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MSMEs have a crucial role in the Indonesian economy, but many of them still face obstacles in terms of branding and digital marketing. The lack of understanding of the importance of visual identity and digital strategy causes MSME products to be less prominent in a competitive market. This community service activity aims to improve the quality of branding of MSME products in Wonorejo Village, Pasuruan City, through the Participatory Rural Appraisal (PRA) approach which involves stages of counseling, training, and direct assistance to business actors. The counseling is focused on a basic understanding of visual branding, including elements of brand identity such as logos, colors, typography, and packaging. The training emphasizes hands-on practice in designing promotional packaging, logos, and banners using digital platforms like Canva. Furthermore, mentoring is carried out to identify specific branding obstacles faced by each MSME and develop applicative solutions collaboratively. The results of the activity show a significant increase in the quality of branding MSME products visually and digital marketing strategies. One of the fostered MSMEs, namely AM Jaya and Berkah Mandiri, has succeeded in rebranding packaging and developing digital marketing channels through e-commerce platforms and social media. In addition, business actors become more confident in presenting their products to consumers and business partners. MSMEs are also beginning to realize the importance of brand consistency in building customer loyalty and increasing competitiveness. The response of the participants to this activity was very positive, reflected in the enthusiasm during the training and the commitment to implement the learning outcomes. Some MSMEs are starting to form small communities to share best practices in terms of branding and promotion.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the growth and stability of the national economy (Endra et al., 2024), particularly in the ever-expanding culinary sector. However, MSMEs often face challenges in creating visually appealing and professional promotional elements. One example is BentoDay, a food business in West Jakarta that still relies on simple promotions through social media without optimal content packaging. This activity aims to improve the digital promotional capacity of MSMEs through a training and mentoring program focused on creating logos and product catalogs using Canva. Canva is a digital-based visual design tool that is easy to use, even for beginners, to create content such as posters, banners, and social media promotional materials (Akbar et al., n.d.). This training was conducted through a series of activities, starting with initial observation, direct training, intensive mentoring, and evaluation of participants' designs. The results showed that participants were able to independently produce promotional materials, such as logos and product catalogs, with more attractive and consistent designs. In addition to improving design skills, this training also had a positive impact on MSMEs' digital marketing strategies. Good visual design has been shown to increase consumer appeal and product sales. Thus, mastering digital skills is crucial for strengthening brand identity and expanding market reach (Andari, Sari, & Hidayat, 2025). The use of Canva has proven effective in supporting the digital promotional transformation of MSMEs to become more competitive in the digital era.

This final project aims to examine how cinematographic techniques are applied by the Director of Photography (DoP) to enhance the delivery of visual messages in the feature video "Ibu untuk Bumi", which highlights the role of mothers in shaping sustainable lifestyle habits within the family. This research employs a qualitative approach using a production study method. The author was directly involved as the DoP, designing the visual concept from pre-production to post-production. The analyzed elements include composition arrangement, camera angle selection, shot type, camera movement, and lighting. Shots such as medium shots and close-ups were used to build emotional closeness between the subject and the audience. The lighting system combined key light, fill light, and back light to create a natural atmosphere that supports the narrative. The results show that consciously designed cinematographic techniques can reinforce the message of a feature video, especially when the visual narrative focuses on everyday life relatable to the audience. This work demonstrates that the DoP plays a vital role in delivering social messages and shaping a reflective and empathetic viewing experience.

The problem of waste dumping on Bali coast must be regarded as an ecological crisis which proves to be unseen under many perspectives. The article is about the making of a documentary film Apocalyptic Tides as an advocacy and educational tool bringing up this issue by means of the expository documentary style with highlights of poetry and performance elements in play. The method of field observation, semi-structured interviews with activist and scholars and visual documentation are also used in the research, followed by analysis and compiling of information with the help of non-linear editing tools by using Adobe Premiere Pro software. The film is set on a thematic narrative that shows the process of the waste as it goes upstream to downstream and how it affects the ecology and thoughts on the ecological consciousness. Techniques of non-linear editing were applied to organize the footage according to emotional echo and the schemes of meaning instead of the chronological order, thus creating an intellectually stimulating and reflective storyline. Apocalyptic Tides proves the power of documentary film to bridge the gap between art, science, and advocacy in case of creating the ecology-minded population.

The spread of illegal cosmetics in Indonesia remains a concerning issue, particularly through digital platforms. One of the main contributing factors is the lack of public awareness and understanding regarding the differences between legal and illegal products. To address this challenge, animation-based media was chosen as an effective educational tool. This paper describes the implementation of motion graphic techniques in producing the animated video “Produk Aman, Kulit Nyaman”, which emphasizes the importance of using safe and legally approved skincare products. Motion graphics were selected for their ability to dynamically present visual elements, making the message more accessible to the audience. The editing process is divided into three key stages: material collection, assembly, and testing. Material collection focuses on systematic asset organization; assembly involves animating the assets using Adobe After Effects based on a structured storyline; and testing includes internal evaluation and informal validation by five female high school students as representatives of the target audience. This approach shows that motion graphics are not only effective in conveying educational messages but also contribute creatively to improving consumer literacy.

