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Ajat Sudrajat

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The purpose of this service is to socialize as an effort to prevent bullying practices at one of the SMPN in Tirtajaya, Karawang. The dedication method used is a qualitative descriptive study involving teachers and students from SMPN Karawang as participants. Data was collected through class observation and analysis of documents related to the outreach program. The results showed that the bullying prevention outreach program had been well implemented at the Karawang Junior High School and had achieved several important goals. In the implementation process, several challenges were encountered, such as differences in students' understanding and awareness of the issue of bullying. However, awareness about the importance of stopping bullying behavior and creating a safe and inclusive school environment is gradually increasing. This research provides valuable insights for the development of more effective outreach programs to address the problem of bullying in other schools.

Saharuddin Ita; Ansar CS; Ipa Sari Kardi; Muh. Syaiful Syam

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

This service aims to increase the knowledge and skills of Physical Education teachers (PJOK) in identifying the athletic talents of their students by using the Identification of Special Athletic Talents (TID) application. The partner institution is the MGMP PJOK SMP in Jayapura District. The methods used include seminars and training sessions. Data collection techniques include observation and evaluation of training results, with data analysis through pretest and posttest evaluations. The results of this dedication are as follows: (1) Most of the participants were not familiar with the Athletics-specific Talent Identification (TID) application before the training, and (2) Quite a number of participants understood and were proficient in using the Athletics-Talent Identification (TID) application. especially after getting explanations and hands-on practice. The conclusions drawn from this dedication are: (1) Substantially increasing the knowledge and skills of the MGMP PJOK SMP related to the use of the Special Athletic Talent Identification (TID) application for athletics, (2) The establishment of collaboration between FIK UNCEN and MGMP SMP PJOK in Jayapura Regency, and (3) The successful implementation of community service as a lecturer's academic task.

Julianto Julianto

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

Bitcoin and Altcoin are digital currencies (cryptocurrencies) that use blockchain technology, a technology that can monitor, supervise, record, and record every transaction that occurs in digital currency. Bitcoin is decentralized, meaning it is spread everywhere, not centralized and cannot be regulated by authorities or other institutions. In making transactions, it is very necessary to recognize digital currencies such as identity, core business, projects being developed, volume of demand and supply, and other indicators. The need to find out information about coins/crypto tokens before trading, is a very helpful thing for traders because of concerns about coins/tokens that are indicated as scam or rugpull. Coinmarketcap.com and coingecko are data provider sites related to bitcoin and altcoins around the world, which can help find and analyze related information about tokens/cryptocoins to be traded, but do not guarantee accuracy, but can minimize the occurrence of greater losses. Digital currencies provide business opportunities and loopholes to be able to generate profit from every coin/token traded, but on the other hand these assets are risky for traders and investors due to their high volatility which makes market price movements difficult to predict (unpredictable). To be able to overcome this problem it is necessary to manage finances by taking 10% for trading from the main salary earned, dividing which assets are needed for trading and which are for daily / other living needs and self-control well, when is it time to trade, rest, and when to pause. That way it can save other assets when the other asset is experiencing a decline, so it doesn't disturb the main asset.

Nuraini Fatmi; Iryana Muhammad; Sri setiawaty

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

This service is carried out at junior high/equivalent level schools in Lhokseumawe City. Based on the results of initial observations through interviews, it was found that virtual practicum activities are still rarely carried out in a number of schools in Lhokseumawe City. To provide a learning space outside the classroom, virtual practicum is a learning solution when students need knowledge outside of learning hours. This service is carried out in depth towards a situation or condition in a systematic way starting from making observations, collecting data, analyzing information and reporting results. The results of the dedication were obtained through a closed questionnaire which was used to find out things that support the implementation of virtual practicum. From the results of the questionnaire, it was found that the implementation of learning through virtual practicum books was very effective, this can be seen from the final practicum report, students obtained a score of 100%, which means students understand the use virtual books and able to make the final practicum report perfectly

