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UMKM pada industri kreatif berkembang begitu pesat, tingkat literasi sangat berpengaruh terhadap tingkat pemahaman dan wawasan seseorang sehingga dapat berdampak positif dalam perkembangan ekonomi dan lingkungan tidak terkecuali pada UMKM D&R Snack. Permasalahan utama pada usaha UMKM D&R Snack adalah kurangnya pemahaman tentang digitalisasi pemasaran serta minimnya kemampuan dalam membuat packaging yang menarik calon konsumen sehingga barang yang di jual cenderung memiliki tampilan yang sama sehingga membuat diferensiasi produk sangat minim sehingga sulit mendapatkan konsumen yang loyal. Solusi yang di tawarkan kepada mitra adalah melakukan sosialsiasi digital marketing, pelatihan packaging dan pendampingan secara berkelanjutan. Hasil dari kegiatan ini yaitu meningkatnya pengetahuan UMKM D&R Snack untuk mengaplikasikan penggunaan digital marketing serta memperbaiki packaging yang di jual ke konsumen sehingga dapat memiliki identitas produk serta memiliki pangsa pasar yang lebih luas.

Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran krusial dalam perekonomian Indonesia, namun masih menghadapi kendala dalam aspek pemasaran dan branding produk. Salah satu tantangan yang dihadapi oleh UMKM di Desa Kalipucang Wetan, Kecamatan Welahan, adalah minimnya inovasi dalam desain kemasan serta kurangnya pemanfaatan strategi pemasaran digital. Penelitian ini bertujuan untuk meningkatkan daya tarik produk UMKM, khususnya Kerupuk Lala 73, dengan mengembangkan desain kemasan yang lebih menarik serta menerapkan strategi digital marketing. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini mencakup observasi, pendampingan, pelatihan, dan evaluasi terhadap pelaku UMKM. Hasil penelitian menunjukkan bahwa pembaruan pada desain label dan kemasan mampu meningkatkan daya tarik produk, sedangkan pemanfaatan platform digital seperti TikTok, Facebook, dan marketplace lainnya berhasil memperluas jangkauan pasar. Dengan strategi pemasaran digital yang tepat, produk UMKM berpotensi lebih dikenal luas dan memiliki peluang yang lebih besar dalam meningkatkan penjualan.

Microenterprises in Desa Sumber are small-scale household businesses run by the local community. Based on the existence of businesses, there are SMEs that produce processed food and batik cloth. In the processed food business, problems arise related to the absence of assistance and business management to develop, so that the community conducts small-scale and limited household businesses. Problems in the batik business are weak competitiveness, the number of batik products produced, and the lack of marketing expansion. The solution applied in this community service is micro business empowerment activities carried out through data collection, partnerships, ease of licensing, institutional strengthening and coordination with stakeholders. Food processing training, branding and packaging training, and marketplace development training were carried out.

Cloves are one of the richest sources of phenolic compounds such as eugenol, eugenol acetate and gallic acid and have great potential for pharmaceutical, cosmetic, food and agricultural applications. The aim of this community service activity is to provide knowledge regarding the benefits of cloves, which are applied in the form of cosmetic preparations, as well as providing training to partners so that their use is optimal and practical, and it is hoped that this can become a business opportunity.        The solution proposed in this service activity is (1) providing knowledge about clove plants, (2) procuring materials in the form of medicinal plants for making preparations. (3) procurement of containers for the packaging process (4) conducting Good Manufacturing Practices (GMP) training to partners so that partners can make them independently.         In service activities, the method used is an approach to the collaboration partner "SMK Mandala Bhakti Surakarta" providing counseling about clove plants and training as a transfer of science and technology (IPTEK) to make cosmetic preparations as well as evaluating the results of activities by giving partners the opportunity to practice making preparation.

