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Desa Banjarejo merupakan salah satu desa di Kabupaten Malang yang memiliki potensi alam yang bagus dengan tanah subur yang bisa ditanami berbagai macam sayur-sayuran, salah satunya adalah selada air. Namun pemanfaatan kekayaan alam tersebut belum maksimal sehingga masih memiliki nilai ekonomis yang rendah. Tim pelaksana kegiatan pengabdian masyarakat dari Universitas Negeri Malang berkesempatan untuk melakukan pelatihan pengolahan selada air untuk meningkatkan nilai ekonomis dari sayuran tersebut. Kegiatan ini bertujuan untuk memperkuat perekonomian kelompok tani melalui inisiatif pengolahan mie selada air sebagai strategi mendorong pengembangan desa wisata di desa Banjarejo kabupaten Malang. Dengan menggunakan pendekatan kualitatif melalui wawancara dan observasi lapangan, kegiatan ini melatih bagaimana kelompok petani di desa mengatur dan mengembangkan usaha pengolahan mie selada airnya, tidak hanya membantu meningkatkan pendapatan pribadi tetapi juga berkontribusi positif terhadap perekonomian Desa Banjarejo. Potensi dampak pengembangan komersial ini untuk meningkatkan daya tarik desa sebagai tujuan wisata juga dieksplorasi dalam kegiatan ini, memberikan pandangan komprehensif tentang potensi pemberdayaan ekonomi berkelanjutan di tingkat lokal. Kata Kunci: selada air, kelompok tani, mie selada air.

This community service is carried out by the Business Development Intern division which aims to review the business development strategy of PT. Pintar Pemenang Asia in expanding the education platform network in Indonesia through an opportunity seeking and advantage seeking approach. In developing an educational platform, it is important to understand stakeholder needs, analyze market potential, develop relevant features and content, improve accessibility, and provide training and guidance to users. The results of the community service carried out by the Business Development Intern division show that PT. Pintar Pemenang Asia has an important role in providing an educational platform in Indonesia. Opportunity seeking and advantage seeking approaches help companies identify potential business opportunities and take advantage of their advantages.

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. However, of the large number of existing MSMEs, MSMEs actors usually only focus on selling points without paying attention to the branding of their products. The purpose of this service is to increase the selling value of MSMEs products by adding value with a branding strategy. Branding is one way that can be done as a solution to marketing problems that are often faced by MSMEs and also as a marketing strategy. One example of MSMEs that need a branding strategy is Zahra Woody Craft's MSMEs. The method used in this community service activity is divided into three stages, namely the survey stage, the training stage and the application of branding, and the maintenance and evaluation stage. This branding assistance is also carried out so that Zahra Woody Craft SME products can compete in the market, and can increase the profits generated.opportunities and take advantage of their advantages.

The strategy for developing Prince Benowo's tomb tourism in Wonosalam District, Jombang has become the focus of discussion. One strategy that stands out is the use of social media platforms such as YouTube and other platforms. In this context, interesting and informative video content, official YouTube channel, collaboration with local YouTubers or influencers, live streaming, and social media-based campaigns can be used to promote the tomb. In addition, other strategies include improving infrastructure, environmental management, providing adequate facilities and information, developing educational and cultural programs, as well as involving local communities and partnerships with related parties. Implementation of this strategy aims to create a good tourist experience, boost the local economy, and strengthen the cultural and historical identity of the village. Periodic evaluation and monitoring is required to ensure the successful implementation of the strategy and improvements where necessary. Thus, it is hoped that Prince Benowo's tomb tour will become an attractive, sustainable tourist destination, and provide benefits to the local community.