Yasmin Auliani; Laela Apri Liani

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

Keberhasilan pembelajaran tidak terlepas dari penggunaan metode yang tepat. Metode pengajaran salah satu cara seorang guru menjelaskan materi yang diajarkan untuk mencapai tujuan pengajaran. Masalah dalam penelitian ini adalah belum optimalnya hasil proses belajar siswa. Hal ini didukung oleh hasil evaluasi siswa yang tidak memenuhi syarat minimum perolehan nilai (KKM) di sekolah. Tujuan dari penelitian ini adalah untuk memahami implikasi metode tanya jawab terhadap hasil belajar siswa. Tanya jawab adalah metode pengajaran yang meminta siswa untuk menuliskan pertanyaan mereka dalam bentuk rencana pelajaran. Hal ini juga akan berdampak buruk pada motivasi belajar dan hasil belajar siswa. Pengamatan sementara penulis masih banyak siswa yang kurang berperan aktif, tidak berinisiatif, serta kurangnya rasa percaya diri, yang menjadikan kenyataan ini menjadikan aktifitas pembelajaran hanya didominasi oleh guru. Penelitian ini dilakukan pada mata pelajaran PAI. Metodologi yang digunakan dalam penelitian ini adalah metodologi observasional dengan Teknik pengumpulan data melalui pengamatan disertai dengan pencatatan-pencatatan hasil pengamatan objek sasaran. Berdasarkan hasil penelitian dapat disimpulkan bahwa metode pengajaran tanya jawab dapat meningkatkan nilai siswa PAI kelas X SMK Karya Guna 1 Bekasi dan menguatkan hipotesis. Kesimpulan penelitian ini dapat menjadi panduan untuk memilih dan menggunakan strategi instruksional yang ditujukan untuk meningkatkan standar pendidikan.    

Dwi Yuni Utami; Minda Septiani; Rangga Pebrianto; Fani Nurona Cahya

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The existence of information technology is of course very helpful in all aspects of life, but the use of technology has not been fully implemented optimally. For example, Youth Members of the Baitul Halim Mosque located in Mampang, South Jakarta, who have not optimally utilized the available technology. Therefore, we plan to provide training on the use of information technology for Baitul Halim Mosque Youth Members, namely the Canva Application. This training aims to be more able to apply information technology to support daily activities in the Baitul Halim Mosque Young Members environment and to make it easier to manage data and search for data needed by Baitul Halim Mosque Youth Members there. Training activities are carried out using both online and offline methods.

Purba, Rinanda; Triadi Sya'Dian; Hutagalung, Muhammad Abrar Kasmin; Nazarruddin Nazarruddin; Daniati Syaputri

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

TK Al-Hira merupakan salah satu lembaga TK yang ada di kota Medan, namun kurang dikenal bahkan oleh masyarakat kota Medan sendiri, dan belum memiliki media promosi yang memadai. Hal ini tentu disayangkan apalagi TK Al-Hira memiliki sistem pengajaran yang berkualitas, serta berstandard Internasional. TK Al-Hira membutuhkan media promosi yang mampu merepresentasikan segala keunggulan TK Al-Hira. Bukan hanya untuk masyarakat kota Medan, namun masyarakat luas Indonesia yang ingin mengaksesnya. Perancangan media video promosi TK Al-Hira ditujukan untuk memperkenalkan TK Al-Hira kepada masyarakat kota Medan sebagai target market primer. Dengan adanya media video yang memadai, maka diharapkan akan meningkatkan jumlah siswa TK Al-Hira dari tahun ke tahun. Berdasarkan analisis data ini nantinya akan menjadi acuan dalam proses perancangan video promosi bagi sekolah tersebut. Hal tersebut dilakukan agar nantinya perancangan video promosi yang dirancang dan dihasilkan dapat benar-benar sesuai dengan karakteristik dan bisa memecahkan/menjawab masalah yang ada di sekolah. Data yang dipakai sebagai acuan berupa data-data yang bersumber dari observasi, wawancara, dan dokumentasi. Metode produksi yang akan digunakan yaitu melalui tiga tahap, diantaranya tahap pra-produksi yaitu pengumpulan data yang dibutuhkan sebagai sumber ide dalam produksi, produksi yaitu proses eksekusi konsep dan storyboard, dan tahap Pasca-produksi yang merupakan tahap editing video.

