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This community service activity aims to improve the community's understanding and skills in recognizing the authenticity of rupiah currency, especially among MSMEs. With a better understanding, it is hoped that MSMEs can avoid losses due to questionable currency and optimize their income. The community service method used was a focus group discussion to identify the problems, potential, and needs of MSMEs in Sirnabaya Village. The immediate impact of this activity is an increase in early detection skills for counterfeit money in the community. In the long term, it is hoped that this will reduce the rate of counterfeit money circulation in the target area.

Pada masa kepengurusan sebelumnya, BUMDes Teluk Bakau belum berjalan secara maksimal, sehingga belum dapat memberikan sumbangan terhadap PADes. Oleh karena itu, penelitian ini bertujuan untuk mengkaji bentuk inovasi yang diterapkan oleh BUMDes Teluk Bakau dalam upaya meningkatkan perekonomian masyarakat desa pada tahun 2023. Penelitian ini mengacu pada teori inovasi yang dikemukakan oleh Geoff Mulgan dan David Albury (2003), serta menggunakan menggunakan pendekatan deskriptif kualitatif. Informan penelitian ini mencakup unsur Pemerintah Desa, Direktur BUMDes “Bina Sejahtera”, BPD, Tokoh Masyarakat, serta pihak ketiga (kemitraan) yang diperlukan untuk mendapatkan informasi terkait BUMDes dalam meningkatkan ekonomi masyarakat desa. Hasil penelitian ini menunjukkan bahwa (1) Inovasi produk, yang dijalankan oleh BUMDes berhasil menciptakan dan mengembangkan produk baru yang memanfaatkan potensi lokal, menciptakan peluang kerja dan membantu meningkatkan pendapatan masyarakat desa. (2) Inovasi proses, Pemerintah Desa memberikan dukungan berupa pelatihan kepada pengurus BUMDes untuk memperkuat kemampuan dalam mengelola unit usaha, menerapkan surat perjanjian yang sebelumnya tidak ada. (3) Inovasi metode pelayanan, pada inovasi ini BUMDes hanya melakukan optimalisasi terkait komunikasi antara BUMDes dengan masyarakat. (4) Inovasi strategi kebijakan, sejauh ini BUMDes tidak ada inovasi baru terkait strategi kebijakan, hanya menekankan keterbukaan dan keterlibatan masyarakat melalui pelaksanaan rapat monitorng dan evaluasi setiap tiga bulan sekali, pendekatan ini berperan penting dalam membangun kepercayaan masyarakat. (5) Inovasi sistem, BUMDes mampu membangun kemitraan dengan berbagai pihak eksternal. Inovasi ini merupakan inovasi baru. Kemitraan ini mencerminkan kapasitas BUMDes dalam memperluas jaringan kerja, meningkatkan pendapatan unit usaha, serta membuka peluang ekonomi terhadap kesejahteraan masyarakat.

The Pancasila Student Profile Strengthening Project (P5) aims to develop students who possess strong character and skills that are relevant to the demands of the times, particularly in facing global challenges and technological advancements. One of the implementations of P5 at SMK NU 1 Sukodadi is the Gelar Karya activity, which serves as a platform for students to showcase their creativity and apply the values of Pancasila in real life. The theme of this activity is "Build a Healthy Body, Mind, and Sustainable Lifestyle," aimed at raising awareness of the importance of physical and mental health, as well as adopting environmentally friendly practices that support sustainability. The method used in this activity is a project-based learning approach, where students are given the opportunity to learn through direct experience. This allows them to understand and apply the theories they have learned in real-world practices. Additionally, the activity emphasizes collaboration between students and teachers, creating a supportive learning environment and strengthening the relationship between learners and educators. By utilizing experiential learning, students are directly involved in the learning process, which facilitates a deeper understanding. The results of this community service project show that the Gelar Karya activity successfully increased students' awareness of the importance of healthy lifestyles and sustainable environmental management. Students not only gained theoretical knowledge but also practical skills that they can apply in their daily lives. Furthermore, the activity strengthened students' character and supported the values of the Pancasila Student Profile. These findings can serve as a model for other schools to optimize the sustainable implementation of P5, providing a positive impact on shaping students' character and skills for a better future.

