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To improve the competitiveness and well-being of local communities, the growth of community-based village tourism requires the assistance of digital technology. Although Sugihen Village has significant potential for natural and cultural tourism, the use of digital technology in tourism administration and promotion is still minimal. The objective of this community service project is to utilize digital technology to transform community-based tourism in Sugihen Village. The approach used was Participatory Action Research (PAR), which included the stages of needs analysis, digital literacy training and capacity building, implementation of digital tourism technology, mentoring, monitoring, and evaluation. The results of the community service included increased community digital literacy, a stronger position of the Pokdarwis institution in tourism management, and a shift in community perspectives on the use of digital technology as a consequence of the community service activities. In addition to being a marketing tool, digital technology also empowers the community in independent and sustainable tourism management. This activity concluded that the independence of the Sugihen Village community can be strengthened and community-based tourism can be transformed through the use of digital technology accompanied by a participatory approach.

Belawa Village, located in Lemahabang District, Cirebon Regency, West Java, is famous for the Labi-labi Belawa tourist attraction. This study aims to develop a sustainable tourism village at the Cikuya Tourist Attraction in Belawa Village. This model is expected to be an integrated solution to support the implementation of sustainable tourism. The research method used is descriptive qualitative, with quantitative data analysis. The results of the study show that the implementation of sustainable tourism in Cikuya is evident through environmental preservation and the conservation of the Belawa turtle habitat. Although the management is not yet optimal, there are practices of utilizing organic waste, such as chicken manure for animal feed and coconut shells for souvenirs, supporting the circular economy concept. Community participation in cultural activities also supports the social and cultural aspects of sustainable tourism, although it is still incidental and has not yet been programmed sustainably. However, the implementation of sustainable tourism in Cikuya is not yet fully optimal, despite having strong natural and conservation potential. Structural and operational barriers, such as accessibility, human resources, institutional governance, economy, socio-culture, and policy support, affect the effectiveness of applying sustainability principles.

The Community Service Program (Kuliah Kerja Nyata / KKN) of Universitas Muhammadiyah Tangerang (UMT) in Sukadiri Village, Tangerang Regency, was implemented with the aim of empowering the community through strengthening tourism-based MSMEs and raising environmental awareness. This program employed a participatory qualitative descriptive approach, in which students acted as facilitators in assisting the community. The main focus included sustainable tourism literacy, MSME digitalization, waste segregation management, and community literacy improvement. Key activities carried out consisted of designing logos and digital branding for MSMEs, conducting ecoprinting training utilizing local flora, delivering legal counseling on bullying within the scope of the Electronic Information and Transactions Law (ITE), creating educational boards and segregated waste bins, establishing a reading corner, and supporting food security through corn planting. The results indicated increased community awareness of environmental management, improved skills of MSME actors in utilizing digital technology, and the growth of literacy culture among children and youth. In addition to providing tangible benefits for the community, this program also enriched students’ experiences in applying their academic knowledge directly in the field. Therefore, the KKN in Sukadiri Village not only contributed to sustainable village development but also served as a best practice model that could be replicated in other regions.

This study aims to analyze the optimization of the use of Village Funds in efforts to develop Pethung Park tourism in Belik Village, Trawas District, Mojokerto Regency, using  the New Public Governance (NPG) theoretical approach  from Osborne and Gabler. NPG theory emphasizes the importance of collaboration, participation, networking, decentralization, as well as transparency and accountability in public governance. This study uses a qualitative descriptive method by collecting data through interviews, observations, and documentation involving the village government, BUMDes, Pokdarwis, and the local community. The results of the study show that the Belik Village government has succeeded in making optimal use of the Village Fund as an instrument of local economic development and a means of community empowerment. The Village Fund is directed to tourism infrastructure development, human resource training, and digital-based tourism promotion. Collaboration between village governments, communities, and the private sector through BUMDes and Pokdarwis is able to create participatory and sustainable development governance. The real impact can be seen from the increase in the number of tourist visits, the growth of MSMEs, and the increase in the village's original income. This study concludes that NPG-based governance practices in Belik Village have resulted in development effectiveness and strengthened village economic independence. The results of this study can be a model for other villages in implementing the management of Village Funds for the tourism sector based on collaboration and community participation towards sustainable village development.

