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This study explores how young legislative candidates at the local level utilize Instagram as a campaign medium in the era of political digitalism. The focus is on two DPRD candidates in Tangerang City during the 2024 election in Electoral District 3 (Cipondoh–Pinang): Muhamad Azka Nur Fauzi from the National Mandate Party and Ashma Nafilah Maulida from the Prosperous Justice Party. Employing a qualitative descriptive approach and in-depth interviews with key informants, this research analyzes their personal branding strategies using Peter Montoya’s eight laws of personal branding.  The findings reveal that despite their relatively small number of followers, both candidates successfully built authentic and community-relevant political images. MANF emphasized UMKM development and religiosity, aligning with his personal background, while ANM highlighted humanistic social programs and her unique writing hobby. Nevertheless, both still showed weaknesses in several of Montoya’s principles, particularly distinctiveness and visibility consistency. The study concludes that Instagram is not merely a low-cost promotional tool but a strategic platform for local candidates to foster public trust, provided their personal branding remains authentic, consistent, and responsive to local needs.

Digital marketing has become a vital tool for business growth today, especially for housewives running small businesses. However, challenges such as a lack of technical knowledge and limited access to digital devices often hinder them from competing in the modern marketplace. In response to this phenomenon, the Community Service (PKM) initiative in Tamallayang Village, Bontonompo, was specifically designed to strengthen the capacity of housewives through education on the use of marketing technology to advance their businesses. This program employs a participatory training model that emphasizes two-way discussions and real-life case studies, allowing participants to understand and directly apply material such as digital marketing fundamentals, WhatsApp optimization, and content creation techniques. The success of this program is reflected in the substantial increase in competency and growing optimism of the participants in managing their businesses in the digital realm. The mothers now not only master the theory but are also able to execute the strategies they have learned to expand product exposure and boost sales figures. The benefits of this activity also have broad implications for strengthening the family economic structure and overall social welfare in the region. Going forward, the successful implementation of digital marketing strategies in Tamallayang Village is expected to become a prototype for empowering MSMEs in other areas, while also emphasizing that technological adaptation is a mandatory step in strengthening business competitiveness in the current era.

This study aims to explore the shift in students' ethical paradigms regarding the use of Generative Artificial Intelligence (AI) and its relationship to the phenomenon of plagiarism. Using a qualitative approach with the theoretical frameworks of Jean Baudrillard's Simulacra and Pierre Bourdieu's Habitus, this study examines how AI technology is changing the nature of scientific work. The results show the normalization of AI use as a new "digital habitus," where 83% of students consider AI a legitimate research tool, but on the other hand, it creates a condition of "Aesthetics Without Substance." The main findings reveal a reduction in originality where academic honesty is only measured through technical scores (such as Turnitin), rather than intellectual depth. The comparison between authentic and AI-based writing indicates the risk of systemic intellectual atrophy. In conclusion, this study recommends the need for a redesign of educational evaluation systems that focus on processes and verbal dialectics to mitigate the impact of pseudo-competence on college graduates.

The architecture of consumer decision-making has completely changed due to the quick development of recommendation systems based on artificial intelligence (AI). The majority of earlier studies saw algorithms as instruments for forecasting and maximizing preexisting preferences. This study, however, makes a different claim: algorithmic curation actively shapes preferences rather than just reflecting them. This study creates and evaluates a structural model that examines the impact of algorithmic curation intensity on perceived search autonomy, identity resonance, affective evaluation, and the development of initial preferences. The model is based on identity-based consumption theory and the literature on human-AI interaction. The study's findings, which are based on survey data from Generation Z consumers and Structural Equation Modeling (SEM) analysis, demonstrate a contradictory dynamic: algorithmic curation improves identity resonance and directly influences initial preferences while simultaneously decreasing feelings of autonomy. The primary mediating mechanism that links algorithmic exposure to emotional assessment and preference creation is identified as identity resonance. In addition to introducing the concept of algorithmic consumer formation as a new conceptual framework for comprehending consumer behavior in the AI-based digital era, our findings expand the notion of bounded rationality toward algorithmically bounded agency.

