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PT. Citilink Indonesia is a low-cost airline operating in both domestic and international markets. This study explores how the company utilizes Marketing Public Relations (MPR) strategies to promote its brand and services. The focus of this research is on the implementation of integrated marketing communication strategies—particularly through social media and event-based promotions—to build a positive brand image and increase customer loyalty. Previous studies have addressed similar topics, such as PT. KAI’s MPR strategies in digital service transformation and PT. JNE’s efforts to enhance customer satisfaction through MPR. This research employs a descriptive qualitative method, with data collected through interviews and documentation. The findings reveal that Citilink’s MPR strategy adopts the Three Ways Strategy by Thomas L. Harris, which includes push, pull, and pass strategies. These are implemented through social media campaigns on platforms like Instagram, collaborations with Key Opinion Leaders (KOLs), and the organization of educational and entertainment events. The strategy has proven effective in enhancing audience engagement and expanding promotional reach amidst intense competition in the airline industry.

This Community Service (PKM) activity aims to enhance public awareness of the interrelationship between poverty, unemployment, and criminality as key challenges to sustainable economic development in Mandailing Natal Regency. The program was conducted through a cross-sectoral seminar involving speakers from the District Attorney’s Office, the Central Bureau of Statistics (BPS), and local community organizations. A total of 120 participants—including students, lecturers, village officials, and the general public—took part in the event. Evaluation was carried out using pre-test and post-test questionnaires to measure participants’ improvement in understanding. The results showed an average increase in comprehension scores from 2.84 to 4.05 on a 1–5 scale (a 42.6 percent rise). Participants demonstrated greater awareness of the structural link between economic pressures and criminal behavior. This PKM activity successfully strengthened community understanding of the importance of inter-agency synergy in addressing poverty and unemployment as preventive measures against crime. Cross-sectoral public education proved effective in fostering social awareness and serves as a replicable model for other regions.

This Community Service (PKM) activity aims to enhance public awareness of the interrelationship between poverty, unemployment, and criminality as key challenges to sustainable economic development in Mandailing Natal Regency. The program was conducted through a cross-sectoral seminar involving speakers from the District Attorney’s Office, the Central Bureau of Statistics (BPS), and local community organizations. A total of 120 participants—including students, lecturers, village officials, and the general public—took part in the event. Evaluation was carried out using pre-test and post-test questionnaires to measure participants’ improvement in understanding. The results showed an average increase in comprehension scores from 2.84 to 4.05 on a 1–5 scale (a 42.6 percent rise). Participants demonstrated greater awareness of the structural link between economic pressures and criminal behavior. This PKM activity successfully strengthened community understanding of the importance of inter-agency synergy in addressing poverty and unemployment as preventive measures against crime. Cross-sectoral public education proved effective in fostering social awareness and serves as a replicable model for other regions.

This research discusses the event of the first revelation descending upon Prophet Muhammad SAW in the Cave of Hira as the starting point for the birth of Islamic civilization. The background of this research stems from the social and spiritual conditions of pre-Islamic Arab society, which was in the era of ignorance, characterized by idol worship, social inequality, and the loss of human values. The purpose of this research is to reconstruct the historical, theological, and philosophical meanings of the first revelation and relate them to the relevance of educational and moral values in the modern context. The method used is a qualitative study with a descriptive-analytical approach, utilizing primary and secondary literature from interpretive sources, historical texts, and scientific journals. The research results indicate that the command "Iqra'" in Surah Al-'Alaq verses 1-5 is the foundation for the emergence of literacy, education, and scientific traditions in Islam. This value affirms the importance of the integration between faith and science as the foundation of civilization. The implications of this research confirm that the spirit of "Iqra'" must be revived in the modern education system so that young Muslim generations can develop critical, ethical, and moral character amidst the current of globalization.

