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Muhammad Azy Rahmanda Lubis; Fadhila Isfa; Nurkomaria Nurkomaria; Azhela Dwi Aryani; Ramadhan Nasution

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This study examines the utilization of social media in improving the competitiveness of cassava chips and lidah manis SMEs in Pematang Serai Village, Tanjung Pura District, Langkat Regency, North Sumatra Province. The rapid development of information technology has encouraged SMEs to shift from conventional marketing methods to more effective and efficient digital marketing practices. This research employs a descriptive qualitative approach, with data collected through field observations, in-depth interviews, and documentation involving SME actors. The results indicate that the use of social media platforms such as WhatsApp, Facebook, and Instagram is able to expand market reach, increase product visibility, and strengthen relationships between business owners and consumers. Attractive promotional content, consistency in posting, and responsive communication are proven to influence consumer buying interest and trust. However, SMEs still face challenges, including limited digital literacy, time management constraints, and the lack of structured marketing strategies. Therefore, continuous training and assistance are needed so that SMEs can optimize the use of social media more effectively. This study is expected to serve as a reference for the development of digital-based SMEs in rural areas.

Kezia Almanda Oni Eki; Martinus Sulang

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Mental health problems, particularly anxiety disorders, are increasingly prevalent among adolescents and have become a significant concern for the church as a spiritual community. This study aims to analyze the role of God’s servants in preventing and addressing anxiety disorders among adolescents at GKSI Maranatha Anugrah Sewan, Tangerang. The research employs a qualitative method through direct observation of youth ministry activities and informal interviews with participants. The findings reveal that church ministers play a strategic role in enhancing adolescents’ mental well-being through practical biblical teaching, empathetic pastoral counseling, and the establishment of prayer and openness communities. The application of Scripture Therapy, devotional counseling, and Healing Prayer Circles has proven effective in reducing anxiety levels, strengthening spiritual security, and fostering healthy social relationships. A holistic and collaborative pastoral approach involving professional support is essential for the church to create a safe environment that promotes recovery and spiritual growth among youth.

Lailan Syakira Taufan; Putri Ramadani; Putri Wahyuni; Ruth L. Sitakar; Rahmad Efendi

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This study examines the role of KKN students in supporting the economic development of Micro, Small, and Medium Enterprises (MSMEs) through bazaar activities in Selayang Village. The bazaar programs facilitated by KKN students proved effective in improving product marketing, expanding business networks, increasing public awareness of local products, and ultimately raising the income of MSME actors. In addition to their economic impact, the bazaars functioned as promotional platforms and spaces for social interaction that strengthened relationships between community members and local entrepreneurs. Despite facing internal challenges such as limited funding, inadequate human resources, and a lack of product innovation, the initiative demonstrated positive outcomes. Collaboration among KKN students, local government, and the community is considered essential to ensure the sustainability of such empowerment programs. Overall, the findings indicate that bazaar activities represent an effective strategy for rural economic empowerment, contributing to the long-term competitiveness and growth of MSMEs while fostering community participation and local economic resilience.

Adi Suhenra Sigiro; Debora Retinawati Nababan; Putri Yulia Citra Br. Berutu; Desy Mariana Siringoringo; Berlina Simatupang +2 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Community empowerment is an important pillar in social development in Indonesia. This article discusses the implementation of the Merdeka Belajar-Kampus Merdeka (MBKM) Program by students of the Christian Leadership Study Program, Faculty of Theology, Tarutung State Christian Institute in Hutaraja Simanungkalit Village, Sipoholon District, North Tapanuli Regency. This activity focuses on spiritual and social development, through a literacy mentoring program for children and support for the elderly. The research method used is a qualitative descriptive approach with a collaborative participatory method, which allows active interaction between students and the community. Data collection was carried out through observation, informal interviews, and documentation of activities. The evaluation results showed that the program succeeded in improving children's basic literacy skills and providing emotional support for the elderly, as well as strengthening social relationships in the community. Through this experience, students developed social skills and empathy, while the community felt the positive impact of student involvement. This article emphasizes the importance of collaboration between the academic world and local communities in realizing effective and sustainable empowerment.

Maulana Ibrahim; Zulkarnain Abdurrahman; M. Abel Radifan Rifki; Fara Audina Lubis; Rahayu Wulandari +4 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Students, as agents of change, play a significant role in instilling Islamic values and tolerance in a diverse society. One of the ways to implement these values is through the Student Creativity Week, which involves various educational, innovative, and collaborative activities. This study aims to analyze the effectiveness of the Student Creativity Week in realizing Islamic values and tolerance in Manik Maraja Village. The research uses a descriptive qualitative approach, involving the community participatively in the planning, implementation, and evaluation stages. The results show that the Student Creativity Week successfully enhanced religious understanding among the youth, strengthened social solidarity, and fostered an inclusive attitude among residents. This program proved to be effective in building harmonious relationships among villagers and creating a more tolerant environment. Therefore, the Student Creativity Week program can be a collaborative community service model, with potential to be replicated in other villages to achieve sustainable social harmony.

