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This study investigates the utilization of Artificial Intelligence (AI) to promote ethical business practices within the evolving landscape of digital marketing in Indonesia. The research aims to elucidate the current state of AI integration, its impact on ethical considerations, and the challenges and opportunities it presents. The study adopts a qualitative approach, employing semi-structured interviews and focus group discussions with key stakeholders involved in digital marketing and AI development. Sampling techniques include purposive sampling to ensure representation across industries and snowball sampling to access knowledgeable participants. Data analysis follows thematic analysis principles, identifying recurring patterns, themes, and divergences related to ethical concerns and AI implementation. Preliminary findings indicate a nuanced relationship between AI adoption and ethical dilemmas, with emerging strategies to balance innovation with ethical principles. This study contributes to understanding the ethical implications of AI in digital marketing and offers insights for businesses, policymakers, and scholars aiming to navigate this complex terrain responsibly.

This Community Service Program (PkM) was motivated by the suboptimal organizational governance and tourism service management at Bahtera Beach. The main issues included limited managerial capacity among local tourism managers, the absence of clear service standards, and weak coordination among local tourism stakeholders. This program aimed to strengthen institutional capacity, improve the quality of visitor services, and promote more participatory and sustainable destination governance. The program applied a participatory approach consisting of problem identification, joint planning, training on tourism service management, development of basic service standards, and field mentoring. The beneficiaries were local tourism management groups and community members directly involved in tourism services at Bahtera Beach. The results indicate improved understanding among managers regarding structured organizational governance and service management. Clearer task distribution, the implementation of basic service standards for visitors, and increased awareness of cleanliness and visitor comfort were observed as tangible improvements. In addition, the emergence of local leaders who actively coordinate service activities and support program sustainability became an important outcome. Overall, this program contributed to strengthening institutional capacity and enhancing the quality of the tourism experience at Bahtera Beach.

Environmental issues in Bumi Ayu Subdistrict are characterized by a low level of public awareness and understanding of the impacts of environmentally unfriendly behaviors, including the use of single-use plastics, water pollution, and waste burning. This condition presents a significant challenge to the implementation of sustainable development at the community level. This community service activity aims to enhance community participation in environmental conservation and to strengthen social awareness of sustainable development. The methods employed include interactive presentations and the development of informational media as accessible and effective educational tools. The results indicate an improvement in community understanding of the relationship between daily behaviors and environmental degradation, accompanied by the emergence of collective awareness and active participation in environmental conservation initiatives such as waste management and greening programs. Overall, this activity contributes to encouraging behavioral change toward environmentally responsible practices within the framework of sustainable social development.

Stunting remains a chronic nutritional issue affecting human resource quality in Indonesia, particularly children under five years old. High prevalence of stunting impacts long-term cognitive development, physical growth, and productivity of the young generation (Ministry of Health, 2023). This community service aims to optimize the role of public administration in disseminating policies and programs to reduce stunting through education, training, and direct community assistance. Activities were carried out through coordination with government officials, community health cadres, and local leaders, using local communication media to raise awareness about nutrition. The results indicate an increase in community knowledge on stunting, balanced nutrition practices, and active involvement of both officials and residents in stunting reduction programs. Optimizing public administration through capacity building, cross-sector coordination, and information technology utilization supports program targets. This service recommends strategies for sustainable, participatory, and data-driven program implementation.

This Community Service Program (PKM) was motivated by the limited understanding and skills of farmer groups in managing administrative systems, which are essential prerequisites for developing agribusiness partnerships. Farmer groups under the supervision of the Agricultural Extension Center (BPP) of Dumai Timur District, Dumai City, have not yet implemented well-organized data recording and administrative management, resulting in low institutional readiness to establish agribusiness partnerships. This program aimed to apply administrative management practices to strengthen farmer group institutions and support the development of agribusiness partnerships. The methods used included extension activities through lectures, interactive discussions, and hands-on practice in preparing and managing farmer group administrative records. The results indicate an improvement in farmers’ understanding of the importance of administrative management in agribusiness partnerships, enhanced skills in organizing and maintaining administrative records, and the emergence of collective awareness of institutional governance. Furthermore, the program contributed to behavioral changes within farmer organizations, increased leadership roles among group administrators, and initiatives to develop more structured and sustainable agribusiness partnerships.

