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This study is motivated by the importance of maintaining consumer satisfaction amidst increasingly fierce competition in the culinary business, where Warteg Bunana faces challenges in the form of a decline in the number of customers over the past two years. The objective of this research is to determine and analyze the influence of social media promotion, location, and perceived value on consumer satisfaction at Warteg Bunana in Batam City. The research method used is a quantitative approach with a survey method through the distribution of questionnaires to 100 respondents selected using simple random sampling techniques. Data were analyzed using multiple linear regression analysis via SPSS software. The findings indicate that simultaneously, social media promotion, location, and perceived value have a significant effect on consumer satisfaction with an F value of 21,940 and a significance value of 0.000 < 0.05. Partially, all three variables also have a significant influence on consumer satisfaction. The coefficient of determination (R Square) of 0.407 shows that these variables explain 40.7% of consumer satisfaction. The implications of this research suggest that Warteg Bunana management needs to increase social media promotion consistently and maintain location comfort and service quality to improve consumers' perceived value on a sustainable basis

The development of Indonesia’s traditional cuisine faces significant hurdles as shifting consumer preferences increasingly favor modern food options. This trend necessitates innovative approaches to ensure local culinary heritage remains competitive. This study examines the role of sociopreneurship as an innovation strategy at Ingkung Djawa Waroeng Ndesso. Utilizing a descriptive qualitative design, the research gathered insights from the business owner and employees selected via purposive sampling. Data collection involved interviews, observations, and documentation, with validity ensured through source triangulation. The analysis followed the Miles and Huberman model, encompassing data reduction, presentation, and conclusion drawing. Findings reveal that implementing sociopreneurship effectively integrates economic and social objectives by preserving authentic recipes, empowering local communities, and generating employment. Key innovations include diversifying product offerings while maintaining authenticity and leveraging social media for strategic marketing. These results demonstrate that social entrepreneurship serves as a powerful mechanism for enhancing business competitiveness while safeguarding cultural sustainability. The study implies that traditional culinary development can be successfully managed through a sociopreneurial framework, allowing for modern innovation without compromising core cultural values. Consequently, this model offers a sustainable pathway for traditional businesses to thrive amidst the challenges of contemporary market globalization.

Financial Literacy is a crucial aspect in supporting the success of a business for young entrepreneurs, especially in preparing financial reports. Financial literacy encompasses knowledge of money management, investment, and financial planning, while self-management encompasses skills such as time discipline, emotional control, and decision-making. "Improving Financial Literacy and Self-Management for Young Entrepreneurs of Polytechnic Students" has successfully achieved its primary objective with significant achievements. The general objective was achieved through a 25-30% increase in financial literacy and self-management scores, enabling students to manage their businesses more effectively and sustainably. Specific objectives were also met: workshops provided basic knowledge, mentoring trained practical skills, and the application of the concept of forming an aware community. Positive impacts were seen in reducing business risks and contributing to the polytechnic's entrepreneurial ecosystem. Positive impacts resulting from this program include reducing business risks and contributing to the development of the entrepreneurial ecosystem at the Polytechnic. This program is expected to become a model that can be applied in other educational institutions to support the development of young entrepreneurs in Indonesia.

In recent years, the idea of leadership has changed dramatically to keep up with the quick advancements in technology, society, and the economy. Effective leadership has a direct impact on organizational productivity. A leader who properly manages human resources makes sure that workers are efficient and productive. Leaders create a positive work atmosphere, improve employee motivation, and give clear directions. Effective leadership increases productivity and helps organizations reach their objectives. Therefore, a leadership approach that emphasizes individual development is essential to enhancing overall organizational performance. In this study, the literature review approach is used. The results of this study of the literature suggest that inclusive, flexible, and technology-based leadership are all necessary for effective leadership in the current day. Employee engagement, well-being, and performance have all been demonstrated to improve under leadership that emphasizes personal growth and active team participation. Leadership that prioritizes technology utilization, interpersonal interactions, and change adaptation is essential to an organization's future success.

