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Goal 8 of the Sustainable Development Goals (SDGs) focuses on the importance of achieving inclusive and sustainable economic growth, with the aim of creating decent jobs and equalising economic welfare, especially in rural areas. The Community Service Program carried out by the Thematic State Defense Student Community Service (KKN) Group 5 Wave 2 UPN Veteran East Java is a program to empower the potential of the community around Kemiri Village by socialising the digitalisation of MSMEs so that they can achieve economic growth. The main objective of the MSME digitalisation activity is to improve the ability of MSME players to use digital technology effectively. The method of implementing community service activities in Kemiri Village includes the initial observation stage, interview stage, programme planning stage, programme implementation stage, and evaluation stage. The MSME digitalisation activities that have been carried out by KKN-T Bela Negara Group 5 Wave 2 UPN Veteran East Java students in Kemiri Village have been successful by cooperating with 14 MSMEs of which 11 MSMEs are willing to be assisted with registration on Google Maps, 2 MSMEs are willing to make banners, and 1 MSME is willing to be assisted with QRIS registration.

This journal discusses the influence of activities to increase interest in reading in the era of digitalization, by using free e-books at SMP Negeri 3 Tasik Payawan in Hiang Bana Village. Interest in reading is a basic element in developing individual literacy. Literacy does not focus on aspects of reading and writing, but on the skills to understand, analyze and interpret information conveyed through writing. This socialization aims to increase reading interest in using e-books so that students can use them easily in the current era of digitalization. This activity was carried out by the KKN 105 team at Palangka Raya University. The socialization activity was held on Wednesday, August 7 2024. The activity started at 07.30 WIB until finished. Results and discussion of the implementation of activities by the Palangka Raya University KKN 105 team for Tasik Payawan Middle School 3 students with socialization regarding increasing students' interest in reading in the era of digitalization, using e-books for free can provide positive benefits and value for socialization participants, especially Tasik Payawan Middle School 3 students. After the socialization was held, the KKN team together with Class IX students formed a reading community via the social media WhatsApp. The aim of forming this community is for KKN students to be able to provide more detailed explanations that were not given during the socialization. This forum is also used as a medium for distributing various quality and enjoyable e-books to female students. It is hoped that with this socialization and the formation of a reading community, students' access to reading sources will become wider, students' interest in reading will increase, literacy levels will increase and the quality of human resources for the next generation of young people will improve.

Independent Care of Family Medicinal Plants (ASMAN TOGA) is a new innovation for the community in Gondek Village, Mojowarno District, Jombang Regency. However, currently the ASMAN TOGA land has not been managed optimally. Many villagers do not understand the types, characteristics, and utilization of family medicinal plants in the park. Previously, the introduction of medicinal plants was done manually with information boards that only provided a little information about the benefits of the plants. This study discusses digitalization techniques that can be applied to improve access to technology and information for the local community. The implementation is carried out using several methods, namely analysis, planning, implementation, delivery methods, evaluation and monitoring of results, and publication of results. The result of this activity is the discovery of a way to obtain more detailed information about the collection of medicinal plants in ASMAN TOGA by utilizing a digital information system in the form of a QR-Code. It is hoped that the implementation of this system can increase the efficiency of education and make it easier for the community to utilize medicinal plants in the ASMAN TOGA park.

Pengabdian terhadap masyarakat ini bertujuan untuk melakukan digitalisasi UMKM “Kedai Neng Wati” melalui rebranding logo dan peningkatan pemasaran online. Kegiatan melibatkan pemilik usaha, Kelurahan Medokan Semampir, dan tim KKN kelompok 6. Metode yang digunakan adalah pendekatan partisipatif, meliputi survey dan wawancara, penyuluhan, pelatihan dan pendampingan. Hasil yang dicapai adalah terciptanya brand identity baru melalui rebranding logo, peningkatan kemampuan pengelolaan media sosial dan toko online, serta peningkatan penjualan produk secara daring. Dampak positifnya adalah meningkatnya daya saing UMKM “Kedai Neng Wati” di era digital. Kegiatan ini memberikan kontribusi bagi pemberdayaan ekonomi masyarakat melalui pengembangan UMKM yang lebih berdaya saing. Berdasarkan observasi dan wawancara, ditemukan permasalahan pada UMKM “Kedai Neng Wati”, yaitu : logo kurang menarik, kurangnya pemanfaatan media digital, dan terbatasnya pengetahuan pemilik dalam mengelola media digital. Upaya digitalisasi melalui rebranding logo dan peningkatan pemasaran online dilakukan untuk meningkatkan daya saing UMKM di era digital.

