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Background: Low birth weight (LBW) remains a major public health concern worldwide due to its significant contribution to neonatal morbidity and mortality, as well as its long-term adverse health consequences. Pregnancy intention has been identified as a potential determinant of adverse birth outcomes; however, evidence regarding its association with LBW remains inconsistent. This study aimed to examine the association between pregnancy intention and low birth weight in Indonesia using data from the 2012 Indonesian Demographic and Health Survey (IDHS). A cross-sectional study was conducted using secondary data from the 2012 IDHS. The study included 8,922 married women aged 15–49 years who had a singleton live birth within five years preceding the survey. Pregnancy intention was categorized as intended, mistimed, and unwanted. Multivariable logistic regression analysis was performed to assess the association between pregnancy intention and LBW after controlling for potential confounding variables. The prevalence of LBW was 6.2%. After adjustment for maternal age and antenatal care (ANC) visits, no significant association was found between mistimed pregnancy and LBW (AOR = 1.055; 95% CI: 0.765–1.454). An interaction effect was identified between unwanted pregnancy and pregnancy complications. Women with unwanted pregnancies accompanied by pregnancy complications had a higher risk of delivering LBW infants compared with women whose pregnancies were intended and without complications. Nevertheless, pregnancy intention was not significantly associated with LBW overall after adjustment for confounding factors. Maternal age outside the optimal reproductive age range (<20 years or >35 years) and inadequate ANC utilization were significantly associated with an increased risk of LBW. Pregnancy intention was not independently associated with low birth weight among Indonesian women after controlling for maternal and healthcare-related factors. Maternal age and antenatal care utilization were more consistent determinants of LBW. Strengthening maternal health services, particularly adequate antenatal care and early detection of pregnancy complications, may contribute to reducing the burden of low birth weight in Indonesia.

Indonesia masih menghadapi tantangan demografi berupa jumlah penduduk yang besar dengan laju pertumbuhan yang terus meningkat. Berdasarkan hasil Survei Demografi dan Kesehatan Indonesia (SDKI) tahun 2012, jumlah penduduk Indonesia mencapai sekitar 257 juta jiwa. Di sisi lain, penggunaan smartphone telah menjadi bagian dari kehidupan masyarakat, ditandai dengan peningkatan pengguna yang terus terjadi setiap tahun. Data dari Statista menunjukkan bahwa pada Oktober 2017, sekitar 75% pengguna smartphone di Indonesia menggunakan perangkat berbasis Android. Berdasarkan data integrasi Sistem Informasi Administrasi Kependudukan (SIAK) dengan KTP elektronik Kabupaten Tasikmalaya per Juni 2019, Kecamatan Cigalontang merupakan kecamatan dengan jumlah penduduk terbesar kedua setelah Karangnunggal, yaitu sebanyak 74.140 jiwa atau 4,14% dari total penduduk Kabupaten Tasikmalaya yang berjumlah 1.791.881 jiwa. Jumlah tersebut terdiri atas 37.998 laki-laki (4,17%) dan 36.142 perempuan (4,10%). Dalam program Keluarga Berencana (KB), metode kontrasepsi yang paling banyak digunakan adalah suntik 300 PUS sebesar 41,10% dan suntik 150 PUS sebesar 20,55%, dengan jumlah peserta aktif mencapai 506 akseptor atau sekitar 69% dari total 730 akseptor KB. Hasil Focus Group Discussion (FGD) bersama bidan dan akseptor KB menunjukkan masih sering terjadi keterlambatan maupun kelalaian dalam konsumsi pil KB serta jadwal kunjungan ulang suntik, sehingga diperlukan media atau sistem pengingat yang dapat membantu meningkatkan kepatuhan akseptor.  Penelitian ini dilakukan untuk menilai efektivitas aplikasi mobile “e-KABE” sebagai sarana pendukung pelayanan Keluarga Berencana di Desa Cigalontang, Kabupaten Tasikmalaya, pada tahun 2021.

The millennial generation holds a strategic role in the economy but is prone to consumptive behavior due to low financial literacy. This study aims to analyze the influence of financial literacy on the consumption behavior of the millennial generation in Banda Aceh City, and to test the role of demographic factors (education, occupation, and income) as a moderating variable. A quantitative approach was employed using a survey method on 100 respondents aged 28–43, selected through random sampling. Data were analyzed using simple linear regression and Moderated Regression Analysis (MRA). The results indicate that financial literacy has a significant and positive influence on consumption behavior. Another finding is that demographic factors were unable to significantly moderate this relationship. However, simultaneously, all variables in the model significantly influence Consumption Behavior, contributing 92.8% of the variation. These findings underscore the importance of increasing financial literacy as a dominant strategy for promoting more rational consumption behavior among the millennial generation.

