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The purpose of this study is to describe: (1) Customer Relationship Management (CRM) at Andalas University Library; (2) user loyalty at Andalas University Library; (3) the effect of Customer Relationship Management (CRM) on user loyalty at Andalas University Library. This type of research is quantitative with a descriptive method. The population in this study were all visitors to Andalas University Library as of 2023, totaling 140,928 and a sample of 100 people. Sampling using simple random sampling technique. Data analysis was carried out through the stages of examination, tabulation, and drawing conclusions. The results of the study indicate that: (1) the implementation of Customer Relationship Management (CRM) at Andalas University Library has been implemented well, this can be seen from the responses given by respondents who stated that the completeness of technology-based services at Andalas University Library is relatively complete and makes it easier for users to get the books or references they need. In addition, the service process involving officers and users can be carried out quickly and accurately, in addition, the Andalas University library has also been supported by officers who are creative, responsive and able to serve the needs of users; (2) the level of loyalty of users who visit the Andalas University library is also relatively high, this can be seen from the existence of repeat purchases that occur repeatedly, in addition, users have a high level of retention, this can be seen from their actions to always want to visit the library almost every day, in addition, users are also concluded to have a high level of referrals, this can be seen from the number of respondents who choose to agree to invite friends to come and read books at the Andalas University Library; (3) according to the results of the hypothesis testing through the t-statistic test, it was found that Customer Relationship Management (CRM) has a positive and significant effect on user loyalty in visiting the Andalas University Library. These findings indicate that the better the implementation of Customer Relationship Management (CRM) felt by users, the more their loyalty will increase. The results obtained at the first hypothesis testing stage are in line with the proposed hypothesis, so the first hypothesis is accepted.

This research aims to explore outdoor classroom management strategies as an effective contextual learning approach in increasing student motivation and learning outcomes. The method used is qualitative research, library research, by collecting data from books, scientific journals and related articles. Data analysis was carried out descriptively to formulate concepts and strategies for implementing outdoor learning. The research results show that outdoor classes can increase students' mental and physical engagement, encourage the development of critical thinking skills, collaboration, and character traits such as responsibility and concern for the environment. Outdoor learning also helps students connect theoretical concepts with real experiences. Although the benefits are significant, challenges such as weather, limited facilities, and lack of teacher skills need to be addressed through teacher training, contingency planning, and collaboration with local communities. Comprehensive evaluation and the use of triangulation methods can increase teachers' understanding of student learning outcomes. With the right support, outdoor classes can be an innovative and sustainable learning strategy that supports the formation of an intelligent and adaptive generation.

Effective educational planning requires a data-driven approach to optimize time, resources, and decision-making. Program Evaluation and Review Technique (PERT) is a project management method that can support this, especially in large-scale educational projects. This study aims to evaluate the effectiveness of PERT in educational planning, with a focus on time optimization, resource efficiency, and data-based decision-making. The method used is a literature study, by reviewing various library sources such as journals, books, and research reports. The results of the study indicate that PERT is able to reduce project implementation time, improve resource efficiency and PERT supports data-based decision-making. In conclusion, PERT is an effective method to improve the efficiency and effectiveness of educational planning. Successful implementation requires training, technology support, and good coordination between stakeholders.

This research concerns the Institutional Management Policy of the Medan Area University Library Repository.The purpose of this research is to find out how the institutional management policy of the repository in the Medan Area University library. This research is a descriptive study using a qualitative approach, datacollection techniques with observation, interviews and documentation. The results of this study indicate that the background of the Institutional Repository in the Medan Area University Library is an effort to optimize library tasks in collecting, storing, managing, organizing, preserving, and distributing scientific work information, especially within the Medan Area University academic community. The institutional goal of the repository for the Medan Area University library is to collect (collect), manage, preserve, and open access (distribute) all intellectual works produced by the UMA academic community, both students, lecturers, and staff. The institutional management strategy for the Medan Area University library repository all librarians and employees at the Medan Area University library are involved in repository management, because little or not all human resources (HR) are involved, the library also carries out promotions by conducting outreach to students and also promotion through social media such as ig and fb, building library repositories using hardware (hardware) such as computers and software (software) made by outside developers, preserving library collections Medan Area University library providing external hard drives from CDs that have been given by students to the library then copied to an external hard drive.