Publication Search

The work program for creating logo and packaging designs as well as digital technology is a service to the community engaged in the production business of bead craftsmen in Lembang Angin- Angin. These bead craftsmen have been established in Lembang Angin-angin for a long time, but their marketing methods are still very minimal and there is a lack of community skills related to UMKM. Therefore, these UMKM need to be given counseling about the importance of branding and the use of digital marketing so that their marketing system can be better so that they can expand the target market coverage and support marketing activities through business accounts on digital media. The method used is by providing counseling in the form of making a logo. , packaging and training on how to manage digital media for selling beads. This program has the potential to increase the sales appeal of beaded products, as well as serve as a symbol of product identity to make it easier for consumers to remember the product. This will support increased marketing activities and increase sales of the bead business.

In Indonesia, now it doesn't look at gender differences, meaning that in this era it's not only men who can make decisions in doing business, but women can make decisions and to pursue the businesses they own. Currently, single parent women can also have a business to meet family needs and participate actively in social life, government organizations or local organizations. Therefore the district government. Sidoarjo provides assistance through the Independent Women's Business Card (KURMA) program for single parent women to create and advance their businesses. With the implementation of this program, many women experience confusion in creating new UMKM and developing their businesses. The purpose of this socialization is to assist women in providing UMKM business ideas, reducing women's poverty, increasing women's income, increasing knowledge and knowledge along with the quality of human resources, especially women. Apart from that, our goal is to invite the women's community to become a community that is friendly to banks and the economy.