This study aims to determine the role of the Tourism Office in promoting Letvuan Paradise Tourism Village and what obstacles are faced by the Tourism Office of Southeast Maluku Regency in carrying out promotions in Letvuan Paradise Tourism Village, Southeast Maluku Regency. This research method uses a qualitative descriptive method. Data collection techniques used observation, interviews, and literature studies. The results of the study indicate that the Southeast Maluku Regency Tourism Office plays a significant role in promoting the Letvuan Paradise Tourism Village through facilitation, mentoring, and collaboration with various parties. Promotion is carried out through official social media, annual events, and efforts to include Letvuan Paradise in the National Event Calendar (CEN). Promotion in the tourism sector is a means of communication to introduce a tourist destination and build a positive image, thereby increasing the number of visitors and providing economic benefits to the surrounding community. In addition to Hawang Cave, promotion also highlights local potential such as arabusta coffee, Japanese bunkers, and community culture. The Tourism Office also supports Pokdarwis and MSMEs through training and involvement in various activities. This encourages community and village government participation in tourism promotion. Obstacles faced include limited infrastructure, budget, and the use of digital technology. Overall, the Tourism Office plays a significant role in building the image of Letvuan Paradise, but sustainable development still requires infrastructure improvements, consistent promotion, and community independence.

This study explores the implementation of sustainable accounting practices in the management of Pasir Panjang coastal tourism by examining how local cultural values and community personality influence sustainability-driven decisions. Using a qualitative approach, data were collected through interviews, field observations, and documentation analysis involving local community members, tourism actors, and village government representatives. The findings indicate that sustainable accounting is not only understood as an administrative or financial reporting system, but also as a framework shaped by cultural norms, collective identity, and local wisdom. Elements such as communal responsibility, environmental awareness, and traditional stewardship practices significantly contribute to how sustainability initiatives are planned, recorded, and evaluated. Furthermore, the personality traits of the local community—such as openness, cooperation, and strong social cohesion—play an essential role in ensuring inclusive participation and shared accountability. This study concludes that integrating cultural values and community character enhances the effectiveness of sustainable accounting practices in coastal tourism management and encourages long-term environmental and socio-economic resilience.

This study aims to analyse the relationship between leadership communication style and the effectiveness of decision-making in the Department of Tourism and Culture of Sikka Regency. The research emphasises the importance of open, clear, and participatory communication in supporting organisational coordination and improving the quality of decisions. Using a descriptive method, data were obtained through interviews with the Head of Department and a staff member involved in communication and policy implementation. The findings show that the leader applies a combination of democratic communication through the local Kula Babong approach and situational authoritarian communication. The democratic style enhances information flow, strengthens employee involvement, and increases acceptance of decisions. Meanwhile, the authoritarian style ensures discipline, clarity, and timely execution when firm direction is required. Staff members perceive the leader’s communication as polite, direct, and easy to understand, contributing to motivation and readiness to act. Overall, leadership communication significantly influences decision effectiveness across organisational contexts and growth.

Barru Regency tourism has a variety of tourist attractions, but information related to the location and potential of tourism has not been digitally integrated, making it difficult for tourists and the government to access data. This study aims to design and build a web-based Geographic Information System (GIS) that can map the location of tourist attractions in Barru Regency interactively, easily accessible, and equipped with supporting information in the form of descriptions, types of tourism, photos, and travel routes. The research method used is Research and Development (R&D) with the stages of tourist attraction surveys, interface design, feature development, and system testing. The results of the study are in the form of a website "Web-Based Geographic Information System for Mapping Tourist Attractions in Barru Regency" which is able to present tourist information systematically and easily understood. The conclusion of this study shows that the developed system can be a supporting medium in disseminating tourism information, helping tourists find tourist locations, and supporting the local government in managing and developing the tourism sector based on spatial data. This application also has the potential to be an educational and promotional tool to increase tourist visits to Barru Regency  

This community service program aims to enhance the English communication skills of strawberry farmers in Pancasari Village, Sukasada District, Buleleng Regency, as an effort to strengthen tourism competitiveness through agrotourism. The activity was carried out through practical English training using a participatory and context-based approach that reflects the farmers’ real communication needs. The training consisted of two main stages: a classroom session employing the role-play method and a field practice session held directly at the strawberry farm with the involvement of local tourists and student assistants. The training materials covered daily expressions commonly used in interactions with visitors, including greetings, product explanation, offering activities, and basic transaction language. The primary learning media were a bilingual communication booklet and situational training modules, both developed from the results of a prior needs analysis. The evaluation results showed a significant improvement in the participants’ English communication abilities. Based on the pre-test and post-test results, the average improvement reached 43%, particularly in speaking confidence, vocabulary mastery, and fluency. Participants also demonstrated increased enthusiasm and professionalism when interacting with tourists in English. This program proves that practical and role-play–based training is effective in developing both linguistic competence and communicative confidence among local farmers. It also strengthens their role as tourism actors who contribute to the sustainable development of the Pancasari agrotourism area.

