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Maitsa Alifia Salsabila; Trie Damayanti; Toto Sugito

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The documentary film “Pedal Waktu Jalanan Bandung” was a final project that explored a vintage bicycle community known as Paguyuban Sapedah Baheula Bandoeng (PSBB). The creation of this work is driven by a concern over the gradual disappearance of onthel bicycles amidst the wave of modernization in the city of Bandung. This project aimed to document the scriptwriting process of a documentary film by applying an expository narrative approach, in which the writer served as the scriptwriter. The film was developed through three main stages: pre- production, production, and post-production. During the pre-production phase, the writer conducted in-depth research and field observations, and developed a script framework, synopsis, treatment, and interview questions. The production phase involved filming, conducting interviews, and recording voice-over narration. Post- production included visual and audio editing as well as finalizing the distribution through the YouTube platform. The final result was a documentary that not only delivered historical information but also raised emotional awareness about the importance of preserving traditional values. In conclusion, the application of an expository narrative successfully strengthened the storytelling structure and provided a deeper understanding of the vintage bicycle community in Bandung.

Bella Nurokta Fitria Hidayat; Bayu Suriaatmaja Suwanda; Siska Mulyawaty

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This project aims to implement the AIDA and StoryBrand models in writing the script for the Educourse company profile video, with the aim of increasing the effectiveness of business communication. This project uses a practice-based approach by compiling a structured script through the integration of the AIDA (Attention, Interest, Desire, Action) model to create a persuasive message and the StoryBrand framework to strengthen narrative coherence. The writing process includes identifying core messages, compiling an outline, and creating a final draft based on the principles of strategic communication and storytelling. The result of this project is a final script ready for production, containing the latest information about the company, user testimonials, and visual directions optimized for the YouTube digital platform. The application of both models allows for clearer, more engaging messages that are in line with Educourse's mission and audience. This project emphasizes the importance of implementing a structured communication model in media production and can be a reference in writing scripts that focus on branding strategies in the future. In addition, this project also contributes to the development of academic discourse in the field of digital content writing through the application of relevant theoretical approaches.

Diyah Ayu Rizqiani; Ause Labellapansa; Sri Yuliani; Diah Puspa Kumala

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

Siswa sekolah menengah pertama adalah para remaja dengan rentang usia 12-15 tahun yang merupakan kelompok pengguna aktif media sosial. Hasil pengamatan awal menunjukkan bahwa mereka rata-rata menghabiskan antara 3-4 jam setiap hari untuk mengakses media sosial seperti Youtube, Facebook, Instagram, TikTok, dan Whatsapp. Sehingga dapat dikatakan jika media sosial telah menjadi bagian penting kehidupan mereka sehari-hari. Namun sayangnya, tingginya frekuensi pemakaian media sosial belum diimbangi dengan kecakapan literasi digital. Akibatnya, mereka menjadi tidak dapat menggunakan media sosial secara bijaksana dan menjadi korban peredaran berita bohong (hoax). Berdasarkan permasalahan tersebut, kegiatan pengabdian ini bertujuan untuk meningkatkan kecakapan literasi digital siswa SMP Negeri 37 Pekanbaru melalui program pemerintah yang bertajuk #BijakBersosmed. Kegiatan pengabdian ini dilaksanakan menggunakan dua yakni metode ceramah, metode ini bertujuan untuk membekali siswa dengan wawasan cara pemanfaatan media sosial secara bijaksana. Metode yang kedua adalah praktik yang bertujuan untuk melatih siswa agar mampu mengidentifikasi informasi yang didapatkan dari media sosial. Hasil kegiatan pengabdian masyarakat ini mampu membangkitkan kesadaran kritis siswa, selain itu siswa juga mengetahui tentang etika bermedia sosial. Setelah mengikuti kegiatan pengabdian ini, para siswa diharapkan mampu menapis berita bohong (hoax), ujaran kebencian (hate speech), dan menghentikan fenomena oversharing bagi para pengguna media sosial.

Fani Khoirotunnisa; Safina Najah

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The strategy for developing Prince Benowo's tomb tourism in Wonosalam District, Jombang has become the focus of discussion. One strategy that stands out is the use of social media platforms such as YouTube and other platforms. In this context, interesting and informative video content, official YouTube channel, collaboration with local YouTubers or influencers, live streaming, and social media-based campaigns can be used to promote the tomb. In addition, other strategies include improving infrastructure, environmental management, providing adequate facilities and information, developing educational and cultural programs, as well as involving local communities and partnerships with related parties. Implementation of this strategy aims to create a good tourist experience, boost the local economy, and strengthen the cultural and historical identity of the village. Periodic evaluation and monitoring is required to ensure the successful implementation of the strategy and improvements where necessary. Thus, it is hoped that Prince Benowo's tomb tour will become an attractive, sustainable tourist destination, and provide benefits to the local community.

Fictor S. Misssa; Edwer Y. Dethan; Yanto Tefa; Petrus Pareira; Angelita Meneses

Jurnal Pengabdian Kepada Masyarakat 2021 Pusat Riset dan Inovasi Nasional

This community service project aims to enhance Sunday School teachers’ ability to use digital media as a tool for children’s faith formation in local churches. The rapid development of information technology requires churches to adapt their educational ministries, including children’s spiritual learning. The training was conducted at the Christian Evangelical Church in Timor (GMIT) Sion Noelbaki Congregation, involving 25 Sunday School teachers. The implementation methods included needs observation, interactive workshops, practical sessions on creating digital Bible content, and direct mentoring in using media such as spiritual videos, PowerPoint, and online platforms (YouTube, Canva, and WhatsApp Groups). Evaluation was carried out through pretest-posttest and participant satisfaction questionnaires. The results showed a 78% increase in teachers’ competence in using digital media after the training. Participants also demonstrated high enthusiasm and commitment to applying digital media in their children’s ministry. This activity had a positive impact on improving the quality of faith education, making Sunday School learning more engaging, contextual, and relevant to children’s lives in the digital era.