Stunting is a major indicator of chronic nutritional problems that affect children’s growth and development. In Indonesia, stunting prevalence remains high and is a national public health concern. This study aimed to analyze the relationship between socio-demographic factors and stunting incidence among toddlers in the working area of the Tanoh Alas Health Center, Southeast Aceh Regency, in 2025. This study used an analytical quantitative design with a cross-sectional approach. The sample consisted of 93 mothers with children under five selected through simple random sampling. Data were collected using questionnaires and observation sheets from June 19 to July 3, 2025. Statistical analyses included Chi-Square and multiple logistic regression tests. The results showed that 33.3% of children were stunted, 34.4% had poor access to health services, and 68.8% lived in unhealthy housing conditions. Bivariate analysis indicated significant relationships between maternal age (p = 0.007), maternal education (p = 0.012), maternal occupation (p = 0.002), access to health services (p = 0.001), family income (p = 0.032), and healthy housing conditions (p = 0.007) with stunting incidence. Multivariate analysis revealed that access to health services was the strongest factor associated with stunting (p = 0.010; OR = 4.294; 95% CI: 1.411–13.06). Children with limited access to health services were 4.3 times more likely to experience stunting. The study recommends improving the accessibility and quality of maternal and child health services and strengthening multisectoral interventions and health education programs to prevent stunting.

Stunting is a major indicator of chronic nutritional problems that affect children’s growth and development. In Indonesia, stunting prevalence remains high and is a national public health concern. This study aimed to analyze the relationship between socio-demographic factors and stunting incidence among toddlers in the working area of the Tanoh Alas Health Center, Southeast Aceh Regency, in 2025. This study used an analytical quantitative design with a cross-sectional approach. The sample consisted of 93 mothers with children under five selected through simple random sampling. Data were collected using questionnaires and observation sheets from June 19 to July 3, 2025. Statistical analyses included Chi-Square and multiple logistic regression tests. The results showed that 33.3% of children were stunted, 34.4% had poor access to health services, and 68.8% lived in unhealthy housing conditions. Bivariate analysis indicated significant relationships between maternal age (p = 0.007), maternal education (p = 0.012), maternal occupation (p = 0.002), access to health services (p = 0.001), family income (p = 0.032), and healthy housing conditions (p = 0.007) with stunting incidence. Multivariate analysis revealed that access to health services was the strongest factor associated with stunting (p = 0.010; OR = 4.294; 95% CI: 1.411–13.06). Children with limited access to health services were 4.3 times more likely to experience stunting. The study recommends improving the accessibility and quality of maternal and child health services and strengthening multisectoral interventions and health education programs to prevent stunting.

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi persepsi masyarakat dalam penggunaan layanan digital banking serta menganalisis bagaimana faktor-faktor tersebut saling berinteraksi dalam mempengaruhi keputusan adopsi masyarakat. Penelitian ini menggunakan metode kajian literatur sistematis (Systematic Literature Review/SLR) dengan mengacu pada protokol PRISMA. Data diperoleh melalui pencarian literatur secara sistematis pada beberapa basis data ilmiah menggunakan kombinasi kata kunci dalam Bahasa Indonesia dan Bahasa Inggris dengan rentang tahun publikasi 2015 hingga 2026. Hasil penelitian menunjukkan bahwa terdapat enam faktor utama yang secara signifikan mempengaruhi persepsi masyarakat terhadap layanan digital banking, yaitu persepsi kemudahan penggunaan, persepsi kemanfaatan, kepercayaan dan keamanan, pengaruh sosial, literasi digital, serta faktor demografis dan kontekstual. Faktor-faktor tersebut tidak bekerja secara independen melainkan saling berinteraksi secara dinamis, dengan kepercayaan berperan sebagai mediator sentral, pengaruh sosial bekerja lebih kuat pada masyarakat dengan literasi digital rendah, dan faktor demografis berperan sebagai moderator yang menciptakan variasi pola adopsi di berbagai segmen masyarakat.

