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Tujuan penelitian ini yaitu untuk mengetahui pengaruh strategi promosi melalui sosial media dan citra sebuah merek terhadap minat beli konsumen, pengaruh langsung media sosial serta minat beli terhadap keputusan pembelian konsumen, serta pengaruh secara tidak langsung media sosial terhadap keputusan pembelian sepatu lokal “Sepatu Compass” melalui minat beli konsumen. Penelitian dilakukan dengan menggunakan survei yang disebarkan secara online kepada 115 masyarakat yang berdomisili di Jabodetabek dan pernah melakukan pembelian Sepatu Compass. Metode penelitian yang digunakan yaitu Analisis Jalur. Hasil menunjukan bahwa strategi pemasaran media sosial berpengaruh terhadap minat beli konsumen Sepatu Compass, citra merek berpengaruh terhadap minat beli konsumen Sepatu Compass, minat beli berpengaruh terhadap keputusan pembelian produk Sepatu Compass, strategi pemasaran media sosial tidak berpengaruh  terhadap keputusan pembelian produk Sepatu Compass, citra merek berpengaruh terhadap keputusan pembelian produk Sepatu Compass, strategi pemasaran media sosial berpengaruh terhadap keputusan pembelian melalui minat beli konsumen Sepatu Compass, dan citra merek tidak berpengaruh langsung terhadap keputusan pembelian melalui minat beli konsumen Sepatu Compass.

This study was conducted to examine the effect of Training and Development, Motivation, Competence on the Performance of High School Teachers in Batam City in the mediation of Organizational Commitment. The object of this research uses 3 schools in Batam City, namely SMAN 1 Batam, SMAN 3 Batam and SMAN 5 Batam, with a total population of 160 teachers. Determination of the sample using the Slovin Formula with a Margin Of Error 5% the result is 114 teachers obtained as a sample, data collection by distributing questionnaires through Google Forms in 3 schools and successfully filled out by 131 teachers. This research is quantitative, using Partial Least Square (PLS) for data processing, and the modeling technique used is Structural Equation Model (SEM). This study states that the Variables of Training and Development, Motivation, Competence have a significant positive effect on Organizational Commitment, Variables of Training and Development, Motivation, Competence and Organizational Commitment have a significant positive influence on Teacher Performance, Variables of Organizational Commitment Successfully Mediate the Variables of Training and Development, Motivation , Competence on Teacher Performance.