The abundant rice husk waste in Legundi Village, Ngawi Regency, has not been used optimally and has the potential to cause environmental pollution. On the other hand, rural communities, especially the PKK Women's group, need business diversification to increase family income. Responding to these challenges, this community service program is carried out with the main objectives: (1) utilizing rice husk waste into husk charcoal products with economic value as a planting medium; (2) increasing income and empowering community groups; and (3) strengthening the capacity of digitizing MSMEs through online marketing assistance. The activity was carried out with a participatory method that prioritized the active involvement of the community. There are two main approaches to program implementation. First, training on the practice of making husk charcoal uses imperfect combustion techniques that are simple and environmentally friendly. Second, assistance in the digitalization of MSMEs which includes training in creating and managing e-commerce accounts (Shopee and Tokopedia), the production of visual and narrative-based promotional content, and digital marketing strategies that are adaptive to consumer trends. The results of the activity show that the community is able to process husk waste into packaged husk charcoal products with the brand "Saji Tani" which has selling value and market potential. In addition, the PKK Women's group showed capacity building in business management and the use of digital platforms to expand marketing access. This program not only succeeds in reducing the environmental impact of agricultural waste, but also encourages the economic independence of village communities through innovations based on local potential. Thus, this activity is a model of integrated community empowerment that combines environmental, economic, and digital technology aspects in a sustainable manner.

Community diagnosis is a strategic step that aims to identify fundamental problems in the community, determine problem priorities, and formulate appropriate solutions to overcome them. One of the identified health issues is a significant increase in cases of mumps (epidemic parotitis), an acute infectious disease caused by the mumps virus, a member of the Rubulavirus genus. This increase in cases was recorded in the Puskesmas work area from the beginning of the year to November 2024. This phenomenon raises concerns regarding the potential for widespread health problems at the community level. Therefore, this intervention activity was carried out with the hope of reducing the incidence of mumps in the Puskesmas work area.The methodology applied in this activity includes data collection through mini surveys, analysis of health determinants using the Blum Paradigm, determination of problem priorities through the Delphi method, and identification of root causes using a fishbone diagram. Based on the results of this analysis, the interventions implemented include counseling on mumps and preventive measures, as well as demonstrations of proper hand washing. The results of the intervention showed a significant increase in knowledge, where all participants (n=40, 100%) obtained a post-test score of ≥ 7, indicating a good understanding of the material presented. In the demonstration session, a number of participants were also able to demonstrate the steps for washing hands according to the correct procedure. From the results of the analysis, it was found that the increase in mumps cases in this area was closely related to community lifestyle factors. Therefore, this intervention is expected to not only increase community knowledge about mumps, but also encourage the implementation of clean and healthy living behaviors, especially in the practice of washing hands, as a preventive measure to reduce the number of transmissions and accelerate case handling.

In the 4.0 era, technological advances offer significant opportunities, especially for entrepreneurs who develop their businesses through online platforms such as the Shopee e-commerce marketplace. This study examines the use of Shopee as a marketing communication medium by the Tabriizhijab store. Using a qualitative research method with a descriptive approach, this study is able to describe the digital marketing strategy implemented by the Tabriizhijab store owner through the use of various Shopee features such as store vouchers, free shipping, Shopee Live, Shopee Feed, and paid advertising. The findings of this study indicate that Shopee has a significant impact on improving store sales performance. However, it turns out that several challenges still exist, such as a limited understanding of Shopee features that can cause owners to be left behind by Shopee marketing trends, intense price competition between other sellers who offer lower prices for their products, a lack of specialized personnel to handle digital marketing that leads to less than optimal store management, and difficulties in committing to providing responsive service to consumers. Despite facing these challenges, through effective communication strategies, appropriate and optimal use of social media, and improving service quality, Tabriizhijab has been able to build a positive brand image and increase consumer purchasing interest. This study highlights the importance of an appropriate digital marketing communication strategy amidst increasingly fierce market competition. Furthermore, the study emphasizes the importance of managing and utilizing consumer data obtained through platforms like Shopee to formulate more effective and targeted marketing strategies. By utilizing available analytics features, Toko Tabriizhijab can better understand consumer behavior, product preferences, and evolving market trends. This allows the store to adjust its marketing strategy, offer more relevant promotions, and improve the overall customer experience.