Hypertension is a non-communicable disease that remains a major public health problem in Indonesia, including in Aceh Besar District. The success of hypertension control is strongly influenced by patients’ self-management abilities. Self-management can be affected by psychological factors such as self-efficacy, social factors such as family support, and sociodemographic factors. This study aimed to determine the relationship between self-efficacy, family support, education, and occupation with self-management among hypertensive patients in the working area of the Ingin Jaya Community Health Center, Aceh Besar District. This study employed a quantitative research design with a cross-sectional approach. The study population consisted of hypertensive patients aged 15–59 years who visited or participated in the Posbindu program at the Ingin Jaya Health Center. A total of 90 respondents were selected using accidental sampling technique. Data were analyzed using univariate and bivariate analyses with the Chi-Square test at a significance level of p < 0.05. The results showed that most respondents had good self-management (54.4%). Bivariate analysis indicated a significant relationship between self-efficacy (p = 0.030) and family support (p = 0.000) with self-management, while education (p = 0.406) and occupation (p = 0.201) showed no significant relationship. This study concludes that self-efficacy and family support play an important role in hypertension self-management, whereas education and occupation are not significantly associated. The findings are expected to contribute to the development of nursing and public health science and serve as a basis for strengthening family-based health education and improving patients’ self-efficacy in optimizing independent hypertension management.

Hypertension is a non-communicable disease that remains a major public health problem in Indonesia, including in Aceh Besar District. The success of hypertension control is strongly influenced by patients’ self-management abilities. Self-management can be affected by psychological factors such as self-efficacy, social factors such as family support, and sociodemographic factors. This study aimed to determine the relationship between self-efficacy, family support, education, and occupation with self-management among hypertensive patients in the working area of the Ingin Jaya Community Health Center, Aceh Besar District. This study employed a quantitative research design with a cross-sectional approach. The study population consisted of hypertensive patients aged 15–59 years who visited or participated in the Posbindu program at the Ingin Jaya Health Center. A total of 90 respondents were selected using accidental sampling technique. Data were analyzed using univariate and bivariate analyses with the Chi-Square test at a significance level of p < 0.05. The results showed that most respondents had good self-management (54.4%). Bivariate analysis indicated a significant relationship between self-efficacy (p = 0.030) and family support (p = 0.000) with self-management, while education (p = 0.406) and occupation (p = 0.201) showed no significant relationship. This study concludes that self-efficacy and family support play an important role in hypertension self-management, whereas education and occupation are not significantly associated. The findings are expected to contribute to the development of nursing and public health science and serve as a basis for strengthening family-based health education and improving patients’ self-efficacy in optimizing independent hypertension management.

The rapid growth of e-commerce has intensified the need to understand transaction patterns and customer purchasing behavior as a foundation for strategic decision-making. This study aims to analyze e-commerce transaction patterns and customer purchasing behavior based on demographic characteristics and transaction timing. By utilizing e-commerce transaction data, this research seeks to provide a more comprehensive understanding of customers’ purchasing tendencies and the factors influencing their behavior. This study employs Exploratory Data Analysis (EDA) as the primary method to descriptively explore data characteristics through various statistical visualizations, including histograms, bar charts, line graphs, and boxplots. The analysis conducted to identify transaction trends, the distribution of purchase values, and behavioral differences across demographic groups and specific time periods. The results indicate that e-commerce transaction patterns tend to increase during certain periods, particularly in the latter part of the observation timeframe, suggesting the influence of seasonal factors and promotional strategies. The distribution of transaction values is asymmetric, with most transactions occurring in the low to medium value range, while high-value transactions are conducted by a relatively small proportion of customers. Furthermore, variations in purchasing behavior are observed across demographic groups in terms of transaction frequency and value, despite relatively balanced transaction volumes. The findings confirm that e-commerce customer purchasing behavior is influenced by a combination of temporal factors and demographic characteristics. These results are expected to serve as a basis for e-commerce practitioners in developing more targeted marketing strategies and as a reference for future research in the field of e-commerce data analytics.

