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Vina Oktaviani; Rafikah Husni; Puspaneli Puspaneli; Hazevi Atila Yazel Aze

Embroidery learning in fashion design education requires technical mastery, creativity, perseverance, collaboration, and the ability to produce aesthetically valuable products. However, student motivation often decreases when practical learning is dominated by lecturer explanation and imitation of examples. This study aims to determine the effect of Team-based Projects in embroidery learning on student learning motivation. A quantitative approach was employed using a quasi-experimental pretest-posttest control group design. The sample consisted of 60 students divided into an experimental class and a control class. The experimental class received team-based project learning, while the control class followed conventional individual practice. Data were collected using a learning motivation questionnaire based on intrinsic motivation, extrinsic motivation, and amotivation. The data were analyzed through normality tests, homogeneity tests, paired sample t-tests, independent sample t-tests, and simple linear regression. The findings showed that the experimental class’s motivation score increased from 67.83 to 82.37 after the treatment. The independent sample t-test revealed a significant difference between the experimental and control classes, with a p-value < 0.001. Regression analysis also confirmed that Team-based Projects positively affected student learning motivation. These results indicate that team based embroidery projects create more meaningful, collaborative, and challenging learning experiences.

Aprillyani, Naila; Lismayanti, Lilis

JURNAL ILMIAH KESEHATAN MASYARAKAT DAN SOSIAL 2026 CV. ALIM'SPUBLISHING

Exclusive breastfeeding is a crucial step in improving infant health, yet it remains under-practiced in Indonesia. This is primarily due to a lack of knowledge and positive attitudes among mothers. Health education using leaflets has become a popular strategy in community-based nursing due to its simplicity and ease of understanding. The purpose of this study was to evaluate the effectiveness of leaflets in improving maternal knowledge, attitudes, and practices regarding exclusive breastfeeding. A systematic literature search was conducted using the PRISMA methodology. Data were collected from scientific articles published between 2020 and 2025 that met the inclusion criteria for intervention studies using information leaflets with pregnant, breastfeeding, and postpartum women. Twenty original articles meeting these criteria were analyzed. The results showed that most studies found a significant increase in maternal knowledge after distribution of information leaflets (p < 0.005). Furthermore, improvements in attitudes toward exclusive breastfeeding were observed, although practices varied. Many studies have shown that audiovisual materials are more effective than leaflets, although leaflets are easier to use and distribute. Factors such as social support and infrastructure influence the success of exclusive breastfeeding. This study concluded that leaflets were effective in improving mothers' knowledge and attitudes toward exclusive breastfeeding and remained valuable inhome care, especially when combined with other educational methods

Riswanto Riswanto; Khairul Khairul; Cut Nizma; Diena Fadhilah; Jasa Ginting

Jurnal Pengabdian Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Micro, Small, and Medium Enterprises (MSMEs) play an important role in national economic growth, particularly in creating employment opportunities and improving community welfare. However, many MSME actors still face challenges in financial management due to limited financial literacy and inadequate understanding of simple accounting practices. Tenank Cafe Medan is one of the culinary businesses with strong development potential, yet it continues to experience difficulties in transaction recording, cash flow management, and preparing simple financial reports, which may affect business sustainability and operational effectiveness. This Community Partnership Independent Service Program (PMKM) aims to improve the financial literacy of business partners in supporting sustainable business development. The implementation methods included observation, socialization, training, direct practice, and mentoring activities focused on business financial management and transaction recording. The results of the program indicate an increase in the partner’s understanding of financial management, transaction recording, and the preparation of simple profit and loss reports. In addition, the partner has started to separate business finances from personal finances. Therefore, this activity provides a positive contribution toward strengthening business management practices and supporting the sustainability and long-term development of Tenank Cafe Medan.

