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Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting the Indonesian economy, especially in rural areas where they contribute significantly to employment and local income. Sait Buttu Saribu Village in Simalungun Regency possesses considerable potential in the agricultural, tourism, and culinary sectors, which can be developed through strong MSME activities. Nevertheless, many local MSMEs continue to experience challenges related to limited promotion, weak branding, and restricted market access. This study aims to analyze visit-based and promotional strategies for MSMEs as an effort to strengthen the village economy and enhance business competitiveness. The research methods consist of a literature review of relevant previous studies and field observations conducted through community service activities in the village. The findings indicate that industrial visits, digital promotion via social media platforms, the utilization of Google Maps for location visibility, and branding that highlights local wisdom are effective strategies for expanding market reach and increasing MSME competitiveness. Through strong synergy among the village government, MSME actors, and the local community, MSMEs in Sait Buttu Saribu Village can grow more optimally and contribute to sustainable economic development and tourism.

The community service program entitled “Implementation of Digital Technology through Mapping MSME Locations on Google Maps to Enhance Consumer Accessibility in the Bukit Lawang Tourism Area” aims to improve digital literacy and business visibility among local micro, small, and medium enterprises (MSMEs) in Bukit Lawang, Langkat Regency, North Sumatra. The program was carried out using a participatory approach through socialization, training, and technical assistance involving four local MSMEs, consisting of two wildlife-themed painting craftsmen, one culinary business, and one souvenir craftsman. The results show that all MSMEs were successfully registered and verified on Google Maps, leading to increased consumer accessibility and customer interaction through digital reviews. In addition to expanding market reach, this activity also fostered awareness and independence among business owners in managing their online business profiles. This program demonstrates that location mapping through Google Maps serves as a simple yet effective strategy to support MSME digital transformation and strengthen community-based creative economies in rural tourism areas.

This study aims to analyze the transformation of promotional strategies among Micro, Small, and Medium Enterprises (MSMEs) in Suka Makmur Village after utilizing Google Maps as a digital marketing platform. The research focuses on identifying changes in promotional approaches, MSME owners’ perceptions of the effectiveness of Google Maps, and its impact on business visibility and sales performance. The study employed a participatory approach through the Community Service Program (KKN), consisting of several stages, including surveys, socialization, training, and direct mentoring. The research subjects comprised three MSMEs: Seblak Prasmanan, Warung Kopi, and Rumah Jajan By Nisa. The findings indicate that, prior to the intervention, promotional activities were predominantly traditional and limited in reach. After adopting Google Maps, the businesses became more easily discoverable, received positive reviews, and successfully reached customers beyond the local area. This study concludes that the effective use of Google Maps enhances the digital identity of MSMEs, broadens market reach, strengthens competitiveness, and contributes to the local economic growth of Suka Makmur Village.

This study aims to analyze the role of social media as a strategic force in the campaign of legislative candidates from the Indonesian Democratic Party of Struggle (PDI Perjuangan) in the 2024 General Election. Amidst increasing internet penetration and social media usage in Indonesia, especially among the younger generation, social media has become a primary means of political communication. In this context, social media functions not only as a tool for disseminating information, but also as an interactive medium capable of shaping public perception, building political image, and significantly expanding campaign reach. This study uses a qualitative approach through literature review and content analysis of the social media accounts of several PDI Perjuangan legislative candidates, such as Ir. Bambang Wuryanto, Bagus Suryokusumo, and Muhammad Iqbal Adila. The results of the study indicate that strategic use of social media can increase political exposure and emotional closeness with constituents. Authentic, consistent content that emphasizes relevant political values has proven effective in attracting voter attention and building community engagement. Social media also allows legislative candidates to respond to current issues quickly and personally, and mobilize support more efficiently than conventional campaign methods. Thus, the findings of this study confirm that social media plays a very important role in modern political campaign strategies, and is one of the determining factors for success in legislative contests in the digital era.

In addition to describing the progress and challenges faced byThe Family Hope Program (PKH), this paper also aims to explain the theoretical basis of social protection programs that under lie PKH. This paper was based ona series ofdirect observation combined with a desk reviewof the CCT implementation unit level and regional centers as well as afocus group discussion with partners/facilitator in the field, experts of PKH, area coordinator, regional coordinator and RTSM beneficiaries. This study showed that the CCT provide significants up port for Very Poor Households, “Rumah Tangga Sangat Miskin”(RTSM) in order not to”produce” the next generation who were malnourishedand uneducated. The program alsogave an opportunity for scholars working in the area to engage in these activities. Until 2012, PKH absorbed nearly 10,000 young workforceas mentors, operators, area coordinators from higher education graduates.

