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Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting the Indonesian economy, especially in rural areas where they contribute significantly to employment and local income. Sait Buttu Saribu Village in Simalungun Regency possesses considerable potential in the agricultural, tourism, and culinary sectors, which can be developed through strong MSME activities. Nevertheless, many local MSMEs continue to experience challenges related to limited promotion, weak branding, and restricted market access. This study aims to analyze visit-based and promotional strategies for MSMEs as an effort to strengthen the village economy and enhance business competitiveness. The research methods consist of a literature review of relevant previous studies and field observations conducted through community service activities in the village. The findings indicate that industrial visits, digital promotion via social media platforms, the utilization of Google Maps for location visibility, and branding that highlights local wisdom are effective strategies for expanding market reach and increasing MSME competitiveness. Through strong synergy among the village government, MSME actors, and the local community, MSMEs in Sait Buttu Saribu Village can grow more optimally and contribute to sustainable economic development and tourism.

As an umaro who contributed to the revival of Javanese culture, especially in the field of literature, Mangkunagoro IV was referred to as an umaro and ulama. Wedhatama fiber is the work of Mangkunagoro IV which is a form of Mangkunagoro IV's concern and sensitivity to the state of society at that time which experienced a moral crisis due to the entry of foreign cultures, so that Mangkunagoro IV wrote many ethical teachings in accordance with the personality of the Javanese people. This community service seeks to identify the concept of Mangkunagoro IV Da'wah Management. This community service uses participations reports. Mangkunagoro IV had a close relationship with the three previous rulers in the religious field.

This article discusses LinkedIn and Jobstreet training for Vocational High School students as a form of readiness for them before taking higher education or as a guide for them to get a job and also a form of their experience in terms of self branding. LinkedIn and JObstreet applications have many benefits that can bring us closer to the world of work, such as finding job vacancies, looking for internship opportunities at the desired company and as a provision to train and develop previously owned skills. Through this Community Service activity, students will be taught how to make a CV properly and correctly and then the results of making CV will be promoted through LinkedIn and Jobstreet applications. The method we use is the training method. Training itself can’t be separated from skill development, clear goal measurement, and attitude changes which are then applied with several choices of methods according to the needs of the environment. The training method we use in this Community Service is direct training based on R-Learning or learning conducted through electronic intermediaries such as with the help of electronic intermediaries such as laptops.  The Community Service Activities that we carry out have the aim of being a form of real action towards the golden Indonesia 2045 later. By instilling good leadership values and always having a strong sense of love for the country and developing a sense of state defense to maintain a good and wise generation.

Cemerlang Barbershop is one of the hair barber businesses in Batam City. The problem at Cemerlang Barbershop is that there is a decrease in the number of visitors and the names of partners are not yet widely known, so the focus and aim of this service is to help Cemerlang Barbershop’s problems through creating social media accounts in the form of Instagram and Tiktok as well as making business cards. The methods used are interview and observation methods. The results obtained are that promotions carried out on social media have proven to be helpful in making the name Cemerlang Barbershop better known and making it easier to reach the desired consumers. Then the business cards created also increased brand awareness and increased the number of visitors from previously 10 visitors coming to 20 visitors. So it can be concluded that this service activity was successful in helping the problems experienced by Cemerlang Barbershop partners.