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Cindy Eka Lestari; Anita Soraya; Aiza Amelia Surya Ningrat; Kholivia Tri Yuniati; Nayla Ade Shahira +1 more

Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Hyperglycemia is a condition of elevated blood sugar levels that can potentially lead to various health complications if not controlled early. This condition is often influenced by unhealthy eating habits, lack of physical activity, and low awareness among adolescents regarding regular blood sugar checks. Adolescents are an age group that is vulnerable to lifestyle changes, putting them at risk of developing metabolic disorders later in life. This community service activity aims to increase adolescent knowledge and awareness regarding the dangers of hyperglycemia and the importance of preventive measures from school age. The activity was carried out at SMK Nurul Ulum Lebaksiu, involving 59 students as participants. The methods used included health education through audio-visual media, interactive lectures, discussions, and Random Blood Sugar (GDS) tests for early detection. The results of the activity showed an increase in student knowledge based on a comparison of pre-test and post-test scores, as well as the implementation of GDS tests on all participants. This activity is expected to foster healthy lifestyle behaviors and increase adolescent awareness of the prevention of non-communicable diseases.

Ahmad Ramdhani; Adil Nabilahi Akbar; Muhamad Rizki

Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Public legal awareness is an important element in realizing an orderly, just, and law-based social life, as it enables citizens to understand and properly carry out their rights and obligations. In Mekarjaya Village, Gantar District, Indramayu Regency, a low level of public understanding of the hierarchy of laws and regulations is still evident, which has the potential to cause errors in the application of law within families and communities. This condition indicates the need for systematic, contextual, and easily understood legal socialization. This Community Service Program aims to improve the understanding of members of the Paguyuban Istri Peduli regarding the hierarchy of laws and regulations, while strengthening their role as agents for disseminating legal information within the surrounding community. The method employed is descriptive qualitative with a participatory approach through the delivery of materials, interactive discussions, question-and-answer sessions, and joint reflection. Data were collected through direct observation, oral question-and-answer sessions, and participant feedback forms. The results show an increase in participants’ understanding, high levels of participation in discussions, and the ability to relate legal concepts to real conditions. These findings confirm that participatory-based legal socialization is effective in enhancing public legal awareness and encouraging active community involvement at the local level.

Kezia Almanda Oni Eki; Martinus Sulang

Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Mental health problems, particularly anxiety disorders, are increasingly prevalent among adolescents and have become a significant concern for the church as a spiritual community. This study aims to analyze the role of God’s servants in preventing and addressing anxiety disorders among adolescents at GKSI Maranatha Anugrah Sewan, Tangerang. The research employs a qualitative method through direct observation of youth ministry activities and informal interviews with participants. The findings reveal that church ministers play a strategic role in enhancing adolescents’ mental well-being through practical biblical teaching, empathetic pastoral counseling, and the establishment of prayer and openness communities. The application of Scripture Therapy, devotional counseling, and Healing Prayer Circles has proven effective in reducing anxiety levels, strengthening spiritual security, and fostering healthy social relationships. A holistic and collaborative pastoral approach involving professional support is essential for the church to create a safe environment that promotes recovery and spiritual growth among youth.

Sari Mariyati Dewi Nataprawira; Santoso, Alexander Halim; Mulyono, Alya Dwiana; Jeffrey Jeffrey

Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Introduction: Triglycerides are a lipids fractions that play an important role in energy metabolism, but high levels in the blood are strongly associated with increased risk of cardiovascular disease, metabolic syndrome, and type 2 diabetes. The prevalence of hypertriglyceridemia tends to increase, including in urban area such us West Jakarta which have high risk consumption patterns. This community service activity aimed to raise public awareness about the importance  lipid profile management with screen triglyceride levels in community of Kelurahan Kota Bambu. Method: The activity was conducted in June 2025, involving 168 adult participants. The method was used was health education on the role of triglycerides and their risk,, followed by laboratory testing using the Nesco BL-101 5in1 Lipid Panel Monitoring System. Triglyceride level was classified into normal, borderline, high, and very high categories according to the NCEP ATP III guidelines. Results: The average triglyceride level of the participants was 181.21 mg/dL, with a range of 47–830 mg/dL. The triglyceride levels of the majority of participants were in the normal category, but the proportion with high and very high triglyceride levels was significant, indicating the existence of a risk group that needs attention. Conclusion: This activity confirms that simple triglyceride testing at the community level can be an effective step in early detection, education, and prevention