UD. Indokarya Brass is a company engaged in the brass handicraft industry with its main products being door handles and bells. The main raw materials used in the production process include brass, copper, tin, and aluminum, which are obtained from suppliers both within and outside the city. On average, raw materials are received weekly with quantities of 50–100 kg of brass, 7–10 kg of copper, 10–15 kg of tin, and 3–5 kg of aluminum. In addition, the company also uses additional materials in the form of thinner and epoxy purchased from nearby hardware stores with less frequent purchases, namely 5–10 liters of thinner every month and around 5 kg of epoxy every two months. To date, the company has not had a structured policy for procurement and control of raw material inventory. This condition results in excess inventory of several types of raw materials which actually incurs high costs, both in terms of storage costs and warehouse maintenance costs. This excess inventory ultimately has an impact on reduced efficiency and decreased company profits. This study was conducted to analyze the existing inventory system and compare the company's current policy with a proposed method for more optimal inventory control. The calculation results show that the proposed method is able to provide significant inventory cost savings, namely 83.25% in brass raw materials, 15.28% in copper, 14.6% in tin, 43.37% in aluminum, 4.66% in epoxy, 4.2% in thinner, and 40.7% in other raw materials. Thus, the implementation of the right inventory control method can improve operational efficiency and help companies reduce cost burdens, so that profits can be more optimal.

This community service program focuses on training teachers at SMKN 1 Malingping in developing formative assessment instruments using the Quizizz and Wordwall platforms. The main objective is to enhance teachers’ competencies in integrating technology into classroom assessment practices, thereby improving the quality of teaching and learning. Formative assessment plays a crucial role in the learning process as it allows teachers to continuously monitor student progress, identify learning gaps, and provide timely feedback that supports both remediation and enrichment. By mastering digital tools such as Quizizz and Wordwall, teachers can design engaging, interactive, and effective assessment activities that align with curriculum objectives while also increasing student motivation and participation. The training was conducted through a workshop model, combining theoretical sessions on formative assessment principles with hands-on practice in creating and implementing online quizzes, interactive games, and customized learning activities. Teachers were guided step-by-step in account creation, content development, and analyzing assessment results for instructional decision-making. Feedback sessions were also integrated to address challenges and share best practices. The results of the training indicated a significant improvement in teachers’ skills and confidence in utilizing Quizizz and Wordwall for formative assessment. Participants demonstrated the ability to design varied assessment formats, adapt content to students’ needs, and effectively interpret assessment data to inform teaching strategies. Moreover, teachers reported increased student engagement when these platforms were implemented in classroom settings. This program highlights the importance of equipping educators with digital literacy skills that are relevant to 21st-century learning demands. The integration of Quizizz and Wordwall not only streamlines the assessment process but also fosters a more dynamic and student-centered learning environment. The experience from SMKN 1 Malingping suggests that similar training initiatives can be replicated in other schools to promote effective, technology-based formative assessment practices.

