Publication Search

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting the Indonesian economy, especially in rural areas where they contribute significantly to employment and local income. Sait Buttu Saribu Village in Simalungun Regency possesses considerable potential in the agricultural, tourism, and culinary sectors, which can be developed through strong MSME activities. Nevertheless, many local MSMEs continue to experience challenges related to limited promotion, weak branding, and restricted market access. This study aims to analyze visit-based and promotional strategies for MSMEs as an effort to strengthen the village economy and enhance business competitiveness. The research methods consist of a literature review of relevant previous studies and field observations conducted through community service activities in the village. The findings indicate that industrial visits, digital promotion via social media platforms, the utilization of Google Maps for location visibility, and branding that highlights local wisdom are effective strategies for expanding market reach and increasing MSME competitiveness. Through strong synergy among the village government, MSME actors, and the local community, MSMEs in Sait Buttu Saribu Village can grow more optimally and contribute to sustainable economic development and tourism.

The development of rural economies based on locally superior commodities is an integral part of inclusive and sustainable development strategies. Sumberdem located in Wonosari Subdistrict, Malang Regency, possesses significant potential for the development of coffee-based ecotourism. However, this potential remains largely underutilized due to several structural and institutional constraints. Key challenges include inadequate supporting infrastructure, limited capacity of local human resources, and the absence of downstream processing for coffee products. This community engagement program implemented an adaptive approach known as the Lumintu model, rooted in the Participatory Rural Appraisal (PRA) framework. Field assessments revealed critical limitations such as poor road access to plantation areas, insufficient agricultural irrigation, and weak digital connectivity. Moreover, the capacity of village institutions—such as the Village-Owned Enterprises (BUMDesa) and coffee farmer groups—remained low, resulting in local coffee products with limited added value. The initial implementation of the program has shown promising results, particularly in strengthening institutional capacity through training on tourism business management and high–value coffee processing. Furthermore, product diversification through the development of coffee-based agrotourism and digital marketing innovations has been successfully introduced. Overall, this community engagement initiative has provided a concrete solution to rural development challenges in Sumberdem Village. Moving forward, the village is expected to strengthen its position as a sustainable coffee ecotourism destination and improve the long-term economic well-being of its residents. The proposed development model also holds the potential for adaptation and replication in other rural areas with similar characteristics, thereby supporting the broader achievement of the Sustainable Development Goals (SDGs).

Kyriad Hotel Arra Cepu is a star-rated hotel located in Blora Regency that plays an important role in supporting tourism activities, business travel, and the development of the local hospitality industry. Despite its strategic position, initial observations and discussions with hotel management revealed several challenges related to service quality, which has not yet fully aligned with current hospitality industry standards. These challenges include limited continuous staff training, inconsistencies between employee competencies and established standard operating procedures, and insufficient professional communication skills. In response, a community service program was developed in the form of competency-based training specifically tailored to the needs of Kyriad Hotel Arra Cepu. The program aims to enhance human resource quality through structured and intensive training aligned with the Indonesian National Work Competency Standards in the hospitality sector, covering Front Office, Housekeeping, Food and Beverage Products, and Food and Beverage Service. The training was implemented using a participatory and hands-on approach supported by ongoing coaching. Training materials included hotel hygiene and sanitation, excellent service practices, telephone operator etiquette, and basic English communication. This program provides direct benefits by improving employee competence, professionalism, and guest satisfaction, while also supporting the implementation of the Tri Dharma of Higher Education and strengthening collaboration between academia and the hotel industry. The expected outcomes include improved staff skills, higher service quality, and a replicable training model for similar hotels.

The capacity of village officials to understand village legislative procedures is a key factor in realizing accountable and law-based village governance. However, conditions in Tanjung Village, Pademawu District, Pamekasan Regency indicate that village officials' understanding of the village regulation drafting process is still limited, and there are no regulations regarding the management of village tourism potential. This community service activity aims to improve the legislative capacity of village officials through technical assistance in drafting Village Regulations (Perdes). The method used was a participatory approach through field observations, Focus Group Discussions (FGDs), village legal education, and assistance in drafting simple academic papers and Perdes drafts. The activity results indicate an increased understanding of legislative mechanisms among village officials and the development of a draft Village Regulation on Village Tourism Management, which has been submitted to the Tanjung Village Government as one of the main outputs. Furthermore, this activity contributed to the formation of a local legal culture and increased village government participation in the legislative process. This mentoring model can be replicated in other villages as a strategy to strengthen village governance based on regulations and local needs