Podungge , Mariaty; Hidayah, Annisa Imanul; Pratama, Apriliyanus Rakhmadi

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

This study examines the effectiveness of using audio media in improving the memorization of short surahs. This research employs a qualitative descriptive approach with data collection methods including observation, interviews, and documentation. The data sources consist of Islamic Education teachers, classroom teachers, and 33 students. Data analysis techniques were conducted through (1) data reduction, (2) data presentation, and (3) conclusion drawing. Data validity was checked through four steps: 1) Credibility, 2) Dependability, 3) Confirmability, and 4) Triangulation. The results show that the effectiveness of using audio media in improving the memorization of short surahs at Madrasah Tsanawiyah An-Nur Monano Gorontalo is significant. Teachers were able to provide good short surah memorization materials to students, enabling them to memorize the surahs perfectly and fluently. Additionally, teachers were able to impart the understanding to students that memorizing short surahs is beneficial. Besides the fact that many students liked the media, they felt helped in repeatedly reviewing the memorized short surahs fluently and correctly. Thus, audio media is considered effective in facilitating the memorization of short surahs, with a high degree of effectiveness, as evidenced by the following grades: A- 36.36%, B+ 54.54%, C 3.03%, and 6.06%.

Nur Fadhilah; Rasmawati Rasmawati

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

Back pain during pregnancy peaks at week 24 to week 28, when abdominal enlargement reaches its maximum. Pregnancy and childbirth are natural processes that can cause pain. However, many women feel the pain more severely than they should because they are affected by panic and stress. This is known as the fear-tension-pain concept, where fear triggers tension or panic which causes muscles to stiffen and ultimately increases pain. Overcoming this discomfort requires non-conventional therapy, one of which is pregnant gymnastics. Based on this, the community service team conducted the implementation of pregnant exercises for third-trimester pregnant women with the aim that pregnant women can do pregnant exercises independently at home and reduce complaints of back pain they experience. This training method is carried out using lectures and demonstrations of pregnant exercises. Implementation was carried out 1x / once a week for 1 month at Puskesmas Lembang Lego Village, Lembang Kec. Lembang, Polman Regency in January 2021 which 20 pregnant women attended. The care method used is qualitative with case research (CSR) by collecting pre- test and post-test data with pain scale observation using Numeric Rating Scale (NRS) measurement. Physical training of pregnant women to prepare for their labor through pregnancy exercises is considered effective as a preventive measure for pregnant women in preparing for their labor. It can reduce the intensity of back pain in Trimester III pregnancy.

Diah Harmawati; Dian Mayasari

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

Keadaan saat ini yang terjadi dalam pembelajaran mendorong semua pihak untuk melakukan pembelajaran secara daring dalam pelaksanaan pembelajaran di dalam kelas melakukan penyimpanan data berupa tugas dan file materi. Semua kegiatan yang dilakukan oleh guru saat ini harus dilakukan secara online. Para guru di TK AL-Fatah terbebani dengan besarnya file penyimpanan data karena harus mengirim data satu-persatu ke siswa didiknya melalui Whatsapp sehingga media penyimpanan Smartphone penuh. Dengan adanya permasalahan tersebut tim melakukan pengabdian masyarakay untuk menyelesaikan maslaah tersebut.  Google Drive sebagai media penyimpanan dan berbagi bahan ajar bagi guru TK Al-Fatah yang berbasis cloud yang dapat diakses kapan saja dan dimana saja. Metode yang digunakan dalam pelatihan ini yaitu berupa workshop. Tim pengabdian melakukan pelatihan secara langsung dengan 1 narasumber sebagai pemateri workshop dan 2 pendamping untuk mendampingi guru dalam pelaksanaan workshop. Pelatihan ini dapat menambah pengetahuan guru dalam memanfaatkan Google Drive sebagai media penyimpanan bahan ajar.

Dadan Ramdhan; Anggar Riskinanto; Gian Bisyahri Ramadhan; Anisah Mardhiyyah; Muhammad Rafi Thoriq +1 more

