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Zaky Yusuf Ajindra; Chantika Dian Anugrah; Muhammad Zaid Itqon; Akhmad Thauzi; Adrian Mustafa +5 more

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This community service activity aims to enhance participants' digital competency through responsive web design training conducted using integrated webinar and workshop methods. The background of this activity is based on the increasing need for adaptive web development skills across various devices to support digital personal branding. This activity involves university students and the general public and is conducted online utilizing modern communication platforms. The implementation method consists of preparation, implementation, and evaluation stages. In the implementation stage, participants attend webinar sessions to strengthen conceptual understanding of responsive web design principles, followed by workshop sessions that emphasize hands-on practice in website creation using HTML, CSS, and JavaScript. Evaluation is conducted through pre-tests and post-tests to measure program effectiveness. The results show a significant increase in participants' digital competency with an average score increase of 55.8%. These findings indicate that the integration of webinar and workshop methods is effective in improving participants' conceptual understanding and technical skills. This activity is expected to serve as a model for community service based on applicable and sustainable digital competency development.

Wenti Ayu Sunarjo; Wibowo, Ari Putra; Amalia Ilmiani; Audrey Elvina Khoirunnisa; Supajar Bayu Aji +3 more

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The community service program in Purworejo Village, Sragi District, Pekalongan Regency, was implemented to enhance the capacity of local MSME actors in utilizing digital technology as a modern marketing tool. The program adopted a participatory approach involving youth organizations, business actors, village authorities, and the implementation team in every stage of the activity. Assistance included field observation, data collection, content development training, and the creation of a dedicated MSME website as a shared promotional platform. The results indicate significant social changes within the community, including improved digital literacy, stronger awareness of the importance of technology-based marketing, the emergence of local youth as digital facilitators, and the development of collaborative working patterns in managing digital media. These findings reinforce that participatory-based mentoring can strengthen community capacity in adopting technology, consistent with theoretical perspectives that position the community as key agents of local development. Therefore, the program not only produced a functional digital product in the form of an MSME website but also laid the foundation for a more adaptive, competitive, and sustainable village economic ecosystem..

Syandra Sari; Dedy Sugiarto; Ratna Shofiati; Anung B Ariwibowo; Shabrina Teruri +3 more

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy but still face challenges in utilizing digital technology for marketing. Shofi Cookies, as the partner of this program, has been using TikTok and a website, yet their utilization remains suboptimal. This community service activity aimed to enhance the partner’s digital capacity through social media analysis, website audits, and digital branding training. The methods included evaluating the TikTok account, auditing the website’s Search Engine Optimization (SEO), and providing training on the use of WordPress Content Management System (CMS) along with branding strategies. The results showed that the TikTok account was still personal, limiting analytic data, while the website audit produced a C- SEO score with issues in mobile access speed. The training, attended by the owner and operator, received positive responses with high satisfaction, although participants’ understanding still needs improvement. The implication of this activity highlights the importance of follow-up actions such as switching to a TikTok business account, increasing content upload consistency, and optimizing website SEO. With these efforts, Shofi Cookies is expected to strengthen competitiveness, expand market reach, and increase sales in the digital era.

Ovie Yanti; Derma S. Gultom; Candra Irawan; Siti Zaadah; Erika Saputri +1 more

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Village digitalization is one of the village government transformation strategies in providing fast, transparent, and easily accessible services to the community. Through the use of village websites, village governments strive to accelerate administrative processes, disseminate public information, and strengthen community participation. The methods used in this community service activity are participatory and collaborative. The results of the activity evaluation show that the implementation of digitalization in Sungai Baung Village has had a positive impact on the efficiency of service time, increased access to information, and community involvement in village development. However, challenges such as limited human resources, internet infrastructure, and community digital literacy are still obstacles that need to be overcome. Therefore, ongoing efforts are needed in training and mentoring, provision of digital facilities, and collaboration between parties to ensure the success of village digitalization as a whole.