Perkembangan teknologi kecerdasan buatan (AI) telah menciptakan peluang baru dalam layanan kesehatan mental, khususnya melalui chatbot berbasis teks. Chatbot berkembang sebagai alat yang skalabel dan mudah diakses untuk dukungan emosional instan. Namun, di balik popularitasnya, pemahaman menyeluruh mengenai validitas klinis dan tantangan etisnya masih terfragmentasi. Penelitian ini bertujuan meninjau literatur secara kritis untuk memetakan perkembangan, mengevaluasi efektivitas, dan mengidentifikasi tantangan utama chatbot. Menggunakan metodologi Grounded Theory Literature Review (GTLR), sebanyak 111 artikel peer-reviewed yang terbit antara 2020 dan 2025 dianalisis. Sintesis data mengidentifikasi sebuah kategori inti yang disebut "Paradoks Aksesibilitas Semu". Temuan menunjukkan bahwa meskipun chatbot berhasil mendemokratisasi akses layanan secara kuantitas, efektivitasnya sering kali bias oleh dominasi demografi pengguna muda (digital natives) dan mekanisme "Digital Placebo", bukan karena kedalaman intervensi klinis yang substantif. Lebih jauh, analisis mengungkap kelemahan sistemik berupa "Jalan Buntu Digital", di mana chatbot sering gagal menangani situasi krisis berisiko tinggi, serta adanya isu komodifikasi data emosional yang mengancam privasi pengguna. Penelitian ini menyimpulkan bahwa narasi chatbot sebagai pengganti terapis adalah prematur. Peran yang paling etis dan efektif untuk teknologi ini adalah sebagai "Asisten Triase" yang terintegrasi dalam model perawatan berjenjang, di bawah pengawasan ketat prinsip bioetika primum non nocere. Pendekatan multidisiplin yang kuat antara psikologi, teknis, dan etika diperlukan untuk memastikan intervensi ini aman.

Demam berdarah dengue merupakan tantangan kesehatan masyarakat yang terus berulang di wilayah tropis, termasuk Indonesia. Penelitian ini bertujuan untuk memprediksi jumlah kasus tahunan dengan memanfaatkan lima algoritma pembelajaran mesin, yaitu Regresi Linier, Decision Tree, Random Forest, Support Vector Machine (SVM), dan Neural Network. Data historis tahun 2017–2024 diolah menggunakan teknik windowing deret waktu untuk menghasilkan fitur lag yang sesuai bagi pembelajaran terawasi. Evaluasi kinerja dilakukan melalui metrik Mean Absolute Error (MAE), Mean Squared Error (MSE), Root Mean Squared Error (RMSE), serta koefisien determinasi (R²). Model Decision Tree menunjukkan performa paling unggul pada sebagian besar indikator. Prediksi untuk tahun 2025 mengindikasikan adanya peningkatan moderat jumlah kasus. Namun, rendahnya nilai R² pada seluruh model mengisyaratkan perlunya pendekatan multivariat yang lebih kompleks dengan mempertimbangkan faktor iklim, lingkungan, dan demografi. Hasil penelitian ini menegaskan pentingnya kualitas data dan pemilihan fitur yang tepat dalam peramalan epidemiologis guna mendukung perencanaan kesehatan yang lebih efektif.

Dermatophytosis is a superficial fungal infection of the skin, hair, and nails that is often found in tropical climates such as Indonesia, including Jambi City, which has high humidity and community habits that can support fungal growth. This study aims to describe the demographic characteristics of dermatophytosis patients who received treatment at a private dermatologist and venereologist in Jambi City throughout 2023. This study used a descriptive design using secondary data from patient medical records. A total of 399 patients who met the inclusion criteria were analyzed univariately and the results are presented in the form of a frequency distribution table. The results showed that tinea corporis was the most common type of dermatophytosis, followed by tinea cruris and tinea capitis. The majority of patients were male, aged 17–25 years, had a high school education, and worked as students. The most common locations of lesions were on the trunk and groin. These findings suggest that the productive age group is more susceptible to dermatophytosis, possibly related to high physical activity, excessive sweating, and suboptimal personal hygiene. This research is expected to be the basis for planning health education regarding the prevention of fungal infections and improving clean and healthy living behavior in the community.