One type of business that remains consistent and develops to meet community needs is the salted fish production business which is managed traditionally. As all types of businesses develop nowadays, market competition becomes increasingly fierce, so this situation forces business actors to try to optimize the processing of quality salted fish production and try to make new breakthroughs in the marketing of salted fish through digitalization. Technological advances or digitalization are currently one of the potentials that can be utilized by business actors as a promotional tool in increasing the productivity of salted fish businesses to the global market. Digitalization is one of the information technologies that is currently widely used for business activities and has the potential to be a means of business promotion through social media, which is considered very effective in encouraging business actors to develop further. This socialization activity was attended by 20 UKM participants (twenty people) who are members of the Palembang Salted Iwak Center (SIABANG) community in Lima Ulu Village, Palembang City. The aim of this activity is to motivate salted fish business actors to put into practice the knowledge they gained during training and be able to make product packages in packaging that are suitable for sale. The business actors were very enthusiastic in participating in the socialization and digitalization training activities delivered by the presenters. Conditions like this can motivate salted fish business actors to remain enthusiastic about selling their products so that their businesses can progress further into the global market.

The purpose of this study is to evaluate the effectiveness of digitizing VAT fact sheets through the e-Faktur system in order to increase VAT sales revenue at PT. ABC. It is hoped that the digitization of tax invoices will have a positive impact on the effectiveness of tax administration and PKP thresholds. One of the data collection methods used is the qualitative descriptive method, which involves collecting data through observation and documentation. The findings of the study show that the implementation of e-Factur has successfully reduced the time needed to complete tax invoices from an average of seven days to two working days. In addition, the factorial error threshold decreased from 12% to 3%, indicating an increase in accuracy and efficiency. Increasing tax productivity at PT. ABC is also associated with ease of access and convenience in meeting tax requirements. Based on these results, this study shows that the digitization of tax facts through the effective use of e-Factur

Kegiatan penyuluhan digitalisasi Usaha Kecil Menengah Mikro (UMKM) berbasis website merupakan upaya pengomtimalisasian pemasaran produk-produk UMKM yang ada di Desa Karanglo Kabupaten Jomabang. Kegiatan ini merupakan kolaborasi antara mahasiswa KKNT SDG’S UPNVJT dengan pihak UMKM dan perangkat desa. Tujuan dari kegiatan ini adalah untuk mempromosikan daya yang ada di desa Karanglo dan membuat website desa berupa literasi digital, pengelolaan website desa, pemahaman strategi pemasaran online (e-commerce) dan mengkomunikasikan UMKM untuk memberikan fungsionalitas produk. Hasil dari kegiatan ini adalah menciptakan lingkungan yang mendukung pengembangan keterampilan pemasaran digital dan  online bagi UMKM, dan  membantu UMKM di desa Karanglo di Kabupaten Jomban untuk mempromosikan produknya menggunakan website desa dan strategi pemasaran digital.