 This study aims to analyze the influence of community-based tourism innovation and community participation on tourism sustainability in Sumba Barat Daya, Indonesia. Employing a quantitative survey design, the research involved [number of respondents] local tourism actors. Data were analyzed using multiple linear regression to examine the effect of both independent variables on the dependent variable of tourism sustainability. The results reveal that both community-based tourism innovation and community participation have a positive and significant impact on tourism sustainability (R² = 0.586). Community-based tourism innovation emerges as the most dominant factor with a coefficient of 0.420 (p < 0.001), while community participation shows a coefficient of 0.315 (p < 0.001). These findings affirm that the development of sustainable tourism relies not only on the level of community participation but also on the capacity of local communities to innovate in managing tourism destinations. The novelty of this study lies in integrating the dimensions of innovation and participation within the context of community-based tourism in Eastern Indonesia, thereby enriching the literature on Community-Based Tourism (CBT) and providing a foundation for policymakers to formulate strategies for sustainable tourism development. The recommendations include strengthening community innovation capacity, enhancing participatory mechanisms, and fostering cross-sectoral synergy to support the achievement of the Sustainable Development Goals (SDGs), particularly SDG 1, SDG 8, SDG 11, and SDG 12.

Kegiatan Pengabdian kepada Masyarakat dengan judul “Peningkatan Kapasitas SDM dalam Pengelolaan Website sebagai Strategi Pemasaran Digital Desa Wisata River Side Juma Bulu, Ajibata” bertujuan untuk meningkatkan kemampuan masyarakat lokal dalam memanfaatkan teknologi digital sebagai sarana promosi pariwisata. Melalui pendekatan partisipatif berupa sosialisasi, pelatihan teknis pengelolaan website berbasis WordPress, serta pendampingan pembuatan konten digital, kegiatan ini berhasil menghasilkan website resmi Desa Wisata River Side Juma Bulu (https://riversidejumabulu.id/) yang berfungsi sebagai pusat informasi, promosi, dan reservasi wisata. Hasil evaluasi menunjukkan 90% peserta menyatakan puas terhadap pelatihan, dengan dampak berupa meningkatnya kapasitas SDM lokal, terbentuknya tim pengelola digital desa, dan penguatan daya saing destinasi wisata

Background: A balanced diet is essential for maintaining health and nutritional status, commonly assessed using Body Mass Index (BMI). Dietary habits are influenced not only by physiological needs but also by psychological factors such as Body Image perception. Unrealistic perceptions of one’s body can lead to unhealthy eating behaviors and negatively impact nutritional status. Patisserie students, who are frequently exposed to high-calorie foods, may be particularly vulnerable to such challenges. Objective:  This study aims to examine the influence of Body Image perception on dietary patterns and BMI among patisserie students at the Medan Tourism Polytechnic. Methods: This study is an observational analytical study with a cross-sectional approach to 60 students of Medan Tourism Polytechnic. Body Image and eating pattern data were collected using a questionnaire, while BMI was obtained by measuring the weight and height of the subjects. Result: The data obtained were analyzed using the Chi-square Test. Based on the results of the analysis, a relationship was found between Body Image and eating patterns with a value of p = 0.006 (P < 0.05). However, there was no relationship between Body Image and BMI with a value of p = 0.391 (P> 0.05). Consclusion: There is a relationship between Body Image and eating patterns but there is no relationship between Body Image and BMI.