This activity aims at empowerment and development of snack business based on local potency. Mitra is a group of Micro small and Medium Enterprises community of Ganesha (KUB Bahtera) Purworejo and culinary group of Angudi Laras Purworejo (KBU Satu Hati). There are 8 participants. Problems faced by partners include: Lack of marketing access, low production capability, low access to capital for funding, Low financial management capability and business accounting administration, Limited human resources marketing and Production. To solve these problems, the program solutions offered are: 1) Increased marketing access, 2) Improvement of product processing techniques, 3) Strengthening of loan access to various funding sources, 3) improvement of financial management and business administration, and 4) Strengthening Partnership. The method used is training and mentoring. The results achieved are: the increasing ability of participants in the field of online marketing, enhancement of capabilities in designing product packaging, increasing sales through the implementation of online marketing, and strengthening the partnership relationship between groups.Keyword: snacks, business groups, online marketing

This dedication is motivated by the abundance of used plastic waste packaging for jam bread in the RW IX area of Banyuanyar Village which has accumulated and is not utilized so that it becomes a problem for the local residents. The increase in plastic waste used for bread jam is due to the fact that bread jam is also used as an ingredient for toast that is sold. This ceremony aims to, in addition to reducing the accumulation of used solid waste packaging for jam bread, to increase the economic value of becoming cross-legged chairs that have artistic value and have a selling value. This service activity also intends to instill a creative spirit in the youth of RW IX, Banyuanyar Village in creating used plastic jam packaging by arranging used plastic cans in such a way as to form a cross-legged chair which is then decorated using knick-knacks that can cover the cans and become a chair that has artistic and economic value

Gulon Asri Waste Bank is a place used to collect waste that has been sorted first. The selected waste is then collected and made crafts. Garbage Bank with good potential to be able to increase people's income. Making packaging at the Gulon Asri Waste Bank is a form of support for the creativity of the community that makes interesting works from waste. This program aims to help the Gulon Asri Waste Bank by utilizing leftover fabrics to be developed as packaging so as to increase the commercial value of the product. The public can create economical value packaging with attractive packaging. Then, the waste bank community can also increase environmental and community awareness by empowering existing resources, increasing motivation, and community creativity. The community can also develop creativity in making sustainable and environmentally friendly packaging so that the products created by the waste bank have attractive packaging by utilizing cloth waste as well and have high selling power.

Traditional medicine / herbal medicine is a product consumed by many people, so the security aspect must be maintained. In order for herbal products to be safely consumed, herbal medicine producers must understand and apply sanitation and hygiene in their production processes and packaging methods. The community service activities aim to improve the knowledge and skills of herbal medicine craftsmen about sanitation and herbal hygiene production and how to pack using continuous sealer machines. This activity was held at PJ SUTI SEHATI, having its address at Pengkol RT 02 RW 1 Nguter Sukoharjo and PJ Bintang Mas having the address at Tenongan RT 2 RW 1 Gupit Nguter Sukoharjo. The form of the activity is providing counseling (lectures and question and answer), training and mentoring. The target of the activity is the leader / owner and employees of herbal medicine craftsmen. The steps of the activity include, preparation, implementation and evaluation. The participants received an explanation of sanitation and hygiene and how to pack using continuous sealer machines. Evaluation has been carried out after service activities which result in packaging using a continuous sealer machine 3-4 times faster and more hygienic.

Batik Tiga Negeri is one of the historic batiks on the north coast of the island of Java which was made to be traded from the start. Packaging for Batik Tiga Negeri is needed in addition to protecting the product, as well as for communication media in spreading about one of the nation's wealth that can be proud of. Packaging can have a useful multi-function. There are many packaging options, ranging from plastik to paper and cloth, all of which can display product labels. Through this service activity, it is hoped that the millennial generation, namely Regina Pacis Solo High School students will understand: 1) How far can the main motifs of Batik Tiga Negeri developed according to the style of young people? 2) How student’s creativity in making packaging for Batik Tiga Negeri products is not only attractive, useful, but also can be an effective communication medium. In other words, from the work produced, it will further clarify the role of packaging for Batik Tiga Negeri handicraft products other than as a wrapper. The method used is community service in the form of training. Beginning with providing material to young people as the nation's next generation, about the archipelago's wastra, especially batik. Training on making designs on packaging to wrap Tiga Negeri batik products, in order to produce a unique packaging with the main motif idea of   Batik Tiga Negeri. The purpose of this activity is to make students aware of the importance of maintaining the ancestral heritage which is the wealth of this nation.