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

Sejak pandemi melanda pada awal tahun 2020, berbagai sektor perekonomian merasakan dampaknya. Dengan total 64,19 juta pelaku UMKM, sektor ini menempati 99,92% dari seluruh sektor usaha yang ada. Berdasarkan survei dari Katadata Insight Center yang dilakukan pada 206 pelaku UMKM di Jabodetabek, hanya 5,9% yang mengalami pertumbuhan positif. Sementara 82,9% lainnya merasakan dampak negatif berupa penurunan omzet.Output yang ditargetkan setelah adanya program Digitalisasi Marketing pada UMKM ini adalah meningkatkan insight serta awareness owner terhadap potensi jangka panjang dari pengaruh digitalisasi pada UMKM Cheese MeDengan adanya program Digitalisasi Marketing telah tercapai beberapa platform digital yang sudah bisa dioperasikan untuk kelangsung penjualan produk dalam UMKM Cheese Me yaitu Instagram, Grabfood, dan Tokopedia. Adapun packaging yang berubah dengan tujuan peningkatan produk yang ada. Selain itu, program ini juga memberikan beberapa ilmu dan strategi baru terhadap owner. Platform digital yang sudah tersedia nantinya akan tetap di monitoring oleh tim dan diawasi oleh ketua tim agar kualitasnya terus meningkat kedepannya.Program ini bertujuan untuk membantu meningkatkan proses penjualan dari segi teknis dan profit melalui digitalisasi marketing. Bermodalkan dengan pengetahuan tim tentang dunia digital, kami membuat beberapa platform online yang akan membantu dimulai dari proses marketing sampai proses penjualan secara online. Indikator keberhasilan jalannya program ini nanti akan dilihat dari perbedaan penjualan sebelum dan sesudah adanya program ini, serta peningkatan follower secara berkala, yang artinya masyarakat mulai lebih aware dengan adanya UMKM Cheese Me.    

Abdul Haris Muchtar; Asri Pertiwi; Muhammad Adzandra Kostrada; Hani Ismalia; Istifachatus Salamah +1 more

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

Proses interaksi belajar mengajar yang dilakukan oleh SMA Perguruan Cikini masih terbilang sangat tradisional dan belum memanfaatkan teknologi dengan cukup baik. Learning Management System atau LMS. Dengan adanya LMS untuk SMA Perguruan Cikini siswa dan guru serta administrasi sekolah bisa melakukan proses belajar mengajar dan menyampaikan informasi kepada seluruh warga sekolah. Selain itu proses belajar mengajar pun juga terbilang efektif karena guru bisa langsung memberikan materi secara langsung dan siswa bisa mendownload materi tersebut secara langsung di dalam website LMS tersebut Pada tahap program yang dilaksanakan dalam pembuatan serta pengembangan dari LMS untuk SMA Perguruan Cikini ini yaitu Observasi lokasi sekolah untuk memudahkan tim pengembang dalam melakukan interaksi dan sistem kerja yang efisien, Lalu menganalisa kebutuhan, hambatan, serta permasalahan yang terjadi pada SMA Perguruan Cikini dalam proses belajar dan mengajarnyaProgram pembuatan LMS untuk SMA Perguruan Cikini ini adalah untuk meningkatkan kualitas dari pembelajaran serta interaksi antara guru dan siswa di SMA Perguruan Cikini. Di Dalam Program ini team pengembang berusaha memaksimalkan LMS untuk bisa dipakai dengan baik serta menjadi sistem andalan dan sistem percontohan untuk sekolah sekolah lain yang ada di jakarta ini, Khususnya sekolah SMA Perguruan Cikini lain yang bisa memakai sistem ini dengan menyesuaikan teknologi sistem yang sudah ada didalam LMS tersebut. Untuk jangka waktu pendek pihak SMA Perguruan Cikini akan memasukkan seluruh database Siswa & Guru yang akan dimasukkan kedalam sistem tersebut. Pihak sekolah akan mulai memasukkan satu persatu data data informasi murid yang saat ini masih menjadi penyimpanan data secara tradisional mulai ingin melakukan migrasi data secara modern untuk dimasukkan kedalam LMS Perguruan Cikini yang sudah dibuat ini. Selain itu pun juga nantinya guru akan mulai menyimpan seluruh materi yang akan disediakan untuk bisa diakses oleh seluruh siswa yang akan melihat materi dari SMA Perguruan Cikini tersebut.    