Penelitian ini bertujuan untuk menganalisis pengaruh perkembangan pariwisata terhadap pelestarian bahasa dan budaya Batak di TukTuk, Samosir. Dalam konteks pariwisata yang berkembang pesat, penting untuk memahami dampak positif maupun negatif yang ditimbulkan terhadap kelestarian budaya lokal. Penelitian ini juga mengidentifikasi tantangan yang dihadapi dalam melestarikan bahasa dan budaya Batak di tengah pengaruh globalisasi dan dominasi bahasa asing. Di samping itu, penelitian ini mengkaji peran masyarakat lokal dalam menjaga kelestarian budaya Batak. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik wawancara mendalam, observasi langsung, dan studi dokumentasi. Informan dalam penelitian ini adalah masyarakat lokal yang aktif dalam kegiatan budaya dan kepariwisataan. Hasil penelitian menunjukkan bahwa pariwisata memberikan peluang untuk memperkenalkan budaya Batak kepada wisatawan, namun juga memunculkan tantangan serius, seperti komodifikasi budaya dan penurunan penggunaan bahasa Batak. Masyarakat lokal memiliki peran kunci dalam mempertahankan tradisi dan bahasa Batak, meskipun masih menghadapi tekanan budaya luar. Diperlukan kolaborasi antara masyarakat dan pihak terkait untuk menciptakan strategi pelestarian budaya yang berkelanjutan di tengah arus pariwisata yang terus berkembang.

This Community Service (PKM) activity aims to improve the English language skills of Micro, Small, and Medium Enterprises (MSMEs) operating in the tourism sector in the Whale Shark area of ​​Sumbawa. This training program is designed with a focus on mastering vocabulary and practical expressions commonly used in the context of tourism services, especially for interacting with foreign tourists. The material provided includes English for Tourism with a participatory, contextual, and applicable approach. The training method includes role-play activities, conversation simulations, and various practical exercises adapted to real-life situations in tourism activities in the Whale Shark area. During the implementation, participants were actively involved in the learning process through direct practice and group discussions. Based on the results of the evaluation, this activity showed a significant increase in the participants' self-confidence and English communication skills. Thus, this training has proven effective in helping MSMEs in tourism to be better prepared to face the global market and provide higher-quality services to foreign tourists, while also supporting the development of local tourism destinations based on foreign language competency.

This study aims to analyze the multi-stakeholder perspectives on the development of the Pelawan Forest Biodiversity Park (Taman Kehati Hutan Pelawan) through the healing forest concept as an innovation in sustainable tourism in Central Bangka Regency, Indonesia. A mixed-method approach was employed, combining interviews, observations, and questionnaires involving 45 respondents from local government, tourism managers, communities, and visitors. The findings indicate a high level of understanding and support toward the healing forest concept, with Likert scale scores ranging from 4.1 to 4.4, reflecting strong agreement on the integration of conservation-based and mental-wellness tourism. Environmental comfort and tourist interest in the healing concept emerged as the main factors promoting the site’s development potential. Stakeholder perspectives reveal aligned objectives among the government, community, and tourism actors to establish Pelawan Forest as an environmentally friendly quality tourism destination. This research emphasizes the importance of multi-stakeholder collaboration and sustainable governance to ensure tourism development that provides economic benefits while maintaining ecological balance and enhancing visitors’ mental and physical well-being.

This study aims to analyze the contribution, effectiveness and efficiency of the tourism sector to local revenue in Alor Regency. This research is a quantitative descriptive study with time series data for 5 years, namely in the 2018-2022 period. The data used are tourism sector revenue realization data, local revenue realization data, tourism sector revenue target data and tourism sector spending data sourced from the Alor Regency Regional Revenue Agency and the Alor Regency Tourism Office. To calculate the contribution, the level of effectiveness and the level of efficiency of the tourism sector to the local revenue of Alor Regency the analysis technique used is to calculate the Contribution Ratio, Effectiveness Ratio and Efficiency Ratio. The results of this study indicate that the contribution made by the tourism sector to local revenue in Alor Regency for the period 2018-2022 is very less which results in this contribution being ineffective and inefficient.