This study aims to analyze the effect of tax incentive policies on taxpayer compliance at SMK Muhammadiyah 08 Medan, especially in the Micro, Small, and Medium Enterprises (MSMEs) sector. MSMEs have an important role in the national economy, but tax compliance is still a major challenge. The government through the Regulation of the Minister of Finance (PMK) Number 44 / PMK.03 / 2021 provides tax incentives in the form of final Income Tax (PPh) payments PP 23 for MSMEs during the Covid-19 pandemic, with the aim of easing the burden on business actors and increasing tax compliance. However, the implementation of this policy still faces obstacles, such as low taxpayer understanding of tax incentives and the tax digitalization process. This study uses a qualitative descriptive method with data collection through interviews, observations, and analysis of related documents. The focus of the study is directed at the effectiveness of tax incentive policies and the implementation of tax digitalization on increasing MSME taxpayer compliance at SMK Muhammadiyah 08 Medan. The results of the study show that although tax incentives provide significant benefits for taxpayers, many MSME actors have not utilized them optimally due to the lack of socialization and understanding of this policy. In addition, the implementation of tax digitalization helps simplify the process of reporting and paying taxes, but MSMEs still face technical obstacles such as access to technology and digital knowledge. This study concludes that strengthening policy socialization, tax training, and increasing access to technology for MSMEs is needed to support the effectiveness of tax incentives and tax digitalization in increasing taxpayer compliance. These findings can be a basis for the government to improve tax policies that are oriented towards MSMEs.

MSMEs in Indonesia play an important role in building the country's economy. There are many obstacles in doing business, especially in MSMEs, such as experiencing a decrease in turnover to closing their business. One of the business hurdles faced is the lack of access to large markets and the lack of skills in utilizing digital technology to expand markets and increase income. The method used in this research is a mentoring method in the form of introducing digitalization in MSMEs. The stages of this mentoring activity begin with observation, interviews, and mentoring. Digital-based MSMEs are businesses that use digital technology, not only in the marketing sector but all business processes of these MSMEs. Digital-based MSMEs are a sector that is growing rapidly due to the adoption of information technology and the internet. The conclusion from the discussion above is the importance of assistance to micro businesses (MSMEs) in facing technological advances by using digitalization to increase sales. However, one of the challenges in this assistance is the lack of technological literacy and limited capital.

The community service program aims to improve branding capabilities in Micro, Small and Medium Enterprises (MSMEs). In the digital era, MSMEs face big challenges in marketing their products effectively. For this reason, this program is designed to provide comprehensive training and assistance in building a strong brand and an effective digital marketing strategy. Athakiela Kitchen, as one of the MSMEs in Wiyung District, has not yet carried out branding for its business. The focus of this service is to help Kitchen Athakiela MSMEs implement good branding using digital marketing. The service method used is through counseling and training on branding and digital marketing. The results obtained from this service were the creation of the Athakiela Kitchen branding by creating an MSME logo, product labels, banners and product photos. Athakiela Kitchen can also market its products through the Instagram account that has been created.

MSME traders in Mungkung Village consist of various businesses such as culinary, fashion, agribusiness and automotive. However, many of them do not understand technological advances, which hinder the economic development of local MSMEs. Some MSMEs do not have a logo or brand and only rely on local consumers. Life in Mungkung Village is still very traditional, Group 01 KKNT MBKM is aware of this backwardness and is trying to change it. Therefore, researchers intend to advance Mungkung village so that the village community is technologically literate. This research will focus on digitizing the marketing potential of Mungkung Village MSMEs through digital maps to increase their presence and accessibility. The author uses descriptive qualitative research methods with the concepts of digitalization and marketing. This concept is relevant to what the author is researching. The result of this research is that the author succeeded in increasing the potential of MSMEs in Mungkung village by creating a digital map of MSMEs which can be accessed via an online platform.  This program also supports SDGs goal point 8, which relates to decent work and economic growth, by empowering MSMEs.