Integrated Health Service Posts (Posyandu) are a means for active community participation in the health sector. Through Posyandu, the role of cadres as the spearhead of environmental health is crucial, especially in educating the community regarding prevention efforts and early detection of various infectious diseases such as tuberculosis (TB). Bekasi City is experiencing an increase in TB cases, so it is necessary to strengthen the capacity of Posyandu cadres to be more responsive and empowered in dealing with this situation. This community service program aims to improve the knowledge and skills of Posyandu cadres in early detection and prevention of TB. The activity was carried out at Posyandu Bangau, West Bekasi, involving 22 active cadres. The implementation method used a participatory and interactive approach, through health education that emphasized the identification of TB symptoms, transmission methods, and community-based prevention strategies. Evaluations were conducted before and after the education to measure the effectiveness of the activity. The evaluation results showed an 80% increase in cadre knowledge after attending the education. This achievement demonstrates that the delivery of accurate and communicative information is very effective in increasing Posyandu cadre awareness. Capacity building for cadres is not only crucial as an initial step in TB prevention, but also as a sustainable effort to build collective community awareness. With the active involvement of cadres and support from health workers, TB risk detection and prevention can be carried out more optimally and comprehensively.

Divorce has a significant impact on a child's psychological and social development, particularly in the aspect of determining custody rights, which should prioritize the principle of the child's best interests. This study aims to analyze the balance between Islamic legal norms as stipulated in the Compilation of Islamic Law (KHI) and positive law in Indonesia, in cases where children under the age of 12 express a desire to live with their father after the divorce. The research approach used is a juridical-normative with a qualitative analysis method that focuses on a literature review of laws and regulations such as the KHI, the Marriage Law, the Child Protection Law, and the Convention on the Rights of the Child, as well as relevant legal and jurisprudential literature. The results of the study indicate that although normatively the KHI prioritizes the mother as the caregiver of children under 12 years old, there is room for flexibility that allows the court to consider the child's wishes if it better ensures the child's welfare and safety. This approach is supported by the principle of maslahah mursalah in Islamic law, which allows adjustments for the benefit of the child. The main challenges in its implementation include the minimal involvement of professionals such as child psychologists in the evaluation process, the existence of gender stereotypes that influence judges' decisions, and emotional conflicts between parents that often override the interests of the child. Therefore, this study recommends that judicial institutions actively involve psychologists and mediators in custody proceedings, improve training for judges in understanding the psychosocial dynamics of children, and update legal guidelines so that children's wishes can be assessed objectively. Furthermore, education to the wider public about the importance of gender non-discrimination in child care is also needed so that custody decisions truly reflect the principles of comprehensive child protection and welfare.

Exclusive breastfeeding for the first six months of a baby's life is an important strategy to support optimal growth and development. Breast milk has many benefits for babies, such as strengthening the immune system and supporting brain development. However, various obstacles such as emotional stress, lack of self-confidence, and minimal support from family and the community remain significant barriers to successful breastfeeding. These issues often lead to failure to provide exclusive breastfeeding in accordance with health recommendations. This study aimed to evaluate the effectiveness of hypnobreastfeeding training in improving breastfeeding knowledge, attitudes, and practices among mothers with infants aged 0–6 months in the Bojongkerta area of Bogor City. Hypnobreastfeeding is a psychological approach that combines relaxation techniques, positive affirmations, and education about breastfeeding to help mothers feel more confident in the breastfeeding process. This study used a quasi-experimental approach with a pre- and post-test design without a control group. A total of 31 breastfeeding mothers participated in this training, which included education about breastfeeding, positive affirmation techniques, and relaxation exercises. Data analysis results showed a significant increase in mothers' knowledge and attitudes towards breastfeeding after the training intervention. Furthermore, the study also recorded an increase in the success of exclusive breastfeeding during the observation period. Based on these findings, it can be concluded that hypnobreastfeeding is an effective approach to supporting the empowerment of breastfeeding mothers at the community level. This method offers a psychologically based solution to overcome social barriers that affect the success of exclusive breastfeeding.

