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Dewanti Risa Utami; Lutfi Zulkifli; Malinda Aptika Rachmah

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

The Barokah Lumintu Women Farmers Group (KWT) in Siwarak Village has great potential in processing pineapple as the village's leading commodity. However, the processing activities carried out are still simple, not yet standardized, and not yet oriented towards production continuity and market needs. This community service activity aims to strengthen the entrepreneurial spirit of KWT members and increase the capacity and continuity of pineapple processing products through the application of appropriate technology. The implementation methods include entrepreneurship training, technical training in pineapple processing, assistance in the application of appropriate technology, and strengthening of production and marketing management. The results of the activities show an increase in the knowledge and skills of KWT members in pineapple processing, an increase in production process efficiency, and the growth of a more market-oriented entrepreneurial awareness. This program is expected to encourage the sustainability of the pineapple processing business and increase the economic independence of the members of KWT Barokah Lumintu.

Aprinawati Aprinawati; Hidir Efendi; Haryadi Haryadi; Khafi Puddin; Fadli Agus Triansyah +3 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This community service activity aims to empower the Galansia Business Group in Sait Buttu Saribu Village, Pematang Sidamanik District, Simalungun Regency, which is engaged in the processing of agricultural products and household products. The main problems faced by the partners include limited production capacity, inconsistent product quality, simple business management, and traditional marketing methods. To overcome these problems, the community service team applied a participatory approach by providing appropriate technology, business management assistance, and digital marketing training. The results of the activities showed a significant increase in production capacity, time efficiency, and product quality consistency thanks to the use of onion slicing machines and liquid soap mixing machines. In terms of marketing, the partners successfully utilized social media as a means of promotion and distribution, and improved product packaging to make it more attractive and professional. In terms of management, the partners were able to implement simple digital-based financial records and were facilitated in handling business legality. The impact achieved was an increase in members' income of more than 50% and the growth of entrepreneurial spirit among the village's elderly. This program has proven to be effective in supporting business independence and can be used as a model for community-based MSME empowerment in the digital era.

Rangga Restu Prayogo; Hendra Saputra; Hidir Efendi; Khafi Puddin; Fadli Agus Triansyah +3 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This community service program was implemented to strengthen the capacity of the SIJATI Business Group in managing oyster mushroom cultivation in Sait Buttu Saribu Village, Simalungun Regency. This activity was motivated by the group's great potential in oyster mushroom production, but still faces obstacles in production, marketing, and business management aspects. The method used was a participatory-collaborative approach through stages of socialization, training, mentoring, provision of modern production equipment, strengthening digital marketing, and business management coaching. The results of the activity showed a significant increase in the group's capacity. From a production aspect, the use of a stainless steel steamer machine and modern baglog racks increased time efficiency, saved energy, and doubled production capacity. From a marketing aspect, digital marketing training and collaboration with students as resellers expanded market reach, increased consumer interaction, and drove increased turnover. From a management aspect, digital-based financial records and assistance with business legality strengthened institutions and opened opportunities for access to capital. This program also had a social impact by increasing the economic contribution of housewives who were members of the group, thereby contributing to the welfare of the village community. Overall, strengthening the capacity of the SIJATI group aligns with achieving the Sustainable Development Goals (SDGs), particularly in poverty alleviation, gender equality, and inclusive economic growth. Therefore, this activity can serve as a model for empowering competitive and sustainable local commodity-based MSMEs.