This study was conducted in Hiliganowo Village, Telukdalam District, South Nias Regency. Based on the observed phenomenon, declining family income may influence the characteristics and behavior of both husbands and wives, potentially leading to conflict and disputes within the household. The purpose of this study was to examine the effect of demographic characteristics on family financial management behavior. Data were collected through observation and the distribution of questionnaires to 36 respondents. The data analysis techniques included validity testing, reliability testing, correlation coefficient analysis, coefficient of determination analysis, partial hypothesis testing using the t-test, and simultaneous testing using the F-test. This study employed a quantitative approach, with data processed using SPSS to obtain accurate results.The findings show that, simultaneously, gender (X1), education and financial knowledge (X2), and income level (X3) have an effect on family financial management behavior (Y). This is indicated by the F-count value of 565.532, which is greater than the F-table value of 2.883. Partially, gender (X1) has a significant effect on family financial management behavior (Y), as shown by a significance value of 0.000, which is below 0.05, and a t-count value of 4.447, which is greater than the t-table value of 0.68177. Furthermore, education and financial knowledge (X2) also have a significant effect on family financial management behavior (Y), as indicated by a significance value of 0.000, which is below 0.05, and a t-count value of 7.796, which is greater than the t-table value of 0.68177. Meanwhile, income level (X3) does not have a significant effect on family financial management behavior (Y), as shown by a significance value of 0.117, which is above 0.05, and a t-count value of -1.612, which is lower than the t-table value of 0.68177..

This study investigates the differences in customer satisfaction levels toward the services of Bank Syariah Indonesia by employing a nonparametric statistical approach. Customer satisfaction is a critical benchmark in Islamic banking, as it not only reflects the quality of services but also the extent to which sharia compliance is embedded in financial practices. Given that satisfaction data are generally ordinal and may not fulfill the assumptions of normal distribution, nonparametric methods such as the Kruskal-Wallis and Mann-Whitney tests were selected as the primary analytical tools. This research adopts a qualitative library-based method by reviewing relevant literature, scientific articles, and previous empirical studies to construct a comprehensive understanding of customer satisfaction measurement within Islamic banking. The findings highlight that variations in satisfaction are influenced by multiple factors, including service speed, staff friendliness, accessibility of digital platforms, and clarity of sharia principles applied in daily operations. Results further suggest that demographic characteristics and service usage frequency significantly shape satisfaction differences across customer groups. Theoretically, this study enriches the body of knowledge on the application of nonparametric statistics in Islamic banking research, while practically, it provides actionable insights for Bank Syariah Indonesia in formulating adaptive service strategies. These contributions are expected to assist the bank in strengthening customer loyalty, enhancing competitiveness, and sustaining growth in the dynamic modern banking industry. Theoretically, this study enriches the body of knowledge on the application of nonparametric statistics in Islamic banking research, while practically, it provides actionable insights for Bank Syariah Indonesia in formulating adaptive service strategies. These contributions are expected to assist the bank in strengthening customer loyalty, enhancing competitiveness, and sustaining growth in the dynamic modern banking industry.  

This study aims to analyze the influence of demographic factors on the compliance of income tax (PPh) reporting among elementary school teachers in Padang City. Compliance with income tax reporting is crucial in supporting a sound and fair tax system. The demographic factors examined in this study include age, education level, and length of teaching. These three factors were chosen because they have the potential to influence teachers' level of understanding and awareness regarding their tax obligations. A quantitative approach was used in this study using a survey method conducted in Padang City. Data collection was conducted by distributing questionnaires to 39 respondents who were elementary school teachers in the area. The distributed questionnaires contained questions related to demographic factors and income tax reporting compliance. The collected data were then analyzed using a normality test and multiple linear regression to examine the influence of demographic factors on PPh reporting compliance. The results of the normality test showed that the data obtained were normally distributed, meaning the collected data could be used for further analysis. A multiple linear regression test was used to determine the simultaneous influence of demographic factors on PPh reporting compliance. The results of the analysis showed that demographic factors simultaneously had a significant effect on PPh reporting compliance among elementary school teachers in Padang City. This indicates that teachers' demographic characteristics, such as age, education level, and length of teaching, are closely related to their awareness of reporting income tax. Partially, the test results indicate that age and education level significantly influence compliance with income tax reporting. Older teachers tend to have a better understanding of tax obligations, while teachers with higher education levels are also more aware of the importance of reporting their taxes correctly.

