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Social media has become a strategic tool for the government to disseminate public information quickly, interactively, and efficiently in the digital era. The Lampung Provincial Government utilizes various social media platforms such as Facebook, Instagram, and TikTok to support public communication activities. This study aims to analyze the effectiveness of public communication by measuring the level of activity of Regional Apparatus Organization (OPD) social media accounts using the logistic regression method. Data were collected through web scraping techniques on the official OPD social media accounts and then processed using a quantitative approach. The results show that the level of social media activity influences the effectiveness of public communication and the transparency of government information. These findings are expected to serve as a basis for local governments in designing public communication strategies that are more optimal and adaptive to developments in digital technology.

This study analyzes the prediction of poverty levels in North Sumatra Province by applying the Long Short-Term Memory (LSTM) method based on time series integrated with Google Earth Engine (GEE). Historical poverty data of districts/cities were obtained from the Central Statistics Agency (BPS) and processed using Python in Google Colab for LSTM model training. The prediction results are visualized spatially in the form of thematic maps through GEE to identify areas with high poverty rates. The evaluation model was carried out by calculating MAE, RMSE, MAPE, and prediction accuracy, with most areas having an accuracy above 80%. These findings indicate that this approach is effective in mapping poverty trends and supporting data-driven policies. This predictive model can be the basis for more targeted social interventions and strategies for developing inclusive and sustainable regional development.