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Analytics

Sufriyano, Sufriyano; Mulatsih, Retno

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

To be able to attract customers companies apply different approaches but when viewed from the factors that influence consumer buying decisions on a product both goods and services the consumer behavior approach system is shown in searching, buying, using, evaluating, and spending products and services that they expect to satisfy their needs, Kanuk & Schiffman (2010). This study aims to determine and analyze the factors that influence customer interest in using logistics services at PT Monang Sianipar Abadi Kargo Semarang. To achieve this goal descriptive research was conducted using the methods of observation, in-depth interviews, literature study, documentation, and questionnaires. The results showed that sales promotion, building relationships with the community, direct marketing, price affordability, price competitiveness, price compatibility with service quality, service in accordance with customer requests, speed of document service and the ease with which customers can obtain information and respond to customer complaints will give a positive impression of each customer has a positive and significant effect on attracting customers to use logistics services at PT. Monang Sianipar Abadi Kargo Semarang.

Hasian Syuhada Syahraputra Siregar; Nur Wening

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

This study aims to determine the optimization of digital transactions in the School Procurement Information System (SIPLah) at PT. Intan Pariwara. The research analysis used was an analysis with a qualitative descriptive approach. While the data collection method uses interview methods and observation methods. The results of the research on each parameter, the technology, marketing, transaction, customer service, product management and finance. SIPLah PT. Intan Pariwara has advantages compared to other SIPlah partners in the system and website appearance. Even so, it still has disadvantages, namely for the payment method it only has one payment method which makes the buyer have no choice.

Efalia Arna; Yulihasri

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

This study aims to examine the influence of leadership, communication, and socio-economics on community participation in cooperation activities in Nagari Batang Palupuah, Agam Regency. The sample in this study used non-probability sampling with a purposive sampling technique using a questionnaire distributed to 60 respondents. This study uses data analysis techniques with a Structural Equation Model (SEM) approach. The results of this study found that leadership has a positive effect on community participation in cooperation activities in Nagari Batang Palupuah, Agam Regency with a lower significance value of 0.000 so that the proposed hypothesis can be accepted. Then communication has a positive and significant influence on community participation in cooperation activities in Nagari Batang Palupuah, Agam Regency with a set significance value of 0.000 so that the hypothesis can be accepted. Furthermore, Socio-Economic has a positive effect on community participation in cooperation activities in Nagari Batang Palupuah, Agam Regency with a smaller significance value set at 0.000 so that the hypothesis can be accepted. This research implies that good leadership and communication, as well as socioeconomic, can increase community participation in gotong royong activities.

Chantika Putri Restiani; Siti Rahma; Deris Desmawan

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

The purpose of this study is to ascertain whether the population growth rate and unemployment rate have an impact on the poverty rate in West Java. Population growth and the unemployment rate are the independent variables, followed by the poverty rate as the dependent variable. The time series data used in this study include the years 2019 through 21. Multiple regression using SPSS 25.0 is the analytical approach employed. Where the regression equation, Y = 41,491 + 9,385 X1 + 14,239 X2, is discovered. This demonstrates that the poverty rate in the province of West Java has a unidirectional relationship with both the unemployment rate and population growth. The T test results showed that there was no relationship between West Java's poverty level and the unemployment rate. Additionally, the West Javan poverty rate is unaffected by the population growth variable. The F test indicates that the independent factors collectively have an impact on the dependent variable. The poverty rate is affected by the unemployment rate and population growth to the tune of 7.7%, with other factors affecting the remaining 92.3%.