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Crime, an unlawful act that contradicts ethics and norms, has now become a primary factor for the police in Lampung province. This presents a challenge for the police institution in predicting high crime rates. However, there are still many crimes that have not become the main focus of problem-solving at the Lampung Regional Police.This research aims to identify the types and criminal acts of crime with the highest recorded incidence in a crime dataset by performing classification using the Naïve Bayes algorithm. The data was obtained from investigators at the Directorate of General Criminal Investigation of the Lampung Regional Police, with a total of 12,034 JTP (Total Criminal Acts) and 7,518 PTP (Crime Resolution) data points for each type of crime, distributed across the Regional Police, City Police, and District Police throughout Lampung province. The classification process using the Naïve Bayes algorithm reveals the relationship between the work unit (Satker) and the type of crime handled, thereby identifying crime patterns based on the location where they are handled. The results of the research, which involved converting numerical data into binomial (binary) form using the "Numerical to Binominal" feature in Rapid miner, show that the analysis and modeling process, especially in algorithms like Naïve Bayes or decision trees, is more effective when using data in a binary format. Thus, the initial dataset can be visualized in the form of a , with the size of the text varying according to the level of each high-incidence crime; the larger the text, the more frequently or significantly the crime occurred or was reported. The application of this method can help in identifying patterns, dominant trends, and areas of focus for more targeted law enforcement efforts or crime prevention policies.

This article discuss research progress and future opportunities for modeling consumer choice on the Internet using clickstream data and also to compare the nature of Internet choice (as captured by clickstream data) with supermarket choice (as captured by UPC scanner panel data). Though the application of choice models to clickstream data is relatively new, and review existing early work and provide a two-by-two categorization of the applications studied to date (delineating search versus purchase on the one hand and within-site versus across-site choices on the other). The article discusses additional opportunities afforded by clickstream information, including personalization, data mining, automation, and customer valuation and also offers directions for further research in these areas. Notwithstanding the numerous challenges associated with clickstream data research.