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This research discusses economic empowerment assistance activities through innovation in the management of salted eggs into buns in Penompo Hamlet, Sukosari Village, Mantup District, Lamongan Regency. This activity was carried out with the aim of increasing local community income by utilizing local resources, namely salted eggs. In the process, training was provided to local business groups regarding processing and marketing techniques for salted egg-based buns using the Asset Based Community (ABCD) method. This method builds public awareness to be aware of the assets owned by the community. That it is important to achieve social change by raising awareness of the community itself by knowing their assets. The asset-based approach uses several strategies, including: Discovery (finding), Dream (dreaming), Design (designing), Define (determining), Destiny (ensuring). The results of this activity show an increase in participants' skills in processing salted eggs into more value-added products, as well as an increase in sales of bun products in the local market. Thus, this program has succeeded in having a positive impact on the economy of the Penompo Hamlet community and encouraging interest in micro-businesses in the area.)

The purpose of establishing a business is to gain profit or profit that can be used for survival. Likewise with the Flower Bucket Business "Hellokadoku" Payabakung Village, Deli Serdang Regency . This study aims to determine the value or point of Break Even Point in this business. This analysis is one of the tools used by the company's management to be able to do this to help in knowing how much a certain level of sales is, so that the company does not make a profit and also does not experience a loss (break even). The type of research used in this study is descriptive research with quantitative. With this approach, the data source used is secondary data. Based on the results of the analysis, it can be seen that the BEP value of the Flower Bucket Business "Hellokadoku" in units of 24 pcs and if expressed in rupiah is Rp. 3,529,411.

Saringembat Village has a variety of local products with significant potential; however, the marketing and management of these products remain limited. This program aims to assist MSME actors in leveraging digital technology to develop products, expand markets, and enhance competitiveness. Through training and mentoring, participants were taught product innovation, packaging design, logo creation, and the application of digital marketing through platforms such as social media and marketplaces. The results of this activity indicate that the utilization of digitalization can increase market reach and product sales volume, although challenges related to digital literacy and resource limitations still need to be addressed. This research highlights the importance of utilizing digital technology to empower MSMEs and sustainably improve the village economy.

This service aims to increase understanding of good business management among MSMEs in Salamsari Village, Boja District, Kendal Regency, especially in the field of marketing/promotion. Salamsari Village is a highland area with the majority of residents working as farm laborers and traders. Business actors, especially women, manage various processed food products such as criping, peyek, kembang goyang, savory cendol, widaran, tempeh chips, lumpit and sticky rice tape. However, marketing their products is still limited to a local scale and has not utilized digital media optimally. Apart from that, attention to packaging design is still minimal.Service activities include socializing marketing strategies in the digital era, such as the use of social media, online marketplaces, and attractive packaging designs. Before this activity, business actors did not fully understand the benefits of good marketing in increasing sales turnover, expanding market share and developing business. The service team provides education about online marketing that is cost-effective and effective in expanding market reach. As a result, MSME players showed high enthusiasm and realized the importance of appropriate marketing strategies, both offline and online, to support the sustainability of their businesses.This activity is expected to be able to encourage MSME players to increase their competitiveness, expand markets and increase turnover through the use of digital technology. The output of this service includes publications in accredited national journals, recording Intellectual Property Rights (IPR), and disseminating information through mass media.

This community service aims to improve the quality of goat farming in Semarang City, especially at Ciliwung Farm. This activity focuses on two main aspects, namely building design development training and management training. Building design training emphasizes designing pens that meet goat health, comfort and productivity standards. Aspects such as ventilation, lighting, materials and cage layout are the main focus in this training. Meanwhile, management training is aimed at improving farmers' skills in managing the sales and marketing of goat products. Training materials cover marketing strategies, product development and financial management. It is hoped that through this activity, farmers at Ciliwung Farm can improve the quality of their products, expand their marketing network, and ultimately increase their income. The results of this community service show an increase in the knowledge and skills of breeders in designing good pens and managing goat farming businesses more effectively.

