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The rapid development of digital technology requires greater adaptive capacity in both the economic and educational sectors, including in rural areas. However, limited digital literacy and the continued use of conventional learning methods remain common challenges. This activity aims to enhance the competitiveness of micro, small, and medium enterprises (MSMEs) as well as the quality of primary education in Baharen Village, Sidamanik District, through the implementation of a Community Service Program (Kuliah Kerja Nyata/KKN). A descriptive qualitative approach with a participatory model was employed, actively involving MSME actors, teachers, and students throughout all stages of the program. The activities included assistance in the digitalization of the MSME Gerai Mumtazah through Google Maps registration and the implementation of the QRIS cashless payment system, as well as the application of interactive learning methods based on joyful learning at the Baharen Village State Elementary School. The results indicate an increase in students’ learning motivation and classroom participation, along with improved accessibility and transaction efficiency for the MSME partner. These findings suggest that community-based participatory service activities can make a tangible contribution to strengthening the local economy and improving the quality of education in rural areas.

This study aims to analyze the effectiveness of Rengginang MSME registration on Google Maps as a strategy to strengthen the economy in Pahang Village, Babata Village. The background of the research shows that most MSMEs still rely on conventional marketing so that business visibility is relatively low. With a qualitative case study approach, this study explores the experience of the owner of Rengginang Azam MSMEs, Mrs. Siti, who registered her business location on Google Maps. The results of the study show that digitalization through Google Maps has a positive impact in the form of increasing accessibility and reach for customers, especially from outside the village. Location registration allows customers to find more complete information about products and locations, increasing the number of visits to the store. The real impact felt is an increase in sales and profits without additional promotional costs. This study concludes that the use of Google Maps as a digital promotional medium is an effective strategy in strengthening the competitiveness of MSMEs in the digital era. In addition, this finding confirms the importance of digital literacy for MSME actors to utilize technology as a means of business development and strengthening the local economy.

The community service program entitled “Implementation of Digital Technology through Mapping MSME Locations on Google Maps to Enhance Consumer Accessibility in the Bukit Lawang Tourism Area” aims to improve digital literacy and business visibility among local micro, small, and medium enterprises (MSMEs) in Bukit Lawang, Langkat Regency, North Sumatra. The program was carried out using a participatory approach through socialization, training, and technical assistance involving four local MSMEs, consisting of two wildlife-themed painting craftsmen, one culinary business, and one souvenir craftsman. The results show that all MSMEs were successfully registered and verified on Google Maps, leading to increased consumer accessibility and customer interaction through digital reviews. In addition to expanding market reach, this activity also fostered awareness and independence among business owners in managing their online business profiles. This program demonstrates that location mapping through Google Maps serves as a simple yet effective strategy to support MSME digital transformation and strengthen community-based creative economies in rural tourism areas.

Handling drug abuse is one of the main focuses in the Prevention and Eradication of Drug Abuse and Illicit Trafficking (P4GN) efforts in Indonesia. In this context, medical and social rehabilitation plays an important role as a recovery effort for addicts to return to optimal functioning in society. This community service activity uses a qualitative approach with a combination of observation, interview, and digital-based direct intervention methods in handling medical and social rehabilitation for drug abusers. This community service activity successfully implemented a digital-based medical and social rehabilitation strategy in supporting the P4GN program with a smart power approach. A web-based information system and mobile application designed to facilitate registration, monitoring, and mentoring of rehabilitation patients were successfully developed. This system provides easy access to information for the community and drug abusers to register and obtain rehabilitation services efficiently without having to come directly to the rehabilitation facility. The digital rehabilitation system is integrated with national electronic medical record platforms (such as SIRENA and the Ministry of Health's SATU SEHAT service), thus facilitating coordination between institutions and ensuring continuous monitoring of client health during and after the rehabilitation period. This community service activity successfully demonstrated that the handling of medical and social rehabilitation in a digital-based P4GN strategy with a smart power approach is an effective solution in an effort to realize a drug-free society. The smart power approach that integrates hard power (law enforcement) and soft power (prevention, community empowerment, and rehabilitation) with the support of digital information technology can improve the accessibility, effectiveness, and quality of rehabilitation services.

This study examines the implementation of cheap rice distribution by PT. Jatim Grha Utama through the Food Barn Market Operation and its impact on people's food accessibility. Qualitative research methods are used by collecting data through observation, interviews, and documentation. The results of the research show that PT. Jatim Grha Utama succeeded in carrying out the distribution of cheap rice effectively. A well-organized distribution strategy allows the company to reach the public with cheap rice through scattered distribution points. This research provides an understanding of the implementation of cheap rice distribution in increasing people's food accessibility and suppressing regional inflation. Food Storage Market Operation Program by PT. Jatim Grha Utama makes a positive contribution in achieving better food security.

This community service is carried out by the Business Development Intern division which aims to review the business development strategy of PT. Pintar Pemenang Asia in expanding the education platform network in Indonesia through an opportunity seeking and advantage seeking approach. In developing an educational platform, it is important to understand stakeholder needs, analyze market potential, develop relevant features and content, improve accessibility, and provide training and guidance to users. The results of the community service carried out by the Business Development Intern division show that PT. Pintar Pemenang Asia has an important role in providing an educational platform in Indonesia. Opportunity seeking and advantage seeking approaches help companies identify potential business opportunities and take advantage of their advantages.