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This study aims to analyze the language strategies used in promotional articles about Bedil Island tourism published in local Banyuwangi online media and how the language forms the representation of the image of the tourist destination. Bedil Island is one of the new tourist destinations that is developing and starting to be known to the wider community, especially through online media coverage. Through a qualitative approach with a literature study method, this study examines two promotional articles about Bedil Island tourism published by different local sites. The results of the analysis show that the language strategies used include the use of metaphors, local origin narratives, strong visual descriptions, and the insertion of quantitative data to build the credibility of the information. Phrases such as “Banyuwangi's Raja Ampat” and “hidden natural lagoon” play an important role in building the reader's imagination of the beauty and exclusivity of Bedil Island. The representation of the image of Bedil Island is also formed through a combination of emotional, ecological, and rational aspects presented in the text. This study shows that the language in promotional articles is not neutral, but is used strategically to shape the perception and image of the destination in the minds of the audience. Therefore, understanding the use of language in tourism promotion is important, especially in the context of sustainable local tourism development.

This study aims to analyze the language strategies used in promotional articles about Bedil Island tourism published in local Banyuwangi online media and how the language forms the representation of the image of the tourist destination. Bedil Island is one of the new tourist destinations that is developing and starting to be known to the wider community, especially through online media coverage. Through a qualitative approach with a literature study method, this study examines two promotional articles about Bedil Island tourism published by different local sites. The results of the analysis show that the language strategies used include the use of metaphors, local origin narratives, strong visual descriptions, and the insertion of quantitative data to build the credibility of the information. Phrases such as “Banyuwangi's Raja Ampat” and “hidden natural lagoon” play an important role in building the reader's imagination of the beauty and exclusivity of Bedil Island. The representation of the image of Bedil Island is also formed through a combination of emotional, ecological, and rational aspects presented in the text. This study shows that the language in promotional articles is not neutral, but is used strategically to shape the perception and image of the destination in the minds of the audience. Therefore, understanding the use of language in tourism promotion is important, especially in the context of sustainable local tourism development.

The digital era has brought significant changes to the use of Indonesian in various aspects of life, including daily communication, the academic world, as well as the creative industry and tourism. Phenomena such as code-mixing, the use of slang, and the dominance of foreign terms in the formal sphere show that Indonesian continues to develop following the dynamics of globalization. This research aims to analyze how the linguistic development of Indonesian in the digital era affects the structure, meaning, and function of communication in society. The research methods used are literature review and phenomenological analysis of language use in social media, the world of work, and the tourism sector. The results show that although the digital era enriches vocabulary and communication expressions, there are challenges in preserving Indonesian as a national identity. The increasingly dominant influence of foreign languages has the potential to shift the use of Indonesian in formal and academic domains. Therefore, an adaptive language policy strategy is needed, including digital literacy education and increasing public linguistic awareness, to maintain a balance between the development and preservation of Indonesian.

The digital era has brought significant changes to the use of Indonesian in various aspects of life, including daily communication, the academic world, as well as the creative industry and tourism. Phenomena such as code-mixing, the use of slang, and the dominance of foreign terms in the formal sphere show that Indonesian continues to develop following the dynamics of globalization. This research aims to analyze how the linguistic development of Indonesian in the digital era affects the structure, meaning, and function of communication in society. The research methods used are literature review and phenomenological analysis of language use in social media, the world of work, and the tourism sector. The results show that although the digital era enriches vocabulary and communication expressions, there are challenges in preserving Indonesian as a national identity. The increasingly dominant influence of foreign languages has the potential to shift the use of Indonesian in formal and academic domains. Therefore, an adaptive language policy strategy is needed, including digital literacy education and increasing public linguistic awareness, to maintain a balance between the development and preservation of Indonesian.