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This community service activity was carried out to assist MSME (Micro, Small, and Medium Enterprises) actors in Jrebeng Kulon Village in understanding and utilizing affiliate programs as a digital marketing strategy. The training was conducted through material presentation, demonstrations, and practical mentoring to ensure participants could follow each step more easily. Before the training, most participants were unfamiliar with the concept of affiliation and lacked the technical skills to use affiliate platforms. After participating in the activity, a significant increase was observed, particularly in the participants' ability to create accounts, select products, understand the commission system, and embed affiliate links. This change indicates that a practice-based training method is effective in helping MSMEs adapt to the developments in digital marketing technology. Overall, this training provided tangible benefits in improving digital literacy and opening opportunities for MSMEs to grow their businesses through a more effective and relevant marketing strategy in the digital era.

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. However, of the large number of existing MSMEs, MSMEs actors usually only focus on selling points without paying attention to the branding of their products. The purpose of this service is to increase the selling value of MSMEs products by adding value with a branding strategy. Branding is one way that can be done as a solution to marketing problems that are often faced by MSMEs and also as a marketing strategy. One example of MSMEs that need a branding strategy is Zahra Woody Craft's MSMEs. The method used in this community service activity is divided into three stages, namely the survey stage, the training stage and the application of branding, and the maintenance and evaluation stage. This branding assistance is also carried out so that Zahra Woody Craft SME products can compete in the market, and can increase the profits generated.opportunities and take advantage of their advantages.

The problem encountered by the Kenongo Sari Farmer Group in Purwosari Village, Sukorejo District, Kendal Regenc is the marketing aspect where coffee products for hotels, restaurants, and coffee shops were disrupted due to the effects of the Covid 19 Post Pandemic, where there was a decrease in turnover due to the closure of the coffee industry from upstream to downstream. In addition, the coffee produced by farmer groups located at the base of Prau Mount with a height of 1000 to 1400 MASL  is less well known among Indonesian coffee connoisseurs, because the name Kenjur Coffee lacks promotion. Therefore this community service activity is carried out to promote and elevate the potential of Kenjur Cofee through the preparation of a digital marketing strategy. The method used is business assistance in creating social media, product branding, and conducting training for members. From the results of this 6-month assistance, it was obtained that there was a change in the mindset of business owners in implementing digital technology, having digital skills, and having media for promotion and marketing: Instagram social media, Google My Business, new logo, and new packaging. In the future, it is hoped that community service partners can increase turnover and have a wider range of product marketing