This study explores the dynamics of children’s character formation within Christian families in the digital era from the perspective of church parents. Employing a descriptive light mixed-methods design, the study integrates survey data and semi-structured interviews to obtain both quantitative and qualitative insights. The findings indicate that digital media has become an integral and unavoidable part of family life, making children’s character formation highly dependent on parental guidance, reflective communication, and consistent faith-based education at home. Parents face various challenges related to time constraints, limited digital literacy, and the increasing exposure of children to external values that may not align with Christian teachings. At the same time, many parents actively utilize technology as a supportive and accessible tool for spiritual learning and moral development. The study concludes that character formation is shaped not merely by technology itself but more significantly by the quality of family relationships and parental role modeling grounded in Christian values. Therefore, the findings recommend strengthening faith-based digital literacy among parents and enhancing church–family collaboration to foster more holistic, balanced, and sustainable character development in children.

The rapid development of digital technology has significantly transformed social interaction and learning processes in rural communities. Uncontrolled smartphone usage has led to low digital literacy and heightened risks of social media misuse among children and adolescents. This community service program, through the Community Service Program (KKN), aimed to improve digital literacy and establish a Learning Center (Pondok Belajar) as an educational space within the village. The methods included observation, socialization, digital literacy training, and academic mentoring for children. The results demonstrated an increase in community awareness regarding the responsible use of smartphones and enhanced learning motivation among children through the Learning Center activities. This program illustrates that the synergy between digital education and learning support can be a concrete step toward building a smart and competitive village in the digital era. The initiative highlights the importance of combining technology education with community-based programs to foster a more informed and empowered population in rural areas.

Digital revolution and the disruption of the global labor market have made public organizations, especially vocational training institutions, even more complicated. This study seeks to examine the impact of dynamic skills on institutional resilience, with innovative leadership serving as a mediating variable. The study employed a quantitative methodology, utilizing data collected from 180 employees at the Medan Vocational and Productivity Training Center (BBPVP). We used Structural Equation Modeling based on Partial Least Squares (SEM-PLS) to look at the data. The findings indicate that dynamic capabilities exert a positive and significant influence on institutional resilience, underscoring the necessity for an organization to identify, capitalize on opportunities, and adapt to change. Dynamic qualities also have a big effect on inventive leadership, which is very important for making organizational change happen. Innovative leadership demonstrably influences institutional resilience and serves as a partial mediator between dynamic capabilities and institutional resilience. This research offers a theoretical advancement by synthesizing institutional theory, dynamic capacities, and innovative leadership to elucidate public organizational resilience. In practical terms, the findings of this study have significant significance for enhancing the adaptive capacity of vocational training institutions in the context of digital disruption.

This study aims to examine the forms and functions of representative speech acts in educational-themed video podcasts published on the Kampus Merdeka YouTube channel. This research is grounded in the phenomenon of social media, particularly YouTube, as a means of interactive, participatory communication and learning. In this context, the language used is key to conveying information authentically and responsibly. This study uses a qualitative descriptive method, with data collected through listening and note-taking. The research data consists of utterances containing representative speech acts, such as explaining, stating, informing, mentioning, acknowledging, giving examples, and speculating. Analysis was carried out using the matching method to identify the meaning and function of the utterances based on their context. The results show that representative speech acts play an important role in conveying information and views objectively, as well as strengthening the credibility of the source in the educational context. Through representative speech acts, the message conveyed becomes clearer, more convincing, and more relevant to the topic of discussion. These findings are expected to contribute to the development of effective communication strategies in educational digital media and serve as a reference for educational content creators in the digital era

