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Academic stress is a prevalent issue among Indonesian students, affecting both their academic performance and mental well-being. This study investigates the effectiveness of short educational videos on social media in improving students' knowledge about academic stress. A descriptive quantitative approach was used, with a sample of 35 Nursing students from the 2024 cohort at Malahayati University. The data was collected through questionnaires administered before and after students were exposed to 1-3 minute educational videos. The results showed a notable increase in the average knowledge score, from 82.71 to 85. The findings suggest that short videos, which are visually engaging and easy to access, are highly effective for Generation Z learners. Social media platforms, particularly TikTok and Instagram, can be valuable tools for early psychological intervention, providing students with accessible resources to manage academic stress on their own. This study highlights the potential of leveraging digital platforms to support student well-being and offers insights into innovative approaches for addressing mental health challenges in educational settings.

Local coffee micro, small, and medium enterprises (MSMEs) in Karang Sidemen Village, Central Lombok Regency, have significant development potential; however, they still face challenges related to marketing practices and limited value addition. Conventional marketing systems restrict market reach and reduce product competitiveness. In the context of the Industrial Revolution 4.0 and Society 5.0, digital marketing offers a strategic opportunity for MSMEs to enhance product promotion and sales performance. This community service program aimed to strengthen the capacity of local coffee MSMEs through the implementation of social media–based digital marketing strategies. A participatory approach was employed, actively involving MSME actors and students through stages of problem identification, program planning, training and hands-on digital marketing practices, and evaluation. The results demonstrated an improvement in participants’ understanding and skills in utilizing social media as a promotional tool, as reflected by the initiative to develop and publish promotional video content for local coffee products, including the flagship Versilia coffee variant. The use of visual content and storytelling facilitated the practical adoption of digital marketing strategies. Overall, this program contributed to shifting marketing behavior from conventional to digital approaches and strengthening the sustainable competitiveness of local coffee MSMEs.

Parenting communication literacy is a fundamental competence that influences children’s growth in cognitive, emotional, and social domains. Initial findings at Posyandu Teratai, South Tangerang, revealed that many mothers still relied on authoritarian and less dialogical communication, which limited children’s confidence and engagement. In response, the Community Service (PKM) team of Universitas Pamulang implemented a program entitled Optimizing Parenting Communication Literacy through Digital Media. The activities were designed using participatory strategies such as lectures, interactive group discussions, simulation exercises, and the dissemination of digital learning materials in the form of modules and videos. The program outcomes demonstrated considerable improvement in mothers’ knowledge and attitudes toward positive communication practices, including the ability to listen actively, provide encouragement, and employ digital platforms as continuous learning resources. Furthermore, the integration of digital tools enabled mothers to access and exchange information beyond formal training sessions. The broader impact of the program was the establishment of a collaborative learning community at Posyandu, which not only supported families in applying positive parenting approaches but also reinforced community-level awareness of effective communication in child-rearing.

This paper explains the implementation of the creation of a screenplay for a feature video entitled "Mother for the Earth" with a focus on the application of parallel structure in four scenes: teaser, conflict, climax, and catharsis. Each scene serves to build narrative tension, strengthen the central theme, and generate a deeper understanding of the importance of environmental awareness. The parallel structure is applied to show a strong contrast between two mothers with different lifestyle backgrounds—one mother who adopts an environmentally friendly lifestyle and the other mother who is less concerned with life's desires. In the teaser scene, the scenario presents two main characters living in different worlds, arousing the audience's curiosity about the differences in the two mothers' views and attitudes towards the world around them. In the conflict scene, both face challenges and dilemmas related to their chosen lifestyles. The climax scene shows the culmination of their conflict, while the catharsis scene provides a resolution, where one of the mothers finally realizes the importance of small changes in daily habits that can have a big impact on the environment. This work aims to educate the audience, especially families and housewives, about the importance of raising environmental awareness from an early age in children. Through the use of parallel structure, the message about simple behaviors that have a significant impact on the environment becomes more powerful and compelling, inspiring the audience to take positive action in their daily lives for a better planet. The use of parallel structure in this scenario also serves to demonstrate how the two mothers, despite coming from different backgrounds, can share the same goal of preserving the earth.