Reza Muhammad Rizqi; Jayanti Mandasari; Sriyatun, Sriyatun

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The community service activity carried out with farmer groups in Kelungkung Village, Sumbawa Regency, aims to enhance farmers’ capacity and independence through an innovation-based business approach. The specific objectives of this activity include: (a) developing an innovation-oriented business model to support agricultural product enterprises, (b) strengthening marketing management for competitiveness, (c) improving skills in simple financial management analysis, and (d) providing an understanding of creative thinking methods capable of generating innovations by integrating community needs, technological potential, and business success factors. The methods applied involved training sessions, mentoring, and interactive discussions focusing on business model design, digital financial management practices, and modern marketing strategies. The results of the activity indicate that: (1) partners are able to understand and elaborate on key business components such as customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures; (2) partners can evaluate their businesses, identify opportunities, and formulate solutions to existing challenges; (3) partners have acquired basic knowledge of digital-based financial management analysis that is simple yet applicable; and (4) partners have developed the capacity to expand their farming enterprises, particularly in the field of digital marketing. Overall, this program has successfully encouraged farmer groups to be more adaptive to technological developments and modern market demands.

Winda Safitri; Frischa Vera Yunida; Yanuangga Galahartlambang; Agustinus Salukh; Tri Winarsih

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The Pancasila Student Profile Strengthening Project (P5) aims to develop students who possess strong character and skills that are relevant to the demands of the times, particularly in facing global challenges and technological advancements. One of the implementations of P5 at SMK NU 1 Sukodadi is the Gelar Karya activity, which serves as a platform for students to showcase their creativity and apply the values of Pancasila in real life. The theme of this activity is "Build a Healthy Body, Mind, and Sustainable Lifestyle," aimed at raising awareness of the importance of physical and mental health, as well as adopting environmentally friendly practices that support sustainability. The method used in this activity is a project-based learning approach, where students are given the opportunity to learn through direct experience. This allows them to understand and apply the theories they have learned in real-world practices. Additionally, the activity emphasizes collaboration between students and teachers, creating a supportive learning environment and strengthening the relationship between learners and educators. By utilizing experiential learning, students are directly involved in the learning process, which facilitates a deeper understanding. The results of this community service project show that the Gelar Karya activity successfully increased students' awareness of the importance of healthy lifestyles and sustainable environmental management. Students not only gained theoretical knowledge but also practical skills that they can apply in their daily lives. Furthermore, the activity strengthened students' character and supported the values of the Pancasila Student Profile. These findings can serve as a model for other schools to optimize the sustainable implementation of P5, providing a positive impact on shaping students' character and skills for a better future.

Santi Susanti; Muhammad Rifki Adinur Zein

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Sukapura batik represents the local wisdom of the Tasikmalaya Regency community, showcasing their relationship with the surrounding natural and social environments. This batik has distinct characteristics, particularly in its color palette, which features dark blue, maroon, and beige tones. Despite its long history, Sukapura batik struggles to achieve the same recognition as well-known batik from regions like Cirebon, Solo, and Pekalongan. As a result, the number of batik artisans in Sukaraja has gradually declined. This research examines the communication efforts to preserve Sukapura batik and explore its growth potential. Using a qualitative method and a case study approach, the study gathers data from participants through interviews, observations, and the analysis of written documents, both online and offline. The results showed that there are differences in marketing strategies between craftsmen in Sukapura Village and Janggala Village. Sukapura Village craftsmen still rely on traditional marketing, while the Gandok Jaya Mukti Joint Business Group (KUB) utilizes exhibitions and social media. The main challenges are low digital literacy and limited capital. Sukapura batik has the potential for development, despite challenges posed by global competition. Realizing this potential depends on support from the local government in areas such as human resource development, as well as marketing and promotion through online channels. The sustainability of Sukapura batik relies on the government's and policymakers' proactive involvement to devise and implement strategies that enhance promotional and marketing endeavors, particularly those targeting the younger generation. Efforts to raise awareness of Sukapura batik require collaboration between artisans, the government, and the community. One approach is through education and training for young batik makers, as well as providing facilities to support digital marketing.