This study examines the local wisdom values of the Javanese and Batak ethnic groups in maintaining harmony between humans and nature, as well as their relevance to shaping the spirituality of Generation Z. The research method used is descriptive qualitative with a library research approach. Data were obtained from books, scientific articles, and previous studies. The findings show that Memayu Hayuning Bawana and Habonaron Do Bona both emphasize balance and harmony among humans, nature, and God. These values can be applied by Generation Z to develop ecological spirituality rooted in local wisdom and aligned with modern challenges. This study contributes to strengthening the spiritual identity of young generations in the digital era through the revitalization of local wisdom values, The younger generation can find a more holistic and harmonious life guide, while strengthening their spiritual identity amidst the currents of globalization and digitalization. This research contributes to efforts to shape the character and spirituality of an environmentally conscious young generation, based on local wisdom.

This study discusses the four pillars of digital transformation that are currently changing the business landscape in Indonesia, namely the digital ecosystem, digital twin technology, open innovation framework, and agile transformation. This study aims to identify and explain the key concepts underlying digital business innovation and its impact on business development in the modern era. The method used is a literature study with descriptive analysis of various primary and secondary sources related to digital innovation. The findings show that the application of these four pillars drives operational efficiency, increased cross-sector collaboration, accelerated product and service innovation, and increased business competitiveness. The implications of this study emphasize the importance of adopting a holistic digital strategy for companies to survive and thrive in an increasingly competitive and dynamic market. By understanding and implementing these pillars of digital transformation, Indonesian businesses can leverage the latest technologies to create innovative and sustainable business models.

The progress of the era accompanying the growth of Generation Z has made it easier and faster for Generation Z to socialize. In this digital era, people are likely to use Indonesian that does not conform to the rules. Sometimes, code-mixing occurs among Generation Z. This study was conducted to determine whether the digital era really has a significant influence on the language competence of Generation Z. This study, which uses a quantitative descriptive method, is expected to be one of many studies discussing the language skills of Generation Z. To that end, this study distributed questionnaires to 108 people from Generation Z. The results show that the level of influence of the digital era is moderate, while the language competence of the respondents is quite good, with an average score of 28.04. These findings indicate that even though Generation Z actively uses digital media and is often exposed to non-standard language on social media, their Indonesian language skills are still fairly well maintained. Therefore, the digital era does not significantly reduce language competence, although good language awareness is still necessary to prevent the quality of Indonesian from falling.

The digital era demands a fundamental transformation in the role of early childhood educators, shifting from passive technology consumers to active architects of digital literacy. However, the dominance of technocentric views often acts as a substantial psychological and pedagogical barrier for teachers in regional areas. This collaborative community service project aims to reconstruct the paradigm of 50 kindergarten teachers in Bulukumba Regency by integrating "unplugged coding" logic and deep learning into play-based learning. Utilizing a Product-Based Intensive Training method with a "Logic over Laptop" strategy, the program focused on deconstructing technology-related stigmas and reconstructing teachers' ability to transform abstract concepts into safe, concrete media for children. Data analysis revealed a significant shift in teacher paradigms; while the majority were initially in the "less successful" category, 100% of participants reached positive categories (successful and very successful) post-intervention. Statistically, the program's effectiveness was evidenced by a dramatic increase in mean scores from 18.04 to 31.24 (p < 0.05) and an N-Gain score of 0.778, classified as highly effective. Furthermore, the partner satisfaction index reached 4.82 (very satisfied), confirming that the tri-campus collaboration model (STAI Al-Gazali, UNM, and Unismuh) is highly relevant to the implementation of the Merdeka Belajar curriculum. This project concludes that strengthening digital literacy through non-digital algorithmic reasoning effectively dismantles technical barriers for teachers while ensuring the safety of child development in the digital age.