This final project report aims to explain the application of a three-act structure in writing a feature video script entitled "Bamboo Melody: Reviving a Traditional Symphony." The three-act structure is used as a narrative approach that functions to raise the issue of the fading of the angklung's sound philosophy among Generation Z. Each act plays an important role in building a structured and easily understood storyline for the audience. The first act focuses on the introduction of the angklung's philosophical meaning. In this act, the audience is invited to understand more deeply about the cultural values contained in the angklung, especially through the perspective of angklung craftsmen who have a direct relationship with the creation of this traditional musical instrument. The explanations from the craftsmen provide an overview of how the angklung is not only a musical instrument, but also a symbol of a profound philosophy of life. The second act highlights the crisis of cultural regeneration, which is a major challenge in preserving traditions. In this act, the perspective of cultural experts is introduced to provide an analysis of how the younger generation, especially Generation Z, is increasingly alienated from traditional cultural values, including the angklung. Cultural experts explain various factors that cause the angklung and other cultural values to be less familiar to the younger generation, who are more accustomed to global popular culture. The third act demonstrates concrete efforts to preserve angklung culture through testimonies from young angklung players and performances at Saung Angklung Udjo. Through this performance, the audience sees how the angklung remains relevant and can be revived by involving a younger generation that is adaptable to developments in media and technology. The story's conclusion illustrates that cultural regeneration can be achieved through a creative approach and the active involvement of the younger generation, so that the angklung's sound philosophy becomes more than just a discourse but can also contribute to social harmony relevant to the current context.

This Final Project report discusses the visual design process by the author as Director of Photography (DoP) in the creation of a feature video entitled "Bamboo Melody: Reviving a Traditional Symphony." This work aims to highlight the challenges faced in preserving the art of angklung music in the modern era, particularly the low interest of Generation Z in traditional culture. Angklung, which is one of Indonesia's cultural heritages, is experiencing a regeneration crisis, where the successors of this tradition are decreasing. In this context, it is important to convey the meaning and cultural values of angklung to the younger generation in a relevant and engaging way. The method of writing this report uses a descriptive approach that includes three production stages: pre-production, production, and post-production. Each stage is designed systematically and reflectively to ensure that the intended message is well received by the audience. In the pre-production stage, the author designed a visual concept that aligns with the theme and purpose of the work, namely to depict the meaningful philosophy of the angklung sound. In the production stage, shooting techniques were carefully selected to ensure aesthetics and clear communication in each frame. The results of the application of appropriate shooting techniques are proven to be able to present the philosophical value of angklung aesthetically and communicatively. Through powerful visuals, viewers can experience the depth of meaning behind this traditional musical instrument. Furthermore, this work concludes with testimonials from young angklung players and an angklung performance at Saung Angklung Udjo, illustrating concrete efforts to preserve angklung culture. This section emphasizes the importance of youth involvement in cultural regeneration, demonstrating that with a creative approach, the angklung's sound philosophy can be revived and well-received by Generation Z. Therefore, this work not only conveys solutions in the form of discourse but also provides a concrete illustration of cultural preservation through contemporary media that is accessible and understandable to the younger generation.

This final project aims to examine how cinematographic techniques are applied by the Director of Photography (DoP) to enhance the delivery of visual messages in the feature video "Ibu untuk Bumi", which highlights the role of mothers in shaping sustainable lifestyle habits within the family. This research employs a qualitative approach using a production study method. The author was directly involved as the DoP, designing the visual concept from pre-production to post-production. The analyzed elements include composition arrangement, camera angle selection, shot type, camera movement, and lighting. Shots such as medium shots and close-ups were used to build emotional closeness between the subject and the audience. The lighting system combined key light, fill light, and back light to create a natural atmosphere that supports the narrative. The results show that consciously designed cinematographic techniques can reinforce the message of a feature video, especially when the visual narrative focuses on everyday life relatable to the audience. This work demonstrates that the DoP plays a vital role in delivering social messages and shaping a reflective and empathetic viewing experience.