Muhammad Kholilur Rohman; Aelia Rara Dianti; Siti Utami; Dian Anita Sari

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Karang Jahe Beach is one of the leading tourism destinations located in Rembang Regency. This area provides a great opportunity for Micro, Small, and Medium Enterprises (MSMEs) to develop and reach a wider market. One of the MSMEs in this area is Warung "Mbak Raisha" owned by Mrs. Inayah which has been operating since 2015. This stall is engaged in providing food and beverages for tourists. However, these MSMEs face various challenges in managing their business, including the lack of digital financial records, the lack of social media accounts as a means of digital promotion, the lack of a business logo, and the management of orders and product packaging that is not optimal. This condition causes limitations in terms of competitiveness, management efficiency, and marketing reach which has an impact on overall business growth and hinders the potential for future business development. Community service activities are carried out to help overcome these problems through strategies to strengthen branding and digital marketing. Some of the concrete steps taken are the creation of a logo as a brand identity, the installation of banners as a visual identity of the business, training on the use of social media (Instagram) as a means of promotion, the preparation of price lists, and digital financial recording using simple applications. In addition, education was also provided regarding the importance of attractive packaging to increase the selling value of products. The results of the mentoring show that Warung "Mbak Raisha" now has a stronger business identity, a more targeted promotion system, and more efficient management. This effort is expected to be able to encourage business growth and make MSMEs better prepared to face business challenges in the digital era.

Seto Sumargo; Prafajar Suksessanno Muttaqin; Yodi Nurdiansyah; Sherly Retyadi Desitasari; Anita Junianti +1 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Distribution is the process of moving, managing, and storing goods from suppliers to customers in the supply chain. This process includes not only the delivery of raw materials from suppliers to manufacturers, but also the distribution of finished products to the end consumer. Distribution plays an important role in a company's profitability because it affects operational costs, delivery efficiency, and perceived value by customers. Successful well-managed distribution will increase customer satisfaction and strengthen the company's competitiveness in the market. PT. XYZ is one of the LPG distributors that provides 3 kg cylinders. This company serves a variety of consumers, ranging from households, small businesses, to retailers, with a coverage of distribution areas in Serang City. The distribution process is carried out based on sales orders and needs in 14 bases, where each base has a different level of demand according to consumer needs. However, PT. XYZ faces obstacles in achieving the optimal level of service, where the average service level only reaches 97.40%. An imbalance between inventory and demand at the base often leads to an oversupply or understock, resulting in backorders on some demands. This condition has a negative impact on customer satisfaction and overall distribution effectiveness. To overcome this problem, PT. XYZ developed a distribution dashboard by applying the Distribution Requirements Planning (DRP) method. Through this approach, distribution planning becomes more systematic, base needs can be met appropriately, and stocks can be managed more effectively. This dashboard also supports delivery scheduling and more coordinated marketing activities. The results of the implementation of the DRP dashboard in 2023 show a significant increase with a service level that has successfully reached 99%, minimizing backorders, and increasing customer trust and satisfaction.

Muhammad Fatwa Sukmawan; Ceysha Diva Ratu Pramudya; Riko Endrizal; Rihadatul Aisy; Meilani Audi Kustanti +1 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This Community Service Program aimed to enhance the productivity of broomstick craftsmen in Karang Rejo Village by innovating a coconut leaf separator tool and developing an online sales module. Traditionally, the separation process was manual, labor-intensive, and time-consuming, limiting production and income. The team designed a simple yet effective tool that increased daily output from 1–5 bundles to 6–7 bundles. Additionally, a digital sales module using platforms like Shopee was introduced to expand market reach. As a result, the local community improved production efficiency and gained new knowledge in modern marketing strategies. This program not only empowers the community economically and technologically but also promotes environmental sustainability by utilizing coconut leaves as economic resources. By applying appropriate technology and a digital approach, this initiative serves as a replicable model of village empowerment through local innovation, contributing to long-term economic growth and ecological awareness in rural areas.

Made Iska A. W.; Dewi Retnowati; Setiya Adi Waluyo

Nusantara: Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

Aydin’s distributor is business with the main product is pastries, that distribution with several resselers. Small business that have grown to the present, repacking cookies has not been implemented optimally, not efficient and unable to meet marketing targets significantly.This moment presented are more organized and able to create customer ways among other increase marketing competitiveness by products arrangement that support efficiency, controlling product, so that it can become a magnet in attracting customers. With this hope that performance will be easier and contribute to creating customer desires to come back again. The main operational section is product selling, repacking, delivery and  product collection among many stores. In addition, the selection of research is a business that was started personally and developed with many customers and orders, but there is still a lack of attention to product arrangement. So it is necessary training to improve marketing competitiveness and performance of reseller SMEs management is very important