Publication Search

Tourism is a sector strategy in encouraging regional economic growth, cultural preservation, and improving community welfare. Binjai City, as one of the buffer areas of Medan Metropolitan, has a number of areas that have the potential to be developed into leading tourist destinations. However, un-til now there has been no directed and integrated development strategy for areas that have this potential.This research aims to identify and analyze the potential for the development of leading tourist areas in Binjai City through the Mixed Methods approach, which is a combination of qualitative and quantitative methods. The focus of the study is directed at three strategic areas, namely Taman Merdeka Binjai, the Binjai Grand Mosque Area, and the Jalan Veteran Culinary Village, which have strong historical, so-cio-cultural, and local economic potential but have not been optimally exploited.Data was collected through a survey of 150 respondents consisting of tourists, MSME actors, local communities, and government officials, as well as in-depth interviews with 12 key informants. The re-sults of the quantitative analysis showed that the attractiveness of the area and community support re-ceived the highest score in respondents' perception, while infrastructure and the use of digital technolo-gy are aspects that still require special attention. Qualitative analysis supports these findings, where vari-ous technical and institutional constraints are still found that hinder sustainable development.The results of data integration show that the potential for the development of leading tourist areas in Binjai City is quite high in terms of location, cultural value, and support from the local community. However, to realize a competitive region, strategic interventions are needed in the form of improving the quality of infrastructure, digitizing promotions, and collaboration between sectors. Policy recommenda-tions are filled with institutional capacity strengthening, community empowerment, and the establish-ment of tourism development programs based on local and sustainable potential.

The Aek Sijorni Natural Bath in South Tapanuli Regency holds great potential as a regional tourism icon, with its tiered waterfalls and unique natural atmosphere. This study aims to formulate a model for optimizing tourism development based on sustainability, technology, and local community participation. A mixed methods approach was employed. The findings indicate that development of the area should focus on improving basic infrastructure, enhancing cleanliness, and providing additional facilities such as dining areas and recreational zones. Furthermore, strengthening digital promotion and actively involving the local community are proven to be key factors in creating a competitive and sustainable destination. Strategic recommendations are centered on multi-stakeholder collaboration and the use of information technology to generate broader economic and social impacts for the surrounding communities.

Lau Kawar Lake, a natural tourism area located on the slopes of Mount Sinabung in Karo Regency, North Sumatra, holds significant potential for the development of nature and culture-based tourism. However, the growth in tourist visits has not yet met expectations due to limited accessibility across various dimensions. This study aims to formulate strategies for improving physical, informational, and institutional accessibility in support of sustainable regional development.The research adopts a mixed methods approach, emphasizing primary data collection through field observations, interviews with key stakeholders and village officials, as well as surveys of 60 tourist respondents. Findings reveal that, overall, the three dimensions of accessibility are still rated as "fair," with average scores ranging from 3.28 to 3.36. The main barriers identified include inadequate road infra-structure within the area, lack of dedicated public transportation for tourists, limited official digital promotional content, and weak institutional coordination in area management. A synthesis of the quantitative and qualitative results indicates that the development of Lau Kawar Lake requires an integrative approach that combines spatial planning, community-based governance, and local policy interventions.Based on these findings, several strategic recommendations are proposed: (1) improvement of access roads and landslide-prone areas through Special Allocation Fund (DAK) for infrastructure; (2) provision of dedicated public transportation for tourists with fixed routes and schedules from the nearest city center; (3) installation of directional signs and visual information boards in aesthetically pleasing formats and bilingual language; (4) establishment of a Digital Promotion Team involving local actors and institutions; (5) capacity-building programs for the community in tourism services, home stay management, and culinary entrepreneurship; and (6) formation of a Cross-Sectoral Accessibility Coordination Forum for Lau Kawar Tourism as a medium-term planning and monitoring platform.This study contributes contextually to strengthening the accessibility dimension as a key prerequisite for advancing local tourism destinations towards sustainable, inclusive, and locally grounded development.