Effective household financial management is a crucial pillar for the economic well-being of every family, particularly in the face of an uncertain economy and the challenges of modern life. Women hold a strategic position in improving household management because they have a greater ability to carry out household activities compared to men. The purpose of this activity is to highlight the role of women in enhancing household financial management, thereby supporting the sustainability of their families. This community service method employs a qualitative descriptive approach, utilizing data collection techniques that include initial surveys or observations, questionnaires, Focus Group Discussions (FGDs), and documentation in the form of photos, videos, and notes taken during the activity. The findings of this community service indicate that two activities are carried out: interactive lectures on family financial management and training on managing family finances. The results showed that 11 out of 13 participants had an understanding of family financial management education for Kuta village residents. In contrast, two people did not have a clear understanding of the training and lectures provided. These results indicate that not all RT mothers in Kuta village have the same sense of family financial management. Therefore, in the future, socialization and training in family finances are needed, involving more RT mothers in Desa Kuta.

Mentoring activities for MSMEs engaged in snacks, namely tempeh chips. Production activities are carried out every day because of the many enthusiasts and consumers who like the products of the Mak Ribut Tempeh Chips MSME. The purpose of this activity is to The purpose of this activity is to provide assistance for business development in MSMEs by identifying problems that exist in MSMEs, and trying to provide alternative solutions. After conducting the observation stage, several problems were found faced by MSMEs, including not having a business profile, not having a logo, not having a promotional Banner, not having a packaging sticker, not having a stamp, not having promotional media in the form of product photos, production videos and promotional videos, not having a social media account, not knowing the calculation of HPP, and not having simple financial records. During the mentoring activities that created a series of activities that resulted in several programs and after analyzing the UMKM Keripik Tempe Mak Ribut produced a positive impact on UMKM owners such as having a business profile that is useful as a business identity, logo, Banner, packaging stickers that are useful for introducing product brands, stamps, product photos, production videos, promotional videos, social media accounts, as a promotional media in marketing their products, and updates on gmaps so that consumers know the location of the business. Calculation of HPP (Cost of Goods Sold) so that UMKM know how much profit is obtained, as well as simple bookkeeping so that business finances are organized and not mixed with personal finances.

Scriptwriters play an important role in effectively conveying messages and goals to the audience. A good script is able to build a logical storyline, convey a message implicitly and explicitly, and leave a deep impression on the audience. The goal to be achieved in writing this final project report is to explain the process of writing a script using narrative techniques in a feature video. In this final project, the script writing uses narrative techniques with a descriptive approach. In script writing, narrative techniques are applied in scripts as the main approach in building a structured storyline based on the attachment of cause-and-effect relationships between events. The narrative structure is divided into three stages, namely the preliminary stage (opening), the intermediate stage, and the closing stage (solution). The preliminary stage serves to introduce the phenomenon, the middle stage discusses the phenomenon more deeply, and the closing stage provides solutions to the problems raised. The application of this narrative technique proves that a good structure in scriptwriting is able to convey the message in a video feature effectively. The screenwriter has completed the tasks and roles in making an animated video entitled Kopi Nikmat Tantangan Hidup Sehat. 

The spread of illegal cosmetics in Indonesia remains a concerning issue, particularly through digital platforms. One of the main contributing factors is the lack of public awareness and understanding regarding the differences between legal and illegal products. To address this challenge, animation-based media was chosen as an effective educational tool. This paper describes the implementation of motion graphic techniques in producing the animated video “Produk Aman, Kulit Nyaman”, which emphasizes the importance of using safe and legally approved skincare products. Motion graphics were selected for their ability to dynamically present visual elements, making the message more accessible to the audience. The editing process is divided into three key stages: material collection, assembly, and testing. Material collection focuses on systematic asset organization; assembly involves animating the assets using Adobe After Effects based on a structured storyline; and testing includes internal evaluation and informal validation by five female high school students as representatives of the target audience. This approach shows that motion graphics are not only effective in conveying educational messages but also contribute creatively to improving consumer literacy.

Nutritional issues in Indonesia continue to pose a significant public health challenge and necessitate early educational interventions. Children aged 7 to 9, categorized as part of Generation Alpha, are digital natives who are beginning to develop logical thinking abilities and demonstrate a strong preference for audiovisual content. In response, a two-dimensional digital animation entitled “MIGI: Makan Minum Bergizi” was developed as an educational medium. This project aims to implement the animation principles of appeal, exaggeration, and squash & stretch, which serve as the foundation for communication and visual quality in animation. The animation was produced using Adobe After Effects with the keyframe animation technique, resulting in the application of the appeal principle through uniquely simple internal organ character designs, bright and contrasting color palettes, and the use of symbolic language relevant to the target audience. The exaggeration principle was applied to dramatize movement and emotional shifts, while squash & stretch was implemented using scale transformation and puppet tools, maintaining volume consistency. These three animation principles were consciously and conceptually applied to enhance the visual appeal and communicative effectiveness of the educational message, making the work an engaging and potentially impactful learning medium.