Deteksi nyeri objektif merupakan tantangan dalam dunia medis, terutama bagi pasien yang tidak mampu mengungkapkan rasa sakit secara verbal. Dengan kemajuan teknologi sensor dan kecerdasan buatan, sistem otomatis untuk mendeteksi nyeri berbasis sinyal fisiologis dan ekspresi wajah mulai dikembangkan. Studi ini bertujuan mengidentifikasi tren, metode, dan kualitas metodologis dari penelitian yang menggunakan database publik seperti BioVid Heat Pain, UNBC-McMaster, dan SenseEmotion dalam pengembangan sistem deteksi nyeri berbasis sensor. Penelitian dilakukan dengan pendekatan Systematic Literature Review (SLR) berdasarkan protokol PRISMA 2020 melalui pencarian artikel di Google Scholar dalam rentang tahun 2015–2024. Setelah seleksi berdasarkan kriteria inklusi dan eksklusi, 26 studi dimasukkan ke dalam sintesis naratif. Data dianalisis berdasarkan jenis sensor, metode algoritma, akurasi, dan ukuran sampel, serta dievaluasi menggunakan pendekatan GRADE. Hasil menunjukkan bahwa BioVid dan UNBC-McMaster adalah database paling sering digunakan, dengan sensor EDA, EMG, dan ekspresi wajah sebagai modalitas dominan. Metode klasifikasi umum mencakup CNN, SVM, dan Random Forest. Studi menyimpulkan bahwa pendekatan multimodal dan deep learning meningkatkan akurasi deteksi nyeri, namun validasi klinis dan perhatian terhadap keragaman demografis masih dibutuhkan.

The increasing number of elderly people in Yogyakarta City demands the provision of an inclusive environment that supports the welfare of the elderly. This study aims to assess the suitability of Yogyakarta City for the concept of an elderly-friendly city based on seven main variables: green open space, public transportation, pedestrian facilities, health services, social support, elderly-friendly intergenerational interactions, and advocacy for the basic rights of the elderly. The research used a quantitative approach with observation and questionnaire methods to elderly people in all sub-districts in Yogyakarta City. The data were analyzed using a Guttman scale to determine the level of suitability of each variable. The results showed that overall Yogyakarta City is classified as “suitable” for the concept of an elderly-friendly city, with a total score of 5.32 out of a maximum scale of 6.80. Four variables meet the suitability criteria, namely public transportation, health services, social support, and intergenerational interaction. Meanwhile, the other three variables are still not fully suitable and require improvement. This study recommends improvements in these three aspects so that the implementation of the concept of an elderly-friendly city in Yogyakarta City can be more optimal and sustainable.

This study aims to analyze the potential of the region in utilizing the demographic bonus in Aceh Tamiang Regency. The data used in this study is the PDRB data of Aceh Tamiang Regency and Aceh Province in 2019-2023. The data analysis method uses location question (LQ) and shift share analysis. Based on the results of the LQ analysis, it is known that there are 4 (four) business fields that can become leading sectors in Aceh Tamiang Regency and at the same time are the economic base for further development, namely the agriculture, forestry, and fisheries sectors; mining and quarrying; processing industry; and other services. Meanwhile, based on the shift share analysis, it can be seen that the sectors that have a positive impact on the utilization of the demographic bonus in Aceh Tamiang Regency are the wholesale and retail trade sector, car and motorcycle repairs. In addition to providing a good contribution to the utilization of the demographic bonus in Aceh Tamiang Regency and can increase the PDRB of Aceh Province.

Power Index is a strategic indicator measuring a nation's military, economic, and geopolitical capabilities, closely tied to national defense and security. This study examines key factors such as currency exchange rates, GDP, education levels, and technology penetration in shaping the Power Index. Economic stability underpins defense development, while advanced education and digital infrastructure drive innovations in military technology and cybersecurity. Developed countries dominate defense capabilities due to robust technological infrastructures, while developing nations show potential through investments in education and technology. Beta distribution regression, with its suitability for bounded variables, was utilized to model the Power Index. The study provides insights into the interplay between economic, educational, and technological factors, supporting strategic policymaking to strengthen national defense in a dynamic global landscape.

This study examines the impact of e-commerce on the creative economy industry, focusing on crucial issues such as increased visibility, wider market access, and challenges faced by industry players. The main problems identified are fierce competition and limited technological knowledge among creative industry players. The purpose of this research is to explore how e-commerce can be used effectively and sustainably, as well as the importance of support and training for industry players. The research method used is a survey and qualitative data analysis from creative industry players. The results of the study show that e-commerce significantly increases sales and market access, but challenges remain. The conclusion of the study emphasizes the need for collaboration between industry players, the government, and educational institutions to create an ecosystem that supports the sustainable growth of the creative industry.