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Digital marketing as a promotional strategy emerged as a response to developments in information technology. The use of digital marketing is not only limited to new companies or start-ups, but is also applied by companies that have been around for a long time. PT. XYZ, which functions as a motor vehicle distributor and retailer, is also required to adopt digital marketing even though it already has a strong brand from its parent company. In this research, which uses a case study of PT. XYZ, data obtained through observation and interviews. The research results show that PT. XYZ uses three media in implementing digital marketing, namely websites, social media and applications. Of the three media, social media such as Instagram and Facebook show the best results, because both are used to provide information and build engagement with consumers.  

The world is experiencing a period of recovery due to the aftermath of the pandemic, several companies have carried out various strategies to ensure performance is going well. Based on financial data listed on the IDX, the growth of the cement industry in Indonesia has the opportunity to grow accompanied by soaring market demand for both private and government infrastructure development. With this research, it is useful to know the calculation of financial performance through financial statement analysis. This research uses non-statistical quantitative methods. The secondary data source is the financial statements of cement subsector BUMN companies using the EVA and MVA methods which can be accessed through the official IDX and company websites. Sampling using purposive sampling method that uses several criteria. The results of the calculation of EVA three companies in 2020 - 2023 in a row are positive, which means that adding value to the company's capital costs results in an income figure above zero in other words there is no minus. While the results of the calculation of two companies in 2022 are negative, which means that they do not add value to the company's capital costs, resulting in income below zero, in other words, minus. The results of the calculation of MVA in all cement sub-sector companies in 2020 - 2023 are positive, which means that adding value to the company's shares results in an income figure above zero, in other words, there is no minus

Penelitian ini bertujuan guna mengetahui pengaruh kualitas website, variasi produk, dan persepsi harga terhadap minat beli konsumen pada pengguna marketplace Bukalapak di Kabupaten Demak. Dalam penelitian ini populasi yang dipilih adalah pengguna atau pelanggan marketplace Bukalapak di Kabupaten Demak. Sampel diambil menggunakan teknik purposive sampling. Penelitian ini mengunakan metode kuantitatif dengan teknik analisis datanya mengunakan analisis regresi linier berganda dimana datanya diolah melalui SPSS versi 25. Jumlah responden dalam penelitian ini sebanyak 96 responden. Hasil dari penelitian ini menjelaskan bahwa kualitas website memiliki pengaruh yang positif dan signifikan terhadap minat beli konsumen. Variasi produk mempunyai pengaruh positif dan signifikan terhadap minat beli konsumen. Serta persepsi harga memiliki pengaruh positif dan signifikan terhadap minat beli konsumen.

. Business mergers are carried out with many goals, including increasing company profitability and efficiency. This research contains the application of business combination accounting to the merger of PT Indosat Ooredo Tbk. with PT Hutchison 3 Indonesia with the implementation of PSAK 22. The aim of this research is to determine the impact of business combinations on company performance and income. The research method used is a literature study of journals, websites and previous articles. The results of this research include an overview of the application of business combination accounting and its impact on company performance and income. Through financial performance analysis carried out using ROA, ROE, PER and NPM, the results show a rapid increase after the merger of PT Indosat Ooredo Tbk. with PT Hutchison 3 Indonesia. This research encourages companies to maintain their achievements and maintain the trust of investors and customers.

The purpose of this observation is to invite factors that are influenced by loyalty. Literature Survey Marketing management. The method of writing this research paper is quantitative method and the research sample is residents around Pujon District, Malang Regency.  Organizational culture affects management loyalty. Basically, this cooperative aims to improve the management of members and society as a whole. Although cooperatives do not prioritize profits, cooperative efforts can maintain their survival and increase their business continuity. The first goal of the establishment of cooperatives is to motivate the national economy to ensure the welfare of its members and has expanded the establishment of cooperatives to date. To help its members, cooperatives must improve their operations. This study also uses a questionnaire method that must be filled in at least 100 respondents of KUD members. The form must be filled in on the website that has been done by the cooperative on behalf of the village unit cooperative.

Pemerintah menerbitkan UU tentang OJK untuk menunjukkan bahwa mereka benar-benar berkomitmen untuk menindaklanjuti lembaga keuangan yang tidak dapat diandalkan oleh anggota mereka, yang berdampak negatif pada anggota terutama mereka yang kurang memahami dan memahami lembaga keuangan yang baru didirikan. Mereka tidak memperhatikan dasar-dasar operasi lembaga keuangan tetapi hanya teriming-iming oleh balas jasa yang tinggi.Metode penulisan studi ini melakukan penelitian kualitatif deskriptif. Sumber data penelitian ini berasal dari studi pustaka yang menggunakan data sekunder dan didokumentasikan dengan cara yang sesuai. Data sekunder berasal dari buku, jurnal, dan sumber pendukung dan pelengkap lainnya, seperti artikel website.Dalam hal ini, pengawasan dan perizinan usaha koperasi yang modelnya terbatas dari, oleh, dan untuk anggota saja atau koperasi close-loop, akan berada di bawah kewenangan Kemenkop UKM. Artinya, pengawasan OJK pada koperasi open-loop itu baru akan efektif dimulai dua tahun setelah UU P2SK diundangkan atau Januari 2025. Hal ini diharappkan agar dapat meningkatkan kapasitas sumber daya manusia (SDM) supaya menjadi pengawas koperasi open-loop.