This community service program focuses on enhancing digital literacy, documenting cultural traditions, and developing integrated promotional media through the EthnoGring platform in Tlemang Cultural Tourism Village, Lamongan. The activities were conducted in collaboration with the local tourism group, Pokdarwis “Bukit Inggil,” through stages of needs assessment, digital literacy training, cultural content production and curation, platform development, and monitoring and evaluation. The results indicate that digitalization strengthens community capacity to manage tourism promotion while simultaneously safeguarding cultural heritage in the face of modernization. Cultural outputs such as documentaries, photographs of traditional rituals, interview transcripts with cultural figures, and an e-book on the Nyanggring tradition serve not only as promotional tools but also as efforts to conserve collective community knowledge. The integration of these outputs into the EthnoGring platform, equipped with public service and tourism information features, highlights the strategic role of digital innovation in supporting sustainable tourism village development. Early impacts include broader exposure of Tlemang’s cultural heritage, the emergence of local economic initiatives, and the establishment of a more adaptive community organization. Although challenges remain, particularly in digital infrastructure, collective engagement and institutional support serve as key foundations for sustainability. Therefore, EthnoGring contributes not only to cultural preservation but also to strengthening the social, economic, and institutional dimensions of sustainable tourism.

Karang Jahe Beach is one of the leading tourism destinations located in Rembang Regency. This area provides a great opportunity for Micro, Small, and Medium Enterprises (MSMEs) to develop and reach a wider market. One of the MSMEs in this area is Warung "Mbak Raisha" owned by Mrs. Inayah which has been operating since 2015. This stall is engaged in providing food and beverages for tourists. However, these MSMEs face various challenges in managing their business, including the lack of digital financial records, the lack of social media accounts as a means of digital promotion, the lack of a business logo, and the management of orders and product packaging that is not optimal. This condition causes limitations in terms of competitiveness, management efficiency, and marketing reach which has an impact on overall business growth and hinders the potential for future business development. Community service activities are carried out to help overcome these problems through strategies to strengthen branding and digital marketing. Some of the concrete steps taken are the creation of a logo as a brand identity, the installation of banners as a visual identity of the business, training on the use of social media (Instagram) as a means of promotion, the preparation of price lists, and digital financial recording using simple applications. In addition, education was also provided regarding the importance of attractive packaging to increase the selling value of products. The results of the mentoring show that Warung "Mbak Raisha" now has a stronger business identity, a more targeted promotion system, and more efficient management. This effort is expected to be able to encourage business growth and make MSMEs better prepared to face business challenges in the digital era.

Selo Village in Boyolali Regency is a center for dairy cattle farming and is also developing as a tourist village. However, most local residents still sell raw milk to middlemen without applying marketing strategies or product innovation. This community service activity aimed to provide education on the importance of dairy product marketing and to introduce innovative ideas based on local potential. The methods used included preliminary observation, open interviews, focus group discussions, interactive counseling, and evaluation through questionnaires and reflection. The activity involved 15 participants, including dairy farmers, homestay operators, café owners, and local youth. The results showed increased participant understanding of marketing strategies, tourism market opportunities, and the potential for milk processing. Most participants expressed interest in further training and began formulating product ideas such as yogurt, ice cream, and pasteurized milk. This program not only improved marketing literacy but also built motivation and collective awareness to develop independent businesses based on the village’s potential. Thus, the activity served as an initial step in promoting sustainable rural economic development.

Tourism has become one of the vital sectors in the economic development of a region. To ensure the sustainability and development of tourism destination products, effective assistance in basic tourism management is necessary. This study aims to describe the mentoring process and analyze its impact on the sustainability and development of tourism destination products. This community service focuses on assisting the management of tourism fundamentals, emphasizing managerial capacity building, strengthening community involvement, and developing sustainable tourism destination products. This assistance has successfully increased understanding and skills in basic tourism management among stakeholders. The involvement of local communities in tourism-related decision-making has also increased, ensuring active participation and shared responsibility in managing tourism destinations. Furthermore, this mentoring encourages innovation in the development of sustainable and competitive tourism products. Thus, assistance in basic tourism management not only has a positive impact on sustainability but also serves as a catalyst for the development of tourism destination products that provide significant added value to the local economy and community welfare. Practical implications and recommendations for policies are also discussed to strengthen efforts in developing sustainable tourism

Green Companies are a necessity for businesses to ensure sustainability in environmental management, preventing pollution and environmental damage during construction, production, or when products or services are used by customers, even up to the point of disposal. To provide satisfaction to tourists, tourist attractions must have adequate facilities to support the needs of tourists during their visit and to fulfill their expectations. Green industries and tourism play a crucial role in local economic development and environmental conservation. This study aims to provide assistance to green industries and tourism facilities in Kampung Batik Malon, focusing on sustainable development and empowerment of the local community. Assistance is provided through skills training to improve the quality of batik products and introduce environmentally friendly production techniques. In addition, the development of tourism facilities, such as homestays based on local culture and interactive batik galleries, is implemented to enhance the attractiveness of the tourist destination. Local community empowerment is carried out through participation in the decision-making process and the establishment of cooperatives to improve market access. The assistance also involves a sustainable approach to managing industrial waste and promoting environmentally friendly practices. The results of this assistance implementation show a significant increase in the quality of batik products, an increase in the number of tourist visits, and an increase in the income of the local community. Additionally, Kampung Batik Malon has successfully reduced its environmental impact through more sustainable production practices. Therefore, this activity contributes to sustainable development by demonstrating that the integration of green industries and tourism can be a successful model for strengthening the local economy while preserving the environment. Furthermore, this research provides guidance for other villages that wish to adopt a similar approach in developing the local potential of tourist attractions.