Agus Mulyani; Edduar Hendry; Yasir Arafat; Ilhamsyah Ilhamsyah; Akila Akila +3 more

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The era of Society 5.0 demands the integration of digital technology into various aspects of life, including the field of education. This study aims to describe the digital marketing strategies implemented by SMA Negeri 1 Belimbing in Muara Enim Regency in facing the challenges and opportunities of the Society 5.0 era. Using a qualitative descriptive approach, data were collected through observations, interviews, and documentation with the school’s stakeholders, as well as content analysis of the school's official social media platforms.The research findings show that SMA Negeri 1 Belimbing has utilized various digital platforms such as Instagram, Facebook, and the school’s website to strengthen its institutional image, establish communication with the community, and increase the school's appeal to prospective students. The use of digital marketing also supports digital transformation within the school environment through innovative and adaptive approaches to contemporary developments.The conclusion of this study emphasizes the importance of schools being prepared to integrate digital technology as part of their institutional marketing strategy in the transition toward the Society 5.0 era.

Aulia Zahrannissa Yunash; Hanisyah Claudya Hermanto; Kaila Aura Mevalia; Lutfi Hardiyanto

Jurnal Pengabdian Kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

Science and Technology is one of the sciences that learns about how technology develops. This science also learns about the internet that can connect one device to another. By using the internet, we can access websites to make work easier or even find a job that we are interested in. Two examples of websites that we can visit are LinkedIn and Jobstreet. LinkedIn is one of the websites where we can do self branding and add relationships with other audiences. Meanwhile, Jobstreet is one of the websites that provides such types of jobs that we can later apply to a certain place or company. These two websites are very useful for many people, especially for vocational students who after graduating will continue their journey directly in the world of work. In this counseling, we will also teach students how to make a good and correct CV and what things distinguish between an ATS CV and a creative CV. In addition, this counsling is expected to be able to add skills and insights to students related to LinkedIn and Jobstreet so that they are more familiar with using these two platforms in their daily lives. The output results that we get through the implementation of this activity are made in the form of article and poster.

Heni Hernawati; Dwi Puji Asrini; Yanuar Lutfi R

Jurnal Pengabdian Kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

Based on the preliminary study, it can be seen that the Japanese Language MGMP in Central Java is facing problems regarding the teaching of Japanese pronunciation. Many students pronounce Japanese incorrectly causing communication to not go smoothly. For example, when pronouncing the word ojiisan (おじいさん) which means “grandfather”, but pronounced with a short sound ojisan (おじさん)which means “uncle”. In addition, when pronouncing the word “ame” (雨)which means “rain” which should be pronounced with a high accent at the beginning, it is pronounced with “ame” (飴)with a high accent at the end, so the meaning changes to “candy”. Teachers have difficulty teaching it. To overcome the partner's problems, a workshop was held with the aim of providing knowledge about using the OJAD website and Tsutaeru Hatsuon. Through this workshop, high school Japanese teachers in Central Java can improve their ability to master and apply Japanese pronunciation, especially on Japanese accent, intonation and rhythm, then teach it to students.

Hita Hita; Djoni Djoni; Culita Culita; Roni Yunis

Jurnal Pengabdian Kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

The user interface is an important element in an application or website. The choice of font type, color and layout in the user interface can be attractive and make it easier for users to explore applications or websites. The aim of this service is to provide training for participants consisting of 12th grade high school students to know and understand the basics of designing e-commerce user interfaces. The application used in user interface design training is Figma. The methods of this training service are introduction, understanding, teaching, testing and evaluation. The results of the evaluation show that the participants can design e-commerce user interfaces well and attractively. Of the total participants, 90% of participants had scores above 70 and only 2 participants scored 65 and 61. So it can be concluded that the use of Figma in designing e-commerce user interfaces increases the knowledge and understanding of the training participants.

