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Analytics

Triantoro, Ery; Widyarto, Setyawan

Dinamik 2026 Universitas Stikubank

This study conducts a Systematic Literature Review (SLR) to explore the impact of users’ mental models on the implementation of Multi-Factor Authentication (MFA) as a strategy for mitigating password guessing risks in organizational environments. Amid the growing landscape of cyber threats, single-factor authentication has proven to be vulnerable, making MFA an essential layered security solution. However, the adoption of MFA remains slow. Existing studies indicate that expert users perceive MFA as a useful additional layer of verification, whereas non-expert users often view it as a burdensome task (a chore) and may even struggle to distinguish between different types of MFA. Dependence on mobile devices emerges as a common source of frustration for both groups. These findings emphasize that understanding users’ mental models is crucial for improving the implementation and usability of MFA. Innovations such as adaptive MFA or Single Input Multi-Factor Authentication (SIMFA) show potential as solutions to balance security requirements and user experience.

Purwadi, Purwadi; Yudanto, Satyo; Wibowo, Arief

Dinamik 2025 Universitas Stikubank

The bodywork industry in Indonesia is under high competitive pressure, requiring companies to be more adaptive in understanding customer behavior in order to maintain business continuity. PT. Bengawan Karya Sakti as one of the national bodywork companies, has not optimally utilized historical transaction data to assess customer loyalty. This study aims to identify customer loyalty segmentation through the application of the RFM (Recency, Frequency, Monetary) method, which is used to analyze sales transaction data in 2022 and 2023. The study uses the CRISP-DM approach which includes the stages of business understanding, data exploration, data cleaning and processing, modeling, evaluation, and implementation of results. The transaction data analyzed includes attributes of transaction date, customer, number of transactions, and transaction value, which are then processed into RFM scores based on the transaction year and classified into categories such as Very Loyal, Loyal, At Risk, and others. The segmentation results show an increase in the number of very loyal customers from 2022 to 2023, as well as a significant decrease in inactive and at-risk customers. The chi-square statistical test shows that the difference in customer distribution between years is statistically significant (p-value <0.05), indicating a real influence from the company's strategy or external factors. The main conclusion of this study is that the RFM method is effective in the bodywork industry to support data-based marketing decision making and more targeted customer retention strategies.

Aji, Ferro

Dinamik 2024 Universitas Stikubank

Supply Chain Management is a set of forms for the effective integration of suppliers, manufacturers, warehouses and warehouses, so that goods are produced and distributed in the right quantity, in the right position, at the right time, to minimize costs and provide services to client satisfaction. Currently, many companies are implementing Supply Chain Management to increase the competitiveness of companies with one another. Supply Chain Management is a strategic competitive tool for companies that make competing logical problems a strategy to win the competition. The purpose of making this paper is to explore the budget chain management section in terms of systems and operations within the company that enable it to provide value to consumers in terms of vacuum and speed of service. So that consumers will feel the superiority of the product even though it is physically somewhat similar to other products