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This study aims to analyze the phenomenon of code-switching and code-mixing in YouTube content by Noona Rosa as a linguistic practice in a multilingual digital context. Using a descriptive qualitative approach, data were collected from several of Noona Rosa's uploaded videos and analyzed in terms of form, function, and influencing factors in the use of Indonesian and Korean code variation. The findings reveal that code-switching is employed to express emotions, reinforce cultural identity, and build rapport with bilingual audiences. Meanwhile, code-mixing commonly appears in the insertion of Korean cultural terms into Indonesian sentence structures, serving as a communicative strategy of identity and cultural meaning preservation. The influencing factors include social context, speaker identity, discussion topics, and emotional expression. These findings contribute significantly to sociolinguistic studies and highlight how digital media serves as a platform for multicultural identity expression.

Code-switching and code-mixing are linguistic phenomena that reflect the cultural and linguistic diversity of Indonesian society, particularly within literary works. This study aims to analyze how elements of the Javanese language are employed through these phenomena in the novel Soedirman dan Alfiyah by E. Rokajat Asura. Using a literature review method, the study examines relevant theories and previous research on the use of regional languages, specifically Javanese, in literature. The findings reveal that both code-switching and code-mixing enrich character expression, serve as markers of cultural identity, convey emotional depth, and enhance the social messages embedded in the narrative. Visual markers such as italicized text are utilized to distinguish linguistic shifts, although inconsistencies in their application are noted. This research highlights the importance of preserving regional languages in literary works and emphasizes the need for consistent typographical presentation to improve readability and linguistic awareness among readers.

This study aims to analyze the phenomenon of code-switching and code-mixing in YouTube content by Noona Rosa as a linguistic practice in a multilingual digital context. Using a descriptive qualitative approach, data were collected from several of Noona Rosa's uploaded videos and analyzed in terms of form, function, and influencing factors in the use of Indonesian and Korean code variation. The findings reveal that code-switching is employed to express emotions, reinforce cultural identity, and build rapport with bilingual audiences. Meanwhile, code-mixing commonly appears in the insertion of Korean cultural terms into Indonesian sentence structures, serving as a communicative strategy of identity and cultural meaning preservation. The influencing factors include social context, speaker identity, discussion topics, and emotional expression. These findings contribute significantly to sociolinguistic studies and highlight how digital media serves as a platform for multicultural identity expression.

Code-switching and code-mixing are linguistic phenomena that reflect the cultural and linguistic diversity of Indonesian society, particularly within literary works. This study aims to analyze how elements of the Javanese language are employed through these phenomena in the novel Soedirman dan Alfiyah by E. Rokajat Asura. Using a literature review method, the study examines relevant theories and previous research on the use of regional languages, specifically Javanese, in literature. The findings reveal that both code-switching and code-mixing enrich character expression, serve as markers of cultural identity, convey emotional depth, and enhance the social messages embedded in the narrative. Visual markers such as italicized text are utilized to distinguish linguistic shifts, although inconsistencies in their application are noted. This research highlights the importance of preserving regional languages in literary works and emphasizes the need for consistent typographical presentation to improve readability and linguistic awareness among readers.