The Community Service activities that have been carried out aim to improve the welfare of the people of Doplang Village by optimizing all potential, both natural resources and human resources, to be integrated into the Edupark Agricultural Plantation Tourism Object. This term was chosen because the tourist village that will be created will not only rely on natural potential but also has educational value for tourists who visit this tourist village. There are 3 solutions offered by PGRI University Semarang in the framework of overcoming the problems faced by the Doplang village community, including training in making processed tuberose flowers into healthy preservative-free food, training in MSME financial management and training in Organizational Management, Tourism Management, Tourism Management SOPs , Layout (Master Plan) of Tourist Villages. The results of this program are providing theoretical provisions related to the cultivation of tuberose plants, providing theoretical and practical provisions related to food processing from tuberose plants, providing materials and workshops related to strategies for making tourism products along with tips for their development, and providing theoretical provisions related to Tourism Law.

A tourist area is a valuable asset for a region, which not only provides sustainable economic potential, but also reflects and promotes its rich cultural, natural and historical heritage. Along with developments over time, changes in tourist behavior patterns, and demands for more memorable tourist experiences, developing tourist areas has become very important. The Marimbunna tourist attraction is a tourist destination that offers typical Toraja cultural heritage, especially in the form of burial or funeral tourism. The aim of this tourist area development innovation program is to create tourism destinations that are sustainable, competitive and attractive for tourists. The methods used in this service are field observation, interviews with the community, identifying problems and determining work objectives. The results of the work program activities include comparative studies, improvements to facilities and infrastructure, site cleaning, and outreach about the importance of preserving cultural tourism objects.

Tourism villages have become a major concern in efforts to develop local economies and preserve culture in many regions. Tongkonan Karuaya is one of the tourist attractions in Lembang Tumbang Datu. Visitors can use this area to get to know the typical Toraja customs and culture. This article aims to analyze the development of the Karuaya tourist attraction as a potential tourist destination to support the local economy. The research method used is a qualitative approach by collecting data through interviews, field observations and analysis of related documents. The research results show that the Karuaya tourist attraction has a variety of attractions and cultural heritage. However, challenges such as limited facilities, lack of promotion and the need for infrastructure improvements still need to be addressed. This research underlines the importance of collaboration between local communities and the private sector to optimize the potential of the Karuaya tourist attraction as a sustainable economic resource and utilizing technology such as social media can be an effective tool for introduce the Tongkonan Karuaya tourist attraction to a wide audience, increase its attractiveness, and improve.

The strategy for developing Prince Benowo's tomb tourism in Wonosalam District, Jombang has become the focus of discussion. One strategy that stands out is the use of social media platforms such as YouTube and other platforms. In this context, interesting and informative video content, official YouTube channel, collaboration with local YouTubers or influencers, live streaming, and social media-based campaigns can be used to promote the tomb. In addition, other strategies include improving infrastructure, environmental management, providing adequate facilities and information, developing educational and cultural programs, as well as involving local communities and partnerships with related parties. Implementation of this strategy aims to create a good tourist experience, boost the local economy, and strengthen the cultural and historical identity of the village. Periodic evaluation and monitoring is required to ensure the successful implementation of the strategy and improvements where necessary. Thus, it is hoped that Prince Benowo's tomb tour will become an attractive, sustainable tourist destination, and provide benefits to the local community.

Carangwulung village located in Wonosalam sub-district, Jombang district has the potential of abundant natural resources from plantation products ranging from bananas, durian, salak, to coffee. The large number of products produced in the Segunung Traditional Village is an interesting addition for implementers to focus on increasing promotions and marketing activities that can be carried out independently by the Segunung Traditional Village. The facilities owned by the Segunung Traditional Village ranging from coffee plantations, coffee shops, and springs should be able to make economic potential and tourism education potential that can be offered and make Segunung Traditional Village into a village that has independence in terms of the creative economy. However, the potential possessed by this Traditional Village is still not a tourism product that is well packaged and attractive for tourists who visit in a sustainable manner. This is partly due to the fact that activities have not been documented, village products are not properly published and are not published in an interesting way. Dusun Segunung has several social media options, but partners feel that creative content ideas are very difficult to grow. Starting from how photos, videos of creative products and designs can be managed properly and produced sustainably. The method of implementing community service is in the form of consultation, socialization and assistance on digital marketing strategies, especially in the form of creative videos and social media management. The socialization and mentoring covered material and practice on videography and video editing techniques using simple technology, smartphones. Through this activity, partners are expected to be able to optimize social media in promoting the potential of their villages, events and business products in order to reach a wider market so that business development and progress can ultimately increase the income of the Segunung Traditional Village.