Quranayati Quranayati; Srie Wahyuni; Rouzatul Nafisah; Putri Ayu Ariska; Meli Sahara

Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Toddler age is often called the golden period because during this period brain nerve development occurs, especially myelination, as well as a critical period. The golden period can be achieved if toddlers' nutritional needs are optimally met. On the other hand, if babies and toddlers do not get the food they need, the golden period will change into a critical period, thus disrupting their growth and development. The level of education of parents will affect the health and well-being of children, because this is inseparable from the nutritional status of children. Mothers with a high level of education will have a clearer opportunity to absorb information compared to mothers with less or no education. With a good level of education, it is hoped that a mother will be willing and able to behave well in order to improve her child's nutritional status. This Community Service activity aims to provide health education on balanced nutrition to reduce stunting in the community, especially mothers with toddlers in Desa Cangguk, Kecamatan Tanah Pasir, Kabupaten Aceh Utara. This activity used a participatory approach involving lecturers, students, health workers, and the community. The results showed an increase in public understanding and awareness of stunting prevention. It is hoped that this activity will raise public awareness about balanced nutrition for children

Arnila Melina; Donny Haryxon Tobing; Hidayatul Fitria; Retno Putri

Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Ear, Nose, and Throat (ENT) health is an essential component of adolescents’ well-being and learning performance; however, health literacy related to ENT care among senior high school students remains limited. This community service activity aimed to improve students’ knowledge and basic ENT skills at SMA Negeri 9 Pekanbaru through skill lab–based learning as a school health promotion strategy. The program was conducted through theoretical education covering basic ENT anatomy and common ENT disorders among adolescents, followed by hands-on training in simple ENT examinations using demonstration and direct practice with learning aids. Evaluation was carried out using pre-test and post-test assessments to measure knowledge improvement, as well as direct observation to assess students’ practical skills. The results demonstrated a clear increase in students’ knowledge after the intervention, along with improved ability to perform basic ENT examinations under instructor guidance. Students also showed better understanding of early signs of ENT disorders and appropriate preventive behaviors. Participation and enthusiasm during the activities were high, and most students reported that the program was beneficial and relevant to their daily experiences. This activity also supported the School Health Unit (UKS) program and strengthened collaboration between the school and the university. In conclusion, skill lab–based basic ENT training is an effective promotive and preventive approach to enhancing ENT health literacy and basic clinical skills among senior high school students.

Ginting, Rosalina Br.; Adhi, Antono Herry Purnomo; Maryanto Maryanto; Suyoto Suyoto

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This community service program is based on the actual conditions experienced by local coffee businesses that face significant obstacles in increasing their sales turnover due to limited knowledge of digital tools. This activity aims to share a better understanding of the digital world with the coffee business community in Indrokilo Hamlet, so that they can apply digital technology continuously and independently in order to improve marketing and increase sales. The method used to achieve the program's objectives is to provide direct literacy training to members of the Kelompok Wanita Tani (KWT) Manggar Lestari through several intensive sessions conducted sequentially and interactively. The results of the literacy program show that training participants increasingly understand and realize the importance of applying digital technology in their business processes to remain competitive. This activity is expected to be the beginning of further sustainable community empowerment efforts on related topics, so that the coffee business community in Indrokilo can continue to develop, innovate and grow steadily.

Rony Kriswibowo; Johan Suryo Prayogo; Danuditya Purna Atmaja; Lusi Fitria Yunani; Sayyidah Hajar Faiqotul Muhimmah +2 more