Education involves acquiring knowledge and skills, with English learning being a skill-based process that requires consistent and engaging practice. In the digital era, mobile applications have emerged as effective tools to overcome traditional limitations in language learning. This study investigates the effectiveness of the Duolingo application in enhancing English vocabulary among university students. A pre-experimental one-group pretest-posttest design was employed involving 40 first-semester Pharmacy students at Anwar Medika University. Participants engaged in daily Duolingo practice (20 XP per day) for 30 consecutive days. Data were collected through vocabulary pretest and posttest as well as a Likert-scale questionnaire. Quantitative analysis revealed a significant improvement in vocabulary scores, with the mean score increasing from 57.25 in the pretest to 81.70 in the posttest. Questionnaire results indicated high student motivation, positive perceptions of the app’s usefulness and ease of use, and minimal perceived disadvantages. The findings suggest that daily Duolingo practice is an effective, engaging, and accessible method for boosting English vocabulary acquisition. This study provides practical insights for educators seeking innovative technology-integrated approaches to language teaching.

The rapid growth of digital marketing has increased the demand for a competent workforce, while many vocational school teachers still face limitations in both theoretical understanding and practical implementation of digital marketing practices. This community service program aimed to strengthen the digital marketing competencies of 15 teachers at SMKN 1 Purwokerto through workshops facilitated by certified lecturers and industry practitioners. The program applied a participatory and collaborative approach consisting of needs analysis, workshop sessions, curriculum realignment, industry-based module development, and continuous mentoring over six months. The findings showed significant improvements in teachers’ competencies, with an 82.6% increase in digital marketing comprehension scores, rising from 45.3 to 82.6. In addition, all participating teachers successfully mastered innovative lesson planning and the implementation of digital marketing tools in classroom learning. The program also produced eight validated industry-based learning modules, exceeding the initial target. Furthermore, 87% of teachers who were interested in professional certification successfully obtained certification. The results indicate that collaboration between academics and industry practitioners effectively enhances vocational teachers’ competencies and provides a replicable model for improving the quality and industry relevance of vocational education in the digital era.

The digital era has streamlined the commercialization of musical works, yet conversely heightens the risk of copyright infringement regarding the unauthorized use of songs. This study aims to analyze the legal review of unauthorized song usage, focusing specifically on the Supreme Court Decision Number 825 K/Pdt.Sus-HKI/2025. This study employs a normative juridical research method using a case approach and a statute approach. Secondary data were gathered through a literature review of relevant regulations, specifically Law Number 28 of 2014 concerning Copyright. The results indicate that utilizing another person's song for commercial purposes without valid permission from the creator or copyright holder constitutes a clear violation of economic rights, particularly reproduction, distribution, and public performance rights. Through Supreme Court Decision No. 825 K/Pdt.Sus-HKI/2025, the Panel of Judges reaffirmed the boundaries of law enforcement and civil liability regarding material damages for infringers. The judges' legal reasoning (ratio decidendi) reinforces the position of Collective Management Organizations (CMO) in royalty collection, while providing legal certainty on the evidentiary mechanisms of exclusive rights violations in court. The practical implication of this decision emphasizes the necessity for creative industry actors to secure formal licensing to mitigate future legal disputes.

The era of digital disruption has given birth to the phenomenon of post-truth and massive disinformation, which triggers sharp political polarization on social media, thereby threatening democratic stability and social integration in Indonesia. This study aims to analyze the effectiveness of implementing Islamic political ethics (Siyasah Syar’iyah) and the transformation of Tabayyun values as instruments for mitigating information disorder in the digital public sphere. The rationale for this research is the urgent need for a robust ethical framework to complement technical-secular digital literacy, which has been deemed insufficient in curbing emotional sentiments and religious hoaxes. The research method employed is qualitative with a library research approach, integrating various contemporary scientific references from the last five years (2020-2025). The research findings indicate that Islamic political ethics offers a holistic solution through the reconstruction of transcendental values in cyberspace activities. The main finding (novelty) of this research is the "Cyber Activism Based on Amar Ma’ruf Nahi Munkar" model, which synergizes the role of Islamic Religious Education (PAI), revelation-based media literacy, and moderate-characterized digital leadership. This model transforms netizens from mere information consumers into agents of "Digital Piety" who actively produce counter-narratives to create a civilized and integrated digital ecosystem.