This study explores the marketing strategies used by traders in Pasar Besar, Pasuruan City in dealing with changes in consumer behavior in the digital era. Data were obtained through semi-structured interviews and questionnaires, involving traders representing various types of products and marketing methods. Analysis was conducted qualitatively to explore key themes and quantitatively to identify patterns and trends. The results show that traditional marketing (direct selling) is still relevant because direct interaction creates emotional connections and increases buyer loyalty. However, this approach faces challenges due to the shift in buyer preferences to online shopping. Meanwhile, online marketing offers wider market reach, cost efficiency, and time flexibility, although its success is highly dependent on promotional capabilities and delivery management. The combination of traditional and online strategies has proven effective in reaching various buyer segments, providing significant sales increases. This approach requires careful planning to optimize the benefits of both methods without increasing operational costs. By understanding market needs and adjusting strategies, traders can maximize the potential of both approaches to achieve success amidst changing times.

This research aims to analyze the performance management cycle at Seafood Restaurant Teluk Bakau Bay View, Bintan Regency. Using a qualitative research method, data were collected through in-depth interviews and observations. The sample used was purposive sampling with 2 informants, namely the restaurant owner Mr. Gunawan and an employee named Kelvin. The data analysis used is descriptive analysis. The research results show that the management cycle implemented at Seafood Restaurant Teluk Bakau Bay View has been carried out well. This can be seen from the planning that sets goals for the consistency of employee performance. Monitoring is conducted daily in terms of revenue, employee performance, customer feedback, and achievement of sales targets. Employee reviews at Seafood Restaurant Teluk Bakau Bay View are conducted by re-evaluating the results of daily employee performance monitoring, and assessments are made from these monitoring results to determine rewards or sanctions for employees. The awards given to employees are based on the review conducted from the evaluation results, where these awards are in the form of cash bonuses added to the basic salary.

Knowledge of finance plays a very important role in the sustainability of a business, from the main aspects of business finance and management knowledge are always the main foundation. As times progress, especially in the era of digitalization, it is very unfortunate when business people pay less attention to financial aspects and optimizing business management. Financial management can be carried out when the Human Resources in the business have the competence to adapt to current developments in the 4.o industry. Moved from a living environment where business actors have very little education regarding finances and how to manage a business so that it can grow and adapt to digital developments as well as the lack of education and training provided for business actors, especially micro businesses, in this community service activity We aim to provide assistance and consultation to business actors in Bumi Citra Lestari Housing which is expected to start from one business actor and expand to other business actors. This service activity is designed to focus more on providing business assistance starting from business management to finance, so as to provide maximum results with the competence of the human resources they have, especially for business actors who have high competitiveness in this era of digitalization so that in the future they can optimize all business activities in order to improve profits and sales as well so that the business can survive for a long time and continue to grow.

This community service activity aims to provide alternatives to increase family income in strong trader community Lintas ALAP-ALAP Kendal Regency, focusing on diversification of selling products, and product packaging for digital marketing.  Hoping to get maximum results maximum results, this activity is also carried out from the management side through organizational order and management of member management and mentoring for 6 months. mentoring for 6 months. The implementation of community service was carried out on September 27 September 2024, with digital marketing material, product diversification and financial management of MSMEs. financial management of MSMEs. The implementation of community service was carried out in conjunction with the quarterly konitas meetings which are held in rotation at the homes of the members, attended by 32 people. This first session activity was followed up with the assistance of members practicing product diversification material and digital marketing packaging. digital marketing packaging with quite satisfactory results as evidenced by the the creation of processed products that contain added value and modern product packaging. product packaging that is more modern. Participants who take part in community service activities are expected to be able to apply the material provided to be applied in trading activities every day to increase sales. every day to be able to increase sales.

Celuk Village in Gianyar is known as the centre of silver craft with high artistic value, yet local artisans face significant challenges in maintaining sales amidst changing consumption patterns and global competition. This research aims to identify the key constraints faced by Celuk Village's silversmiths, such as limited access to digital marketing technology, lack of product innovation, and lack of understanding of modern business strategies. In addition, local constraints such as reliance on traditional marketing methods and limited training narrow the opportunities for artisans to compete in the global market.The results of the study suggest that the utilisation of digital technology, product design innovation, and improved business management skills can be strategic solutions to expand market reach and improve the competitiveness of Celuk Village's silver crafts. Support in the form of training and facilitating access to e-commerce platforms is also needed to introduce their products to modern consumers without abandoning cultural identity. The findings are expected to contribute to a sustainable silversmith empowerment programme, while supporting the preservation of local cultural heritage in the digital era.