In this research, in stabilizing the economy in an area in Surabaya and targeting market operating procedures, the Government and PT. Jatim Grha Utama also has a role in advancing the economy of the people of Surabaya. The government continues to push for price stabilization measures to reduce the prices of a number of foodstuffs which show an upward trend until the end of the year. As a concrete step to ease the burden on the community in meeting their basic food needs, the Coordinating Ministry for the Economy has taken several comprehensive and holistic steps to analyze and overcome the various problems mentioned above through policy and tactical steps. Domain in the form of market power. Apart from food prices, rising fertilizer prices are also a concern. The Coordinating Minister for Airlangga also conducted a review of a fertilizer kiosk to show the government's commitment to ensuring the availability of fertilizer for farmers and increasing agricultural productivity and competitiveness. In addition, the government's role in determining market prices directly is to set minimum price limits and maximum price limits. While the government's role in determining market prices indirectly is by imposing taxes on luxury goods and providing subsidies to producers. In this case, market traders also participate successively and contribute with the government in stabilizing food prices in the market, thereby creating and implementing an independent economy for the people of Surabaya and stabilizing food prices in Surabaya.

This community service is carried out by the Business Development Intern division which aims to review the business development strategy of PT. Pintar Pemenang Asia in expanding the education platform network in Indonesia through an opportunity seeking and advantage seeking approach. In developing an educational platform, it is important to understand stakeholder needs, analyze market potential, develop relevant features and content, improve accessibility, and provide training and guidance to users. The results of the community service carried out by the Business Development Intern division show that PT. Pintar Pemenang Asia has an important role in providing an educational platform in Indonesia. Opportunity seeking and advantage seeking approaches help companies identify potential business opportunities and take advantage of their advantages.

This study examines the effectiveness of using audio media in improving the memorization of short surahs. This research employs a qualitative descriptive approach with data collection methods including observation, interviews, and documentation. The data sources consist of Islamic Education teachers, classroom teachers, and 33 students. Data analysis techniques were conducted through (1) data reduction, (2) data presentation, and (3) conclusion drawing. Data validity was checked through four steps: 1) Credibility, 2) Dependability, 3) Confirmability, and 4) Triangulation. The results show that the effectiveness of using audio media in improving the memorization of short surahs at Madrasah Tsanawiyah An-Nur Monano Gorontalo is significant. Teachers were able to provide good short surah memorization materials to students, enabling them to memorize the surahs perfectly and fluently. Additionally, teachers were able to impart the understanding to students that memorizing short surahs is beneficial. Besides the fact that many students liked the media, they felt helped in repeatedly reviewing the memorized short surahs fluently and correctly. Thus, audio media is considered effective in facilitating the memorization of short surahs, with a high degree of effectiveness, as evidenced by the following grades: A- 36.36%, B+ 54.54%, C 3.03%, and 6.06%.

Along with the time that continues to turn where previously children who were still toddlers were taken care of by their parents until they moved to the village and got a job and were busy to have a partner and offspring and their own lives, on the other hand the parents who used to raise them have now entered old age which should be the child's obligation to take care of parents at that time. The dilemma that occurs between the obligation to care for wives and children and work with caring for parents when they enter old age or old age. Responding to the phenomenon that occurs related to the child's obligation to choose parents when entering old age. So the service team from the Faculty of Law, Goronalo State University conducted counseling in a number of villages which basically had a number of problems related to this, including Kaaruyaan Village, Paguyaman District, Boalemo Regency, Gorontalo Province. The problems raised in this service include the background of children taking care of their own elderly parents at home and children who entrust elderly parents in nursing homes. Legal review of the responsibilities of children who entrust their parents in nursing homes. This research method uses qualitative methods and discussions in counseling, where the research was carried out in the Kaaruyaan Village area. The subjects of counseling are children who care for and children who entrust elderly parents (Elderly) in Nursing Homes. Observation, interviews and documentation. Extension results. The background of children choosing to entrust elderly parents in the orphanage is triggered by a number of things including work, obstacles in communication between family and parents, incompatibility between the wife / husband and parents in the house. While the background of children chooses to take care of their own parents at home, facilitate communication with parents, control physical health, guarantee the needs and needs of parents daily to apply forms of love and affection to parents.

Microsoft word is a word processing software in document creation that is the mainstay of Microsoft. In this software there is a track changes feature which functions to track changes made by the reviewer in carrying out the review work. The purpose of the training is to train students in using the track changes feature in Microsoft Word. The training conducted at the Polbangtan Yogyakarta-Magelang hall is a form of community service, especially students. The stages of service are 1. socialization of the track changes feature in Microsoft word; 2. carry out training on these features by students; 3. evaluation of training programs. The result of community service is that post-training Polbangtan livestock department students are able to apply the track changes feature in Microsoft word software.