Publication Search

This community engagement program addresses the limited digital marketing utilization of Be Bloomy Bouquets, a creative knitting business, within the MBKM Entrepreneurship framework. The program aims to design and implement adaptive digital marketing strategies to enhance brand visibility, competitiveness, and business sustainability. Using a Participatory Action Research (PAR) approach, the program was conducted from October to November 2025 through preparation, implementation, and evaluation stages. The results indicate that digital marketing assistance via Instagram and TikTok significantly increased audience reach, customer interaction, and brand awareness, while marketplace utilization still requires further optimization. The discussion highlights that integrating handmade product creativity, digital branding strategies, and participatory reflection fosters entrepreneurial behavior change and strengthens local leadership capacity. In conclusion, the program generates not only technical improvements in marketing performance but also social transformation through enhanced digital literacy, independence, and local leadership. Future recommendations emphasize content consistency, production management, and sustainable digital marketing strategies.

The digitalization of the creative economy has opened up significant opportunities for the community to create innovative products that have high sales value and are environmentally friendly. One interesting innovation is the use of used cooking oil as a raw material for making aromatherapy candles. Used cooking oil, which is usually discarded and pollutes the environment, can be reprocessed into products with economic value, thus supporting the principles of a circular economy. This study aims to examine the potential of processing used cooking oil into aromatherapy candles, analyze digital-based marketing strategies to increase product competitiveness in the market, and examine the meaning of transforming waste into innovative products from the perspective of Immanuel Kant's philosophy of reality. The research methods used were literature studies and field observations of used cooking oil processing practices by the community. The results show that used cooking oil-based aromatherapy candles have good business prospects, especially when combined with digital promotion through social media and marketplaces. Digitalization helps expand marketing reach, create brand identity, and attract consumers who care about environmental sustainability. From the perspective of Immanuel Kant's philosophy of reality, the transformation of used cooking oil into aromatherapy candles can be understood as a phenomenon, namely a reality that is visible in the practice of the digital creative economy. Meanwhile, the values ​​of sustainability, ethical awareness, and social meaning contained therein reflect noumena, namely the deepest reality that is not directly visible but provides direction and meaning for human actions.

Pakpak Bharat Gambir Tea MSMEs are products extracted from the young leaves of the Gambir plant. Not many people know about Gambir tea and its benefits or functions. Gambir tea products can only be found in online marketplaces, such as Tokopedia, Shopee, Lazada, Mbizmarket.co.id, and Indotrading, where Gambir tea producers are registered with the Pakpak Bharat Regency. One local exporter, Agro Lestari, sells "Gambier Leaf Tea" packaged in boxes with aluminum foil with 25 sachets. Offline sales in Pakpak Bharat Regency are still lacking, both in traditional markets, modern markets such as Indomaret, shops or stalls. Pakpak Bharat Gambir Tea, especially Gambir Sondel leaf tea, has been marketed to several regions in Indonesia, through wholesalers, trading partners and online resellers and social media such as TikTok, Facebook and Instagram, but the content does not provide an explanation of what Gambir tea is, its benefits or functions. The problem is:(1)What types of marketing strategies are effective? (2)How to design online and offline marketing? Objectives:(1)Help the process of understanding effective marketing strategies. (2)Help how to design online and offline marketing. The implementation of the lecture method is accompanied by questions and answers, demonstrations and practice. Gambir Pakpak Bharat tea UMKM carries out effective marketing strategies through market segmentation, targeted markets and fulfilled according to needs. The distribution system is through direct sales at outlets, delivery applications integrated with third-party applications such as GoFood or GrabFood, and online marketplaces as well as marketing communications using social media. and collaborating with local influencers

Blitar City is one of the cities in East Java Province which has a fairly large number of MSMEs. One of the potential MSMEs is located in the Pakunden Village. From the survey results it is known that there is one MSME actor producing Menjes Kyu Chips who has never used digital marketing in running his business. Bearing in mind, digital marketing is an urgent thing for MSMEs to do at this time because it has a positive correlation with business continuity in the future. This community service activity was a collaboration between UPN East Java students and the Blitar City Office of Cooperatives and Micro Small Enterprises. The purpose of this community service activity is to help solve problems as well as provide assistance to MSME actors related to the closeness of digital marketing in the form of making the Shopee marketplace as one of the marketplaces that is widely used by the community at large. The method of implementing this activity is divided into 3 stages, namely conducting socialization, training, and mentoring to the UMKM concerned. The results of this activity are expected that MSME actors can understand the importance of the role of digital marketing and be able to implement it into their business.