The reconstruction of the village park is an urgent need in strengthening local identity, improving the quality of life of the community and its environment. The location of the park located on the edge of the Janeng Dam in Mlorah Village is quite well maintained and there are trees that make the environment cool, but it lacks attractiveness because there are no vehicle facilities. The purpose of this community service activity is to achieve the SDGs indicators in order to create a healthier environment, support the digitalization of education, and preserve the environment. The method in implementing the activity is Participatory Action Research. The results of this park reconstruction and digitalization activity are park social media accounts and inorganic waste management into park facilities in the form of biopores, park direction signs, and playgrounds

The increasingly massive use of social media has opened up opportunities for the development of the business sector. This reality also provides opportunities for the growth and development of local products. One local brand that has developed quite well by utilizing social media, especially TikTok, is the Tenue de Attire brand. This research aims to analyze strategies for increasing brand awareness through creative content in TikTok Brand Tenue de Attire social media marketing. This research uses a descriptive qualitative approach, data was obtained using literature review techniques and official publications. Tenue De Attire's marketing strategy shows that they can use social media, especially TikTok, to increase brand awareness and introduce their products to the public. They managed to create a strong connection between the audience and the brand by focusing on creating engaging video content, especially by using adaptable ideas and following popular trends. Tenue De Attire uses an Inbound Marketing approach to direct TikTok users from the stage of attracting attention to the stage of becoming potential customers, by using interesting content to provide information about their products indirectly. Inbound marketing strategy has four stages, namely: Attract, Convert, Close and Delight. Using TikTok's Shop and Live features also helped them increase customer relations and sales. Therefore, Tenue De Attire has achieved success thanks to its innovative and smart marketing strategies.  

In the digital era that continues to develop, digitalization is a crucial aspect for business transformation in various sectors, including the coffee shop industry. This study investigates the influence of digitalization on the coffeeshop business by taking a case study at AADK Malang. This research identifies the challenges and incentives faced by AADK in adopting digital technology, as well as its impact on an inclusive business environment. Through bibliometric analysis and case studies, it was found that digitalization provides significant benefits in the form of increased operational efficiency and expanded customer reach, but also raises challenges such as initial investment costs, data security and system integration. The results of this research are that the challenges faced in implementing digitalization include significant initial investment costs, system integration difficulties, employee training, data security, and changes in organizational culture. However, the drive to adopt inclusive business models through digitalization is also strong, including increased accessibility, better customer engagement, operational process optimization and market expansion    

Companies today are faced with a variety of opportunities and threats. Entrepreneurs are starting to be pressured to innovate, minimize operational costs, and perform well in their business. An increase in sales can be said to be a series of activities to increase the release of products through buying and selling activities. This service aims to share a technology development to increase sales in the beret hat convection MSME business in Ngudi Hamlet, Punggul Village, Gedangan District, Sidoarjo Regency. The method used as basic research for this service activity is Participatory Action Research (PAR). The result of this activity is the establishment of Shopee and Tokopedia accounts that have been developed regarding business descriptions and photos of attractive products. The author emphasizes the spirit of entrepreneurship in the era of more and more competitors by utilizing social media and e-commerce.

Using digital marketing to increase sales of MSMEs, digital marketing has a very important role in increasing sales and income so they can access a wider market. Lack of understanding, skills and abilities in using digital technology is one of the obstacles experienced by MSME players. In this problem, the way to overcome the problems faced by MSME players is that training is provided on how to use digital applications, especially the WhatsApp business and Instagram applications to improve the abilities and skills of MSME players in using digital as a promotional media. The method used in this field work activity uses direct mentoring and training methods for MSME actors by implementing the stages of observation, interviews, planning, activities, activity processes, end of activities, and documentation. With the results, MSME players have begun to understand and understand how to manage and use the WhatsApp business and Instagram applications as media for promoting online sales of the goods they produce.

