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This study aims to examine the role of the government in building a national narrative through Pancasila-based crisis communication. The focus of the study includes crisis communication and national stability, challenges of the digital era, transparency, public participation, media collaboration, policy strengthening, and measuring communication effectiveness. The method used is qualitative with content analysis of government policies, public communication materials, and mass media coverage. The study also examines the public response to government messages in the national crisis. The results show that the government uses mass media, social media, and direct communication to convey national messages based on Pancasila. Collaboration with educational institutions, community leaders, and community organizations strengthens the reach of communication. The government's planned and responsive communication strategy is effective in reducing social tensions, strengthening the spirit of nationalism, and maintaining the relevance of Pancasila amid social dynamics. These findings contribute to the development of crisis communication theory and practice in the context of nationality.

This study aims to explore existing phenomena and issues related to the communication climate and its role in enhancing Organizational Citizenship Behavior (OCB). The research was conducted at the Karawang Cooperatives and SMEs Office located at Jl. Kertabumi No. 31, Nagasari, West Karawang. Using a qualitative descriptive method, the research emphasizes process-oriented analysis through direct observation, interviews, documentation, and literature review from relevant sources. Data collection techniques included observations, interviews, and document analysis. The findings reveal a strong relationship between communication climate and the development of OCB within the organization. A positive communication climate fosters a more productive and harmonious work environment, where employees are more willing to engage in behaviors beyond their formal job descriptions. Effective communication enables all parts of the organization to align in their tasks and responsibilities, allowing for better coordination and collective performance. As a result, a well-managed communication environment supports the emergence of positive OCB, such as helping behaviors, loyalty, and personal initiative. This study concludes that fostering open, supportive, and transparent communication practices within organizational settings is crucial to enhancing employee engagement and voluntary contributions that benefit the overall institution.

This study aims to determine the influence of leadership style and communication on employee performance at PT. Baby Bar Indonesia. The background of the research is based on the crucial role of leadership and communication in improving work effectiveness and organizational competitiveness amid globalization and technological advancement. This research employs a quantitative approach with an associative method. The population consists of all employees of PT. Baby Bar Indonesia, totaling 50 individuals, with a saturated sampling technique. Data were collected through questionnaires and interviews, and analyzed using validity tests, reliability tests, simple and multiple linear regression, as well as t-tests and F-tests. The results indicate that both leadership style and communication significantly influence employee performance, both partially and simultaneously. A participative leadership style and effective communication were found to enhance employee motivation and work productivity. The study recommends improving two-way communication patterns and implementing a more open and supportive leadership approach to optimize employee performance.

This study aims to determine the influence of Work Motivation, Work Environment, and Job Satisfaction on Employee Productivity at PT. Nihon Seiki Indonesia. This research is motivated by the phenomenon of declining employee productivity as shown by the non-achievement of work targets in recent months. This problem indicates the possibility of a decline in internal quality that needs to be evaluated, such as low motivation, less supportive work environment conditions, and less than optimal job satisfaction. This decline can also have an impact on the company's overall performance, including in terms of efficiency, production quality, and customer satisfaction that are declining over time. The method used in this study is a quantitative method with a descriptive and verifiable approach. The data collection technique was carried out through the distribution of questionnaires to 90 employees as a sample of the total population of 115 employees working in the company. The research instrument was tested through validity and reliability tests. Data were analyzed using multiple linear regression analysis, t-test (partial), F test (simultaneous), and determination coefficient (R²) test, with the help of SPSS software version 26. The results of the study show that Work Motivation, Work Environment, and Job Satisfaction have a significant effect on Employee Productivity, both partially and simultaneously. These findings confirm that the increase in employee work productivity is not only dependent on external factors such as technology and management systems, but is also highly determined by internal factors that are directly related to individual comfort and satisfaction at work. Therefore, company management needs to focus more on efforts to create a conducive work environment, build strong motivation, and increase employee job satisfaction as a strategy to optimize productivity. In addition, continuous training and effective communication between teams also need to be improved to maintain morale, collaboration, and the achievement of overall organizational targets.

This article explores the dynamics of negotiation as a key strategy in the conflict resolution process within organizational contexts. Using a qualitative-descriptive approach, it examines how negotiation processes are carried out by organizational actors in addressing both internal and external conflicts, as well as the factors that influence their effectiveness. The findings indicate that the success of negotiations is significantly influenced by interpersonal communication, leadership style, and the ability to adapt to change. This article aims to provide both conceptual and practical contributions to the understanding of the strategic role of negotiation in managing organizational conflict.