This community service activity aims to enhance the human resource capacity of Dasawisma members in effective administration management as a family development data base at the sub-district level. The assistance was conducted using a participatory approach and hands-on practice, including socialization, technical administrative training, and reflective discussion. The results indicated an increase in Dasawisma members' understanding of the importance of orderly, systematic, and integrated administration in supporting social activities. Members' technical skills in managing family data, filling administrative books, classifying information, and preparing simple reports improved significantly. Furthermore, the assistance strengthened communication and coordination between Dasawisma and sub-district officials, promoted group independence, and strengthened Dasawisma's role as a key data source for family development. These findings confirm that planned and participatory higher education assistance plays a strategic role in community empowerment, supports good governance at the local level, and can serve as a replicable model for other community development programs.

This Community Service Program (PkM) was motivated by the low quality of administrative order in the bookkeeping and document management system of Dasawisma Anggur Merah 3 RT 08, Bukit Timah Village, characterized by unsystematic data recording, weak documentation practices, and limited understanding of accountable and organized administration. The objective of this program was to strengthen the capacity of Dasawisma in implementing orderly administration through the development of structured, transparent, and sustainable bookkeeping and documentation systems. The method applied was a participatory community organizing approach, implemented through socialization, technical assistance, simple bookkeeping training, hands-on documentation practices, and participatory evaluation. The results indicate a significant improvement in the understanding of Dasawisma members regarding the importance of administrative order, behavioral changes in record-keeping and document management, the establishment of a more structured bookkeeping system, and the emergence of collective awareness of administration as a foundation for program planning and decision-making. In addition, local leaders (local leaders) emerged as driving forces in strengthening administrative management and institutional capacity. This program contributes to the creation of more professional, accountable, and sustainable governance of Dasawisma organizations in community-based empowerment initiatives.

Stunting remains a chronic nutritional issue affecting human resource quality in Indonesia, particularly children under five years old. High prevalence of stunting impacts long-term cognitive development, physical growth, and productivity of the young generation (Ministry of Health, 2023). This community service aims to optimize the role of public administration in disseminating policies and programs to reduce stunting through education, training, and direct community assistance. Activities were carried out through coordination with government officials, community health cadres, and local leaders, using local communication media to raise awareness about nutrition. The results indicate an increase in community knowledge on stunting, balanced nutrition practices, and active involvement of both officials and residents in stunting reduction programs. Optimizing public administration through capacity building, cross-sector coordination, and information technology utilization supports program targets. This service recommends strategies for sustainable, participatory, and data-driven program implementation.

Stunting remains a chronic nutritional issue affecting human resource quality in Indonesia, particularly children under five years old. High prevalence of stunting impacts long-term cognitive development, physical growth, and productivity of the young generation (Ministry of Health, 2023). This community service aims to optimize the role of public administration in disseminating policies and programs to reduce stunting through education, training, and direct community assistance. Activities were carried out through coordination with government officials, community health cadres, and local leaders, using local communication media to raise awareness about nutrition. The results indicate an increase in community knowledge on stunting, balanced nutrition practices, and active involvement of both officials and residents in stunting reduction programs. Optimizing public administration through capacity building, cross-sector coordination, and information technology utilization supports program targets. This service recommends strategies for sustainable, participatory, and data-driven program implementation. Enhancing community concern for orphans is an essential aspect of inclusive and sustainable social development. This community service activity aims to implement strategies of empathetic communication and social management to improve the quality of social interactions and community attention toward orphans. The method applied was a participatory and qualitative descriptive approach, involving both the community and orphans in all stages of the activity, from planning, implementation, to evaluation. The results indicate a significant improvement in social interaction quality between the community and orphans. The children exhibited positive emotional responses, such as comfort, acceptance, and appreciation, while the community demonstrated increased participation, collective responsibility, and structured social management skills. The integration of empathetic communication and social management produced dual impacts: enhanced emotional well-being of orphans and strengthened social empathy within the community. These findings suggest that this strategy can serve as a sustainable model for social care activities and can be replicated in other communities. Therefore, the application of empathetic communication and social management has the potential to support inclusive social development, foster community solidarity, and improve the welfare of vulnerable groups sustainably.

Community Service is an obligation for lecturers to carry out the Tridharma of Higher Education. The activity was carried out on June 18, 2022 in Jelamung RT 05 RW 02, Kemujan Karimujawa which was attended by 12 participants. The purpose of this service is to know how to maintain fishing boat outboard engines in general, which is used to change the engine oil, cleaning the air filter and fuel filter, testing the injectors and adjusting the valves, in addition it is to know the reason why the engine cannot start. Therefore, someone should check the fuel flow, opening the fuel filter and cleaning it. The implementation of this program is for fishermen’s beneficial, hance they can maintain and overcome engine damage for the sake of progress and increase the income.