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The development of wearable technology, especially smartwatches, opens up great opportunities in preventive health monitoring, especially in rural areas such as Sembung Village, Wringinanom, Gresik, where access to health services is limited. However, this technology is still alien to the local community. Preliminary surveys show that the majority of citizens, including health cadres, have never used or even seen a smartwatch in person, and view it as a luxury and irrelevant item. In fact, the potential of smartwatches as “digital health assistants” is huge from tracking heart rate, blood oxygen levels (SpO₂), stress levels, to physical activity reminders that are essential for early detection of health disorders. This service activity aims to improve digital literacy and adoption of smartwatch technology through a participatory educational approach and direct assistance. Implementation methods include: (1) coordination with the village government and health workers, (2) Interactive socialization using local languages, (3) step-by-step practical training, (4) simulation of application in the field, and (5) pre-test and post-test evaluation of 27 participants (25 health cadres, 1 midwife, 1 nurse). The results showed significant improvements: function understanding from the original value of 1.8 increased to 4.2, consumption interest from the original value of 2.1 increased to 4.0, benefit perception from the original value of 1.9 increased to 4.3, self confidence from the original value of 1.5 increased to 3.8, and digital literacy awareness from the original value of 2.0 increased to 4.1. The hands-on approach proved effective in changing participants ' mindset from skeptical to enthusiastic, proving that the digital divide is not due to incompetence, but the lack of access to contextual education. The implication is that smartwatch has the potential to become a strategic tool for village health cadres in early detection and real-time data-based health education, provided that it is supported by sustainable mentoring.

Muhammad Kholilur Rohman; Aelia Rara Dianti; Siti Utami; Dian Anita Sari

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Karang Jahe Beach is one of the leading tourism destinations located in Rembang Regency. This area provides a great opportunity for Micro, Small, and Medium Enterprises (MSMEs) to develop and reach a wider market. One of the MSMEs in this area is Warung "Mbak Raisha" owned by Mrs. Inayah which has been operating since 2015. This stall is engaged in providing food and beverages for tourists. However, these MSMEs face various challenges in managing their business, including the lack of digital financial records, the lack of social media accounts as a means of digital promotion, the lack of a business logo, and the management of orders and product packaging that is not optimal. This condition causes limitations in terms of competitiveness, management efficiency, and marketing reach which has an impact on overall business growth and hinders the potential for future business development. Community service activities are carried out to help overcome these problems through strategies to strengthen branding and digital marketing. Some of the concrete steps taken are the creation of a logo as a brand identity, the installation of banners as a visual identity of the business, training on the use of social media (Instagram) as a means of promotion, the preparation of price lists, and digital financial recording using simple applications. In addition, education was also provided regarding the importance of attractive packaging to increase the selling value of products. The results of the mentoring show that Warung "Mbak Raisha" now has a stronger business identity, a more targeted promotion system, and more efficient management. This effort is expected to be able to encourage business growth and make MSMEs better prepared to face business challenges in the digital era.

Nur Anita; Niswah Baroroh; Muhammad Khafid

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This community service activity aims to improve the financial literacy of MSMEs in Giling Village, Pabelan District, Semarang Regency, through training on preparing simple financial reports. The training was conducted over one day and attended by 20 MSMEs from various business sectors, such as culinary, handicrafts, and trade. The methods used in this training included socialization of basic accounting materials tailored to the level of understanding of the participants, as well as hands-on practice in preparing financial reports, such as profit and loss statements and balance sheets. The material was presented in a simple and easy-to-understand manner, so that participants could immediately apply it to their businesses. Evaluation was carried out by observing the process of preparing financial reports by participants, using the provided practice sheets, and a feedback questionnaire that measured the extent of participants' understanding and changes in attitudes. The results of this activity showed that most participants were able to understand basic accounting concepts and were able to prepare simple financial reports quite well. This was also followed by an increase in participants' awareness of the importance of neat and orderly recording of daily transactions in running a business. Furthermore, this training succeeded in motivating participants to apply what they had learned in their respective businesses independently. Although this activity was short-lived, it had a very positive impact in building a strong foundation for more orderly and transparent financial governance among MSMEs. Therefore, it is recommended that follow-up training and regular mentoring be conducted to ensure the skills acquired can be applied sustainably and improve the ability of MSMEs to manage their finances professionally. Furthermore, this activity also provided a deeper understanding of the importance of sound financial planning for those wanting to start a business.

