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This community engagement program addresses the limited digital marketing utilization of Be Bloomy Bouquets, a creative knitting business, within the MBKM Entrepreneurship framework. The program aims to design and implement adaptive digital marketing strategies to enhance brand visibility, competitiveness, and business sustainability. Using a Participatory Action Research (PAR) approach, the program was conducted from October to November 2025 through preparation, implementation, and evaluation stages. The results indicate that digital marketing assistance via Instagram and TikTok significantly increased audience reach, customer interaction, and brand awareness, while marketplace utilization still requires further optimization. The discussion highlights that integrating handmade product creativity, digital branding strategies, and participatory reflection fosters entrepreneurial behavior change and strengthens local leadership capacity. In conclusion, the program generates not only technical improvements in marketing performance but also social transformation through enhanced digital literacy, independence, and local leadership. Future recommendations emphasize content consistency, production management, and sustainable digital marketing strategies.

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy but still face challenges in utilizing digital technology for marketing. Shofi Cookies, as the partner of this program, has been using TikTok and a website, yet their utilization remains suboptimal. This community service activity aimed to enhance the partner’s digital capacity through social media analysis, website audits, and digital branding training. The methods included evaluating the TikTok account, auditing the website’s Search Engine Optimization (SEO), and providing training on the use of WordPress Content Management System (CMS) along with branding strategies. The results showed that the TikTok account was still personal, limiting analytic data, while the website audit produced a C- SEO score with issues in mobile access speed. The training, attended by the owner and operator, received positive responses with high satisfaction, although participants’ understanding still needs improvement. The implication of this activity highlights the importance of follow-up actions such as switching to a TikTok business account, increasing content upload consistency, and optimizing website SEO. With these efforts, Shofi Cookies is expected to strengthen competitiveness, expand market reach, and increase sales in the digital era.

Social media is now a very important factor especially for startups, especially in the early stages of growth and brand recognition. The Importance of Social Media as a Marketing Strategy for Startups Students and prospective students in Malaysia. With the increasing use of digital platforms, utilizing social media has become a crucial strategy to reach target audiences, build brand awareness, and increase customer interaction. Seeks to enhance students’ comprehension of the strategic role of social media in effectively marketing their goods and services. Without a social media presence, a startup is missing out on a huge opportunity to grow, be recognized, and connect with potential customers. It is not just about digital existence, but also about competitiveness and business continuity.

Cemerlang Barbershop is one of the hair barber businesses in Batam City. The problem at Cemerlang Barbershop is that there is a decrease in the number of visitors and the names of partners are not yet widely known, so the focus and aim of this service is to help Cemerlang Barbershop’s problems through creating social media accounts in the form of Instagram and Tiktok as well as making business cards. The methods used are interview and observation methods. The results obtained are that promotions carried out on social media have proven to be helpful in making the name Cemerlang Barbershop better known and making it easier to reach the desired consumers. Then the business cards created also increased brand awareness and increased the number of visitors from previously 10 visitors coming to 20 visitors. So it can be concluded that this service activity was successful in helping the problems experienced by Cemerlang Barbershop partners.

In the current digital era, MSMEs business competition is getting tougher in getting customers through digital marketing platforms. The best strategies and solutions are needed by MSMEs to gain market share by optimizing several search engine techniques. Digital marketing in the form of websites that rank well on Google search pages will get more potential visitors. The website must be capable of being featured on Google pages. One way to optimize a website is by using search engine optimization (SEO) techniques to get a good ranking on search engine pages. SEO techniques are needed to increase brand awareness and generate potential traffic for a company's services or products. In this study, the authors apply SEO to MSMEs engaged in florist business. This research is an implementative research with SEO Web Design Methodology method, which emphasizes the delivery of information precisely and quickly. The result of implementing the system development method carried out on the digital marketing platform software from Funcraft Florist is that the Funcraft.epizy.com website can appear on the initial ranking of Google pages after applying SEO techniques according to keywords.

Seiring dengan perkembangan zaman, teknologi informasi juga ikut berkembang pesat. Salah satu kemajuan teknologi informasi adalah dengan adanya internet. Adanya internet memudahkan mengakses sumber informasi yang ada di seluruh dunia. Pengabdian masyarakat (community empowerment) menjadi isu utama dalam program dan orientasi pembangunan nasional pada saat ini. Kegiatan peningkatan sarana jalan diupayakan melibatkan masyarakat secara aktif melalui Pengabdian masyarakat. Dalam kegiatan bimbingan UMKM Ayam Goreng Bu Sumarni, tujuan utamanya adalah untuk membangkitkan dan memberdayakan kembali UMKM lokal yang terkena dampak pandemi. Bimbingan yang dilakukan terdiri dari rebranding logo, kemasan, dan spanduk, kemudian juga memberikan materi mengenai pentingnya Brand Awareness pada sosial media, dan pemberian materi mengenai Instagram    

Data menyebutkan bahwa Usaha Mikro Kecil dan Menengah (UMKM) menjadi penyumbang Produk Domestik Bruto (PDB) terbesar dengan angka sekitar 61 persen. Direktur Pembinaan Pengelolaan Keuangan BLU Kementrian Keuangan, Ary Wahyuni dari jumlah tersebut kontribusi UMKM menyerap tenaga kerja mencapai 97 persen. Dalam menjalankan program Community Development, mahasiswa ESQ Business School berupaya untuk meningkatkan kualitas daripada UMKM dengan cara bekerjasama dengan IWAPI Jakarta Timur. IWAPI merupakan Ikatan Wanita Pengusaha Indonesia, dalam hal ini kami bekerjasama dengan IWAPI di daerah Jakarta Timur. Kami memilih IWAPI sebagai organisasi yang kami ajak bekerjasama dikarenakan legalitas organisasi tersebut dan juga feedback dari organisasi tersebut yang kami nilai sangat baik dari segi komunikasi dan kerjasama lainnya, khususnya Tji Liwoeng Coffee. Pada kegiatan ini dilakukannya proses Re-Branding dengan meningkatkan brand awareness. Tujuan utumanya dari Re-branding sendiri adalah untuk memperbaruhi sebuah brand yang telah ada agar menjadi lebih baij dengan tidak mengabaikan tujuan awal dari Tji Liewoeng Coffee itu sendiri. Pada tahap ini kegiatan yang dilakukan adalah membuat mood board yang sesuai dengan permintann dari pemilik. Maka dari itu dengan adanya Re-branding terhadap Tji Liewoeng Coffee ini meningkatkan engagement dan juga pendapatan. Kelebihan dari Re-branding adalah memberikan potensi yang lebih menonjol terhadap kompetitor. Dalam melakukan kegiatan ini juga ditemukan perbedaan diantara dunia kuliah dan pekerjaan.