This Community Service Program (PKM) aims to enhance students’ understanding and skills in public service while supporting local economic empowerment through the implementation of a campus bazaar based on local wisdom. The program was conducted at the Lancang Kuning Dumai College of Administrative Sciences and involved lecturers, students, micro, small, and medium enterprises (MSMEs), as well as the general public. A participatory and practical approach was employed, allowing students to actively engage in the planning, implementation, and evaluation stages of the bazaar activities. The results indicate that students gained hands-on experience in delivering professional public services, managing business activities, and promoting products rooted in local wisdom. Meanwhile, local MSMEs benefited from increased sales and expanded marketing networks. This program strengthens the synergy between higher education institutions and the community in fostering inclusive and sustainable local economic development.

Background: The first point of contact for patients seeking medical attention at the hospital is patient registration. Of course, the hospital needs to be able to deliver quality care. Hospitals, particularly in Bali, have a system in place for online reservations. Patients who wish to receive treatment at the cardiac polyclinic must first wait in line in the morning in order to receive a queue number before being able to receive treatment in the afternoon because the Tk II Udayana Hospital's outpatient registration system does not currently use an online reservation system. This study's objective was to develop an online reservation system for outpatients at Tk II Udayana Hospital's web-based cardiac polyclinic.   Methods: The study design used was the Pre Experimental Design method. Create an online registration system in the form of a web using the System Development Life Cycle or SDLC development stage. The samples used in this study were registration officers and patients using non-probability sampling technique with quota sampling. The instrument in this study used an observation checklist, stopwatch and also a questionnaire that was used, namely the usability USE questionnaire by Amond M Lund. Results: The study's usability test findings showed a percentage of 78.90%, which is considered "Eligible." The Outpatient Online Reservation System at the Web-based Cardiology Poly at Tk II Udayana Hospital is being used effectively, as shown by the Mann-Whitney Test findings, which have a significant value of 0.000 0.05. Conclusion: The study's findings show that the outpatient online reservation system at web-based cardiac polyclinics was successful in reducing waiting times and in making it easier for cardiac outpatients to make reservations online. The Mann-Whitney Test can be used to demonstrate this.

The integration of Artificial Intelligence (AI) in education presents both challenges and opportunities for 21st-century learning. This study explores the transformative potential of AI in enhancing personalized learning, adaptive assessments, and intelligent tutoring systems. The research aims to identify the key barriers to AI adoption in educational settings, including ethical concerns, data privacy, and technological infrastructure. Utilizing a qualitative approach, data were collected through literature reviews and expert interviews. The findings indicate that while AI can significantly improve learning outcomes and administrative efficiency, its implementation requires strategic planning, teacher training, and regulatory frameworks. This study highlights the importance of balancing AI-driven innovation with ethical considerations to maximize its benefits in education.

The increasing use of social media among students has raised concerns regarding its impact on academic performance and digital well-being. This study aims to examine the relationship between social media usage, student learning outcomes, and overall well-being in a digital environment. Using a mixed-methods approach, data were collected through surveys and in-depth interviews with high school and university students. The findings indicate that while social media can serve as a valuable tool for academic collaboration and resource-sharing, excessive and unregulated usage often leads to distractions, reduced academic performance, and negative effects on mental health. The study highlights the need for balanced social media engagement and the implementation of digital literacy programs to promote responsible usage. These insights contribute to the ongoing discussion on digital well-being and offer practical recommendations for students, educators, and policymakers.  

Background: Pharmacoecomics has been defined as the description and analysis of the costs of drug therapy to health care systems and society. Pharmacoeconomics research identifies, measure, and compares the costs and consequences of pharmaceutical product and service. Within this framework, research and methods related to cost-minimization, cost-effectiveness, quality-of-life and other humanistic assessments are include. In-essence, pharmacoeconomics analysis uses tools for examining the impact of alternative drug therapies and other medical interventions Based on this background, the author is interested to explain about the role of Pharmacoecomics on health service in pharmacist students at Bintang Persada School, Denpasar. Purpose: The purpose of this activity is as a form of implementation of Tri Dharma Stikes Bali Wisnu Dharma Denpasar. Methods: Participants who took part in this activity were 83 students using the pretest and posttest methods. Results: The results obtained were an increase in the pretest score (before being given education) which was 62.11% to 83.22% in the posttest result (after being given education). Conclusion: There is a significant relationship between posttest scores, which increases after education is held, so pharmacoeconomics education needs to be given and pharmaceutical products utilization in health service followed by cost utillity evaluation and cost effectiveness as well as impact evaluation of quality adjusted life years of patients.