Seto Sumargo; Prafajar Suksessanno Muttaqin; Yodi Nurdiansyah; Sherly Retyadi Desitasari; Anita Junianti +1 more

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Distribution is the process of moving, managing, and storing goods from suppliers to customers in the supply chain. This process includes not only the delivery of raw materials from suppliers to manufacturers, but also the distribution of finished products to the end consumer. Distribution plays an important role in a company's profitability because it affects operational costs, delivery efficiency, and perceived value by customers. Successful well-managed distribution will increase customer satisfaction and strengthen the company's competitiveness in the market. PT. XYZ is one of the LPG distributors that provides 3 kg cylinders. This company serves a variety of consumers, ranging from households, small businesses, to retailers, with a coverage of distribution areas in Serang City. The distribution process is carried out based on sales orders and needs in 14 bases, where each base has a different level of demand according to consumer needs. However, PT. XYZ faces obstacles in achieving the optimal level of service, where the average service level only reaches 97.40%. An imbalance between inventory and demand at the base often leads to an oversupply or understock, resulting in backorders on some demands. This condition has a negative impact on customer satisfaction and overall distribution effectiveness. To overcome this problem, PT. XYZ developed a distribution dashboard by applying the Distribution Requirements Planning (DRP) method. Through this approach, distribution planning becomes more systematic, base needs can be met appropriately, and stocks can be managed more effectively. This dashboard also supports delivery scheduling and more coordinated marketing activities. The results of the implementation of the DRP dashboard in 2023 show a significant increase with a service level that has successfully reached 99%, minimizing backorders, and increasing customer trust and satisfaction.

Yabes Yedija Wesley; Dimas Althalaric Mohammad Sultan; Toto Sugito; Aat Ruchiat Nugraha

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The problem of waste dumping on Bali coast must be regarded as an ecological crisis which proves to be unseen under many perspectives. The article is about the making of a documentary film Apocalyptic Tides as an advocacy and educational tool bringing up this issue by means of the expository documentary style with highlights of poetry and performance elements in play. The method of field observation, semi-structured interviews with activist and scholars and visual documentation are also used in the research, followed by analysis and compiling of information with the help of non-linear editing tools by using Adobe Premiere Pro software. The film is set on a thematic narrative that shows the process of the waste as it goes upstream to downstream and how it affects the ecology and thoughts on the ecological consciousness. Techniques of non-linear editing were applied to organize the footage according to emotional echo and the schemes of meaning instead of the chronological order, thus creating an intellectually stimulating and reflective storyline. Apocalyptic Tides proves the power of documentary film to bridge the gap between art, science, and advocacy in case of creating the ecology-minded population.

Soesi Idayanti; Moh.Taufik; Sugiyanto Sugiyanto; Moh Khamim

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Education is not only about academic knowledge, but also about the overall balance between body and mind. Amidst increasing academic demands and constant social pressures, students’ mental health is a crucial aspect that should not be ignored. Mental health literacy in a legal perspective is the foundation for academic success, healthy social interactions and overall quality of life. In the educational environment, we often talk about achievement, grades and preparation for the future, but we often forget that students’ mental health is an important foundation for achieving such success. Mental health disorders such as anxiety, depression or stress that are not addressed can interfere with concentration in learning, healthy social interactions, and even general physical health. Therefore, it is important for us to start building mental health literacy in a legal perspective among students. By knowing the symptoms that may appear, preventive measures that can be taken and available sources of support, we can help create an inclusive, caring and supportive educational environment for students’ mental well-being. Many countries have specific regulations that cover aspects of mental health literacy in the educational environment, including students’ rights related to access to services and protection from discrimination. Student mental health literacy from a legal perspective involves the application of legal principles in the context of protecting and fulfilling students' rights related to mental health in the educational environment. Mental health literacy from a legal perspective as an integral part of individual well-being is gaining increasing emphasis in the legal realm. Protection of individual mental health does not only rely on medical aspects, but is also closely intertwined with the rights and regulations that accompany it. Education, advocacy, and cross-sector collaboration are key in efforts to improve mental health protection from a legal perspective that includes interrelated social, educational, health, and legal aspects. Through a better understanding of this background, regulations and policies can be developed to better protect and support students' mental health in educational institutions.    