Many companies utilize PR consultant services in their public relations programs, one of which is In-Lite LED as a client of PT Prima Praxis Komunika or Praxis. In-Lite LED together with Praxis collaborate in organizing external communication programs that require the role of the media, one of which is the in-Lite LED 2023 CSR program. This research aims to discuss in detail the program management process which includes the process of defining problems, planning, implementing action strategies and communication, and evaluation of the in-Lite LED 2023 CSR program by Praxis. This research uses descriptive qualitative methods based on interview data, observation and literature study. The results of this research show that the problem definition process includes an assessment of individual concerns regarding an external condition that can be improved, carrying out informal interviews and secondary analysis via the internet, conducting site surveys, understanding evaluations of previous CSR in-Lite LEDs, as well as conducting brainstorming with client. The planning process includes determining public targets, objectives, strategies and tactics, days, dates and duration of events, spokespersons and talking points, to preparing media documents and preparing other technical needs. The implementation process includes implementing action strategies in the form of CSR programs, implementing active coordination, and implementing communication strategies. Finally, the evaluation process includes media monitoring and internal evaluation of the organizer. Overall, the program management process has gone well, although Praxis can still maximize each process to obtain more in-depth evaluation results regarding the impact on the residents of Untungjawa Island after the program has taken place.    

The aim of this research is to discuss innovation in marketing management of village Micro, Small and Medium Enterprises through social customer relationship management (SCRM), digitalization and technological guidance assistance. The method used is a systematic literature review method. Systematic literature reviews are used for the process of identifying, evaluating and interpreting research results relevant to research objectives that include research questions, topic areas and related phenomena. One of the main reasons for conducting qualitative research is because the research is exploratory in nature. Based on the discussion above, it can be concluded that social customer relationship management is defined as a business philosophy and strategy, supported by technology platforms, business rules, processes and social characteristics, which are designed to involve customers in collaborative conversations to deliver mutually beneficial value in a trusted and transparent business environment. Micro, small and medium enterprises need to maintain good relationships with customers and increase their loyalty through knowledge and fulfilling customer needs quickly and precisely. One of the keys for micro, small and medium enterprises to survive in today's competitive business world is through business digitalization, where micro, small and medium enterprises can take advantage of this to develop business performance. Government policy in the form of technical guidance training in the form of training for micro, small and medium enterprises is expected to strengthen the relationship between entrepreneurial marketing and marketing performance.

This article discusses strategies in business planning and development that are crucial for a company's success. The research identifies various strategies that can be employed to tackle rapidly changing market challenges and increasing competition. Through a comprehensive approach, this article explores various planning methods that can assist companies in achieving their business objectives. The findings from this research can serve as a guide for managers and business leaders in developing effective strategies to achieve long-term growth and sustainability.

Green accounting is an accounting approach that focuses on measuring, reporting and controlling economic activity that takes into account environmental impacts. The research objective of Mangrove Forest Tourism in Surabaya is to determine tourism potential and attractiveness, development strategy and community and government participation in the development of objects and attractions for Mangrove Forest Tourism in Surabaya. This tour provides beautiful scenery as well as exciting and educational. The results of this study are the implementation of Mangrove Forest management as a tourist spot in Surabaya which is quite good and has proven to be able to attract visitors and improve the economy of the local community in the area.

This article aims to review and attempt to confirm the concept of development of resource management and performance management in improving the quality function of human resources. The research method used is qualitative and literature studies or library research. Based on the results and discussion, it can be concluded that for the development of human resources and performance management in improving the quality function of human resources based on the concept, it can be done through: (a) Management training and development, (b) Identification of training and development needs, (c) Benefits, Training and development objectives, (d) Training Methods, (e) Benefits of performance management and (f) Performance measurement,(g) Performance management objectives.