In promoting a cultural arts performance, the success of an event is determined not only by the quality of the performance itself but also by the effectiveness of the marketing communication strategy implemented. In today’s digital era, organizers of cultural art performances face increasingly complex challenges, including shifts in audience media consumption behavior, rapid developments in communication technology, and the need to build sustained digital engagement between organizers and stakeholders.This study adopts the Integrated Marketing Communication (IMC) theory to examine the marketing communication strategies implemented by the Department of Culture and Tourism of Surakarta City in promoting the Solo International Performing Arts (SIPA) event in 2024. The research methodology includes in-depth interviews with organizers and document analysis of promotional materials and publication activities.The findings indicate that the department applied eight elements of integrated marketing communication: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, mobile marketing, and personal selling. Each element was carried out synergistically to build awareness, attract public interest, and shape a positive image of the SIPA event in society.The implemented strategy has successfully reached a broader audience through digital channels such as social media and official websites, as well as through direct approaches like local media publications and collaboration with art communities. However, challenges remain in delivering more innovative and creative promotional content to enhance the event’s appeal. These findings offer important implications for cultural event managers, emphasizing the need for structured, consistent, and audience-relevant promotional strategies in the digital era. A well-integrated marketing communication approach not only strengthens public engagement but also reinforces the identity and sustainability of cultural events like SIPA on both local and international levels.

This study aims to analyze the efforts made by the Sukabumi City Civil Service Police Unit (Satpol PP) in enforcing Mayor Regulation Number 05 of 2014 concerning restrictions on the operating hours of night entertainment venues. The regulation was implemented to maintain public order, reduce social disturbances, and ensure community comfort, particularly during nighttime hours in urban environments. Using a sociological legal approach with qualitative methods, data were collected through interviews with relevant stakeholders, field observations, and literature reviews. The findings reveal that Satpol PP has undertaken various enforcement efforts, including routine patrols to monitor venue compliance, educational outreach to business owners regarding regulations, and administrative sanctions such as written warnings and temporary closures for violators. Despite these initiatives, several challenges hinder the optimal enforcement of the regulation. These include limited human resources and operational infrastructure within Satpol PP, inconsistent public awareness of the regulation, and resistance from certain business actors who view the regulation as a barrier to economic activity and local tourism development. Moreover, coordination between relevant agencies, such as tourism and licensing departments, remains suboptimal. This study emphasizes the need for stronger inter-agency synergy, increased budget allocation, and ongoing public education to foster better compliance. It also suggests capacity-building programs for enforcement officers and the implementation of community-based monitoring systems to enhance transparency and support. In conclusion, although Satpol PP has shown commitment to implementing the regulation, the effectiveness of enforcement can be significantly improved through strategic resource optimization, cross-sector collaboration, and a participatory approach involving both authorities and the community.

The increasing need for electrical energy in Indonesia encourages the development of new renewable energy (EBT), including hydroelectric power plants (PLTA) as an environmentally friendly solution. This research was conducted at the Mentawa Dam, West Toili District, Banggai Regency, Central Sulawesi, to analyze the potential of water energy that can be utilized as a source of micro-hydro power plants (PLTMH). This dam currently functions as irrigation and a tourist attraction, but has significant potential to generate sustainable electrical energy. The research methods include measuring water discharge using the float method, measuring the height of the water fall (head) with an altimeter and GPS, and analyzing the potential for electrical power using the formula P = η ⋅ ρ ⋅ g ⋅ Q ⋅ H. The measurement results show an average water discharge of 3.01 m³ / s and a water fall (head) of 6.56 meters. With a turbine efficiency of 80%, the potential electrical power that can be generated reaches 154.76 kW. This study recommends the use of Kaplan turbines in Mentawa Dam, which are ideal for large discharge conditions and low to medium heads, and can adapt to discharge fluctuations, making it an optimal choice to maximize energy potential. This research is expected to provide sustainable energy solutions for the people of Toili Barat District and support the development of the tourism sector.