Penelitian ini bertujuan untuk mengetahui bagaimana peningkatan pendapatan sentra industri keripik ubi melalui tiktok shop. Dalam penelitian ini metode yang digunakan adalah metode kualitatif deskriptif dengan menggunakan sumber data primer dan sekunder. Teknik pengumpulan data primer digunakan melalui wawancara. Dengan responden yang diwawancarai sebanyak 3 orang. Sementara data sekunder yang digunakan melalui artikel, e-book atau secara via online atau melalui website-website terpercaya tertentu. Berdasarkan hasil penelitian mengenai Peningkatan Pendapatan Sentra Industri Keripik Ubi Melalui Tiktokshop menyatakan bahwa Tiktok shop yang menjadi salah satu platform trending yang banyak diakses oleh para pengguna smartphone membuat sentra industri keripik ubi mengalami peningkatan pendapatan. Dengan menggunakan aplikasi Tiktok shop, membantu sentra industri keripik ubi dalam memperkenalkan dan mempromosikan produknya hingga ke luar kota. Pekerja sentra industri keripik ubi harus mampu memanajemen waktunya untuk melakukan live dalam aplikasi tik tok shop yang nantinya akan membuatnya menjadi FYP (For You Page). Pendapatan sentra industri keripik ubi mengalami peningkatan yang signifikan hingga mencapai target pasar yang diinginkan.    

The purpose of this study was to review the market place of PT Tokopedia in maintaining the image and trust of consumers after the leakage of customer data. The research method used in this study is a qualitative method, the data I use is in the form of writing I & I, not numbers. I have reviewed this data. Based on Ijournals, my mother, Iwebsite, and other official documents, PT Tokopedia informs about user data leaks. Tokopedia requires the necessary policies. Utilizing a new data security method, namely blockchain, as well as establishing special laws for the protection of personal data, is necessary to minimize the amount of business personal data. a significant impact on consumer confidence thereby influencing consumer purchasing power for sales made on the PT Tokopedia marketplace.    

Jika ada lebih banyak investor asing di suatu negara daripada jumlah pekerja, ekonomi tumbuh lebih cepat. Studi kuantitatif ini menggunakan data investasi enam tahun sebelumnya di Indonesia dan pertumbuhan lapangan kerja. Data sekunder digunakan. Website Badan Koordinasi Penanaman Modal (BKPM) dan Badan Pusat Statistik adalah contoh sumber data sekunder. Dengan program Eviews 8, regresi linier sederhana digunakan sebagai alat analisis. Hasil penelitian menunjukkan bahwa perluasan tenaga kerja dipengaruhi secara signifikan oleh semua variabel independen. Dengan koefisien determinasi (R square) sebesar 0,815076, maka faktor variabel penanaman modal asing sebesar 81,5 persen dapat menjelaskan pertumbuhan tenaga kerja. Sisanya sebesar 18,5% dari pertumbuhan angkatan kerja Indonesia dapat dijelaskan oleh variabel lain yang tidak dimasukkan dalam model analisis penelitian ini.

This study aims to determine and analyze what factors can influence a Purchase Decision (study at Elegant Soes Bukittinggi store). The population in this study are customers who have shopped at the Elegant Shoes store, especially those who live in the city of Bukittinggi with a total sample of 100 respondents who were taken using the Purposive Sampling technique. Primary data collection uses questionnaires distributed to customers who have shopped at the Elegant Shoes store and secondary data collection uses literature studies from reading sources such as books, journals, websites and articles related to research. The results of hypothesis testing in this study state that all hypotheses can be accepted, where the Consumer Behavior variable has a positive and significant effect on the Purchasing Decision variable. This Purchase Decision identifies that the higher the usefulness of the product and the suitability of the product to the consumer's purchase value, the higher the value of the purchase decision and the Online Promotion variable has a positive and significant effect on the Purchase Decision variable, this indicates that the higher the intensity of online promotions carried out by the Elegant Shoes store it can improve the purchasing decisions made by consumers.

Monitoring is a process of monitoring and analyzing information based on certain indicators. Every company engaged in distribution and promotion must carry out monitoring activities. Including PT. Single Paint Factory, Djaja Indah, Kediri Branch, which also continuously monitors the sales results of the sales consultants who work in several partner stores. The process of reporting sales results that have been carried out so far is still using conventional methods so that sometimes it interferes with the monitoring process due to delays in sending reports. To make this easier, the author makes a website-based monitoring application to help smooth the monitoring process of Sales Consultant sales results. To produce a quality application, the author uses the goal question metrics method as a method for measuring application quality. Goal Question Metric (GQM) is a method used to define application measurement models. The application of the GQM method in this study was carried out with the initial stage of factor analysis of the application quality model based on the ISO 25010 Quality Model. The next stage was making questionnaire questions regarding application characteristics and calculating the results of the questionnaire with the weighted summattion metric. From the results of measuring the quality of this monitoring application, the average quality value is 3.08, which means that this monitoring application is included in the application with good quality (Medium). The functionality available in the monitoring application is in accordance with the needs of users of the sales consultant monitoring application.