This study aims to analyze the implementation of public services in the administrative sector at the Batuwarno District Office, Wonogiri Regency. The research employed a descriptive qualitative approach. The data sources in this study include informants, research settings and events, as well as supporting documents. The sampling technique used was snowball sampling. Data were collected through three main methods: interviews, observations, and documentation studies. The validity of the data was tested using four criteria—credibility, confirmability, transferability, and dependability. Data analysis was carried out by applying the interactive analysis model. The results of the study indicate that: (1) the implementation of administrative services at the Batuwarno District Office has not yet been optimal, particularly in terms of facility maintenance and repair, which are essential to support efficient service delivery; (2) the main obstacles encountered include insufficient facility maintenance and a lack of understanding of administrative procedures among both the public and the staff; and (3) efforts undertaken to address these issues include improving coordination with related agencies, implementing the SAMBAT PAK CAMAT and DIK SUKMA programs, providing online administrative services, and distributing informational brochures and pamphlets on administrative services.

Nabire Regency, located in Central Papua Province, is among the regions highly vulnerable to flooding due to persistent and intense rainfall throughout the year. Flood disasters generate multifaceted impacts, including economic losses caused by property damage and business disruptions, social issues such as health problems and psychological distress, and environmental degradation in the form of erosion and water pollution. This study aims to formulate mitigation and adaptation strategies for flood disasters by analyzing community perceptions and evaluating existing measures. The research employs the Likert Scale method to assess public perception and the Analytic Hierarchy Process (AHP) approach to determine the most effective strategies for mitigation and adaptation. The findings reveal that the community possesses a solid understanding of flood events and acknowledges the necessity of implementing mitigation and adaptation efforts. The AHP analysis indicates that the Regional Disaster Management Agency (BPBD) plays a crucial role in executing flood management strategies, particularly within the environmental management domain. The primary recommended strategy is environmental planning and management. Through an integrated and sustainable approach, flood risks are expected to be mitigated more effectively, minimizing adverse impacts on both the community and the environment in Nabire Regency.

Sharing love is a form of caring for others, especially for orphans in orphanages. On Friday 20 September 2024, we held a love sharing event by distributing green bean porridge to orphans at the Puteri Melati `Aisyiyah Orphanage in Sebengkok, Tarakan. This event aims to provide simple happiness and strengthen ties between the community and children in orphanages. Social activities such as sharing food are often considered trivial. In fact, for those living in orphanages, healthy and nutritious food is an important need that is sometimes difficult to meet regularly. By distributing green bean porridge, we not only provide nutritional intake that is beneficial for the body, but also provide happiness and new enthusiasm for the children there. This activity is a form of love that they can feel directly, both through the taste of the food they enjoy and through our presence who provides attention and care. Apart from that, green bean porridge has its own meaning in the tradition of sharing in Indonesian society. As a food that is often associated with moments of togetherness and mutual cooperation, green bean porridge is a symbol of simplicity and sincere love. When this porridge is distributed in orphanages, it is not just food, but becomes a symbol of concern from those who care about the welfare of the children there.  Social concern is an attitude of connection with humanity in general, an empathy for every member of the human community, for example female students. Community service is one of the media to hone student awareness in carrying out community service.

Job opportunities are available for prospective workers who are looking for work. The existence of job opportunities in an area will greatly open up opportunities for labor absorption, such as opening job opportunities for local inter-worker (AKL) workers, which is the placement of workers between regencies/cities working within one province. The research method used in this study is a descriptive research method with a qualitative approach. Data collection techniques were carried out through interviews, observations, and documentation at the Pematang Siantar City Manpower Office. All data obtained will be analyzed qualitatively with all data collected using the theory of Fred R. David (2019), namely Strategy Implementation with 3 variables, namely Strategy Development, Human Resource Allocation, and Determining Budget Funds. Based on the research that has been conducted, it can be seen that the Pematang Siantar City Manpower Office has attempted to provide the best solution by designing several programs to provide more job opportunities. Viewed from the development strategy perspective, the Manpower Office has realized several work programs such as job fair events held, competency-based training programs that are already running, and focusing on information about the labor market. The analysis revealed several shortcomings, including the government's inconsistency in implementing the program. Furthermore, the government's human resource allocation has been unable to improve the quality of human resources, particularly in Pematang Siantar City. Furthermore, the government's budget allocation has been ineffective in determining appropriate funding, resulting in limited funding and ineffective program implementation.

