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This community service program focuses on enhancing digital literacy, documenting cultural traditions, and developing integrated promotional media through the EthnoGring platform in Tlemang Cultural Tourism Village, Lamongan. The activities were conducted in collaboration with the local tourism group, Pokdarwis “Bukit Inggil,” through stages of needs assessment, digital literacy training, cultural content production and curation, platform development, and monitoring and evaluation. The results indicate that digitalization strengthens community capacity to manage tourism promotion while simultaneously safeguarding cultural heritage in the face of modernization. Cultural outputs such as documentaries, photographs of traditional rituals, interview transcripts with cultural figures, and an e-book on the Nyanggring tradition serve not only as promotional tools but also as efforts to conserve collective community knowledge. The integration of these outputs into the EthnoGring platform, equipped with public service and tourism information features, highlights the strategic role of digital innovation in supporting sustainable tourism village development. Early impacts include broader exposure of Tlemang’s cultural heritage, the emergence of local economic initiatives, and the establishment of a more adaptive community organization. Although challenges remain, particularly in digital infrastructure, collective engagement and institutional support serve as key foundations for sustainability. Therefore, EthnoGring contributes not only to cultural preservation but also to strengthening the social, economic, and institutional dimensions of sustainable tourism.

Scriptwriters play an important role in effectively conveying messages and goals to the audience. A good script is able to build a logical storyline, convey a message implicitly and explicitly, and leave a deep impression on the audience. The goal to be achieved in writing this final project report is to explain the process of writing a script using narrative techniques in a feature video. In this final project, the script writing uses narrative techniques with a descriptive approach. In script writing, narrative techniques are applied in scripts as the main approach in building a structured storyline based on the attachment of cause-and-effect relationships between events. The narrative structure is divided into three stages, namely the preliminary stage (opening), the intermediate stage, and the closing stage (solution). The preliminary stage serves to introduce the phenomenon, the middle stage discusses the phenomenon more deeply, and the closing stage provides solutions to the problems raised. The application of this narrative technique proves that a good structure in scriptwriting is able to convey the message in a video feature effectively. The screenwriter has completed the tasks and roles in making an animated video entitled Kopi Nikmat Tantangan Hidup Sehat. 

This project aims to implement the AIDA and StoryBrand models in writing the script for the Educourse company profile video, with the aim of increasing the effectiveness of business communication. This project uses a practice-based approach by compiling a structured script through the integration of the AIDA (Attention, Interest, Desire, Action) model to create a persuasive message and the StoryBrand framework to strengthen narrative coherence. The writing process includes identifying core messages, compiling an outline, and creating a final draft based on the principles of strategic communication and storytelling. The result of this project is a final script ready for production, containing the latest information about the company, user testimonials, and visual directions optimized for the YouTube digital platform. The application of both models allows for clearer, more engaging messages that are in line with Educourse's mission and audience. This project emphasizes the importance of implementing a structured communication model in media production and can be a reference in writing scripts that focus on branding strategies in the future. In addition, this project also contributes to the development of academic discourse in the field of digital content writing through the application of relevant theoretical approaches.