Penelitian ini menganalisis hubungan spasial dan visual arsitektur Masjid Agung Al-Furqon Bandar Lampung terhadap pengalaman spiritual jemaah. Menggunakan pendekatan deskriptif kualitatif melalui studi kasus, data dikumpulkan via observasi lapangan, kuesioner, dan studi dokumentasi. Analisis karakteristik spasial menunjukkan organisasi ruang yang fungsional: lantai dasar terpusat untuk aktivitas non-ibadah, sementara lantai dua adalah ruang ibadah tunggal yang monumental. Namun, terdapat isu sirkulasi di area wudu lantai 1 menuju tangga utama lantai 2, di mana percampuran jalur laki-laki dan perempuan menimbulkan ketidaknyamanan psikologis bagi sebagian jemaah. Secara visual, interior masjid sangat baik dengan mihrab dan mimbar sebagai pusat penekanan spiritual. Penggunaan beragam material pintu dan jendela, plafon tinggi, serta pencahayaan yang disesuaikan menciptakan suasana sakral dan megah. Unsur artistik seperti kaligrafi dan mozaik lafaz "Allah" efektif memperkuat identitas keislaman. Dampaknya, mayoritas jemaah merasakan ketenangan, kekhusyukan, dan fokus ibadah yang tinggi, didukung skala ruang dan pencahayaan. Masjid ini juga berhasil menumbuhkan rasa keterikatan dan identitas yang kuat. Saran utama meliputi optimalisasi sirkulasi di area wudu untuk memisahkan jalur jemaah.

The low scientific literacy of elementary school students, influenced by the use of conventional learning methods and lack of interactivity, encourages the need for new innovations based on digital technology. This study aims to test the optimization of the use of digital technology as a strategy to improve scientific literacy through a quasi-experimental method with a pretest-posttest control group design. The research subjects consisted of 60 fifth-grade students from one elementary school, namely SDN Pondok Labu 03, taken from 2 classes, each consisting of 30 students (30 students in the experimental group and 30 students in the control group). The experimental group was given a digital technology-based science learning treatment, namely a virtual laboratory (Labster), and an educational application (Quizizz), for 8 weeks, while the control group used conventional methods. The research instruments included a scientific literacy test (HOTS questions) and student activity observation sheets. Data were analyzed quantitatively using t-test and ANOVA to compare the increase in scientific literacy scores between the two groups. The results showed that the experimental group experienced a significant increase in scientific literacy scores (N-Gain 0.72) compared to the control group (N-Gain 0.32). The research conclusion proves that the systematic integration of digital technology is effective in improving the scientific literacy of elementary school students at Pondok Labu 03.

Involvement across generations in church worship remains a significant challenge in building a solid and inclusive congregation community. At GKSI Sui Deras Estate, worship tends to be divided according to age groups, which limits spiritual interaction between generations. This creates a gap between younger and older congregation members, ultimately affecting the harmony and cohesion of the community. This community service program aims to optimize intergenerational worship as an effort to strengthen social and spiritual cohesion among the congregation by fostering mutual respect and enhancing relationships between generations. The activities began with an initial observation to identify the issues and needs of the congregation concerning worship. Based on the observation findings, a worship design was created involving representatives from various age groups, ensuring that each generation could feel included in the worship experience. This design process also took into account aspects that could bridge generational differences, such as the selection of hymns, liturgical readings, and approaches that were appropriate for different age groups. In addition, intergenerational liturgy training was conducted to ensure that worship could proceed harmoniously, with active participation from all age groups, from children to the elderly. Intergenerational worship was conducted periodically, providing opportunities for the entire congregation to interact and experience unity in worship. The results of these activities showed a significant increase in participation from congregation members of various ages. A sense of mutual respect between generations grew, something that had previously been lacking. This intergenerational worship also contributed to the strengthening of the community's identity as one body in Christ, where every member, regardless of age, felt valued and involved. Overall, intergenerational worship has proven to be a relevant and practical approach to strengthening the congregation community in a sustainable way, creating a more inclusive and loving atmosphere among fellow congregation members.