The development of artificial intelligence (AI) has brought about significant changes in higher education, particularly in how students acquire, understand, and manage academic information. This study aims to deeply understand students' experiences using AI as a learning tool and explore how they interpret the technology's role in supporting academic activities. A qualitative phenomenological approach was used, with three informants selected purposively from various study programs actively using AI. Data were collected through semi-structured interviews, observation, and documentation, then analyzed using data reduction, data presentation, and conclusion drawing. The results show that students view AI as an effective tool for improving learning efficiency, deepening conceptual understanding, and motivating them to be more independent and creative. However, challenges were also identified, including dependence on technology, doubts about the accuracy of information, and concerns about academic ethics violations such as digital plagiarism. Student experiences also demonstrate that AI plays a dual role as both a learning tool and a cognitive partner in the modern learning process. Therefore, the use of AI needs to be directed wisely and accompanied by strong digital literacy to balance technological convenience and the development of critical thinking skills. These findings emphasize the importance of adaptive, humanistic, and ethical learning strategies in the era of digital higher education transformation.

This study examines the effectiveness of classical guidance services in reducing gadget addiction among twelfth-grade students. Gadget addiction has become a growing concern in modern educational settings, as excessive use of digital devices often interferes with students’ academic performance, social interactions, and emotional stability. The research applies a quantitative methodology with a quasi-experimental approach, specifically utilizing a one-group pretest-posttest design. Participants were selected through purposive sampling based on indications of high gadget dependency. The intervention was conducted through structured classical guidance sessions focusing on awareness building, self-control improvement, and practical time management skills. Data were collected using a validated gadget addiction scale administered before and after the intervention, then analyzed using parametric statistics to determine the significance of the results. The findings indicate a significant decrease in gadget addiction levels following the implementation of the classical guidance program. This result highlights the importance of preventive and developmental counseling services in schools. The study implies that classical guidance can serve as an effective strategy to help students regulate their digital behavior and foster healthier lifestyle patterns in the digital era.

Catechesis is a process of faith formation that aims to help the faithful, especially Catholic youth, to know, internalize, and live out the Christian faith in their daily lives. In the digital era, youth participation in ecclesial life tends to decline, as indicated by low involvement in Church activities. This condition is influenced by various factors, such as academic and work commitments, as well as the dominance of digital culture, which is often more appealing to young people than spiritual activities. This study aims to analyze the role of catechesis in increasing the participation of Catholic youth in the digital era and to examine the relevance of retreats and recollections as contextual forms of catechesis. The research employs a qualitative approach using a literature study method, supported by observations of ecclesial life at the station level. The findings indicate that catechesis that is primarily informative is less effective in addressing the needs of young people, who seek a more personal and participatory faith experience. In this regard, retreats and recollections have the potential to serve as forms of catechesis that deepen faith experiences and encourage active participation in the life of the Church.

The Society 5.0 era promotes the integration of cyber-physical technology through Artificial Intelligence (AI) and Big Data for human welfare, where digital zakat transformation becomes a crucial strategy to bridge the wide gap between national zakat potential (±IDR 327 trillion) and its actual collection. This study aims to analyze digital zakat transformation strategies in accelerating poverty alleviation in Indonesia within the smart society era. The research method employed is a descriptive qualitative approach using a library research method, analyzing literature from the 2020-2025 period sourced from digital databases. The results indicate that the implementation of digital technologies such as fintech platforms, blockchain, and QRIS significantly enhances transparency, accountability, and muzakki trust, while accelerating fund distribution time by up to 50%. Digital-based productive zakat strategies through MSME empowerment have proven effective in increasing mustahik's average income by up to 100%, facilitating the transformation of mustahik into independent muzakki. This study concludes that digital zakat transformation serves as a primary catalyst for achieving the first pillar of the Sustainable Development Goals (SDGs) (No Poverty), although its success requires national regulatory harmonization and the strengthening of technological infrastructure in rural areas.