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This study examines the role of Artificial Intelligence (AI) in marketing strategy through a Systematic Literature Review (SLR) approach. AI has shown a transformative impact by outperforming traditional methods, especially in optimizing big data-based marketing strategies. With the ability to analyze consumer behavior in depth, AI enables businesses to personalize marketing efforts and improve user experiences more efficiently and responsively. However, challenges such as data privacy, high initial investment, and reliance on data quality remain major concerns that must be addressed. This study also evaluates the effectiveness of using AI across marketing channels, which shows significant differences in their impact on business strategy. In addition, the integration of AI-based fitness equipment is considered to have a major contribution in increasing consumer satisfaction while driving online business growth. The results of this study provide valuable insights into the effective implementation of AI, as well as highlight the importance of maintaining data security and implementing AI strategically to provide optimal benefits for consumers and business development.

This research aims to analyze the impact of a new coil winding design in 3-phase induction motor on effiiciency, with the objective of creating a new 3-phase induction motor with improved performance. The research was conducted in the Electric Power System Laboratority, Department of Electrical Engineering, Padang Institute of Technology, and focuses solely on efficiency and its relationship to motor output power. The study involved redesigning the coils of a conventional 3-phase induction motor into a 6-phase coil design without altering the motor’s position, followed by testing both motors and comparing the efficiency of the conventional 3-phase induction motor with that of the redesigned 6-phase motor using the asymmetrical double methode. The result show that the efficiency of the 6-phase coil-designed motor increased compared to the conventional 3-phase induction motor.   importance of maintaining data security and implementing AI strategically to provide optimal benefits for consumers and business development.