Urban farming tidak hanya menjadi strategi ketahanan pangan perkotaan, tetapi juga pendekatan spasial dalam menata ruang mikro di kawasan padat penduduk. Penelitian ini bertujuan menganalisis kontribusi urban farming dalam optimalisasi ruang sempit melalui pendekatan arsitektur mikro dan pemberdayaan komunitas. Lokasi penelitian adalah Kelurahan Bukit Duri, Jakarta Selatan, yang memiliki karakter spasial padat dan terbatas namun aktif mengembangkan kebun komunitas berbasis rumah tangga. Pendekatan metode kualitatif deskriptif dengan studi kasus digunakan untuk mengidentifikasi pola adaptasi ruang dan transformasi fungsi ruang residual menjadi produktif secara ekologis dan sosial. Hasil penelitian menunjukkan bahwa urban farming berperan sebagai penghubung antar-ruang, media ekologis pasif, serta wadah rekreasi mikro komunitas. Penataan ruang mikro dilakukan melalui partisipasi warga dikoordinir oleh tim penggerak PKK, pemrograman urban farming berbasis komunitas, dengan pengelolaan air limbah rumah tangga sederhana. Penelitian ini memperkuat urgensi integrasi arsitektur lanskap mikro dan strategi ketahanan komunitas dalam penataan ruang kota yang berkelanjutan dengan pendekatan urban farming.

Transportasi memiliki peran penting dalam mobilitas masyarakat, namun juga memicu berbagai permasalahan, terutama di kawasan urban. Transit Oriented Development (TOD) merupakan pendekatan tata ruang yang mengintegrasikan transportasi dan tata guna lahan untuk meningkatkan efisiensi pergerakan. Penelitian ini bertujuan untuk mengevaluasi kesesuaian penerapan prinsip TOD pada rute BRT Koridor 7 berdasarkan persepsi pengguna dalam radius 800 meter. Penelitian ini merupakan penelitian kuantitatif dengan dasar pemikiran deduktif serta menggunakan metode survei dan kuesioner. Pengambilan sampel menggunakan teknik multistage random sampling dengan jumlah 6 halte BRT dan pengguna BRT sebagai responden. Metode analisis yang digunakan adalah deskriptif kuantitatif dengan teknik analisis spasial buffer, skoring, dan deskriptif. Hasil penelitian menunjukkan bahwa, berdasarkan analisis spasial hanya 14–28% halte Koridor 7 memenuhi prinsip TOD dan tergolong kategori rendah. Sedangkan berdasarkan hasil persepsi pengguna mencatat skor 3,541 (33,09%) yang mengindikasikan tingkat kesesuaian sedang. Perbedaan hasil ini dipengaruhi oleh perbedaan indikator: analisis spasial mengacu pada prinsip 3D (Diversity, Density, Design), sedangkan survei persepsi berdasarkan pada prinsip 8 ITDP (2017). Hasil penelitian menegaskan pentingnya integrasi pendekatan spasial dan persepsi pengguna dalam menilai kesesuaian TOD untuk optimalisasi transportasi massal di Kota Semarang.

The development of digital technology has significantly changed the global marketing landscape, providing a huge opportunity for Micro, Small, and Medium Enterprises (MSMEs) to build and strengthen their brands in a more effective, efficient, and affordable way. This research aims to examine and analyze digital branding strategies implemented by MSMEs in facing various challenges and taking advantage of opportunities that arise in the era of digital transformation. A qualitative descriptive approach was used in this study, with data collection through in-depth interviews, direct observations, and documentation studies on a number of MSME actors who actively utilize digital platforms. Interactive analysis techniques are used to process and analyze the data obtained systematically. The results of the study show that the strategic use of digital platforms such as social media, marketplaces, and websites has great potential in improving brand image, expanding market reach, and strengthening the competitiveness of MSME products in the midst of increasingly fierce competition. One of the key elements of successful digital branding is consistency in visual communication, relevant message delivery, and activeness in building interactions with customers. In addition, the use of digital marketing features such as paid advertising, creative content, influencer marketing, and customer relationship management also supports strengthening brand identity and consumer loyalty. However, the effectiveness of this strategy is greatly influenced by the level of digital literacy, access to technology, and managerial capacity of MSME actors. Therefore, support from the government and related institutions in the form of training, mentoring, and affirmative policies is needed to encourage inclusive and sustainable digital transformation. This research provides practical and theoretical