Drew, Clement; Santoso, Alexander Halim; Gunaidi, Farell Christian; Zhalila, Zhillan; Pranata, Catherine Christiana

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Chronic kidney disease (CKD) is a metabolic disorder that is increasingly prevalent among the productive-age population and can significantly impair quality of life, particularly due to its progressive nature and often asymptomatic presentation in the early stages. Routine assessments of kidney function—such as estimated glomerular filtration rate (eGFR) and serum creatinine levels—are essential for the early detection of kidney impairment. The Community Service Program (PKM) conducted in Grogol Village aimed to raise public awareness regarding the importance of early screening for kidney dysfunction. Among the 71 participants involved in the activity, 9 individuals (12.68%) had elevated serum creatinine levels, 4 individuals (5.63%) showed evidence of stage 3a kidney function decline, and 31 individuals (43.66%) were identified with stage 2 kidney function decline. Only 36 participants (50.7%) had normal kidney function. These results underscore the necessity of early detection efforts to prevent the progression of CKD and to promote sustained public awareness on the importance of maintaining kidney and metabolic health.   Keywords: Chronic Kidney Disease, Creatinine, eGFR, Early Detection, Productive Age

Muh. Syafiq Marzuqi; Oktavia Oktavia; Gunarti Gunarti; Ria Savitri

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The implementation of this research, conducted through Community Service Activities, is grounded in the conditions experienced by parents in caring for children with special needs, such as autism spectrum disorder, ADHD, cerebral palsy, or other developmental disorders. The heavy burden of caregiving can increase the risk of psychological distress. This Community Service Activity was carried out at the Sahabat Autis Bogor Foundation, located in Billabong Permai Housing Complex, Block C3D No. 2, Bojong Gede, accompanying seven parents of students. The objective of the Community Service Activity was to enhance the quality of life of the mothers, stabilize their mental health, prevent mental health decline, and provide optimal support for their children with mental health challenges. The methods employed in the Community Service Activity included (1) Socialization and Seminar Implementation, (2) Psychological Support and Counseling, and (3) Coping Strategy Training and the Establishment of a Support Group. The findings from this research activity indicated that parents struggled to express the anger and bitterness they experienced as side effects of stress, fatigue, and the lack of attention to their own needs. Parents, particularly mothers of children with special needs, were found to be more vulnerable to prolonged stress, anxiety, and even depression compared to mothers of children without special needs. They also experienced trauma in introducing their children to their social environment and exhibited heightened concerns regarding their children's careers and futures.

Ali Jusri Pohan; Rindy Regar; Ami Rizkiana; Rizky Khofifah; Fitri Yanti Lubis +2 more

Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

Bullying has long been a phenomenon haunting educational environments worldwide, with its impacts not only affecting the victims individually but also influencing the overall image of the school. Bullying can lead to a decline in academic achievement, loss of students' self-confidence, and even mental health disorders among victims. Additionally, bullies themselves may experience negative consequences, such as difficulty in forming healthy social relationships with others in the future. In recent years, awareness of the importance of addressing bullying has significantly increased. Schools, parents, and communities are becoming more aware of the actions needed to prevent and address bullying cases in schools. One approach that has been implemented is through the introduction of programs like the Roots Program. The Roots program is designed to promote values such as respect for others, openness, freedom of expression, trust, and safety within the school environment. By involving the entire school community, including students, teachers, staff, and parents, this program aims to create a positive school climate where bullying can be effectively addressed.This research aims to implement the Roots program with the involvement of change agents, with the hope of providing deeper insights into the effectiveness of this program in combating bullying in schools. A qualitative approach focusing on phenomenology is employed in this study. The research location is SMA Negeri 1 Panyabungan, North Sumatra. Data are obtained from primary sources consisting of research subjects, including the school principal, teachers, and members of the Change Agents. Subject selection for the research uses purposive sampling technique. The Bullying Prevention Program, based on Ministry of Education and Culture Regulation No. 82 of 2015, aims to create a safe and comfortable school climate for students. Change Agents at SMA Negeri 1 Panyabungan play a crucial role in implementing this program by positively impacting students and the school as a whole. The success of this program is measured through the ability of change agents to prevent and address bullying incidents in school, as well as through the celebration of the Roots Day Declaration involving the entire school community. It is hoped that this program will help reduce bullying cases and create a more friendly and enjoyable school environment for all involved parties.