Shinta Nurjanah; Erna Pujihartanti

Jurnal Manajemen Bisnis Era Digital 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The garment industry in Indonesia has experienced rapid growth in line with the increasing demand for fashion products, particularly in Bandung Regency, which is one of the main garment centers. CV Kiral, as a garment company, faces intense competition, especially in terms of promotion and product quality, which are crucial factors in attracting consumers. This study aims to examine the influence of promotion and product quality on consumer purchasing decisions at CV Kiral, both partially and simultaneously. The research method employed is quantitative with a descriptive and verificative approach. The sample consisted of 100 respondents, who were CV Kiral consumers, determined using Cochran’s formula and selected through simple random sampling. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression, t-test, F-test, and coefficient of determination with the assistance of SPSS software. The results indicate that promotion has a positive and significant effect on purchasing decisions, as does product quality, which also demonstrates a positive and significant influence. Simultaneously, promotion and product quality make a strong contribution to improving consumer purchasing decisions. Thus, the success of CV Kiral in facing competition is highly determined by the effectiveness of creative digital promotions and the consistency of product quality that meets consumer expectations.

Muhammad Zuardi; Sally Maya Vida; Raina Rosanti; Sabarita Tarigan; Heddy Heddy

Jurnal Pengabdian Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting national economic growth, particularly in the culinary sector. However, many MSME entrepreneurs still face challenges in financial management due to the lack of proper implementation of simple accounting systems. Tenank Cafe Medan is one of the culinary businesses with strong growth potential, yet it continues to experience difficulties in transaction recording, cash flow management, and the preparation of simple financial statements, which affect the quality of business services. Therefore, this Community Partnership Independent Service Program (PMKM) aims to provide assistance in simple accounting practices to improve service quality at Tenank Cafe Medan. The program was implemented through observation, socialization, training, direct practice, and mentoring activities. The materials included transaction recording, cash book preparation, simple income statements, and cash flow management. The results show an improvement in the partner’s understanding and ability to manage finances systematically. Better financial management has also contributed to improving operational management and customer service quality. Thus, this program positively supports business management strengthening and service quality improvement at Tenank Cafe Medan.

Muhammad Zuardi; Sally Maya Vida; Raina Rosanti; Sabarita Tarigan; Heddy Heddy

Jurnal Pengabdian Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting national economic growth, particularly in the culinary sector. However, many MSME entrepreneurs still face challenges in financial management due to the lack of proper implementation of simple accounting systems. Tenank Cafe Medan is one of the culinary businesses with strong growth potential, yet it continues to experience difficulties in transaction recording, cash flow management, and the preparation of simple financial statements, which affect the quality of business services. Therefore, this Community Partnership Independent Service Program (PMKM) aims to provide assistance in simple accounting practices to improve service quality at Tenank Cafe Medan. The program was implemented through observation, socialization, training, direct practice, and mentoring activities. The materials included transaction recording, cash book preparation, simple income statements, and cash flow management. The results show an improvement in the partner’s understanding and ability to manage finances systematically. Better financial management has also contributed to improving operational management and customer service quality. Thus, this program positively supports business management strengthening and service quality improvement at Tenank Cafe Medan.

Riswanto Riswanto; Khairul Khairul; Cut Nizma; Diena Fadhilah; Jasa Ginting

Jurnal Pengabdian Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Micro, Small, and Medium Enterprises (MSMEs) play an important role in national economic growth, particularly in creating employment opportunities and improving community welfare. However, many MSME actors still face challenges in financial management due to limited financial literacy and inadequate understanding of simple accounting practices. Tenank Cafe Medan is one of the culinary businesses with strong development potential, yet it continues to experience difficulties in transaction recording, cash flow management, and preparing simple financial reports, which may affect business sustainability and operational effectiveness. This Community Partnership Independent Service Program (PMKM) aims to improve the financial literacy of business partners in supporting sustainable business development. The implementation methods included observation, socialization, training, direct practice, and mentoring activities focused on business financial management and transaction recording. The results of the program indicate an increase in the partner’s understanding of financial management, transaction recording, and the preparation of simple profit and loss reports. In addition, the partner has started to separate business finances from personal finances. Therefore, this activity provides a positive contribution toward strengthening business management practices and supporting the sustainability and long-term development of Tenank Cafe Medan.