This study examines the potential of Nusa Lembongan Ecotourism in developing sustainable tourism with an environmental perspective. The formulation of the problem studied in this research is “(1) What potential does Nusa Lembongan Ecotourism have in developing environmentally friendly sustainable tourism (2) How does Nusa Lembongan Ecotourism relate to environmentally sustainable tourism”. The method used is qualitative research with a descriptive approach to understand the phenomena experienced by the research subject. Data collection techniques include literature study and documentation. The findings show 1) The potential of Nusa Lembongan as one of the ecotourism-based tourist attractions offers a lot of amazing natural beauty that attracts the attention of tourists to visit and unwind by the hustle and bustle of the city air, not only local tourists but also many foreign tourists visit Nusa Lembongan because of the potential offered 2) Sustainable development is a strategy that limits the utilization of ecosystems and natural resources so that they are maintained. One of the new tourist destinations that is increasingly popular is the beauty of Nusa Lembongan Island.

This community service program focuses on empowering the local community of Kertosari Village, Purwosari District, Pasuruan Regency, through creative batik-making based on local wisdom. This activity aims to support the development of sustainable ecotourism and enhance the competitiveness of tourist destinations in the global era. Tourism, as defined in Indonesian Law No. 10 of 2009, includes activities aimed at recreation, self-development, and exploration of local attractions. Kertosari Village, recipient of the 2019 Indonesia Sustainable Tourism Award, has strong potential as an ecotourism village with unique natural and cultural assets. Through training and capacity-building, this program seeks to equip local residents with batik-making skills that can serve as cultural products for tourism promotion. Funded by Universitas 17 Agustus 1945 Surabaya and supported by community partners, this initiative includes training sessions, seminars, and publications in SINTA-accredited journals and digital platforms. The expected outcomes are increased community participation in tourism, enhanced creative skills, and economic empowerment. Ultimately, this program aims to strengthen the identity of Kertosari Village as a sustainable tourist destination, while preserving local cultural heritage through batik.  

This study aims to analyze the management of ecotourism in Uma Palak Lestari, Subak Sembung Peguyangan, Denpasar City, from the perspective of collaborative governance to realize sustainable tourism. The research applies a descriptive qualitative approach. The data collection techniques used were observation, interviews, and documentation. The research findings show that the implementation of collaborative governance, involving local communities, government, traditional institutions, and CSR of Pertamina, significantly supports sustainable tourism. The collaboration encompasses participation, legitimacy, trust, accountability, and shared understanding. The process results in increased community empowerment, conservation of subak culture, and local economic development. However, challenges such as the lack of clear legal framework and limited promotion efforts are noted.

In the era of globalization and rapid technological development, sustainable development has become crucial for a country's growth, especially in the tourism sector, which has significant potential to drive economic growth and environmental conservation. This research aims to examine how environmental externalities from the tourism sector can be effectively managed through the application of green economy principles. The method used is a qualitative approach with literature study, which includes analysis of the concept of green economy, the impact of tourism on society, and policies that can internalize negative impacts. The research results indicate that the application of green economy principles can reduce negative externalities caused by tourism, such as pollution and ecosystem damage, while also improving the welfare of local communities. Policies such as Pigovian taxes, subsidies, and regulations are necessary to support this implementation. Therefore, sustainable tourism management through green economy not only focuses on economic profit but also on environmental and social sustainability.