Agroindustry plays a crucial role in the economy, particularly in supporting food security and creating business opportunities in rural areas. However, to remain competitive in an increasingly challenging market, a comprehensive evaluation of financial performance is essential. This study aims to analyze the financial performance of the Tahu Bulat Agroindustry in Buniasih Hamlet, Muktisari Village, Cipaku Subdistrict, Ciamis Regency, using the Du Pont System approach over the 2022–2024 period. The analysis focuses on five key indicators: Assets Turnover, Net Profit Margin, Return on Investment (ROI), Equity Multiplier, and Return on Equity (ROE). The results reveal an average Assets Turnover of 1.42 times, indicating effective asset utilization in generating sales. The average Net Profit Margin of 17.80% reflects the company’s ability to generate net profit from sales. The average ROI of 25.55% indicates efficient asset utilization. The Equity Multiplier has an average of 4.77 times, demonstrating the contribution of the capital structure to asset management. Meanwhile, the average ROE of 125.54% highlights high returns on equity, despite significant declines in the final year. The study concludes that the financial performance of the agroindustry is generally good, but declining indicators in the last year require strategies to improve efficiency and asset management. It is recommended that the company reevaluate its capital structure and enhance operational efficiency to ensure business sustainability.

The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still conventional and therefore less effective. Therefore, it is important to provide training on the use of digital marketing so that the marketing system can be improved, expand market reach, and support increased product sales. In this activity, MSMEs receive training on the importance of digital marketing, as well as assistance in creating business accounts on digital platforms such as Google Business and Instagram, along with tutorials for optimal management. The outputs of this service include Google Business accounts, Instagram accounts, scientific articles published in national journals, and activity reports. The methods used in this service are lectures and practical tutorials in creating and managing accounts on digital media. The results of this activity indicate that digital marketing strategies need to be followed up with regular guidance so that they can function effectively and optimally in supporting marketing activities and increasing sales of MSME products.

The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still conventional and therefore less effective. Therefore, it is important to provide training on the use of digital marketing so that the marketing system can be improved, expand market reach, and support increased product sales. In this activity, MSMEs receive training on the importance of digital marketing, as well as assistance in creating business accounts on digital platforms such as Google Business and Instagram, along with tutorials for optimal management. The outputs of this service include Google Business accounts, Instagram accounts, scientific articles published in national journals, and activity reports. The methods used in this service are lectures and practical tutorials in creating and managing accounts on digital media. The results of this activity indicate that digital marketing strategies need to be followed up with regular guidance so that they can function effectively and optimally in supporting marketing activities and increasing sales of MSME products.

PT Astra International BMW Semarang is a company operating in the automotive sector with 3 supporting pillars, namely Sales, Aftersales and Spare Parts for BMW car units. The availability of spare parts is one of the determining factors for consumer satisfaction with the company because if the spare parts stock is empty it will cause consumer disappointment with the company. By using spare parts sales transaction data for the period January 2019 – June 2023, totaling 52,162, it will be utilized using data mining association techniques with the a priori algorithm and the eclat algorithm. The problem in this research is how to find out consumer purchasing patterns so that there is no shortage or empty stock of spare parts in the warehouse. This research aims to determine the association of spare parts purchasing patterns in sales transactions so that partman get recommendations in making decisions about providing priority types of spare parts. This research methodology uses CRISP-DM (Cross-Industry Standard Process for Data Mining) and is implemented with the R programming language with R studio software. In 3 trials using the Apriori algorithm and 3 trials with the Eclat algorithm, The result with the highest confidence appears in a combination of 3 itemsets with minimum support 0.01 and confidence 0.9, namely if a customer buys B11.42.8.593.186 (Set oil-filter Mx) and B83.12.5.A1A.683 (Washer Cleaner) then they will also buy Z99000000333 ( BMW Engine Oil) with confidence 1.00 or 100%. From the results of this association's analysis, it can be used as advice for the management of PT Astra International BMW Semarang in managing spare parts stock.

Digital business transformation has become one of the main necessities for Micro, Small, and Medium Enterprises (MSMEs) to compete in the modern era. This research discusses implementing digital marketing strategies through an entrepreneurship mentoring program for Mooi Gift MSMEs, which focuses on hampers and gift products in Malang. The methods used include individual approaches, training, and rebranding, to improve operational efficiency, digitalizing bookkeeping, and optimizing digital marketing. The mentoring results include the creation of e-commerce accounts, social media rebranding, digital financial management training, and website development to expand market reach. The findings indicate that digital marketing strategies can enhance SMEs' visibility and competitiveness while positively impacting product sales and branding. This study recommends continuously monitoring and developing digital marketing strategies so MSMEs can constantly adapt to market dynamics.