Bertha Cristine Zebua; Asep Afaradi

Damai : Jurnal Pendidikan Agama Kristen dan Filsafat 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Technological developments have brought significant changes to various aspects of human life, including church life. These changes also impact intergenerational relationships within the congregation. This paper aims to examine the challenges faced by church leaders at GEKISIA Depok in serving Generation X, Millennials, and Generation Z, and to examine the relevance of the theological principle of Romans 12:2 in addressing these challenges. Ultimately, the author observes that differences in generational characteristics influence communication patterns, ministry models, and congregational expectations of church leadership. Therefore, church leaders in the digital age are required to be adaptive, transformative, and remain rooted in biblical values. Romans 12:2 serves as an important theological foundation for Christian leaders to experience a renewed mindset so they can serve according to God's will without being influenced by worldly patterns. Furthermore, the challenge of cross-generational leadership is not merely practical in nature, but also theological. Each generation brings different experiences, values, and perspectives in understanding faith and spirituality. Generation X tends to value institutional stability and loyalty, while Millennials are more oriented toward authentic experience and community. Generation Z, having grown up entirely in the digital age, communicates and expresses faith in ways that differ greatly from previous generations. In this context, church leaders are called to become bridges between generations, rather than simply following trends or rigidly preserving tradition.

Nurul Huda

Jurnal Miftahul Ilmi: Jurnal Pendidikan Agama Islam 2026 STIKes Ibnu Sina Ajibarang

This study examines how madrasah students perceive the meaningfulness of Islamic Religious Education (Pendidikan Agama Islam/PAI) integrated with local wisdom as a means of instilling Islamic values. The Malay community in Pemayung District, Batanghari Regency, Jambi, inherits a rich array of traditions deeply rooted in Islamic values, including zikir ratib, hadrah, berzanji, and patitih. However, the extent to which such local wisdom integration in formal PAI instruction is perceived as meaningful by students has never been empirically measured. This descriptive-comparative survey study involved 82 students of MTs. Irsyadul Ibad, selected through a total sampling technique. The instrument employed was the SPIN-KL Scale (40 items, α = 0.884), measuring eight perceptual dimensions on a 5-point Likert scale. Analysis results revealed an overall mean perception score of 4.12 (SD = 0.42; positive category; 82.7% positive responses). The dimension of PAI content relevance to local wisdom obtained the highest score (M = 4.24; very positive), while the dimension of Islamic identity consolidation through local culture recorded the lowest score, though still remaining positive (M = 3.98). Independent samples t-tests indicated a significant difference based on students' active participation in religious study circles (pengajian) (t(80) = 4.74, p < 0.001, d = 1.07), whereas gender and grade level yielded no significant differences. These findings underscore the importance of collaboration between madrasah institutions and religious-cultural communities in strengthening the internalization of Islamic values.

Widodo, Sandi Rizkiawan; Fautyaz, Faqih Fadlan; Salamah, Umi; Makrowi, Agus

The flash floods that struck Aceh Tamiang caused infrastructure damage and contaminated clean water sources, making it difficult for residents to obtain potable water. This situation increases the risk of water-borne diseases and worsens the post-disaster situation. This research aims to develop a large-scale, simple water filtration prototype as an emergency response solution that is effective, economical, and easy to implement by affected communities. The methods used include field observation, water sampling, testing simple physical parameters (turbidity, color, odor, and pH), and designing a gravity-based, multi-stage filtration system without electricity. The prototype uses a combination of filter media such as gravel, silica sand, activated charcoal, and natural fibers in a drum system. Test results show a decrease in turbidity levels from 150–300 NTU to 5–15 NTU after the filtration process, as well as an increase in pH to near neutral. The filtered water is declared suitable for sanitation and consumption after undergoing a further disinfection process. In addition to implementing the technology, this research also includes public education regarding the selection of safe water sources and maintenance of the filtration system. Based on these results, this large-scale simple water filtration prototype is effective as an appropriate technological solution in handling the post-disaster clean water crisis and has the potential to be replicated in other flood-prone areas.