Alfan Zibran Aulia Il Ghani; Encang Encang; Ari Agung Prastowo

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This final project report aims to explain the application of a three-act structure in writing a feature video script entitled "Bamboo Melody: Reviving a Traditional Symphony." The three-act structure is used as a narrative approach that functions to raise the issue of the fading of the angklung's sound philosophy among Generation Z. Each act plays an important role in building a structured and easily understood storyline for the audience. The first act focuses on the introduction of the angklung's philosophical meaning. In this act, the audience is invited to understand more deeply about the cultural values contained in the angklung, especially through the perspective of angklung craftsmen who have a direct relationship with the creation of this traditional musical instrument. The explanations from the craftsmen provide an overview of how the angklung is not only a musical instrument, but also a symbol of a profound philosophy of life. The second act highlights the crisis of cultural regeneration, which is a major challenge in preserving traditions. In this act, the perspective of cultural experts is introduced to provide an analysis of how the younger generation, especially Generation Z, is increasingly alienated from traditional cultural values, including the angklung. Cultural experts explain various factors that cause the angklung and other cultural values to be less familiar to the younger generation, who are more accustomed to global popular culture. The third act demonstrates concrete efforts to preserve angklung culture through testimonies from young angklung players and performances at Saung Angklung Udjo. Through this performance, the audience sees how the angklung remains relevant and can be revived by involving a younger generation that is adaptable to developments in media and technology. The story's conclusion illustrates that cultural regeneration can be achieved through a creative approach and the active involvement of the younger generation, so that the angklung's sound philosophy becomes more than just a discourse but can also contribute to social harmony relevant to the current context.

Anis Nadhja Azizah; Edy Sarwoko; Jumi Jumi; Yapan Yapan

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Da'wah as a process of conveying Islamic values cannot be separated from the dynamics of the behaviour of the community that is its object. This study aims to analyse the relationship between da'wah and community behaviour in a sociological perspective, as well as identify da'wah strategies that are in accordance with the social context that continues to develop. Understanding the character of community behaviour is the main key in designing communicative, relevant, and solutive da'wah methods. This study aims to analyse the influence of da'wah socialisation on changes in community behaviour, both children and adults. Dawah socialisation is carried out through lectures, routine coaching, and structured religious activities. With a descriptive-qualitative approach, data were collected through observation and interviews with administrators and beneficiaries. The results showed that da'wah socialisation positively contributed to the increase of religious awareness, discipline, and social care of the surrounding community.

Zetira Nadia Rahmah; Encang Saefudin; Jimi Nurotama Mahameruaji

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Scriptwriters play an important role in effectively conveying messages and goals to the audience. A good script is able to build a logical storyline, convey a message implicitly and explicitly, and leave a deep impression on the audience. The goal to be achieved in writing this final project report is to explain the process of writing a script using narrative techniques in a feature video. In this final project, the script writing uses narrative techniques with a descriptive approach. In script writing, narrative techniques are applied in scripts as the main approach in building a structured storyline based on the attachment of cause-and-effect relationships between events. The narrative structure is divided into three stages, namely the preliminary stage (opening), the intermediate stage, and the closing stage (solution). The preliminary stage serves to introduce the phenomenon, the middle stage discusses the phenomenon more deeply, and the closing stage provides solutions to the problems raised. The application of this narrative technique proves that a good structure in scriptwriting is able to convey the message in a video feature effectively. The screenwriter has completed the tasks and roles in making an animated video entitled Kopi Nikmat Tantangan Hidup Sehat. 

Puput Mulyono; Singgih Purnomo

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

As an umaro who contributed to the revival of Javanese culture, especially in the field of literature, Mangkunagoro IV was referred to as an umaro and ulama. Wedhatama fiber is the work of Mangkunagoro IV which is a form of Mangkunagoro IV's concern and sensitivity to the state of society at that time which experienced a moral crisis due to the entry of foreign cultures, so that Mangkunagoro IV wrote many ethical teachings in accordance with the personality of the Javanese people. This community service seeks to identify the concept of Mangkunagoro IV Da'wah Management. This community service uses participations reports. Mangkunagoro IV had a close relationship with the three previous rulers in the religious field.

Dyah Erlina Sulistyaningrum; Sunarso Sunarso; Dendy Eta Mirlana; Amrih Yuwono; Mohammad Achwan +3 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

A harmonious and effective relationship between teachers and parents is a crucial factor in supporting the success of the educational process in schools. However, in practice, gaps in communication, a lack of active participation from parents, and limited understanding of each party’s role in supporting student development are still common. This outreach program aims to improve the quality of teacher-parent communication and to encourage more active and effective parental involvement in the educational environment. The methods used in this program include lectures, interactive discussions, and case study simulations. The results show that the program successfully increased the understanding of both parties regarding the importance of collaboration, openness, and two-way communication in supporting the teaching and learning process. With improved service quality from teachers and active engagement from parents, it is expected that a stronger synergy in children's education at school can be achieved.