Background: Sexual violence and sexual deviations that afflict children in their own environment are caused by a lack of sex education for children. The purpose of this community service is to increase mother's knowledge about preventing sexual violence in children. The method of implementation is counseling about the prevention of sexual violence in children. This Community Service activity was carried out at PAUD Muslifa Bengkulu. Implementation time in May 2022. Participants of this community service activity are mothers who have children aged 3-6 years at PAUD Muslifa Bengkulu with a total of 30 people. The activity is carried out in stages (1) providing an explanation of the prevention of sexual violence against children and the purpose of the activity; (2) provide knowledge about the prevention of sexual violence in children. The results of the activity showed that there was an increase in mother's knowledge about preventing sexual violence in children. After participating in this activity, mothers can apply knowledge about preventing sexual violence against children. Keywords: children, sexual violence, knowledge.

Macao's judicial system is rooted in the Portuguese judicial system (including Spain, Belgium and the Netherlands, all of which are rooted in the French judicial system), namely the inquisitor or non adversarial type of judiciary. is the term Magistrate is used in various systems of government and statutes to refer to the civil officers who administer the law. Both Indonesia and Macau adhere to the European continental legal system. However, in the role of the Prosecutor's Office and the Prosecutor's Office have differences and similarities in the implementation of their duties, functions and obligations. With this study of the role of the Prosecutor's Office, it is hoped that it can provide inspiration for the Attorney General's Office in Indonesia so that it can correct existing deficiencies. This research is a normative research (normative approach), that is, besides relying on normative research, the law is also coupled with a theoretical approach. Furthermore, in analyzing the data, a qualitative approach was used and it was also based on library-based studies, which means that the materials needed for research must be available in libraries, archives and databases, laws and other documents.

Tapai is Siantar ethnic food in the city of Pematang Siantar.  However, tapai is very difficult to find because it does not have a special place to sell it.  Tapai traders sell tapai while walking around the city of Pematang Siantar.  The purpose of this activity to build a creative economy through culinary is to make tapai a home industry product that is of great interest to the people of the city of Pematang Siantar and visitors to the city of Pematang Siantar.  This activity was carried out by students of the Stambuk 2020 Development Economics study program with the supporting lecturer Dian Purba SE, M.Sc in collaboration with the Pematang Siantar City Government, the Education and Teaching Office.  This activity was held on Thursday, December 1, 2022 at the Faculty of Economics, Simalungun University.  The method of carrying out this activity is by holding competitions for various variants of processed tapai which are participated in by SMA/SMK students from the city of Pematang Siantar.  The number of participants in the competition is 10 teams consisting of 3 people for each team.  The implementation of this activity is carried out with the aim of developing student creativity in terms of managing tapai.

This community service aims as village development literacy for the Village Head, Village Officials and Village Youth. The workshop was held in Bandungan, Semarang Regency, and program implementation was carried out in 5 selected districts in Central Java Province. This activity is supported by LPPM ITB Semarang and Unicef, which is included in the Program for Handling Out of School Children in Central Java Province. Through the lecture method with visual media supporting devices and ending with a question and answer session, it is very effective in delivering material. This was shown by the enthusiasm of the participants in the question and answer interaction at the discussion forum.

The Industrial Revolution 4.0, which coincided with the presence of the Covid-19 pandemic, demanded that the world of education implement a different system. Classroom learning that involves students directly is now starting to switch to online learning. One of the learning media used is the Kahoot application. Interactive quizzes in this application can be implemented on an ongoing basis, including in face-to-face learning after the pandemic. Unfortunately, not all educational institutions know about the existence and benefits of this application. Sungai Putih High School, Kampar Regency, which is our service partner, is one of them. This dedication to introducing interactive learning through online media has had satisfactory results. From 38 respondents covering all classes and teachers at the high school, 100% of respondents felt interested in this learning and 96% of respondents agreed that learning evaluation using Kahoot was felt to be more effective than tests in general. For the continuity of implementation, the service team provided a Kahoot Usage Guide book which was designed directly by the service team.