The Special Region of Yogyakarta (DIY) is known as an important tourist destination, and tourism development requires an increase in both demand and supply sides. Transportation, especially Tugu Yogyakarta Station managed by PT Kereta Api Indonesia (KAI), is an important element in the offer aspect. PT KAI seeks to improve the quality of service by relocating residents from the Bong Suwung area in Gedongtengen District to facilitate the arrangement of the area around the station. This process involves the socialization and execution stages to reduce conflicts with residents. Yogyakarta Mayor Regulation Number 121 of 2020 regulates the role of urban villages in providing protection for the community. This study uses a qualitative approach focusing on policy research with. The research location is in Bong Suwung, Pringgokusuman Village, Gedongtengen Village, Yogyakarta City. Data is collected by observation, interview, and documentation techniques, primary and secondary data are integrated in the context of analysis, informance is determined by propursive sampling. The results of the study show that even though the Village has carried out data collection, socialization, and coordination with related parties, the aspect of economic empowerment for ex-prostitutes is still very minimal. The reluctance of the Village to be more involved in the training and economic empowerment program, on the grounds that the program is not part of the activities of the Yogyakarta City Government, creates a gap in coordination between institutions and hinders the socio-economic recovery of the affected communities.

This study discusses how tourist attractions play a role in shaping destination identity through the integration of cultural, educational, and natural values. The focus of the study is directed at three tourist locations in East Java, namely Pari Temple, Surabaya Museum, and Pandawa Valley. All three represent different models of attractions—from historical sites with spiritual nuances, educational museums in the middle of the city, to thematically designed family recreation parks. The method used is a qualitative descriptive approach with a comparative case study, through observation, documentation, and semi-structured interviews.  The results of the study show that each location has its own way of constructing destination identity. Pari Temple emphasizes cultural continuity and sacred nuances. Surabaya Museum builds city identity through interactive historical education. Pandawa Valley offers a visual and emotional experience that is close to family tourists. All three show that destination identity is formed from a combination of design elements, cultural symbols, and visitor experiences. This study recommends strengthening local narratives and approaches that unite cultural, educational, and natural values ​​in sustainable tourism development.

Penglipuran Tourism Village, renowned for its cultural authenticity and environmental cleanliness, has experienced substantial growth in tourist arrivals, which has led to environmental pressures and overcrowding in its core area. In response, the development of the Bamboo Forest as a supporting attraction has emerged as a strategic initiative to disperse visitor concentration and promote sustainable tourism. This study aims to examine the development concept of the Bamboo Forest through a qualitative descriptive approach, employing in-depth interviews with local stakeholders, including tourism managers and community leaders. The findings reveal that the Bamboo Forest, spanning 45 hectares, serves multiple ecological and cultural functions, such as groundwater conservation, disaster mitigation, and the preservation of local traditions. Since 2023, the site has been revitalized with ecotourism-based infrastructure, including bamboo pathways, cultural performance spaces, a traditional market, and the Bamboo Caffe, all of which integrate local resources and community participation. Development efforts are aligned with key tourism components: attraction, accessibility, amenities, and ancillary services, while adhering to sustainable tourism principles: something to see, something to do, and something to buy. The project has not only enhanced the visitor experience but also generated significant economic benefits, contributing to community welfare. Overall, the integration of environmental, economic, and socio-cultural aspects in the Bamboo Forest development exemplifies a holistic approach to sustainable tourism in rural destinations.

The implementation of blue economy policies in Tanjungpinang City, the capital of Riau Islands Province, aims to foster sustainable urban development by leveraging marine and coastal resources. This study explores the potential and opportunities of blue economy principles to enhance economic growth, social welfare, and environmental sustainability. Utilizing a qualitative approach, the research evaluates local government policy documents and collaborates with industry stakeholders to assess the impact of these policies. Findings reveal that Tanjungpinang’s strategic maritime location supports significant fishery production (118,661 tons in 2023) and tourism growth, creating jobs and reducing coastal poverty. Key programs include sustainable marine resource management, fishery processing industry development, human resource capacity building, market access optimization, eco-friendly infrastructure, and environmental policy enforcement. These initiatives promote ecological sustainability, economic value, and social inclusivity. However, challenges such as limited processing scales, resource continuity, and environmental pollution persist. The study underscores the need for coordinated governance, technological investment, and community participation to ensure long-term benefits. Tanjungpinang’s blue economy model offers a replicable framework for sustainable urban development in coastal regions.