This final project is a video feature focusing on cabaret as a platform for developing language and artistic expression among its members. The video presents several interviewees as the primary content, offering insights into their experiences. In its creation, the directing process plays a crucial and inseparable role. This video feature applies a directing concept that significantly influences the production process, resulting in a well-structured piece. In general, directing is the process of translating a script into a visual form that aligns with the creative vision. The purpose of this report is to explain the directing concept applied in the making of the video, covering the video feature style, the chosen approach, and the structure of its presentation. The director holds a central role in overseeing all stages of production—pre-production, production, and post-production. The directing style used in this video adopts an expository approach, aiming to convey the story and message through voice-over narration and interviews with key sources. The video feature “Kabaret Bandung: The Art of Speaking, the Language of Creation” successfully implements key directing principles, both in terms of style and approach. The application of these concepts allows the video to be crafted in line with the director's vision and the intended target audience.

The video feature Berdaya, Berkarya, Bermakna bagi Disabilitas aims to highlight the potential and creative works of children with disabilities at the Our Dream Indonesia Foundation through a mise-en-scène approach that enhances both visual and emotional narratives. This writing is motivated by the urgency of promoting the economic and social empowerment of persons with disabilities and the need to challenge prevailing stigmas through mass media. The 11-minute video feature integrates cinematography, set design, costume and makeup, and lighting to construct an engaging and informative storytelling experience. The objective of this study is to explain the production process of creating a visual work using mise-en-scène elements, which includes three key stages: pre-production (research, field observation, storyline development, storyboard creation, and technical preparation), production (filming using cinematographic techniques), and post-production (editing and visual refinement). The findings indicate that the comprehensive application of mise-en-scène successfully reinforces the message of inclusivity. For example, the use of cinematographic techniques contributes to the visual aesthetics; the set design of Toko Amis Budi shows the works of children with disabilities; the makeup and costume choices reflect the personalities of the featured subjects; and the lighting enhances the emotional tone of each scene. In conclusion, this work affirms that mise-en-scène not only enriches the visual appeal but also deepens the emotional impact, transforming facts into inspiring stories and raising public awareness of the importance of expressive spaces for individuals with disabilities. This video serves as an effective medium to advocate for equal rights and the recognition of the abilities of persons with disabilities.

This project aims to implement the AIDA and StoryBrand models in writing the script for the Educourse company profile video, with the aim of increasing the effectiveness of business communication. This project uses a practice-based approach by compiling a structured script through the integration of the AIDA (Attention, Interest, Desire, Action) model to create a persuasive message and the StoryBrand framework to strengthen narrative coherence. The writing process includes identifying core messages, compiling an outline, and creating a final draft based on the principles of strategic communication and storytelling. The result of this project is a final script ready for production, containing the latest information about the company, user testimonials, and visual directions optimized for the YouTube digital platform. The application of both models allows for clearer, more engaging messages that are in line with Educourse's mission and audience. This project emphasizes the importance of implementing a structured communication model in media production and can be a reference in writing scripts that focus on branding strategies in the future. In addition, this project also contributes to the development of academic discourse in the field of digital content writing through the application of relevant theoretical approaches.

Improving the quality of education in Indonesia requires continuous efforts to develop teachers' competencies, especially in soft skills related to pedagogical abilities and the use of technology in learning. This community service aims to enhance the soft skills of teachers in the Majelis Dikdasmen PNF PDM of Sorong City through the application of the microteaching method with simple interactive visual media. The microteaching method provides teachers with the opportunity to practice teaching in short sessions, which are then evaluated by peers and facilitators. Additionally, simple visual media such as PowerPoint, learning videos, and infographics are used to enrich the teaching and learning experience. This community service is conducted in the form of theory and practice sessions, followed by group discussions and reflections to strengthen participants' understanding. The results of the service show an improvement in teachers' ability to effectively use visual media, as well as an enhancement in their skills in managing classrooms interactively. This service is expected to significantly contribute to the professionalism of teachers in Sorong City, particularly in improving the quality of the teaching-learning process in non-formal education levels.

