Publication Search

This study aims to analyze the effect of store layout and product display on computer spare part sales at Bandung Trade Mall. The background of this study is based on the increasing competition in the computer retail business, which requires effective visual merchandising strategies to attract consumers. The research method used a quantitative approach with a survey of 20 respondents selected purposively. Data were collected through questionnaires, observations, and informal interviews, then analyzed using multiple linear regression. The results show that store layout and product display have a significant simultaneous effect on sales with an F value of 12.43; sig. < 0.05. The coefficient of determination (R²) of 0.62 indicates that both variables explain 62% of the variation in sales, while the rest is influenced by other factors outside the model. These findings reinforce the S-O-R theory that visual stimuli can increase consumer comfort, interest, and impulse buying. This study has practical implications for computer retailers to optimize store layout and product display as a strategy to improve sales performance.

The purpose of the study is to determine the influence of: 1) Digital marketing on purchase decisions at Tary Collection Banjarmasin stores. 2) Product quality on purchasing decisions at Tary Collection Banjarmasin stores. 3) Digital marketing and product quality on purchase decisions at Tary Collection Banjarmasin stores. This study applies a quantitative approach with secondary information. The population of this study is consumers buying Tary Collection Banjarmasin clothing products. The sampling technique used the Hair formula with a total of 75 respondents. The data analysis technique applies test methods: instruments, classical assumptions, and hypotheses, as well as multiple linear regression analysis. The test applies the SPSS statistics software application version 29. Based on the results of the research from the digital marketing test, the t-test was used with a sig of 0.63 > 0.05 so that the digital marketing variable did not have a per-instrumental effect on the purchase decision. Product quality testing uses a t-test with a sig of 0.001 < 0.05, so the purchase decision is influenced by product quality factors. Testing the f test (simultaneous) with a sig of 0.001 < 0.05, digital marketing and product quality affect the purchase decision.    

Penelitian ini bertujuan untuk menjelaskan pengaruh karakteristik pekerjaan, pengembangan karir dan kompensasi terhadap loyalitas kurir pada PT. Shopee Express Hub Kediri. Teknik analisis data yang digunakan peneliti dalam penelitian ini menggunakan uji statistik melalui uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linier berganda, uji t, uji F dengan alat bantu SPSS versi 26.0. Metode yang digunakan dalam penelitian ini adalah kuesioner, wawancara dan observasi. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik sampel jenuh, dengan jumlah responden 65 orang. Berdasarkan hasil penelitian yang diperoleh peneliti dari persamaan regresi linier berganda Y = 17,557 + (-0,496)X1 + (-0,229)X2 + 0,572X3. Hasil dari analisis yang dilakukan, hasil penelitian menunjukan bahwa variabel karakteristik pekerjaan berpengaruh signifikan terhadap loyalitas kurir dengan bukti bahwa Sig t 0,002 < 0,05, variabel pengembangan karir tidak berpengaruh signifikan terhadap loyalitas kurir dengan bukti Sig t 0,461 > 0,05, variabel Kompensasi berpengaruh signifikan terhadap loyalitas kurir dengan bukti Sig t 0,003 < 0,05, dan hasil karakteristik pekerjaan, pengembangan karir dan kompensasi secara simultan berpengaruh signifikan terhadap loyalitas kurir dengan bukti Sig t 0,001 < 0,05.  Hasil analisis nilai R2 = 0,245 atau 24,5%.