Fitri Damayanti; Wawan Joko Pranoto

Jurnal Pengabdian Kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

One media for conveying information about a departement, company or agency is a website profile. To provide information, the indo plant hauling district departement only uses the WhatsApp application to share the latest news, announcements, or updates related to the departement, such as awards, new projects, or changes in the organization. To overcome the problem of information that can only be known by people in the departement, we provide recommendations for designing the Indo Plant Hauling District Departement website PT. Pamapersada Nusantara East Kalimantan. The prototype method that will be used to develop this website and get results from this service, namely a user interface design and website prototype for the Indo plant hauling district departement profile.

Ema Yudiani; Dian Ariani; Ida Aju Brahma Ratih; Tio Devilishanti; Ida Aju Brahmasari

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

It is difficult for company players to market their products in the current digital era so that the share market expands. As a service partner, Tani Sejahtera Group offers excellent products. Gandus specialty coffee requires online media marketing through the use of e-commerce to promote supportive activities. Use the Rational Unified Process method (RUP) to approach implementation, which is incorrect. Developing web applications is one strategy utilized in problem-solving marketing. A website designed specifically for partners, www.kt Sejahtera Kopi.com, offers online ordering capabilities. Using a website for media promotion will enable you to reach a larger audience, which will benefit farmers in the prosperity group.

Sintha Erika Putri; Budi Prabowo

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

In the current digital era, MSMEs business competition is getting tougher in getting customers through digital marketing platforms. The best strategies and solutions are needed by MSMEs to gain market share by optimizing several search engine techniques. Digital marketing in the form of websites that rank well on Google search pages will get more potential visitors. The website must be capable of being featured on Google pages. One way to optimize a website is by using search engine optimization (SEO) techniques to get a good ranking on search engine pages. SEO techniques are needed to increase brand awareness and generate potential traffic for a company's services or products. In this study, the authors apply SEO to MSMEs engaged in florist business. This research is an implementative research with SEO Web Design Methodology method, which emphasizes the delivery of information precisely and quickly. The result of implementing the system development method carried out on the digital marketing platform software from Funcraft Florist is that the Funcraft.epizy.com website can appear on the initial ranking of Google pages after applying SEO techniques according to keywords.

Sari, Syandra; Sugiarto, Dedy; Shofiati, Ratna; Ariwibowo, Anung Barlianto; Gunawan, Muhammad Ichsan +4 more

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The Community Service Program (PKM) has successfully conducted a training on Dashboard Development and TikTok Business for the Small and Medium Enterprise (MSMEs) Shofi Group. This training was facilitated by the Informatics Engineering Department of Trisakti University and has received an excellent rating based on feedback from the participants. As part of this training, a visualization dashboard was successfully integrated into the Shofi Group's website, allowing them to monitor sales data more efficiently and effectively. In addition, participants also learned about the use of TikTok Business as a tool for marketing their products. Positive feedback from Shofi Group indicates the significant benefits of this training, in terms of assisting MSMEs to adapt and utilize digital technology in their business development. These results underline the importance of similar programs in supporting SMEs to compete in the digital era. It is hoped that the success of this PKM can lay the foundation for similar initiatives in the future, supporting more MSMEs in leveraging the potential of digital technology.

Reihan Mutaqin; Abdul Bahits; Ana Regitha Dwi Saputri; Muhamad Nur Fauzan

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The internet has been a highly influential phenomenon in recent times, impacting technological advancements and various fields of knowledge. Internet development also directly affects the growth of websites. Initially, websites were not very popular due to limited services. However, they are now widely used and offer various services, such as news portals, email providers, and social media platforms. The use of computerized systems becomes more convenient when integrated with information systems based on websites, offering a user-friendly interface for data input and accuracy. In the current internet era, websites are essential for both government and private institutions, providing information to the public without constraints of distance and time. The Sukalaba Village Government Office, located in the Gunungsari subdistrict, is a government institution that serves the community. However, it faces challenges in its services, primarily related to the lack of easy access for the public to obtain information. This research aims to systematically and structurally develop the Sukalaba Village Government Service website. The process involves needs analysis, planning, content development, website design, implementation and testing, training, and launching. Through this approach, it is expected that the website will enhance service quality and increase transparency of information for the community. The website is expected to be an effective platform for the public to access essential information about their village and participate in its development. The creation of the Sukalaba Village Government Service website has successfully improved service quality and information availability for the community. The interactive and responsive design ensures easy access to information through various devices. With the website's launch, the community now enjoys fast and convenient access to relevant village-related information, encouraging greater transparency and community participation in the development process. In conclusion, the development of the Sukalaba Village Government Service website has significantly improved service quality and information transparency for the community, benefiting both the village government and its residents.