Post-harvest handling of fish requires an effective cold chain system, including the availability of ice factories, to preserve the quality and freshness of catches. The presence of an ice factory enables fishermen to bring ice during fishing trips, ensuring the catch remains safe for consumption. The planning of a portable mini ice factory in Ciwaru Village, located within the Ciletuh National Geopark, aims to maintain fish quality along the southern coast of West Java. Although several ice factories exist in Sukabumi Regency, their availability at fish landing sites such as the Ciwaru Fish Auction Place (TPI) remains insufficient. According to the Regulation of the Minister of Marine Affairs and Fisheries No. 2 of 2021, assistance for ice factory construction is provided to fishermen groups following a feasibility study submission. This community service project aims to assist fishermen cooperatives in improving cold chain management and preparing a feasibility study for ice factory development. Key issues identified include limited human resource competence, hygiene and sanitation challenges, feasibility study preparation, and internal communication enhancement within cooperatives. Solutions are implemented through training programs, cold chain method applications, feasibility analysis for mini ice factories, and the development of an information system for fishermen. The planned ice factory unit has a capacity of 1 ton per 8-hour cycle, supported by three freshwater wells near the site. Economic analysis reveals an NPV of Rp1,170,676,141, an IRR of 10.91%, and a Net B/C Ratio of 1.64, with a BEP at 311 tons/year, well below the installed capacity of 788 tons/year, confirming its economic viability. The resulting feasibility study will serve as the basis for applying for government assistance, complemented by scientific publications, national media coverage, video documentation, and intellectual property registration.

The BPJS Employment Program is one of the crucial aspects of providing socio-economic protection for Indonesian society, especially Generation Z (Gen Z), who are entering the workforce. This service aims to enhance understanding of the BPJS Employment Program through education conducted within the Young Helper community, a volunteer organization committed to creating positive societal changes and part of Gen Z. This service also aims to increase the participatory role of Gen Z in the BPJS Employment Program, which provides socio-economic security. The method employed in this service is educational, involving interactive material presentation with data sources from literature studies, questionnaires, interviews, and field observations. Our service includes educating about the BPJS Employment Program such as eligibility criteria, technical implementation, program types, and registration procedures. The education we provide yields outputs such as pamphlets, PowerPoint presentations, educational videos, and posters, each of which highlights crucial information about the BPJS Employment Program. Our service results indicate an improvement in understanding and participatory willingness among participants to enroll in the BPJS Employment Program.

The aim of this MSME training program is that the aim of entrepreneurial training is not to direct people or SMEs to create new businesses, but to help SMEs to see business opportunities and new markets by looking at them from a different angle. This different angle is more directed at the need for new innovations from businesses that are currently being run and ensuring business continuity. This activity can increase sales and profits, expand target markets, deepen customer loyalty, and increase competitive advantage (Perwita, 2021). The benefits obtained from this activity are for participants to gain knowledge and product promotion. Increased product orders from a wider target market will also be obtained. Apart from that, this activity also provides social learning for the implementing team, namely students. Students interpret the knowledge gained on campus by providing benefits to many people. Students also carry out downstream research and interpret knowledge for the progress of SMEs. Increased product orders from a wider target market will also be obtained. The method used is Participatory Action Research (PAR). From the results of the service, it can be concluded that this MSME training was carried out so that Konveksi Aura consumers would increase and expand from various regions. This MSME training uses Instagram media which will be filled with content and product videos. This video content is in the form of product manufacturing procedures, types of products produced, and profiles, pachaking designs. The content video is published on the durian village Instagram account.

The strategy for developing Prince Benowo's tomb tourism in Wonosalam District, Jombang has become the focus of discussion. One strategy that stands out is the use of social media platforms such as YouTube and other platforms. In this context, interesting and informative video content, official YouTube channel, collaboration with local YouTubers or influencers, live streaming, and social media-based campaigns can be used to promote the tomb. In addition, other strategies include improving infrastructure, environmental management, providing adequate facilities and information, developing educational and cultural programs, as well as involving local communities and partnerships with related parties. Implementation of this strategy aims to create a good tourist experience, boost the local economy, and strengthen the cultural and historical identity of the village. Periodic evaluation and monitoring is required to ensure the successful implementation of the strategy and improvements where necessary. Thus, it is hoped that Prince Benowo's tomb tour will become an attractive, sustainable tourist destination, and provide benefits to the local community.