Indonesia faces significant challenges in maintaining environmental ethics amid rapid economic growth and urbanization. Environmental degradation, such as deforestation, water pollution, and poor waste management, reflects a widespread lack of ecological awareness. However, local wisdom offers an alternative approach to environmental sustainability. This study aims to describe the forms of environmental ethics embedded in the local wisdom of the Betawi community in the Betawi Cultural Village of Setu Babakan, South Jakarta. Using a descriptive qualitative method, the research explores cultural practices that support environmental preservation, including the use of home gardens, reverence for nature, and community-based waste management. The findings show that the Setu Babakan community applies ecological principles through traditions, customs, and active participation in environmental care. Moreover, synergy between the government, local communities, and the tourism sector contributes to developing an area that not only preserves Betawi culture but also maintains ecological balance. These findings highlight the importance of integrating local cultural values into environmental policy as a pathway toward sustainable development.

This study aims to identify and analyze the potential of Buddhist communities in Central Java Province in order to strengthen religious identity and enhance their social engagement as a minority group within a multicultural society. The study employs a quantitative approach, collecting data from 376 respondents through a structured questionnaire. The collected data were analyzed using descriptive statistical techniques and Pearson correlation analysis to examine the relationships among the studied variables. The findings indicate that six key factors significantly contribute to strengthening religious identity and the spiritual resilience of Buddhist communities, namely cultural preservation, arts and traditions, utilization of cultural heritage sites, community economic development, and the implementation of religious activities. Among these factors, regular religious activities and the use of temples as religious tourism destinations emerged as the most dominant factors in encouraging community participation, social solidarity, and the sustainability of Buddhist teachings. These findings underscore the importance of adopting a holistic and locally grounded approach in community development initiatives. This study offers important implications for the formulation of religious policies and the development of more inclusive, contextual, adaptive, and sustainable strategies for the empowerment of Buddhist communities at both regional and national levels.

This study aims to analyze the influence of service quality, destination attraction, and supporting facilities on visitor loyalty in the context of halal tourism at Maimun Palace, Medan City. Employing a quantitative approach with an associative research design, the study involved 254 respondents selected using the Slovin formula from a total population of 689 visitors recorded in April 2025. Data were collected through a structured questionnaire using a Likert scale and analyzed using SPSS software. The findings reveal that each independent variable—service, attraction, and facilities—has a positive and significant effect on visitor loyalty. Furthermore, the simultaneous analysis confirms that the combination of these three factors significantly influences loyalty among visitors to the halal tourism destination. These results align with the Customer Satisfaction Theory, which posits that positive experiences related to service delivery, destination appeal, and the availability of appropriate facilities contribute to higher levels of satisfaction, ultimately fostering loyalty. The implications of this study suggest that halal tourism destination managers should prioritize enhancing service quality, preserving the cultural and historical appeal of attractions, and ensuring the availability of facilities that meet the specific needs of Muslim tourists. By doing so, destinations like Maimun Palace can cultivate sustainable visitor loyalty, which is essential for long-term tourism development and competitiveness in the halal tourism sector. This research contributes to the growing body of literature on halal tourism by empirically validating the role of service, attraction, and facilities in shaping visitor loyalty. Future studies are recommended to explore additional variables such as religious compliance, digital engagement, and cultural sensitivity to provide a more comprehensive understanding of loyalty drivers in halal tourism contexts.