Hospitals are places that provide health services to the community through the services they offer. In their operations, hospitals require fixed assets to be us|ed ind|epe|nd|ently or i|n co|mbi|nati|on wi|th other assets in the hospital for long-term operations. The fixed assets us|ed by hospitals make a significant contribution because they require large expenditures and are used over the long term. This study was conducted with the aim of analyzing the application of fixed asset accounting treatment at XYZ Hospital in accordance with PSAK 216. This study adopted a descriptive qualitative methodological approach to achieve the predetermined research objectives. The data collection technique applied was conducting interviews with the asset management department and obtaining accounting treatment documents and a detailed list of fixed assets of XYZ Hospital. The research findings show that the handling of fixed assets and the implementation of PSAK 216 on fixed assets at XYZ Hospital indicate that XYZ Hospital records its fixed assets if they have a useful life of more than one year, measures the initial cost of assets from the acquisition price, revalues assets but there is no method explaining the calculation method, applies the straight-line method for depreciation, discontinues fixed assets if they can no longer be used, and records all these events in its financial statements. It is important to apply PSAK 216 in implementing accounting treatments to minimize and prevent the risk of fixed asset recording errors in financial statements.

Aging is often accompanied by sleep problems that have a negative impact on the well-being of older adults, such as reducing their quality of daily life and triggering a higher risk of chronic diseases, depression, and cognitive decline. To address this issue, the physiotherapy team held an educational program at the Arjosari Village ILP in Malang City, which aimed to equip older adults with knowledge about the value of quality sleep. The material was delivered through simple brochures, two-way discussion sessions, and assessments through initial and final tests. A total of 15 people participated, and from the opening discussion, about 80 percent of them admitted to having frequent sleep disturbances. Before the event, a survey showed that their understanding was still minimal, especially regarding what healthy sleep is, the triggers of sleep disturbances, the benefits of good sleep, the signs of sleep disturbances, and steps to overcome them. After the counseling, there was a significant increase, with the level of understanding reaching more than 86 percent on all topics. These results prove that community-based educational approaches such as this are very effective as a means of empowerment and early prevention. Activities such as this should be made a routine to support the overall health of the elderly.

The Qur'an is the greatest miracle received by the Prophet Muhammad. The miracle of the Qur'an is commonly referred to as I'jaz Al-Qur'an. The miracle of the Qur'an is a term that arises in response to the inability of humans to match the beauty of the language and the message contained in it. Sunni scholars believe that the miracle of the Qur'an comes from itself, while Muktazilah scholars argue that the inability of humans to match the Qur'an is due to al-sarfah (transfer / revocation) of the ability by Allah swt. to match the Qur'an. This study aims to determine the meaning of the Miracle of the Qur'an, the dimensions of the Qur'anic Miracle, and the direction of the Qur'anic Miracle study. This research uses library research method.  The results showed that a miracle according to M. Quraish Shihab is an extraordinary thing or event that occurs through someone who claims to be a prophet, as proof of his prophethood which is challenged to people who doubt, to do or bring similar things, but they are unable to meet the challenge. The dimensions of the Qur'ān are divided into several aspects, namely in terms of preaching and linguistic aspects. And now there is a new direction in understanding the miracle of the Qur'an, namely in terms of science and technology.  

Tourism development plays a vital role in attracting visitors, while destination branding contributes to shaping a positive image and a strong identity for the destination. This study employed a qualitative descriptive approach, with data collected through observation, in-depth interviews, and documentation involving the hotel owner, manager, and staff. The aim of this research is to analyze the influence of tourism development and destination branding on the occupancy rate at Raja Hotel Samosir Parbaba. The findings reveal that tourism development around Parbaba White Sand Beach has positively contributed to increasing hotel occupancy, particularly through infrastructure improvements and enhancement of local attractions. Meanwhile, the hotel's branding strategies—highlighting Batak local culture, digital promotion, and local wisdom-based guest experiences—have successfully created a unique appeal for tourists. The synergy between tourism development and branding has proven effective in boosting occupancy rates, especially during holiday seasons and local events. This study concludes that integrated tourism development and destination branding not only increase the number of visitors but also strengthen the hotel's position in the tourism industry. Therefore, sustainable tourism development and appropriate branding strategies are essential for enhancing the competitiveness of hotels and the broader hospitality sector in tourist destinations.