Teguh Iman Santoso; Muhammad Rozali; Riri Hanifa

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

The Tri Dharma of Higher Education requires lecturers to carry out research, teaching and community service. Therefore as a form of lecturer's moral responsibility to the community to improve knowledge through formal and non-formal education. Our team of lecturers will carry out community service in the form of making training on the internet in the form of webminars that are very suitable to reach audiences during this pandemic. The coaching material that will be delivered by the lecturer team includes the use of SEM-GSCA and the GSCA-PRO application for research for students and lecturers (S1, S2, S3). The purpose of this training is to introduce SEM (Structural Equation Modeling) Applications Generalized Structure Component Analyst and how to use and process data through the GSCA-PRO application. So far, students and lecturers are still patterned with a regression analysis, by studying SEM students and lecturers will have the freedom in making the research model. The benefit that can be taken from training on the use of SEM-GSCA and the GSCA-PRO Application for research for students and lecturers is that there are other options offered to students and lecturers in terms of doing research.

Rahayu Eryanti Kusniyanto; Jumrah Sudirman; Marlina Aziz

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

Anemia in pregnant women can increase maternal and child mortality and morbidity rates. Anemia increases the risk of abortion, KJDR, premature birth, hemorrhagic and so on. Anemia in pregnancy affects the growth and development of the fetus both before and after birth. The prevalence of anemia in pregnant women in Indonesia is 48.9%. One of the ways to reduce the incidence of anemia in pregnant women is to provide nutrition education that can help reduce anemia to the community, especially pregnant women. Tanakaraeng Village is used as a counseling location. The method used in this community service activity is lectures and discussions using powerpoint, LCD. From the results of data processing using a paired T test with a sample of 21 people, it was obtained that there was an increase in knowledge from the average value of the pre-test questionnaire, which obtained a value of 45.23 and post-test: 74.76. The result of the paired T test is 0.000. There is an average knowledge before being given counseling and after being given counseling.

Elisabeth Wambrouw; Deasy Widyasatomo

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

The Map is a picture of the earth's surface that is displayed on a flat plane with a certain scale and the depiction of the earth's surface is reduced to a certain scale in the form of symbols that are selective in a certain projection system that is represented in two dimensions from a three-dimensional space. Various types of data can be described and explained in maps and provide information on the correlation of data to the geographical conditions (geospatial information) of an area which can then be used as a tool in policy formulation, in this case the customary area of ​​the Ayapo village in the East Sentani District. This research was conducted using a mapping method using spatial data based on satellite imagery from Google Earth Pro and community participation through field surveys through interviews. The data was then processed using ESRI ArcGIS software. The research was conducted in the Ayapo traditional village, Jayapura Regency, Papua Province. From the results of the information depiction carried out, it was obtained a map of the Ayapo village, a mapping of the distribution of indigenous peoples which included traditional leaders and tribal chiefs as well as a map of the structure of the customary space. Mapping also obtained the development of the ayapo village for 3 years, namely 2002, 2014, and 2021 which showed the growth of the village spread out along the coast of Lake Sentani in a linear form. This customary mapping becomes a source of information for the development of traditional traditional villages in Jayapura district.

Abdurrohman Al Asy’ari

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

) activities for Madrasah Aliyah Takhassus Al-Qur'an students in Wonosobo Regency. The mentoring stages go through four steps: coordination, implementation, FGD, and activity evaluation. Qualitative research setting by collecting data through observation, interviews, Focus Group Discussions (FGD), and filling out questionnaires. The results of this activity show that assistance in the Member Loyalty Period activity is very effective in strengthening awareness of good attitudes in life. The specific positive impact of this activity was an increase in understanding of the culture of healthy living and the importance of organizing. A follow-up mentoring program is needed so that activity alumni can further develop their mindset and organizational spirit.    

Muhammad Ibnu Faruk Fauzi

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

Habituation in education is very much needed because psychologically, students model more behavior or figures they idolize, including their teachers. Habituation is also no less important in learning activities. This is because any knowledge or behavior gained by habituation will be very difficult to change or eliminate it so that this method is very useful in educating children. Moral development activities for students are carried out at Dharma Wanita Sumberrejo Kindergarten through the habituation method of learning Islamic Religious Education (PAI). The research method used is a service method that describes the phenomenon that occurs as it is, data sources are obtained through school leaders, teachers and parents of children. The analysis is carried out with reference to the stages of tabulation, coding and giving meaning to the data. The results of the service show that the implementation of child moral development through the habituation method already contains the main teachings of Islam, namely Akidah (faith), Sharia (Islamic) and Akhlak (Ihsan). The method of habituation given by means of getting used to the behavior or moral attitude of the child repeatedly and continuously. In addition to the habituation carried out by teachers in schools, the role of parents is actually important for children's habituation in practicing Islamic teachings that have been taught through habituation in schools, but this role will not be maximized when parental involvement is not full on the development of children's behavior and morals.