Masalah dalam penelitian ini adalah tentang faktor-faktor yang paling dominan dalam digitalisasi Fitur Layanan Islami pada Bank Syariah Indonesia cabang Renon Denpasar. Tujuan dari penelitian ini adalah untuk mengetahui faktor paling dominan yang dipilih oleh nasabah Tabungan wadiah BSI cabang Renon Denpasar. Metode penelitian yang digunakan adalah statistik diskriptik. Statistika deskriptif adalah metode-metode yang berkaitan dengan pengumpulan dan penyajian suatu data sehingga memberikan informasi yang berguna. Dan hasil penelitian menunjukkan digitalisasi fitur layanan Islami Bank Syariah Indonesia memberikan layanan Islami yang dapat diakses oleh nasabah seperti aplikasi jus amma, asmaul husna, pengingat waktu sholat serta layanan kalkulator kurban. Aplikasi yang paling sering digunakan oleh nasabah adalah aplikasi jus amma dan asmaul husna, karena dalam aplikasi ini nasabah dengan mudah membaca jus amma dan menghapal asmaul husna setiap saat tanpa kesulitan serta pengingat waktu sholat dan hikmah-hikmah lainnya seperti waktu sedekah. Digitalisasi layanan Islami Bank Syariah Indonesia dirasakan sangat bermanfaat dan memberikan motivasi kepada nasabah untuk selalu tepat waktu saat melaksanakan solat dan membaca alquran dalam rangka meningkatkan keimanan.

The purpose of this activity is to provide insight into relevant leadership skills, increase adaptability, and empower students to lead effectively in a dynamic work environment. The important target of the seminar Transforming the Digitalization Era in Shaping the Spirit of Leadership in Gen-Z and Millennials is all students of the Potensi Utama University, study program in preparing the younger generation to become adaptive, innovative, inclusive, and ethical leaders in the digital era. Through increased understanding of technology, development of leadership skills, formation of a collaborative spirit, expansion of professional networks, and ethical awareness, this seminar is expected to produce future leaders who are ready to face the complexities and opportunities offered by the modern world of work. The method was conducted indoors using slides and presentations in front of the students. Several questions and answers about the material provided were held to facilitate all students in understanding and knowing more about the material that had been delivered previously. The implementation of community service activities took place in the Hall Building B, University of Main Potential Medan starting at 09.00 WIB until completion, attended by 400 student participants from all study programs at the University of Main Potential both offline and online (zoom). Activities in the form of direct delivery of material. The results of the seminar activities are that students are expected to develop adaptive and innovative skills in accordance with the demands of the times, students will also be able to recognize and overcome the challenges of digitalization, as well as implement effective leadership strategies, In addition, this seminar aims to expand the professional network of participants, so that they can collaborate and share experiences with peers. Overall, the seminar is expected to produce young leaders who are ready to face the dynamics and complexities of the modern working world.

The development of the world, the more developed the financial world is to help humans manage and conduct financial transactions. The advancement of financial technology today is due to weakness factors in the previous financial world where modern or digital finance is more profitable and follows the times to make it easier for humans to transact. Currently the world is facing digitalization of almost all sectors used by humans and the financial world is inevitable, especially digital currencies that offer advantages such as faster transactions between countries with cheap fees, Decentralised so that it is not driven by any central bank is different from fiat where the strength of the currency depends on the country's policy, and digital currencies that are more transparent so that transactions can be tracked by anyone and are minimal from fraud

The aim of this research is to find out and describe RRI's reporting approach so that listeners remain interested in the era of digital broadcasting. Qualitative descriptive methodology is used in this research methodology. This research aims to discuss RRI's reporting strategy regarding Human Resources, Broadcast Hours, Target Audience, and Content. Data collection methods include documentation, library research, interviews, and observation. Based on research, RRI uses the following tactics to maintain listener interest: (1) developing listener-involving programs where listeners can convey and share information with the public, which is sometimes known as citizen journalism. (2), RRI broadcasts all day, every day. (3) RRI and Pusdiklat work together to produce featured reporter and presenter programs, as well as holding regular conversations with reporters and presenters in the field. The aim of this exercise is to improve the quality of reporters and presenters, whose job is to involve the audience directly. Apart from that, technology will also enter the digital era. (4) RRI developed three programs RRI Play, Be Young, and RRI 30 Seconds which are available for download from the Google Store and Appstore. This application is based on the Android and iOS operating systems.