This study explores the essential role of lobbying and negotiation strategies across various sectors such as politics, social affairs, business, and non-profit organizations. Using a qualitative approach and case studies, the research highlights how these communication strategies influence decisions, build relationships, and resolve conflicts. The findings indicate that lobbying and negotiation skills are crucial for groups to achieve their goals, particularly in today’s digital era. Social media also emerges as a new platform for such practices, though it brings challenges to face-to-face interaction quality. Therefore, a deep understanding and ethical application of lobbying and negotiation are vital for creating effective and constructive communication.

This article examines the implementation of da'wah organizations in pluralistic societies, highlighting the challenges and opportunities they present. Da'wah is important to convey religious values and guide people towards goodness. However, in such societies, differences in beliefs can cause social friction. Effective da'wah strategies are influenced by communication styles, methods, and societal contexts. Challenges include misunderstandings, negative stereotypes, and limited access to diverse communities. This article emphasizes the need for a dialogue-based approach and adapting to societal needs to promote peace in diverse environments. Understanding the intricacies of da'wah organizations can enhance interfaith understanding and community solidarity. Effective da'wah implementation can foster a harmonious society enriched by Islamic values in a pluralistic context.

Lobbying and negotiation are two vital communication strategies in decision-making processes, both within organizational and public policy domains. This study aims to examine how lobbying and negotiation practices function as strategic communication tools to enhance the effectiveness of stakeholder relationships. The study presents 20 citations from scholarly journal articles as the basis for analysis. A descriptive qualitative literature study method was used. The findings indicate that both lobbying and negotiation contribute to the creation of more inclusive, efficient, and adaptive decisions in strategic environments.

This research analyzes the influence of leadership, work facilities, competence and motivation on the performance of employees of the Ketakasi Fruit Cooperative in Jember. Effective leadership, adequate work facilities, employee competence, and motivation are the main factors that influence productivityThis research used a total population of 69 employees of the Ketakasi Fruit Cooperative in Jember. This research uses a saturated sample method. The results of the research show that leadership, work facilities, competence and work motivation have a significant influence on lecturer performance and together these factors have a significant influence on lecturer performance. From the results, it is concluded that the research emphasizes the importance of competency-based leadership (communication, analysis, decision making) to create a supportive work environment, increase employee motivation and performance. The results can help design more effective leadership development programs. Adequate work facilities increase employee comfort, efficiency and productivity. These findings encourage organizations to improve relevant facilities to create a conducive work environment and reduce turnover rates. Employee competencies (knowledge, skills, attitudes) have a significant influence on performance. Organizations can use these results to develop training that focuses on increasing competency, supporting productivity, and increasing competitiveness. And work motivation has a no direct impact on employee performance. Institutions can leverage these results to design motivation-enhancing programs, such as rewards or recognition, to create a more productive work environment.

With the rapid advancement of technology, the world is increasingly shifting toward the digital era, influencing various aspects of life, including the field of Public Relations (PR). Traditional PR activities that previously relied on print media, radio, or television broadcasts are now experiencing a decline in effectiveness. In response to this shift, organizations and companies are transitioning their communication strategies to digital platforms, one of which is through digital campaigns. Digital campaigns have emerged as a modern form of PR activity that leverages the power of social media to reach a wider, interactive, and more segmented audience. The success of a digital campaign is largely determined by the media used. Currently, Instagram stands out as one of the most popular social media platforms, especially among younger generations, due to its ability to present engaging and easily accessible visual content.Bank Mandiri, as one of the largest banks in Indonesia, is taking advantage of this digital trend by launching digital campaigns through its official Instagram account. This strategy aims to strengthen brand image, increase audience engagement, and expand the company’s communication reach. By utilizing interactive features such as Instagram Stories, Reels, and Live, Bank Mandiri is able to establish more effective two-way communication with its audience. This study aims to analyze the effectiveness of Bank Mandiri’s digital campaign on Instagram and its impact on audience perception and engagement. The results of this analysis are expected to contribute to the development of more adaptive digital PR strategies in the current era of digital transformation.

In the era of globalization and digital transformation, organizations face new challenges in managing cultural diversity and technological complexity. Leaders are required to quickly adapt to the ever-changing global dynamics while fostering synergy within multicultural teams. This article aims to analyze how Cultural Intelligence (CQ) and digital technology can be integrated into a multiplication leadership model to enhance the effectiveness of global organizations. Using a qualitative approach based on literature studies, this research explores the three main dimensions of CQ—cognitive, motivational, and behavioral—as well as the application of digital technologies such as Artificial Intelligence (AI), Big Data, and virtual communication in leadership development. The findings indicate that leaders with high levels of CQ are more effective in leading multicultural teams and building harmonious cross-cultural connections. Meanwhile, the use of digital technology accelerates decision-making processes, mentoring, and collaboration within flexible and dynamic organizational structures. The integration of cultural intelligence and digital technology results in an adaptive, collaborative, and innovative leadership model. Examples of the implementation of this model in global companies such as Microsoft, Tesla, and Airbnb further reinforce the findings. This article provides practical contributions for organizations in designing training strategies and leadership models based on CQ and digital leadership to face global challenges more effectively and sustainably.  