The development of digital technology has changed marketing communication patterns, including in the music and audio industry. PT. Pro Musik Indonesia faces several challenges, including a diverse product variety that is not widely known, prices that target the middle to upper segment, but are not supported by clear communication. This study aims to analyze the implementation of marketing communications at PT. Pro Musik Indonesia uses the Communication Mix theory proposed by Philip Kotler (2020), which consists of five main elements: advertising, promotion, personal selling, public relations, and direct and digital marketing. The research method used is descriptive qualitative with interviews as the data collection technique. The results show that PT. Pro Musik Indonesia has utilized social media for advertising, offered seasonal discounts and cashback in sales promotions, taken a consultative and educational approach to personal selling, and built an image through music events and exhibitions. In addition, the company also integrates e-commerce platforms as a means of direct and digital marketing to expand market reach. Based on these findings, it can be concluded that the implementation of marketing communications at PT. Pro Musik Indonesia is adaptive to technological developments and consumer behavior.

The writing of this thesis aims to find out the implementation of the Standard Operating Procedure (SOP) for Organizing Meetings in Padang Four Star Hotels. The approach used in this research is descriptive qualitative. Observation, interviews, and documentation are used for the data collection process. There are 4 respondents from banquet employees, and 3 respondents from guests who have used meeting services at Hotel Bintang Empat Padang. By listening and transcribing and using NVivo software to analyze the data. The results of the research obtained that the implementation of the Standard Operating Procedure (SOP) for Organizing Meetings at the Four Star Hotel Padang has not been optimal. seen from the role of event technicians (engineering), officers, supervisors, and banquet managers who have not fully implemented properly according to the Standard Operating Procedure (SOP) that has been set. Companies can consider conducting training and periodic evaluation and supervision to ensure that all banquet employees have adequate knowledge of the Standard Operating Procedure (SOP).

  Abstract. The writing of this thesis aims to find out the implementation of the Standard Operating Procedure (SOP) for Organizing Meetings in Padang Four Star Hotels. The approach used in this research is descriptive qualitative. Observation, interviews, and documentation are used for the data collection process. There are 4 respondents from banquet employees, and 3 respondents from guests who have used meeting services at Hotel Bintang Empat Padang. By listening and transcribing and using NVivo software to analyze the data. The results of the research obtained that the implementation of the Standard Operating Procedure (SOP) for Organizing Meetings at the Four Star Hotel Padang has not been optimal. seen from the role of event technicians (engineering), officers, supervisors, and banquet managers who have not fully implemented properly according to the Standard Operating Procedure (SOP) that has been set. Companies can consider conducting training and periodic evaluation and supervision to ensure that all banquet employees have adequate knowledge of the Standard Operating Procedure (SOP).   Keywords: , , 

Coal is an important energy source that is still widely used in industry, especially the power generation industry, because of its high energy content. However, in the process of handling and storage, coal has the characteristic of being easily oxidized, This oxidation process, if it occurs continuously, can cause internal heat accumulation which eventually triggers spontaneous combustion. This study aims to analyze changes in coal quality before and after spontaneous combustionto find out how spontaneous combustionaffects coal quality in stockpiles. The research method used is a quantitative method where the data from laboratory tests on coal quality before and after spontaneous combustionis analyzed, the comparison of coal quality in stockpile 10 before and after spontaneous combustionis then graphed to see changes in the quality of each parameter. Based on the results of the analysis of changes in coal quality before and after spontaneous combustion, there were significant changes to several coal quality parameters, namely Total Moisture which was originally from 7.06% to 5.50% (down by 1.56%), Moisture which was originally 3.91% to 3.22% (down by 0.69%), Ash Content which was originally 8.84% to 14.67% (up by 5.83%), Volatile Matter which was originally 39.77% to 35.10% (down by 4.67%),  Fixed Carbon from 47.48% to 47.01% (down by 0.47%), Sulphur from 0.55% to 0.46% (down by 0.9%), and Calorific value decreased from 6,921 to 6,289 kcal/kg (down by 632 kcal/kg). This decrease in quality has a direct effect on the selling value and efficiency of coal combustion. The existence of an analysis of changes in coal quality due to spontaneous combustioncan help companies to find out how much of an impact losses can be caused by the occurrence of spontaneous combustion. By considering the potential losses due to spontaneous combustion, the company will make efforts to prevent the occurrence of spontaneous combustion in the future to minimize the losses caused.