Tarakan City, as the largest city in North Kalimantan Province, plays a strategic role as a center for economics, trade, and tourism. Good accessibility through its international airport and seaport makes Tarakan a major gateway to various destinations in North Kalimantan. This potential is supported by its rich natural resources and cultural heritage, as well as its position as a distribution hub for goods and services. However, the development of the tourism sector remains hampered by the limited availability of premium accommodation facilities that meet international standards, particularly for domestic and international tourists, as well as business travelers. This final project proposes the design of a four-star hotel in Tarakan City as a solution to increase the attractiveness and competitiveness of the tourism sector. The concept used is Neo-Vernacular Architecture, a design approach that combines traditional architectural values with modern needs and technology. This concept aims to maintain local identity, enrich the building's aesthetic qualities, and create comfortable spaces suited to the local tropical climate. During the design process, a thorough analysis of site conditions, climate characteristics, local cultural potential, and four-star hotel operational standards was conducted. The traditional architecture of the Baloy Mayo traditional house served as the primary inspiration, both in terms of form, decorative elements, and spatial philosophy, resulting in a design that is contextual and representative of Tidung culture as one of Tarakan's identities. The resulting design is expected to provide quality accommodation facilities that not only support the needs of tourists and business people, but also become a modern architectural icon that respects and preserves local culture. The presence of this hotel is expected to contribute to the development of the tourism industry and strengthen the image of Tarakan City as a leading destination in North Kalimantan.

This research explores cultural preservation strategies through the development of the tourism sector, using the Surakarta Palace as a case study. The Surakarta Palace, a cultural heritage site in Central Java with significant historical and cultural value, plays a vital role in preserving Javanese traditions while contributing to regional tourism growth. This study adopts a descriptive qualitative method with data collected through observation, interviews, and documentation. The findings reveal that the Surakarta Palace actively preserves culture through various initiatives such as organizing traditional ceremonies, staging classical Javanese art performances (like gamelan and wayang), and managing museums that house historical artifacts and royal collections. These strategies serve not only to maintain cultural continuity but also to increase the attractiveness of the palace as a cultural tourism destination. Despite these efforts, several challenges remain. These include limited financial resources, minimal use of digital media for promotion, and the lack of public awareness—especially among younger generations—regarding the importance of cultural heritage. To address these challenges, the study emphasizes the need for integrated collaboration between the government, the Surakarta Palace institution, and the surrounding community. Strengthening digital-based promotional strategies and educational outreach is also considered essential to increase public engagement and sustainable tourism impact. In conclusion, the Surakarta Palace serves as a strategic model for cultural preservation within the tourism framework. By improving stakeholder cooperation and adapting to technological advances, cultural heritage can be preserved effectively while supporting local economic development through tourism. Therefore, cultural preservation and tourism development should be positioned as complementary efforts, where the sustainability of both depends on strategic planning, inclusive participation, and adaptive innovation in facing the dynamic demands of modern tourism.

This study aims to map the strengths, weaknesses, opportunities, and threats (SWOT) of each village within Awangpone Subdistrict to formulate a strategic model for enhancing the local economy in alignment with the Sustainable Development Goals (SDGs) 2030. Employing a qualitative field research design, the study integrates interdisciplinary, theological, and development economics approaches. Data were collected through questionnaires, interviews, direct observation, and documentation. The analysis follows Miles and Huberman’s interactive model, encompassing data reduction, data display, and conclusion drawing. The SWOT analysis reveals that the coordinates fall within Quadrant I, indicating that strengths outweigh weaknesses and opportunities surpass threats. Accordingly, the recommended strategy is the Strength-Opportunity (S-O) approach, which emphasizes leveraging internal strengths to capitalize on external opportunities. This strategy is deemed most effective for stimulating local economic growth and accelerating SDG achievement. Internal constraints identified include underutilized tourism potential and limited access to sharia-compliant financing mechanisms. External threats comprise weak partnership collaborations and limited foreign investment engagement. While several SDG targets—such as education and community participation—have shown promising progress, others remain underdeveloped, particularly in infrastructure development and equitable access to justice for rural populations. The findings underscore the importance of context-sensitive, multi-sectoral strategies that integrate local wisdom, theological values, and economic principles. The proposed strategic model offers a practical roadmap for village-level economic empowerment, contributing to inclusive and sustainable development. This research provides actionable insights for policymakers, development practitioners, and local stakeholders seeking to optimize village potential and foster resilience in rural economies.