Effective financial management is a crucial aspect in ensuring the sustainability and growth of an organization, including in the context of social and profit organizations (SOPI). The Revenue and Expenditure Budget Plan (RAPB) is the main instrument in financial management, which not only functions as a guideline for allocating resources, but also as a strategic tool in achieving organizational goals. This study uses a library research method to explore how systematic budget planning can improve financial efficiency and ensure transparent and accountable use of funds. This study highlights the importance of preparing formal documents such as annual work plans, budget work plans, and RAPB in ensuring that organizations can manage resources in a more structured and measurable manner. By applying analysis to various literature sources, this study identifies steps in preparing an effective RAPB, including revenue estimation, expenditure allocation, and budget evaluation and control mechanisms. The results of the study show that a well-prepared RAPB can help organizations set priorities, measure performance, and avoid waste of resources. In addition, RAPB also acts as an internal communication tool that clarifies the direction and goals of the organization to all stakeholders. With a strict evaluation system, organizations can ensure that the budget used has an optimal impact on achieving the vision and mission that have been set.

This research explores the combined effects of content marketing and brand experience on customer response, a relationship that has not been extensively studied in previous research. The study highlights the significance of customer service as a key determinant of business success, emphasizing that when customers feel valued and receive prompt responses from a company, their satisfaction, loyalty, and willingness to engage with the brand increase. The research was conducted on a sample of customers from the General Company for Southern Cement, specifically the Kufa Cement Factory. The study focused on Ordinary Portland Cement and sulfate-resistant cement. A total of 85 questionnaire forms were distributed, with 80 valid responses collected for statistical analysis.The findings indicate that both content marketing and brand experience play a crucial role in enhancing customer communication and service quality. Effective content marketing strategies contribute to better training for customer support teams, ensuring a more responsive and engaging interaction with customers. Furthermore, improving communication channels and response speed positively impacts customer satisfaction. By adopting content marketing strategies and leveraging brand experience, businesses can enhance customer engagement, strengthen relationships, and ultimately achieve their organizational goals.The research recommends integrating content marketing into business operations to build long-term customer relationships and improve brand reputation. Additionally, companies should establish a dedicated internal department for marketing, ensuring that content marketing efforts are credible, relevant, and engaging. By creating meaningful and interactive content, businesses can attract and retain customers, fostering brand loyalty and trust over time.

This study aims to examine the use of formal and informal language in communication in the Islamic Student Association (HMI) FIS Unimed, as well as the factors that influence and its impact. With a descriptive qualitative approach, data were obtained through in-depth interviews with active members. The findings of the study indicate that formal language is chosen in meetings and official events to create a professional atmosphere, while informal language is more often used in daily interactions to strengthen relationships between members. The choice of language type is influenced by the context of the situation, relationships between individuals, and communication goals. However, there are challenges for some members who have difficulty distinguishing when to use formal language in official events and when to use informal language in casual situations. The use of balanced formal and informal language is very important to achieve effective communication and strengthen solidarity among members. Therefore, it is recommended that there be further socialization and mentoring so that members can better understand and apply the communication norms that apply in the organization.     Keywords:    

The ability to speak in public is commonly referred to as public speaking, which is part of non-formal education, specifically skills education. With the skills one possesses, they can have better self-confidence. Public speaking plays a significant role in interactions between individuals. This service activity, which is educational training, is carried out with the aim of providing development and expertise that benefits both the individual and the company or organization. Along with the development of times, the need for soft skills training such as public speaking has become a priority for many people. In fact, many parents also prepare their children to have good public speaking skills from an early age. Public speaking training is not only important for personal development but also plays a significant role in supporting success in various fields, such as in the workplace, education, and social activities. Therefore, it is essential for each individual to have good public speaking skills to face various challenges in communication and interaction with others. This training provides an understanding of effective speaking techniques, ways to overcome nervousness, and enhances the ability to communicate clearly and confidently.