Syaiful Anam; Mohammad Fahrur Rozi; Marsum Marsum

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

Micro, small and medium business (MSME) activities are one of the business fields that can develop and are consistent in the national economy. Micro, small and medium enterprises (MSMEs) are a good place for the creation of jobs planned by the government, private sector and Village, Galis District, Pamekasan Regency individual business actors. Micro, Small and Medium Enterprises (UMKM) at Ponteh  expands fastly. A lot of business create larger job opportunity in order to reduce unemployment people. One of the idea on empowering UMKM in information technology era is by establishing central communication of UMKM based on Website. By making web marketing media, besides it provides information about UMKM development in Ponteh, it can be functioned to access for any information of production factors. In addition, it can communicate with another UMKM globally to extend the networks. But some employers are constrained by rising raw material prices, the limited of human resources, has a problem in the capital, lack of infrastructure and lack of access to product marketing.

Abdul Haris Muchtar; Asri Pertiwi; Muhammad Adzandra Kostrada; Hani Ismalia; Istifachatus Salamah +1 more

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

Proses interaksi belajar mengajar yang dilakukan oleh SMA Perguruan Cikini masih terbilang sangat tradisional dan belum memanfaatkan teknologi dengan cukup baik. Learning Management System atau LMS. Dengan adanya LMS untuk SMA Perguruan Cikini siswa dan guru serta administrasi sekolah bisa melakukan proses belajar mengajar dan menyampaikan informasi kepada seluruh warga sekolah. Selain itu proses belajar mengajar pun juga terbilang efektif karena guru bisa langsung memberikan materi secara langsung dan siswa bisa mendownload materi tersebut secara langsung di dalam website LMS tersebut Pada tahap program yang dilaksanakan dalam pembuatan serta pengembangan dari LMS untuk SMA Perguruan Cikini ini yaitu Observasi lokasi sekolah untuk memudahkan tim pengembang dalam melakukan interaksi dan sistem kerja yang efisien, Lalu menganalisa kebutuhan, hambatan, serta permasalahan yang terjadi pada SMA Perguruan Cikini dalam proses belajar dan mengajarnyaProgram pembuatan LMS untuk SMA Perguruan Cikini ini adalah untuk meningkatkan kualitas dari pembelajaran serta interaksi antara guru dan siswa di SMA Perguruan Cikini. Di Dalam Program ini team pengembang berusaha memaksimalkan LMS untuk bisa dipakai dengan baik serta menjadi sistem andalan dan sistem percontohan untuk sekolah sekolah lain yang ada di jakarta ini, Khususnya sekolah SMA Perguruan Cikini lain yang bisa memakai sistem ini dengan menyesuaikan teknologi sistem yang sudah ada didalam LMS tersebut. Untuk jangka waktu pendek pihak SMA Perguruan Cikini akan memasukkan seluruh database Siswa & Guru yang akan dimasukkan kedalam sistem tersebut. Pihak sekolah akan mulai memasukkan satu persatu data data informasi murid yang saat ini masih menjadi penyimpanan data secara tradisional mulai ingin melakukan migrasi data secara modern untuk dimasukkan kedalam LMS Perguruan Cikini yang sudah dibuat ini. Selain itu pun juga nantinya guru akan mulai menyimpan seluruh materi yang akan disediakan untuk bisa diakses oleh seluruh siswa yang akan melihat materi dari SMA Perguruan Cikini tersebut.