Legal uncertainty in the implementation of the carbon tax poses significant challenges to Indonesia’s investment climate, particularly in the non-renewable energy sector. This study aims to examine how the postponement of carbon tax implementation, despite the operation of carbon trading instruments, affects foreign investors’ expectations from the perspective of investment law. The research employs a normative juridical (dogmatic) approach combined with a light event study on major policy milestones between 2021 and 2023, including Presidential Regulation No. 98/2021, Ministerial Regulation of Energy and Mineral Resources No. 16/2022, OJK Regulation No. 14/2023, the launch of IDXCarbon, and the announcement of the carbon tax delay until 2025. The findings reveal varied market responses in fossil-based utility firms’ stocks and bonds, indicating the presence of an uncertainty premium. From a legal standpoint, the asymmetric configuration between delayed fiscal instruments and the ongoing non-fiscal instruments potentially undermines the principle of legal certainty under Investment Law No. 25/2007, while also raising risks related to Fair and Equitable Treatment (FET) and legitimate expectations. Nevertheless, the state’s right to regulate remains a crucial foundation for balancing investor protection with the imperative of energy transition. This study underscores the importance of policy consistency and transparency to maintain investment attractiveness and strengthen the legitimacy of Indonesia’s climate regulation.  

This research explores the application of literary formulas in Brandon Sanderson’s novel Mistborn: The Final Empire. The research aims to identify the specific narrative formulas employed within the novel’s structure and to map the pattern by which these formulas are integrated to create its compelling narrative. Using a qualitative approach, the study applies Cawelti’s literary formulas and Vogler’s stages of the journey to analyze key scenes, dialogues, passages, and plot events. Data collection involved close reading and detailed note-taking. The findings show that Mistborn integrates three formulas: adventure, mystery, and romance, into the narrative. By mapping the protagonist’s journey onto Vogler’s twelve stages, the study shows a clear pattern where the adventure formula drives the main plot, the mystery intellectually engages the reader, and the romance provides emotional depth. These findings help explain the narrative appeal of the novel and offer a useful framework for understanding how fantasy stories are structurally composed. The study demonstrates how traditional storytelling formulas can be used to create rich and engaging narratives in modern fantasy literature.

This research aims to determine the function of the Barongsai art in the Chinese community in Payung Sekaki District, Riau Province. The theory used in this research is the theory of Allan P Merriam (1964:219:227) which states that art has functions, namely 1) communication function 2) entertainment function 3) symbolic function 4) function of integrating society. The method used in this research is descriptive analysis using qualitative data, with data collection techniques namely observation, interviews and documentation techniques. The subjects in this research were 4 people. The communication function of the lion dance art in Payung Sekaki District can be seen through the movements and appearance of the lion dance and the performers. Wushu martial arts movements and costumes from performers and lion dance. The entertainment function of the Lion Dance art in Payung Sekaki District is not only performed during Chinese New Year holidays, but also other events such as wedding parties, company inaugurations, and welcoming guests. The symbolic function of Barongsai art in Payung Sekaki District can be seen from several symbols of the Barongsai, such as the symbol of courage and strength marked by the beard on the Barongsai's chin and the symbol of prosperity and good luck marked by the ears and tail. The function of integrating the Barongsai art community in Payung Sekaki District certainly creates a sense of togetherness that exists between players and spectators, which indicates that there is community integrity in the Barongsai art.

Bottled Drinking Water (AMDK) “VOCA” is produced by the Teaching Factory Water Treatment, Vocational School of Diponegoro University, to meet the hydration needs of the academic community. However, several issues have been identified, such as packaging defects, uneven product distribution, and stock shortages during peak demand, particularly at large-scale campus events. These issues may affect consumer satisfaction with the VOCA product. This study aims to analyze the influence of product availability, distribution, and product quality on consumer satisfaction. The research uses a quantitative approach with a survey method involving respondents who have consumed VOCA. The sampling technique applied was purposive sampling, and the data were analyzed using multiple linear regression. The results show that all three variables—product availability, distribution, and product quality—have a positive and significant effect on consumer satisfaction, both partially and simultaneously. Among them, product quality is the most dominant factor. These findings highlight the importance of consistently maintaining product quality, improving distribution systems, and ensuring stock availability to meet consumer expectations and enhance the competitiveness of VOCA on campus.