Ibni Sahara; Meifina Dwi Rezky; Amanda Dewi Lestari; Puji Desta Ananda; Nazeli Adnan

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Economic growth in ASEAN countries has shown heterogeneous dynamics, particularly in the post-pandemic period. This study aims to analyze the effect of economic complexity, manufacturing value added, and foreign direct investment on economic growth in ASEAN-8 countries during 2015–2024. The study employs a quantitative explanatory approach using panel data regression analysis. The data were obtained from the World Development Indicators (World Bank) and Harvard Growth Lab. Based on the Chow and Hausman tests, the Fixed Effect Model (FEM) was selected as the best estimation model. The results indicate that economic complexity has a negative and significant effect on economic growth, suggesting that increasing economic sophistication does not automatically promote growth when industrial and institutional readiness remain limited. Meanwhile, the manufacturing sector has a positive but insignificant effect on economic growth. In contrast, foreign direct investment has a positive and significant effect on economic growth through capital accumulation and technology transfer. Simultaneously, all independent variables significantly affect economic growth in ASEAN-8 countries. These findings imply the importance of strengthening industrial capacity, institutional quality, and technological readiness to support sustainable economic growth in ASEAN countries.

Wira, Rizqi; Fautyaz, Faqih Fadlan Fautyaz; Salamah, Umi

The Aceh Tamiang region was one of the areas affected by the hydrometeorological disaster. The disaster not only caused damage to community facilities and infrastructure but also left behind dead soil deposits that were poor in nutrients, dense in texture, and less productive for supporting agricultural and plantation activities. Research was conducted to examine strategies for utilizing dead soil after flooding by processing it with organic materials so that it could be converted into organic fertilizer with utility and economic value. This research aimed to find environmentally friendly land rehabilitation solutions, increase soil productivity, and open new business opportunities for disaster-affected communities. The results showed that the combination of flood sediment soil with organic materials significantly increased nutrient content, improved soil structure, increased water holding capacity, and accelerated the growth of test plants compared to untreated soil. Furthermore, this program provides dual benefits: on the one hand, it serves as a post-disaster land rehabilitation solution, and on the other hand, it serves as an opportunity for an organic fertilizer business that can reduce the community's dependence on relatively expensive chemical fertilizers. The implications of this research are not only limited to the technical aspects of agriculture but also touch on the socio-economic dimensions of the community. Utilizing dead soil as organic fertilizer can strengthen local economic resilience, increase farmer independence, and encourage the creation of environmentally friendly, sustainable agricultural systems. Therefore, this strategy can serve as an innovative model for addressing the impacts of hydrometeorological disasters in other areas facing similar challenges.

Abdul Rohmat

Jurnal Miftahul Ilmi: Jurnal Pendidikan Agama Islam 2026 STIKes Ibnu Sina Ajibarang

The subject of corpse care is one of the important competencies in Islamic Religious Education (PAI) at the senior high school level, which is obligatory (fardhu kifayah). However, the complexity of the material and the presence of psychological barriers often make students less interested or feel afraid. This study aims to analyze in-depth the perceptions of SMA YATPI Godong students regarding the importance of corpse care, the factors that influence these perceptions, and the urgency of this competency as a provision for social life. This study uses a qualitative descriptive approach supported by simple quantitative data percentages. The subjects were 35 grade XI students, selected using a purposive sampling technique. Data collection was carried out through participant observation, questionnaire distribution, in-depth interviews, and documentation. Data analysis followed an interactive model that includes data condensation, data presentation, and drawing conclusions. The results showed that the majority of students (82.8%) had a very positive perception of the urgency of this material and were aware of its socio-cultural responsibility. The main factors influencing students' perceptions included the demonstration method using mannequins implemented by teachers, internal religiosity values, and the encouragement of societal expectations. These skills are considered essential not only for fulfilling academic obligations but also as a form of student readiness to engage and contribute significantly to their social environment in the event of grief.