Nutmeg is one of the most popular export commodities in the world. Starting from seeds, mace, and nutmeg oil, they are targeted in the pharmaceutical, perfume and cosmetic industries as well as the food and beverage industry. However, it is still rare for nutmeg skin to be used and processed into a product of economic value. In society, a lot of nutmeg meat is thrown away and becomes waste. The IKM empowerment program at the Nutmeg IKM center aims to develop the knowledge and skills of nutmeg business actors in the South Aceh IKM Center to process nutmeg waste into value-added food products. This program promotes the manufacture of dodol made from nutmeg or called Dodol Pala. The program implementation method is divided into three stages: (1) Preparation, designing activities and coordinating with the South Aceh Nutmeg IKM Sentra UPTD; (2) Implementation of guidance, namely developing the knowledge of business actors about processed products made from nutmeg and (3) Training and mentoring, training activities with direct practice of making nutmeg dodol. Assistance is focused on making product packaging and marketing. This training involved various parties, including members of the Teuku Umar University Higher Education, South Aceh Nutmeg IKM Sentra UPTD, nutmeg business actors (IKM), and students. The achievement of this activity, the participants succeeded in developing knowledge about the benefits of nutmeg assessed from their participation during the three days following the activity. In addition, the participants also succeeded in making good quality nutmeg dodol. This activity is expected to be a motivation for nutmeg business actors in South Aceh district to implement their knowledge after this activity.

The Covid-19 pandemic that has hit all countries since the beginning of 2020 has caused all sectors of life, especially the economy, to experience a very large impact. In connection with the existence of WFH and social distancing, the movement of the community in life is slow because with WFH people cannot leave the house and with social distancing people are prohibited from carrying out activities that are gathering or grouping. Rembang city  is one of the areas in Central Java which is included in the red zone, because of the presence of several people who were positive for the Covid-19 virus. So that people also do WFH and social distancing. One of the villages that experienced the impact of WFH and social distancing is Jolotundo village. One of the community activities affected by the covid-19 virus is the activity of the Jolotundo village community “pasar krempyeng”. So that the STIE YPPI Rembang service team is motivated to solve partner problems, where the focus of our activities is so that the “pasar krempyeng” trader group has a new business, where the new business can be carried out both on the production and marketing side. Methods of implementing activities that have been carried out include: counseling, management training and practice of making herbal medicine. The results of community service activities in Jolotundo village, including; There are group participants who open a new business (herbal drink), there is an attractive packaging that supports the marketing program.

Art education in kindergarten is part of the process of forming a whole individual in accordance with the goals of national education. Art education includes dance, music, visuals and drama. This activity aims to provide assistance to kindergarten / early childhood teachers in artistic creativity and creativity, especially painting activities using local wisdom-based media so that they can be applied in teaching and learning activities in kindergarten / early childhood education. As for art and reativity, what is meant is not only to form skilled students at imagination through fine arts, but also to form appreciative and creative personalities through the experience of art processing. This activity can contribute not only to the development of teaching materials, but also to the ability of kindergarten / early childhood teachers to create art, especially art and creativity which can have a positive effect on the development of teacher skills by packaging teaching materials based on art and creativity according to the needs of garden children childhood and early childhood education. This PKM activity was attended by Kindergarten / Early Childhood Teachers who are members of the entire West Semarang District, Semarang City.