The video feature Berdaya, Berkarya, Bermakna bagi Disabilitas aims to highlight the potential and creative works of children with disabilities at the Our Dream Indonesia Foundation through a mise-en-scène approach that enhances both visual and emotional narratives. This writing is motivated by the urgency of promoting the economic and social empowerment of persons with disabilities and the need to challenge prevailing stigmas through mass media. The 11-minute video feature integrates cinematography, set design, costume and makeup, and lighting to construct an engaging and informative storytelling experience. The objective of this study is to explain the production process of creating a visual work using mise-en-scène elements, which includes three key stages: pre-production (research, field observation, storyline development, storyboard creation, and technical preparation), production (filming using cinematographic techniques), and post-production (editing and visual refinement). The findings indicate that the comprehensive application of mise-en-scène successfully reinforces the message of inclusivity. For example, the use of cinematographic techniques contributes to the visual aesthetics; the set design of Toko Amis Budi shows the works of children with disabilities; the makeup and costume choices reflect the personalities of the featured subjects; and the lighting enhances the emotional tone of each scene. In conclusion, this work affirms that mise-en-scène not only enriches the visual appeal but also deepens the emotional impact, transforming facts into inspiring stories and raising public awareness of the importance of expressive spaces for individuals with disabilities. This video serves as an effective medium to advocate for equal rights and the recognition of the abilities of persons with disabilities.

The era of digital transformation demands that the younger generation acquire technology-based entrepreneurship skills, or technopreneurship. However, in the context of Vocational High Schools (SMK), many students still lack understanding and skills in developing structured and applicable business models. This Community Service Program (PKM) was carried out to address this challenge, particularly at SMK Negeri 1 Mengwi, Badung, Bali, by leveraging local potential such as tourism and traditional culinary products. The training program focused on the use of the Business Model Canvas (BMC) as a visual tool for business planning, alongside the introduction of trending technologies such as digital marketing. The activities were implemented in four stages: pre-test, socialization, intensive training, business idea presentation, and post-test evaluation and reflection. A total of 36 students participated in this program. The results of the pre-test and post-test showed an increase in understanding of 53.85% in the aspect of technopreneurship and 58.33% in understanding the elements of the BMC. These findings indicate that practical and visual-based approaches are effective in fostering students’ strategic thinking, collaboration, and creativity in developing business ideas based on local potential and technology. This program also made a measurable and impactful contribution to strengthening vocational students' technopreneurship competencies

This activity was carried out at Padhepokan Panji Asmoro Bangun, an art center with panji masks as a typical culture of Malang Regency, East Java, Indonesia. This assistance is carried out by the Abdimas Team under the ADAI organization, via hybrid (offline and online). The purpose of this assistance is to provide assistance on how to calculate the selling price of tour packages using a cost approach. The mentoring methods used are lecture methods and training in the form of demonstrations. The results of the assistance show that there has been no determination of an appropriate and affordable selling price for the community. The selling price used so far is only an estimate and does not use calculations of the related cost elements. The advice is to pay attention to 5 (five) stages in determining the selling price of tour packages, including market research, identifying cost elements, calculating operational costs, determining profit margins, and calculating the selling price of tour packages.

Pulau Jambu village, located in Kampar Regency, Riau, Indonesia, has an area of 60.7 km2 and a population of around 3,254 people, with the majority adhering to Islam. This village is divided into four hamlets: Sungai Betung, Kampung Panjang, Kampung Baru, and Pulau Jambu. This article describes the four main pillars that form the essence of Indonesian people's lives in Pulau Jambu Village: the "Kukerta Bangun Kampung" program as a form of community service, a lively 1 Muharram celebration, outreach efforts about stunting, and the commemoration of independence on August 17.each of these elements reflects cultural identity, religious values, health challenges, and the spirit of patriotism in the village community. With a variety of activities that include Adhan, Recitation, Tahfidz competitions, as well as festive competitions on August 17, Pulau Jambu Village strengthens Indonesian unity and culture while overcoming the problem of stunting and improving people's welfare

Aquaponics is a combined system of fish farming techniques and hydroponic plant cultivation. Fish manure and feed residues are very dependent on the supply of nutrients in the aquaponic system of red tilapia (Oreochromis niloticus) aquaculture. The level of production of vegetable crops in a certain area is also influenced by the total nutrient input ratio of feed to domestic fish per day. The aquaponic system utilizes optimum water supply for each commodity by utilizing a recirculation system. The type of fish used is fish that live in freshwater, a type of tilapia. Fish farming includes the maintenance of fish, which pays attention to the growth and development of fish. Hydroponics itself is a way of farming without using soil as a medium but using water which contains controlled nutrients containing the essential elements needed for plant growth. The location of this research was conducted in Losari Village, Kec. Gondang, Kab. sleepy. It aims to increase the demand for vegetables, limited land and space, efficiency in land use, and decoration. In addition, this cultivation system allows for increased production of cultivated products with limited land and water sources, and creates its own beauty. (9 pt).  

In Indonesia, science has been taught from an early age, starting from kindergarten to university, which emphasizes on critical thinking skills. Short film is one of the literary works in the form of audiovisual which is considered capable of helping improve students' critical thinking skills. In collaboration with the Dialectika Institute, a mass media institution engaged in civil society studies, research and development, especially focusing on the fields of religion, culture and democracy, this Community Service (PkM) activity was carried out for 3 days starting from the 22nd until February 24, 2023 which aims to improve participants’ critical thinking skills through training related to narrative and cinematographic elements in short films. In order to maximize training results, this PkM activity used several methods, including the Lecture-based Teaching style and the mentoring method in delivering training materials. In addition, the PkM team delivered questionnaires containing questions about the training material and opinions regarding the PkM to the participants in order to measure and see the results before and after the training. The results of the activity showed that this PkM activity was able to attract enthusiasm and was also able to improve the participants' critical thinking skills as seen from the results of the questionnaires delivered. In addition, this activity is able to make them see works from different perspectives than just seeing them as a means of entertainment.