Seri Mughni Sulubara; Amrizal Amrizal; Ashari Efendi; Budiman Budiman; Evi Lestaria +2 more

Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

The implementation of Self-Help Housing Stimulant Assistance requires community involvement to achieve its goal of providing livable houses for the implementation of the Self-Help Housing Assistance Program (BSPS) for Low-Income Communities (MBR) in Negeri Antara Village. As an implementation of the legal basis that has been mentioned, the government through the Ministry of Public Works and Public Housing (PUPR) is forwarded to the Directorate General of Housing together with the Directorate of Self-Help Houses to make it easier for the community, especially low-income people, to realize the improvement of uninhabitable houses both from facilities, infrastructure, and public utilities by designing a policy namely Self-Help Housing Stimulant Assistance (BSPS). The problem in this research is that there are still inaccurate beneficiaries and there are still beneficiaries who have stopped in carrying out house construction activities due to lack of self-help funds. The purpose of this research is to find out data related to the principles of accuracy and justice in terms of the Evaluation of the Self-Help Housing Stimulant Assistance Program (BSPS) in Negeri Antara Village, Pintu Rime Gayo District, Bener Meriah Regency, Aceh Province, which is known that the BSPS program is a program of the Ministry of Public Housing of the Republic of Indonesia in order to support poverty reduction and efforts to prosper the poor so that they can have a decent home in a healthy environment.

Lestarie, Trie Lestarie; Alviansyah, Muhammad; Putri, Septiani; Desidin, Al Qaromah; Rosidin, Egie Rizky Putri +4 more

Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

In addition to describing the progress and challenges faced byThe Family Hope Program (PKH), this paper also aims to explain the theoretical basis of social protection programs that under lie PKH. This paper was based ona series ofdirect observation combined with a desk reviewof the CCT implementation unit level and regional centers as well as afocus group discussion with partners/facilitator in the field, experts of PKH, area coordinator, regional coordinator and RTSM beneficiaries. This study showed that the CCT provide significants up port for Very Poor Households, “Rumah Tangga Sangat Miskin”(RTSM) in order not to”produce” the next generation who were malnourishedand uneducated. The program alsogave an opportunity for scholars working in the area to engage in these activities. Until 2012, PKH absorbed nearly 10,000 young workforceas mentors, operators, area coordinators from higher education graduates.

Santi Rimadias; Nikita Dewi Anjani Sudrajat; Zaid Muhammad Zaidan

Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

Micro, Small and Medium Enterprises (MSMEs) need to compete effectively in the market in terms of increased capacity to adapt to the dynamic business environment. MSMEs need to respond promptly to evolving market trends, technological advances, and changing consumer preferences. However, not all MSMEs have made the necessary adaptations in order to thrive in a dynamic business environment. This community service focuses on Mie Ayam Mas Nok, an MSME that faces specific challenges, especially the lack of social media utilization and the absence of a distinctive business logo. To overcome these problems, community service activities were carried out by providing targeted assistance to MSMEs Mie Ayam Mas Nok. This service activity aims to empower them through effective utilization of social media platforms and the creation of unique business logos, thereby increasing their competitiveness in a dynamic business environment. Using a combination of observation, interviews, and surveys, this community service initiative yielded positive results. MSMEs Mie Ayam Mas Nok successfully integrated social media into their business strategy and obtained a distinctive business logo. These improvements have significantly increased the competitiveness of their businesses, equipping them to thrive in an ever-changing and competitive business environment.

Mawardi Mawardi; Ulil Albab; Azka Nuriah; Novia Reka; Nofan Refaldi

Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The aim of this MSME training program is that the aim of entrepreneurial training is not to direct people or SMEs to create new businesses, but to help SMEs to see business opportunities and new markets by looking at them from a different angle. This different angle is more directed at the need for new innovations from businesses that are currently being run and ensuring business continuity. This activity can increase sales and profits, expand target markets, deepen customer loyalty, and increase competitive advantage (Perwita, 2021). The benefits obtained from this activity are for participants to gain knowledge and product promotion. Increased product orders from a wider target market will also be obtained. Apart from that, this activity also provides social learning for the implementing team, namely students. Students interpret the knowledge gained on campus by providing benefits to many people. Students also carry out downstream research and interpret knowledge for the progress of SMEs. Increased product orders from a wider target market will also be obtained. The method used is Participatory Action Research (PAR). From the results of the service, it can be concluded that this MSME training was carried out so that Konveksi Aura consumers would increase and expand from various regions. This MSME training uses Instagram media which will be filled with content and product videos. This video content is in the form of product manufacturing procedures, types of products produced, and profiles, pachaking designs. The content video is published on the durian village Instagram account.