Issues regarding people with disabilities in the world of work are still often overlooked, leading to minimal job opportunities for people with disabilities. As a result, many individuals with disabilities face high unemployment rates. According to the International Labour Organization (ILO), 82% of people with disabilities in developing countries live below the poverty line. They experience significant challenges accessing employment, healthcare, information, and political participation, often facing fewer job opportunities than individuals without disabilities. The National Zakat Agency (BAZNAS BAZIS) DKI Jakarta Province is one of the institutions that focuses on empowering people with disabilities through its Difabis program. The program serves as a platform for people with disabilities to train their work abilities, engage in learning, express creativity, and gain equal employment opportunities. This study aims to examine (1) How Difabis Coffee and Tea has implemented programs to empower people with disabilities, (2) What types of skills training are provided by Difabis Coffee and Tea to empower people with disabilities, and (3) What supporting factors and leadership factors influence the effectiveness of the empowerment process at Difabis Coffee and Tea. This research employs a qualitative approach, using data from observations, interviews, and documentation. The results of the study indicate that the empowerment provided by Difabis Coffee and Tea through skills training has led to positive changes for individuals with disabilities. Participants who once felt helpless now have greater independence, self-confidence, improved communication skills, and an income from the skills they have developed.

Empowering an effective work culture is the key to improving team performance to achieve the vision and mission of the Student Activity Unit (UKM), especially UKM Sakuntala. In improving the performance of the Sakuntala UKM team, they often face several challenges in terms of communication, motivation, training, performance monitoring and giving awards. To overcome these challenges, training was carried out using counseling and question and answer methods, presenting material on the concept of effective work culture in improving team performance. The research results show that an effective work culture, such as effective communication, teamwork, and motivation, has a significant impact on the performance of the Sakuntala UKM team. Material includes Empowering an Effective Work Culture, Collaboration and Teamwork, and the Role of Leaders. The results of this outreach show that all members of UKM Sakuntala have a fairly good understanding of effective work culture and understand enough about improving teamwork. This counseling also emphasizes the importance of harmonious relationships between leaders and subordinates, as well as a conducive work environment. It is hoped that this counseling can help Sakuntala UKM members develop a more effective work culture, improve communication skills, strengthen the performance of the Sakuntala UKM team, and provide insight into facing the challenges that exist in the organization. This provides a strong foundation for empowering a more effective work culture in the future for Sakuntala.

This study looked into how employees' performance in a Kogi State public sector organization was affected by conflict management. The survey research design was used in this investigation. There were 100 responders in all were chosen for the study by the use of stratified sampling. A survey was employed to gather primary data. Descriptive statistics were used to assess the acquired data. Regression analysis and the correlation coefficient were used to examine the hypotheses. The results showed that an organization's conflict management system affects employee performance inside the company and that successful conflict management improves employee performance within the organization. In order to foster a positive work environment and ensure that there is effective communication between all employee categories within the organization, it was suggested that the organization start training and retraining its staff in conflict management. As a result, there will be less conflicts within the company.

This research aims to explore the role of internal communication on work effectiveness and employee performance at the Jambi Province Food Security Service. Internal communication is a key factor in increasing organizational efficiency and productivity, especially in the government context. The research approach used is qualitative with descriptive methods, aiming to understand the experiences, perceptions and dynamics of interactions between employees and management. Data was obtained through in-depth interviews with 3 participants consisting of structural officials and functional employees, as well as through direct observation of communication patterns in the work environment. The research results show that effective internal communication characterized by openness of information, active participation of all parties, and transparent two-way communication contributes significantly to increasing work effectiveness and employee performance. Employees who feel they have received sufficient information and are involved in decision making are more motivated and show better performance.

The hotel industry is a service sector that relies heavily on the quality of human resources, so internal communication has a central role in maintaining smooth operations and improving staff performance. This study examines the implementation of Human Resource Development (HRD) communication through the General Manager Table Program at XHotel Mojokerto, which is designed as a medium for direct dialogue between management and employees. The program aims to accelerate the distribution of information, accommodate the aspirations of staff, and build more open and effective two-way communication. The research method uses a descriptive qualitative approach, with data collection techniques through in-depth interviews, observations, and documentation studies. The study participants included General Managers, HRD, and hotel staff who participated in the program for a six-month period in 2025. Data analysis was carried out with reference to Mintzberg's organizational communication theory, which emphasizes the managerial role in the functions of monitoring, information dissemination, facilitation, and negotiation. The results of the study show that the General Manager Table Program contributes positively to the effectiveness of internal communication. Through this program, HRD not only plays the role of conveying information, but also as a dialogue facilitator that encourages active employee involvement. The program has been proven to improve communication transparency, speed up conflict resolution, and strengthen a sense of belonging among staff. The impact can be seen in increasing motivation, discipline, and more consistent work performance, while strengthening the harmonious relationship between management and employees in the work environment. The implication of this research is the need for sustainability and the development of similar programs as innovative HRD communication strategies. The application of this model can be a reference in building a positive work culture that supports productivity, service quality, and competitiveness of the hospitality industry amid global dynamics.