Naheria Naheria; Nurjamal Nurjamal; Didik Cahyono; Muhammad Sukron Fauzi; Gyta Krisdiana

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

The health profile book for the province of East Kalimantan in 2016 Sickness Rate (Morbidity) describes the incidence of disease in a population over a certain period of time, which can be in the form of incidence rates or prevalence rates of a disease. The morbidity rate also plays a role in assessing the health status of the community. Data on population morbidity comes from the community (community based data) obtained through a morbidity study, and the results of data collection from the District/City Health Office, the health program manager at the provincial level. The morbidity rate in 2013 was 11.74 and decreased in 2014 to 9.18 and increased in 2016 to 11.90. (Dinkes: 2016) The implementation of PHBS is low, because there are still many students who eat snacks carelessly and there is still garbage scattered in the school yard. The UKS exists but the program does not run due to the lack of supporting facilities, and their lack of knowledge regarding how to wash hands properly and correctly. Aims to increase the knowledge of elementary school students in clean and healthy living behavior through the Socialization of Clean and Healthy Life Behavior (PHBS) with the Three Thumb system, Provide understanding and awareness to elementary school students about the importance of the school PHBS program Able to reduce morbidity due to lack personal hygiene in the school environment. The method used in this activity is the lecture method, demonstration method and practical method, data collection techniques, namely the initial test and the final test. The result is that there is an increase of 21% of students' knowledge of the importance of PHBS.

Muhammad Saefullah; Robingun Suyud El Syam

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

Based on World Bank data, the stunting rate of the workforce in Indonesia reaches 54%, so it takes the role of all parties to succeed in the government's program to reduce the stunting rate. Through the assistance for handling and preventing stunting, the thematic Community Service Lecture (KPM) program based on the 2022 Al-Qur'an Science University in Damarkasiyan Village, it was concluded: that the assistance for stunting handling and prevention in Damarkasiyan Village was well received by the community. This activity raises awareness of citizens to live healthy and comply with recommendations from related parties.

Ahmad Maulidizen; Erza Sofian; Raisa Adila; Zahra Febriyadiza; Khalisa Salma +1 more

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

Data menyebutkan bahwa Usaha Mikro Kecil dan Menengah (UMKM) menjadi penyumbang Produk Domestik Bruto (PDB) terbesar dengan angka sekitar 61 persen. Direktur Pembinaan Pengelolaan Keuangan BLU Kementrian Keuangan, Ary Wahyuni dari jumlah tersebut kontribusi UMKM menyerap tenaga kerja mencapai 97 persen. Dalam menjalankan program Community Development, mahasiswa ESQ Business School berupaya untuk meningkatkan kualitas daripada UMKM dengan cara bekerjasama dengan IWAPI Jakarta Timur. IWAPI merupakan Ikatan Wanita Pengusaha Indonesia, dalam hal ini kami bekerjasama dengan IWAPI di daerah Jakarta Timur. Kami memilih IWAPI sebagai organisasi yang kami ajak bekerjasama dikarenakan legalitas organisasi tersebut dan juga feedback dari organisasi tersebut yang kami nilai sangat baik dari segi komunikasi dan kerjasama lainnya, khususnya Tji Liwoeng Coffee. Pada kegiatan ini dilakukannya proses Re-Branding dengan meningkatkan brand awareness. Tujuan utumanya dari Re-branding sendiri adalah untuk memperbaruhi sebuah brand yang telah ada agar menjadi lebih baij dengan tidak mengabaikan tujuan awal dari Tji Liewoeng Coffee itu sendiri. Pada tahap ini kegiatan yang dilakukan adalah membuat mood board yang sesuai dengan permintann dari pemilik. Maka dari itu dengan adanya Re-branding terhadap Tji Liewoeng Coffee ini meningkatkan engagement dan juga pendapatan. Kelebihan dari Re-branding adalah memberikan potensi yang lebih menonjol terhadap kompetitor. Dalam melakukan kegiatan ini juga ditemukan perbedaan diantara dunia kuliah dan pekerjaan.