Ila Nafilah; Reni, Reni Rokhayati; Yulia, Yulia Agustin; Eko, Eko Yulianto

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Character in the sense of attitude or behavior is closely related to language, and this relationship is logical or structural because language is a reflection of a person's attitudes and behavior.  Language is a symbol of human existence that can be known about their desires, educational background, customs, even their region or country of origin.  When someone communicates by choosing polite words and expressions, that person will use good sentences. Providing direction and socialization about positive language attitudes can improve language skills and foster polite and polite character among teenagers. This community service activity was held at youth youth organization Rt.001/Rw.004 Tanah Baru, Beji, Depok City, West Java. The way to select partners is based on survey and interview results, namely that the majority of teenagers still often use slang and viral language that is not educational. The method of implementing this activity is education as well as direction and socialization. The results of this community service activity are Karang Taruna youth have gained knowledge and experience regarding polite and polite character through positive language attitudes so that it will really help teenagers in socializing with their surrounding environment.

Imratul Sa’Diah

Nusantara: Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

This research is motivated by the problem of the lack of community participation in developing marine ritual traditions, as well as the limited sources that prove the importance of the annual marine ritual. This type of research is historical research with a qualitative approach and descriptive narrative method. This research includes heuristics, source criticism, interpretation, and writing stages. Data sources used include journals discussing marine ritual traditions in Pelanduk Village, Mandah District, as well as annual observations before the month of Muharram, in-depth interviews with people in charge of marine rituals, and literature studies. The marine ritual tradition in Pelanduk Village is a cultural heritage passed down from generation to generation by coastal communities in Mandah District, Riau Province. This ritual is carried out as an expression of gratitude to God Almighty and respect for the sea as a source of life. This study aims to explore the history, implementation process, meaning, and role of marine ritual traditions in the lives of local communities. The results show that marine rituals contain strong spiritual, social, and ecological values. This ritual involves various cultural symbols, such as offerings, collective prayers, and traditional ceremonies that reflect the harmonious relationship between humans and nature. This study concludes that sea rituals are a cultural heritage that strengthens the identity of coastal communities.

Aulia Zahrannissa Yunash; Hanisyah Claudya Hermanto; Kaila Aura Mevalia; Lutfi Hardiyanto

Nusantara: Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

Science and Technology is one of the sciences that learns about how technology develops. This science also learns about the internet that can connect one device to another. By using the internet, we can access websites to make work easier or even find a job that we are interested in. Two examples of websites that we can visit are LinkedIn and Jobstreet. LinkedIn is one of the websites where we can do self branding and add relationships with other audiences. Meanwhile, Jobstreet is one of the websites that provides such types of jobs that we can later apply to a certain place or company. These two websites are very useful for many people, especially for vocational students who after graduating will continue their journey directly in the world of work. In this counseling, we will also teach students how to make a good and correct CV and what things distinguish between an ATS CV and a creative CV. In addition, this counsling is expected to be able to add skills and insights to students related to LinkedIn and Jobstreet so that they are more familiar with using these two platforms in their daily lives. The output results that we get through the implementation of this activity are made in the form of article and poster.

Ali Jusri Pohan; Rindy Regar; Ami Rizkiana; Rizky Khofifah; Fitri Yanti Lubis +2 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

Bullying has long been a phenomenon haunting educational environments worldwide, with its impacts not only affecting the victims individually but also influencing the overall image of the school. Bullying can lead to a decline in academic achievement, loss of students' self-confidence, and even mental health disorders among victims. Additionally, bullies themselves may experience negative consequences, such as difficulty in forming healthy social relationships with others in the future. In recent years, awareness of the importance of addressing bullying has significantly increased. Schools, parents, and communities are becoming more aware of the actions needed to prevent and address bullying cases in schools. One approach that has been implemented is through the introduction of programs like the Roots Program. The Roots program is designed to promote values such as respect for others, openness, freedom of expression, trust, and safety within the school environment. By involving the entire school community, including students, teachers, staff, and parents, this program aims to create a positive school climate where bullying can be effectively addressed.This research aims to implement the Roots program with the involvement of change agents, with the hope of providing deeper insights into the effectiveness of this program in combating bullying in schools. A qualitative approach focusing on phenomenology is employed in this study. The research location is SMA Negeri 1 Panyabungan, North Sumatra. Data are obtained from primary sources consisting of research subjects, including the school principal, teachers, and members of the Change Agents. Subject selection for the research uses purposive sampling technique. The Bullying Prevention Program, based on Ministry of Education and Culture Regulation No. 82 of 2015, aims to create a safe and comfortable school climate for students. Change Agents at SMA Negeri 1 Panyabungan play a crucial role in implementing this program by positively impacting students and the school as a whole. The success of this program is measured through the ability of change agents to prevent and address bullying incidents in school, as well as through the celebration of the Roots Day Declaration involving the entire school community. It is hoped that this program will help reduce bullying cases and create a more friendly and enjoyable school environment for all involved parties.