Abstract Joyoraharjan village is a densely populated village. This densely populated village has a creative village empowerment program that supports the Surakarta City tourism awareness program. However, the existing potential needs to be supported by efforts to support the products contained in the village to become selling power and able to boost the residents' economy. The packaging for the products in Joyoraharjan Village has not been able to attract tourists to buy their products. So that the packaging training is held. Training on product packaging in Joyoraharjan Village as a tourism village has been started and in its manufacture through several activities both making logos and making packaging. The final result of the packaging training using printing techniques is in the form of several packaging models that are environmentally friendly and sustainable. Product packaging is made with environmentally friendly and easy-to-obtain manufacturing materials so that they are able to independently package their superior products. Abstrak Kampung Joyoraharjan merupakan kampung padat penduduk. Kampung dengan kondisi lingkungan padat penduduk ini memiliki program pemberdayaan kampung kreatif yang mendukung program sadar wisata Kota Surakarta. Namun, dari potensi yang ada perlu didukung dengan adanya upaya dalam mendukung produk-produk yang terdapat di kampung tersebut menjadi berdaya jual dan mampu mendongkrak perekonomian warga. Packaging pada produk yang terdapat di Kampung Joyoraharjan belum dapat menarik minat wisatawan dalam membeli produknya. Sehingga diadakannya pelatiahan packaging. Pelatihan packaging produk di Kampung Joyoraharjan sebagai kampung wisata mulai dilakukan dan dalam pembuatannya melalui berberapa kegiatan baik membuat logo dan membuat packaging. Hasil akhir dari pelatihan pembuatan packaging dengan teknik cetak ini berupa beberapa model packaging ramah lingkungan dan suistanable. Packaging produk dibuat dengan bahan pembuatan yang ramah lingkungan dan mudah didapatkan sehingga mampu untuk membuat packaging produk-produk unggulan mereka secara mandiri.

All members of the Kelapa-Mas community work as palm-sugar-maker in Kliwonan, Banjarharjo, Kalibawang District, Kulon Progo, Yogyakarta. The community has been producing palm sugar for generations and selling it to traditional markets around the village. There is a possibility that the community product could be developed to get a wider market and would give a better economic impact on the community. Through the UKDW Service Learning program in 2019, the community has been assisted to increase the value of their palm-sugar product. This assistance is carried out in 4 stages, First: counseling of good and hygienic production processes according to P-IRT standards, Second: assistance to product branding and packaging, Third: counseling and initiation of product marketing through online/digital and offline media, in collaboration with retail stores, and Fourth:  assistance and initiation of an organization, in order to continuing the palm-sugar-maker community to operating and growth independently. The results obtained during the full one-month intensive mentoring period were: the better sugar products with clear & catchy branding, a wider offline marketing network through modern retail and online media, a business license for P-IRT, and a well-structured-organization for management of the Kelapa-Mas palm-sugar household industry community organization

Mountainous areas have a lot of tourism potential, including organic agriculture-based agro-tourism. However, there are still some problems faced by the farming community such as limited skills regarding processing of agricultural products in the form of organic fruits and vegetables as souvenirs typical of mountain tourism. limitation of packaging creativity that meets the health and safety feasibility standards of organic fruits and vegetables as tourist souvenirs that are easily carried by tourists, and marketing of agricultural products in the form of organic fruits and vegetables to attract tourists and the wider community. The methods to be used include methods counseling and training as a means of transfer of knowledge about the processing, packaging and marketing of organic agriculture and the ins and outs of which will be provided to partners, assistance methods to enhance partners' creativity and performance in processing, packaging and marketing agricultural products in the form of organic fruit and vegetables as souvenirs for tourism typical of mountainous areas in the economic development of society and regional tourism, and the provision of packaging equipment to implement packaging that meets hygiene, health and food safety standards, and the creation of a website as a medium for expanding the network to improve a tourist attraction. The targeted results are an increase in skills in processing, packaging, and marketing agricultural products in the form of organic fruit and vegetables as souvenirs typical of mountain tourism, diversification of processed organic plant products as souvenirs typical of an area, the addition of facilities in the form of packaging tools (wrapping mechine) for packaging organic fruits and vegetables so that they are easy to carry as souvenirs for a typical tourist area, the expansion of marketing networks