This study aims to analyze the strategy of utilizing vacant spaces within airports to enhance non-aeronautical revenue through collaboration with Micro, Small, and Medium Enterprises (MSMEs). Given the growing importance of non-aeronautical revenue sources in the aviation industry, this research focuses on how airports can optimize underutilized spaces for commercial purposes. The research method applied is library research, where relevant literature, journals, and previous studies are reviewed to gain insights into successful strategies and best practices. The findings of the study indicate that the development of commercial spaces, such as fast-food tenants, retail outlets, and photo booths, can significantly enhance the passenger experience by providing convenient services and entertainment. Additionally, these developments offer a sustainable alternative revenue stream for airports, diversifying income beyond traditional aeronautical activities. The research also explores the role of the Value Proposition Canvas business model to assess the alignment between the value offered by these services and the needs of passengers. By applying this model, the study emphasizes the importance of understanding customer expectations and ensuring that airport services meet these demands. The analysis further highlights that successful implementation of these strategies requires careful planning, including collaboration between airport management, MSMEs, local governments, and sponsors. Building strong partnerships and ensuring mutual benefit are critical for maximizing the non-aeronautical revenue potential. The study concludes by suggesting that airports can leverage vacant spaces more effectively to not only boost revenue but also improve the overall passenger experience, contributing to the long-term sustainability and growth of the airport sector.

The development of information and communication technology has changed the global trade landscape, including in Indonesia. The city of Pekanbaru as the capital of Riau Province has great potential in the development of e-commerce that is integrated with the concept of a smart city. This research aims to analyze the optimization of e-commerce through the implementation of the smart city concept in Pekanbaru. Using a qualitative approach and secondary data analysis, this study examines technological infrastructure, government policies, and community participation in supporting the e-commerce ecosystem. The results show that the implementation of the smart city concept can improve the effectiveness of e-commerce platforms through improved digital connectivity, integrated payment systems, and more efficient logistics services. The adoption of technologies such as big data, Internet of Things (IoT), and geographic information systems (GIS) also supports more responsive decision-making, both by business actors and government agencies. In addition, the involvement of local MSMEs is an important component in expanding the adoption of e-commerce in an inclusive and equitable manner throughout the city. This research also highlights the importance of digital literacy among the public, including micro business actors, to optimize the use of digital technology in business transactions. The local government is expected to strengthen regulations, provide supporting infrastructure, and open cross-sector collaboration to accelerate digital transformation in Pekanbaru. A sustainable education strategy for the community is also needed through training, digital socialization, and technical support so that all levels of society can actively participate in the digital ecosystem. Thus, synergy between the government, business actors, academics, and the community is the main key in creating an adaptive, efficient, and sustainable digital ecosystem, as well as making Pekanbaru a smart city that excels in the field of electronic commerce.

Berambang Hamlet, located in Batu Putih Village, Sekotong Subdistrict, possesses abundant agricultural potential in the form of bananas. However, their utilization remains limited to simple processing, such as fried bananas, which offer low economic value. The housewives in this hamlet express a strong desire to develop more diverse and economically valuable banana-based products, but they face challenges due to limited skills in production, packaging, and marketing. This community service initiative aims to enhance the economic capacity of housewives through technical training in banana processing, product packaging, and effective marketing strategies. The methods applied include participatory observation, focused group discussions, hands-on practical training, and ongoing mentoring. The results of this activity indicate a significant improvement in participants' skills, particularly in processing bananas into products such as flavored banana chips. Additionally, participants are now able to design attractive packaging and market their products both locally and through digital platforms. This initiative has also succeeded in fostering new awareness of household economic potential and has encouraged entrepreneurial spirit within the community. Thus, the program not only provides short-term benefits in the form of increased skills but also creates sustainable economic opportunities for the residents of Berambang Hamlet. This capacity-building effort is expected to serve as a starting point for the development of micro-enterprises based on local potential, thereby contributing to improved family welfare and strengthening the village economy.