Digital business transformation has become one of the main necessities for Micro, Small, and Medium Enterprises (MSMEs) to compete in the modern era. This research discusses implementing digital marketing strategies through an entrepreneurship mentoring program for Mooi Gift MSMEs, which focuses on hampers and gift products in Malang. The methods used include individual approaches, training, and rebranding, to improve operational efficiency, digitalizing bookkeeping, and optimizing digital marketing. The mentoring results include the creation of e-commerce accounts, social media rebranding, digital financial management training, and website development to expand market reach. The findings indicate that digital marketing strategies can enhance SMEs' visibility and competitiveness while positively impacting product sales and branding. This study recommends continuously monitoring and developing digital marketing strategies so MSMEs can constantly adapt to market dynamics.

In the increasingly competitive Industry 4.0 era, companies need to forecast product demand to meet consumer needs and improve operational efficiency. CV Mamifood Sukses Abadi, an MSME that produces milk and cheese-based foods, has faced sales fluctuations in the last two years, thus requiring accurate forecasting to plan production strategies and resource management. This research aims to forecast demand using the Fuzzy Mamdani method and the POM-QM application. Fuzzy Mamdani was chosen for its ability to handle decision-making with multiple criteria and balanced weights, while POM-QM was used to validate predictions through quantitative methods. Product sales data for the years 2022 and 2023 were analyzed to produce accurate forecasts. The methods used include Moving Average for forecasting and evaluation of the results using MAPE. The analysis results show that the Moving Average method with N = 2 produces a MAD value of 402.523 and a MAPE of 22.155%, while the results of Fuzzy Mamdani show that product demand in the next period tends to decrease. This research is expected to provide insight for CV Mamifood Sukses Abadi in planning a more efficient production strategy.

The implementation of this community service involves one MSME, namely 'Mask and Furniture Wholesale Shop'. Located in Jayamukti Village, Central Cikarang District, Bekasi Regency or about 4.0 km from Pelita Bangsa University. MSMEs wholesale masks and furniture play a strategic role in meeting community needs, especially during the pandemic and changes in people's lifestyles that lead to online shopping. This service aims to examine the effect of training and e-commerce utilization in improving the competitiveness and operational efficiency of wholesale stores in this sector. Through training that focuses on the use of e-commerce platforms and internet-based marketing strategies, it is hoped that this training can evaluate the impact of digital transformation on the business growth of mask and furniture wholesale stores. The method used is a qualitative method, namely through a case study approach and in-depth interviews with MSME players, with the aim of analyzing the effectiveness of training that focuses on the use of ecommerce platforms and online marketing strategies. The results of the service showed that ecommerce training improved the ability of MSMEs to access a wider market, optimize business management, and increase sales. In addition, MSME players also face challenges such as technology adaptation and logistics management. This study provides recommendations on the importance of continuous training, technological infrastructure support, and collaboration between the government and e-commerce platforms to maximize the potential of wholesale MSMEs in the digital era..  .

Randualas Village is located in Kare District, Madiun Regency and has abundant potential for corn plant biological resources. The available corn husk waste sometimes only becomes a pile of garbage and has not been utilized optimally. Community service aims to foster insight in the Randualas village community and the economic value of corn husk waste. The method of implementing community service is through socialization and training in making handicrafts from corn waste. The results of this activity are the creation of increased community insight in the management of corn husk waste and the results of handicrafts that have sales value from corn waste. Based on the results of the pre-test and post-test, an increase in insight of 50% was obtained. The handicrafts produced are not only used to beautify the interior of residents' homes but are also sold to increase residents' income. This activity can increase insight, creativity, and income of village residents. The follow-up to this activity will be carried out continuous training and efforts are made so that the handicrafts can be marketed online so that they can improve the economy of Randualas village residents.

Entrepreneurship is a creative and innovative form that is used as a basis, tips and resources for seeking opportunities for success. The research discusses effective management and marketing which will not only increase sales but also strengthen J.Art's brand image in the handicraft market. This research uses data analysis techniques used in this research, namely descriptive qualitative, namely the researcher collects data obtained from observations of the craftsmen. The results of the research are that this business converts waste into high-value goods through the use of natural materials and biochemicals to ensure safety and sustainability. Commitment to quality is realized through team training, strict quality control and responsiveness to customer feedback.