Nelsa Citrayani Silaban; Arip Surpi Sitompul; Jusni Lumbantobing; Sondang Naibaho; Ringhot Simorangkir

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

This study aims to examine how schools foster togetherness amid religious diversity through a dialogical approach. This research employed a qualitative method and was conducted at SMA Negeri 1 Sumbul. Data were collected through observation, interviews, and documentation, while the analysis used the interactive model of Miles and Huberman, which includes data reduction, data display, and conclusion drawing. The findings reveal that three main religions Islam, Catholicism, and Protestantism coexist harmoniously within the school due to strong practices of tolerance. This is reflected in the implementation of religious worship conducted simultaneously at the same time but in different places according to each belief, as well as mutual respect during religious celebrations such as Ramadan and Eid al-Fitr, Easter, and Christmas. In addition, social interactions among students occur in an open, communicative, and non-discriminatory manner. These findings indicate that schools play a significant role in promoting unity through multicultural education, religious moderation, and dialogical approaches. Therefore, schools can serve as effective spaces for shaping students’ tolerant character and their ability to live harmoniously in a diverse society.

Herlina Baro Lolu; Andreas Ariyanto Rangga; Paulus Mikku Ate

Polygon : Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam 2026 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

The selection process for accepting new employees is one of the important stages in a company to ensure that the candidates accepted have qualifications that suit the company's needs. At WINMART, the selection process is still carried out manually, so it is less efficient and prone to errors. Therefore, a system is needed that can assist in more objective and efficient decision making. This Decision Support System (DSS) is designed to assist the selection process for recruiting new employees using the Simple Additive Weighting (SAW) method, which can assess several relevant criteria, such as work experience, education, skills and competency tests. This system was built on a web basis, so it can be easily accessed by parties involved in the selection process, such as HRD and managers. The SAW method was chosen because of its ability to convert various subjective criteria into more objective numerical scores, so that selection results can be more transparent and accountable. By using this system, it is hoped that it can increase efficiency, accuracy and transparency in the new employee selection process at WINMART, as well as facilitate decision making in selecting candidates who best suit the desired criteria.

Irman Puansah; Anggi Aulia Hutasuhut; Melisa Aulia Koto; Nurhamida Fitri Simatupang; Muri Entia Melati Lubis

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2026 Pusat Riset dan Inovasi Nasional

Public health is an important indicator of the success of regional development and the quality of public services. Local governments play a strategic role in the provision of healthcare services through adaptive, effective, and community-oriented policies. This study aims to analyze local government policies in addressing public health issues through a literature review approach. The research method employed a literature study by examining scientific journals, laws and regulations, books, and policy documents related to regional health policies in Indonesia. The findings indicate that regional health policies are influenced by decentralization, fiscal capacity, the quality of governance, and inter-institutional synergy. Policy implementation continues to face several challenges, including limited budgets, low quality of healthcare human resources, unequal access to healthcare services, and weak intersectoral coordination. However, public service innovation and the strengthening of good governance have proven effective in improving healthcare service delivery. This study emphasizes that the success of regional health policies is determined by government commitment, community participation, integration between central and local policies, institutional strengthening, budget optimization, and service innovations based on community needs.

Eva Fitriyani; Mikaila Nur Tsaqifa Al Maarif; Naila Rahma Aulia

Reflection : Islamic Education Journal 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines the historical development of education in Malaysia, which has undergone a shift from the traditional pondok system to modern religious schools. This change was influenced by various factors, including social dynamics, colonial influence, and societal demands for a more structured and relevant education system. This study aims to explain this development process and identify the various factors driving this change. The research employed a qualitative approach through literature review, utilizing various sources, books, journals, and scientific documents, which were analyzed descriptively to gain a deeper understanding. The results show that the pondok system, which was initially informal and simple, even focusing only on teaching religious knowledge and moral development, underwent changes due to the influence of colonialism, the development of Western education, and the increasing societal need for formal education. This change gave rise to modern madrasahs and religious schools with more structured curricula, integrating religious and general knowledge, and implementing more systematic methods. The findings of this study confirm that this development did not completely eliminate the pondok system, but rather developed it into a more comprehensive educational system, enabling Islamic education in Malaysia to remain steadfast in Islamic values ​​and adapt to modern demands.

