marketing in reaching potential markets.The use of digital marketing in its development is carried out as an effort to survive amidst the onslaught of increasingly complex business competition. One of the MSMEs that has not adapted to digital marketing is Geprek SS, which is in Rungkut Tengah Village, Surabaya. The purpose of this service activity is to provide assistance to Geprek SS business owners to utilize social media, create content in the form of videography and photography that can support product marketing. The method of implementing this activity is divided into three stages, namely: (1) Identification of problems which analyze what are the obstacles to the MSMEs Ayam Geprek SS and Needs Analysis; (2) Socialization and training to the owner of Ayam Geprek SS regarding the features available on social media and how to use them as digital marketing utilization; (3) Assisting the owner in implementing various explanations at the socialization and training stages so that they can use social media independently. The results of this activity are expected to be the MSMEs Ayam Geprek SS which has implemented digital marketing and is increasingly developing the contents or content in it so that it does not fade the branding of its products, and continues digital marketing and explores more features in social media.

MSMEs are seen as a driving force in domestic economic development. However, there are still some problems encountered, namely marketing strategies that are less than optimal and unattractive. Keysha's kitchen is one of them. After observing, the packaging still looks ancient and does not have a label. Thus, it is necessary to provide assistance regarding packaging innovation from Dapur Keysha according to the aesthetic standards of current trends and their uses. The purpose of this activity is to provide knowledge and understanding to MSME actors regarding the urgency of product packaging and increase the added value of the products produced. There are three methods used, namely observation, socialization, and mentoring. At the end of this activity, modern packaging and labeling were obtained. The latest packaging is modified from a standing pouch to a jar packaging which can be made as hampers. Then there is the making of labels that include product types, brands, expiration dates, MSME social media, and other information.  

The density of charters and the large number of people living around the banks of the Teluk Angke area in RT Teluk Gong. 05/08 Kelurahan Pejagalan resulted in an increase in the amount of waste of various types, ranging from food waste, plastic waste, fruit peel waste, used cans, etc. The purpose of this community service activity is to help the community in dealing with environmental-based diseases. The socialization method was carried out on health promotion in the abdimas scientific forum activities with the theme "Media Posters for Health Promotion Disposing of Good and Correct Garbage for Environment-Based Disease Control" using poster media for ± 15 minutes followed by questions and answers, posting posters in each resident's trash can, monitoring and evaluation. The results obtained from this study were changes in the behavior of participants about how to dispose of waste properly and correctly, thus increasing public awareness of how important it is if we dispose of waste properly and correctly so that we can control environmental-based diseases.

One of the problems that is often carried out by MSME actors is not recording and/or recording conventionally. Such records can cause business financial data to be lost, wet, distorted and other problems. Digital-based financial governance is a solution to the problems faced by partners. The partner of the community service activities in this journal is Ms. Anik Riyani who owns a business in Karangsari Village, Sukorejo District, Blitar City. The method used is through 3 stages, the first stage is problem identification through questionnaires and interviews. The second stage is implementation by means of socialization and digital financial management assistance through the BukuWarung application. The third stage is evaluation and maintenance which will contain criticism, suggestions and input from partners and ongoing assistance while the community service activities are still ongoing.

MSMEs in Surabaya reached around 60 thousand in 2022. Meanwhile, the number of MSMEs in the culinary or agribusiness sector is around 25 thousand. According to this large number, MSMEs owners are required to have their own advantages characteristics. The strategy that can be applied to increase the competitiveness of an MSME is through branding. The implementation of this community service aims to develop and improve the competitiveness of MSMEs through branding mentoring. This research uses survey, socialization, analysis, and branding methods. The result of this community service are that MSMEs are helped by the implementation of branding, such as logos, product photos, and taglines. So that these MSMEs are more easily recognized and attract consumers and can increase competitiveness and sales.

Elementary school students need to get character education strengthening through education in everyday life so they are able to practice character values, namely nationalist, religious, mutual cooperation, independence, and integrity values. There are phenomena that arise related to character violations which are quite worrying, for example acts of violence, violations of human rights (HAM), free sex, indiscipline, anarchism, corruption, theft, dishonesty, and so on. For this reason, we need a solution, one of which is strengthening character education based on local wisdom culture which is carried out in stages through socialization where the students are. Character education with local wisdom has a role as a driving force that carries good rules and norms to be practiced in everyday life. This activity was carried out at SD Negeri 54/IV, Danau Teluk District for 2 days, namely 2-28 May 2022 and continued with activities, with participants totaling 40 students. The results of the socialization of this activity indicate an increase in insight and understanding of character education and recognition of one's own potential in instilling local wisdom and training the spirit of leadership. This can be seen from the activeness and high enthusiasm of the participants for two days with a usefulness level of 3.75 on average, in addition to positive support from the principal and teaching staff being an important element of this activity. As well as in the learning process there is an influence, namely in cycle 1 the average student score is 67 and after cycle 2 it increases to 78 with improvements to the methods and media used during the learning process in accordance with the school environment and local environment.

This study aims to socialize about orderly population administration for residents who move in in Panjangjiwo Village, Surabaya City. This module aims to provide explanations and understanding to new residents regarding population administration rules and policies, so as to be able to create an aware and orderly society in population administration. awareness of the importance of population data. The method used in this socialization includes lecture sessions, discussions, and questions and answers. The resource person gave a detailed explanation of administrative rules to the participants. Participants also had the opportunity to discuss, share experiences, and ask questions related to population administration. Through this method, participants are expected to gain a comprehensive understanding. It is hoped that this socialization will be a guide for residents who move to the Panjangjiwo Village to understand and follow population administration rules and new residents can participate in creating a society that is aware and orderly in population administration.

Budikdamber or fish farming in a bucket or commonly known as aquaponics Budikdamber is a business alternative that can be used for the cultivation of plants and fish in one container. This Budikdamber can be applied in narrow or wide yards because it does not take place. Budikdamber also does not require expensive costs. Budikdamber socialization activities are expected to provide knowledge to the community in Rejoso Village and can improve horticultural crops, especially vegetables in Rejoso Village.