Publication Search

Loyalitas Pelanggan dipengaruhi oleh beberapa faktor di antaranya adalah Inovasi, Kepercayaan dan Kemudahan. Dari ketiganya, mempunyai peranan penting dalam meningkatkan Loyalitas Pelanggan. Tujuan dari penelitian ini adalah untuk mengetahui ada tidaknya pengaruh Inovasi, Kepercayaan dan Kemudahan terhadap Loyalitas Pelanggan dalam menggunakan jasa Gojek Online di kota Semarang. Dalam penelitian ini yang menjadi populasi penelitian adalah Loyalitas Pelanggan di kota Semarang dengan pengambilan sistem sampel dengan jumlah 100 responden (sampel). Variabel pada penelitian terdiri dari: Variabel bebas Inovasi (X1), Kepercayaan (X2), dan Kemudahan (X3) serta variabel terikat yaitu Loyalitas Pelanggan (Y). Model penelitiannya adalah analisi regresi linear berganda. Hasil analisis dengan alat bantu statistic program SPSS V.22 diperoleh persamaan regresi linear berganda adalah Y= 0,533+ 0,223 X1 + 0,460 X2 + 0,245 X3 + µ. Hasil persamaan linear berganda menunjukkan bahwa adanya pengaruh positif dan signifikan antara Inovasi terhadap Loyalitas Pelanggan (t hitung 2,580 > t table sebesar 1,98498), Kepercayaan terhadap Loyalitas Pelanggan ( t hitung 4,042 > t tabel 1,98498), Kemudahan terhadap Loyalitas Pelanggan (t hitung 2,597 > t table 1,98498), secara individual Inovasi, Kepercayaan dan Kemudahan berpengaruh terhadap Loyalitas Pelanggan. Pengaruh ketiga variabel penelitian sangat kuat dengan nilai koefisien (R Square) yang diperoleh sebesar 61,9% terhadap Loyalitas Pelanggan dan 37,1% dipengaruhi oleh variabel yang tidak terdeteksi pada penelitian ini.  

This study aims to find empirical evidence about the effect of corporate governance on tax aggressiviness with the disclosure of corporate social responsibility as a moderating variable seen from the financial statements listed on the IDX. The sampel data is 193 annual financial reports in 2016-2020. The analysis was carried out using multiple linear regression analysis and Moderated Regression Analysis (MRA) with the SPSS version 21 program. Based on the results of data analysis and discussion conducted, it can be concluded that corporate governance has a positive effect on tax aggressiviness. Corporate social responsibility can weaken the negative influence of corporate governance on tax aggressiveness.

This study aims to analyze the effect of motivation and work discipline on employee performance at KUD Sejahtera Babat Toman. Samples were selected using the saturated sample technique. Data for 40 respondents was collected through a questionnaire. This research implements multiple linear regression method to analyze the data. The data collection technique in this study used a questionnaire technique. The data analysis technique in this study uses the Classical Assumption Test, Multiple Regression, Hypothesis Testing (t-test and F-test), and the coefficient of determination. The data processing in this study used the SPSS (Statistical Package for the Social Science) software program version 23.00. The results of the investigation show that partially motivation has a significant and positive effect on the performance of KUD Sejahtera Babat Toman employees with a t count > t table or (3.372 > 2.028). or (0.806 < 2.028). However, simultaneously motivation and work discipline have a significant effect on employee performance with the value of F arithmetic > F table or (11.371> 3.25). This fact is useful for KUD Sejahtera Babat Toman to improve employee performance, so the company must consider motivation and work discipline factors together.  

Traffic accidents are influenced by several factors including human error, animals, weather, traffic signs. Of the four, have an influence on traffic accidents with satisfactory results. The purpose of this study was to determine whether there was an influence of Human error, Animals, Weather, and Traffic Signs on traffic accidents on the Denpasar-Gilimanuk highway, Jembrana Regency, Bali. In this study, the research population is motorized vehicle users who cross the Denpasar-Gilimanuk highway, Jembrana Regency by taking a sample system with a total of 93 respondents (samples). The variables in this study consisted of: Human error (X1), Animals (X2), Weather (X3), Traffic signs (X4) and the dependent variable was Traffic Accident (Y). The research model is multiple linear regression analysis. The results of the analysis using the statistical tool SPSS V.25 program obtained multiple linear regression equations Y = -1.530+0,313X1+0,227X2+0,258X3+0,318X4+µ. Shows that, based on empirical facts (the results of filling out the questionnaire) and multiple linear regression results show that the Human error variable (X1) has a t count of 3.680 and a t table of 1.98729 then H1 is accepted and significant, animals (X2) have a t count of 2,035 and t table of 1,98729 then H2 is accepted and significant, weather (X3) has a t count of 2.852 and t table of 1.98729 then H3 is accepted and significant, traffic signs (X4) has a t count of 4.618 and t table of 1.98729 then H4 is accepted and significant. In the coefficient of determination test (R Square) the Adjust R Square value of 0.633 means that 63.3% of the variation in the dependent variable of traffic accident factors can be explained by the independent variables of human error, animals, weather, traffic signs. While the remaining 36.7% is explained by other reasons outside the variables studied.

This study aims to analyse the significance factors of Sea Export Process, Forwarding Responsibility, and Warehouse Handling Process towards the operational performance of Raja abadi branch Company in Semarang. This study is performed to the company's staff members as the population of 70 respondents. The data collection involves observations, literary reviews, interviews, documentations, and questionaires. Furthermore, the analysis technique used in this study is based on the result of research and multiple analysis using SPSS v.23 program. Based on the results of the research, the following equations are generated : Y = 2,752 + 0,268X1 + 0,342X2 + 0,184X3 + µ Based on the multiple linear regression equation, the study found out that the most dominant variable in the operational performance of the company is the Forwarding Responsibility variable with the regression coeficiency of 0,342. Furthermore, the determinated coeficiency (adjusted R square) showed a result of 0,707 or 70,7%. This means the operational performance of the company is governed by the variables of Sea Export Process, Forwarding Responsibility, and Warehouse Handling Process by 70,7% as well as other factors by 29,3%. Therefore, it is found that Air Export Process, Forwarding Responsibility, and Warehouse Handling Process played a positive and significance role for the operational of the Raja abadi branch Company in Semarang.