This study aims to analyze the role of Penta-Helix stakeholders in developing tourism potential in Kupang City. The method used is descriptive qualitative with a qualitative approach. The focus of this research is to observe and find out how the application of the Penta-Helix model in the development of tourism potential in Kupang City, using data collection techniques in the form of Interviews, Questionnaires and Documentation analyzed using Analytichal Hierarchy Process (AHP) analysis techniques. The results of this study show that the Penta-Helix Collaboration in developing the tourism potential of Kupang City has been implemented, but the results to advance tourism in Kupang City are still not optimal. This is due to the lack of awareness from the public and also coordination from the government in maintaining the safety and cleanliness of tourism places is lacking. Factors that become the scale of importance to the application of the Penta-Helix model of tourism in Kupang City based on the level of priority are aspects of government, private sector, society, media, and academia. For the government aspect, the indicator with the greatest weight is the construction of tourism facilities. For the private sector, the priority indicator is the improvement of service services. In the community aspect, the most priority indicator is the indicator of cleanliness of the tourist environment. For the media aspect, the priority indicator is tourism propotion. For the academic aspect, the indicator with the greatest weight is the development of research contribution facilities.

This study aims to determine the strategy of the Tourism Office in developing the Pandaratan Beach tourist destination, Sarudik District, Central Tapanuli Regency. This study uses a qualitative method with a descriptive approach. Data were collected through direct field observations, in-depth interviews, and documentation of a number of informants deemed relevant, namely the Tourism Office, Pokdarwis, the community as managers, business actors, and tourists. The results show that the Tourism Office's strategy in developing Pandaratan Beach has been formulated based on the Central Tapanuli Regency Tourism Office's strategic plan (Renstra). This strategy focuses on equitable distribution of development infrastructure with a superior commodity-based approach, which aims to support tourist attractions and increase the contribution of the tourism sector to regional development. The strategy implementation is realized through various programs, including proposing basic infrastructure development, human resource development through training, destination promotion through social media, development of natural tourism products, and the formation and empowerment of tourism awareness groups (Pokdarwis) as drivers of tourism awareness campaigns. The implications of this study indicate that the development of Pandaratan Beach has not been fully optimal and still faces several obstacles, such as limited supporting facilities, less than optimal tourism services, and uneven community participation, so that the impact on the quality of tourism services, increasing community participation, and the sustainability of the destination still needs to be strengthened. Therefore, a comprehensive and sustainable strengthening of the strategy is needed through cooperation from related parties so that the Pandaratan Beach tourist destination can develop more optimally based on superior commodities.

The advancement of digital technology plays a crucial role in fostering regional economic growth and tourism. Bekasi Regency, recognized as Indonesia’s largest industrial area, has vast potential to develop its tourism sector and creative economy. However, limited public understanding of digital utilization remains a major challenge, particularly in promoting village potential and local products in Sukamurni. To address this issue, and the socialization of the Industrial Tourism Portal was carried out to improve community skills and awareness of technology as an effective promotional tool. The program adopted a participatory approach through counseling, training, and direct practice, enabling active engagement of participants throughout the process. The residents of Sukamurni Village became the main actors in using the portal to highlight local tourism and broaden the market reach of MSME products. The outcomes indicated that participants not only gained theoretical knowledge but also practical competence in accessing and applying portal features effectively. Moreover, the activity successfully raised awareness of the significance of digitalization in enhancing business competitiveness and long-term sustainability. With this important initiative, and Sukamurni Village is expected to strengthen its position as an innovative, productive, and technology-adaptive tourism village, while also actively supporting sustainable community welfare and inclusive regional development.

Tedunan Beach in Seluma Regency, Bengkulu, holds exceptional potential as an ecotourism asset, attributed to its authentic and untouched natural landscape, featuring white sand stretches and a unique mangrove ecosystem. Sustainable tourism development, however, demands active participation and entrepreneurship from the local community, which is key to ensuring the equitable distribution of economic benefits and environmental preservation. This research aims to analyze the current community entrepreneurship models, identify challenges hindering business growth, and formulate strategic opportunities for development. Using a qualitative approach with a case study method, data was collected through in-depth interviews with business actors and community leaders, participant observation, and documentation studies. Findings indicate that community-based businesses have grown organically, albeit on a micro scale, encompassing fresh seafood culinary stalls, tourist hut rentals, and local guide services. Nevertheless, this growth is hampered by fundamental constraints: limited access to formal working capital, minimal promotion hindering market penetration, and a lack of professional training in financial management and tourism service standards. In response, an integrated development model is formulated recommending: increasing human resource capacity through business management and tourism awareness training, facilitating access to capital through partnerships, and strengthening digital-based promotion. In conclusion, Tedunan Beach tourism can be sustainable if supported by a comprehensive empowerment program that not only boosts economic income but also essentially fosters a sense of ownership and community responsibility towards the destination's preservation.