Khairul Umam; Achmad Taufik; Ria Kasanova

Jurnal Pengabdian dan Perubahan Sosial 2026 Lembaga Pengembangan Kinerja Dosen

Legal education in higher education institutions remains predominantly dominated by cognitive approaches, which have not fully succeeded in shaping students’ character, particularly in terms of integrity, professional responsibility, and legal empathy. This condition highlights the need for learning approaches that integrate practical experience with professional ethical values. This community engagement activity aims to strengthen the character of law students through a clinical legal education-based intervention integrated with professional ethics education. The activity was conducted using a participatory approach involving 35 law students from the Faculty of Law at Universitas Madura over the period from 21 April to 13 May 2026. The intervention consisted of a series of activities, including legal education sessions, basic legal consultations, and structured ethical reflection. The community partners were local residents with limited access to legal information and services.The results indicate an improvement in students’ character scores across several dimensions, namely integrity (from 3.42 to 4.21), professional responsibility (from 3.51 to 4.28), and legal empathy (from 3.37 to 4.35). In addition, more than 80% of students reported that the activity enhanced their understanding of legal practice and the social conditions of the community. The activity also had a positive impact on the community, particularly in improving legal literacy. These findings demonstrate that experience-based legal clinics are effective in strengthening law students’ character while simultaneously providing tangible benefits to the community. Therefore, community engagement activities based on clinical legal education can be developed as a strategic medium for strengthening character education in law faculties.

Yeti, Veronika Wendelina Nona; Tonce, Yosef; Tokan, Maria Goreti Mao

Jurnal Projemen UNIPA 2026 Universitas Nusa Nipa Maumere

This study aims to determine the influence of promotion and location on purchasing decisions of Cho-Sik products at UPT Sikka Innovation Center Maumere. The research employed a quantitative method with a survey approach. The sample consisted of 100 respondents selected using purposive sampling from a population of 10,149 consumers. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) with the assistance of SPSS version 23. The results showed that the promotion variable obtained a perception score of 84.22% (very good), the location variable scored 83.96% (good), and the purchasing decision variable scored 87.90% (very good). The regression analysis produced the equation Y = 26.851 + 0.434X₁ + 0.307X₂. Partially, promotion had a positive and significant effect on purchasing decisions, with a t-value of 4.473 and a significance level of 0.001. Likewise, location had a positive and significant effect on purchasing decisions, with a t-value of 3.343 and a significance level of 0.004. Simultaneously, promotion and location had a positive and significant effect on purchasing decisions, as indicated by an F-value of 8.264 and a significance level of 0.000. The coefficient of determination (R²) was 0.146, indicating that promotion and location explained 14.6% of the variation in purchasing decisions, while the remaining 85.4% was influenced by other factors not examined in this study. Therefore, it can be concluded that promotion and location have a positive and significant influence on purchasing decisions of Cho-Sik products at UPT Sikka Innovation Center Maumere.

Deta, Veronica Aprilia Avista; Rangga, Yoseph Darius Purnama; Valeria Eldyn Gula

Jurnal Projemen UNIPA 2026 Universitas Nusa Nipa Maumere

This study aims to examine the influence of Content Marketing and Product Quality on Purchase Decisions among consumers of Aldyan Store. The research employed a quantitative method with a survey approach. The population consisted of Aldyan Store consumers, with a sample of 100 respondents selected using a sampling technique appropriate to the characteristics of the study. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, the coefficient of determination (R²), t-test, and F-test with the assistance of SPSS version 23. The results showed that, partially, Content Marketing had a positive and significant effect on Purchase Decisions, with a t-value of 2.544 and a significance level of 0.013 < 0.05. Product Quality also had a positive and significant effect on Purchase Decisions, with a t-value of 2.288 and a significance level of 0.024 < 0.05. Simultaneously, Content Marketing and Product Quality had a positive and significant effect on Purchase Decisions, with an F-value of 9.358 and a significance level of 0.000 < 0.05. The coefficient of determination (R²) was 0.162, indicating that Content Marketing and Product Quality explained 16.2% of the variance in Purchase Decisions, while the remaining 83.8% was influenced by other factors outside the research model. Based on the findings, it can be concluded that Content Marketing and Product Quality play an important role in improving consumers' Purchase Decisions at Aldyan Store. Therefore, Aldyan Store should continue to enhance the quality of its marketing content and maintain product quality to increase consumer trust and purchase intention.