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This study explores the representation of women in the Indonesian and Javanese languages through a contextual linguistic approach. The analysis focuses on three main domains: the symbolic representation of women in nationalist discourse, gender representation in advertising language, and the semantic shift of domestic vocabulary in Javanese that manifests in the form of pejorative expressions. Employing a descriptive qualitative method, the findings reveal that language functions not only as a tool of communication but also as a means of shaping gender ideology. Terms such as ibu pertiwi (motherland) and ibu kota (capital city) indicate a symbolic appreciation of women’s roles within the national framework. Conversely, diction such as cantik (beautiful) and elegan (elegant) in advertisements reflect socially constructed gender identities. Furthermore, in the Javanese language, the transformation of domestic vocabulary into derogatory expressions—such as kitchen-related terms becoming insults—illustrates a symbolic imbalance concerning women’s domestic roles. This study emphasizes the importance of critical awareness in language use, particularly in shaping inclusive and gender-equal narratives.

This study explores the representation of women in the Indonesian and Javanese languages through a contextual linguistic approach. The analysis focuses on three main domains: the symbolic representation of women in nationalist discourse, gender representation in advertising language, and the semantic shift of domestic vocabulary in Javanese that manifests in the form of pejorative expressions. Employing a descriptive qualitative method, the findings reveal that language functions not only as a tool of communication but also as a means of shaping gender ideology. Terms such as ibu pertiwi (motherland) and ibu kota (capital city) indicate a symbolic appreciation of women’s roles within the national framework. Conversely, diction such as cantik (beautiful) and elegan (elegant) in advertisements reflect socially constructed gender identities. Furthermore, in the Javanese language, the transformation of domestic vocabulary into derogatory expressions—such as kitchen-related terms becoming insults—illustrates a symbolic imbalance concerning women’s domestic roles. This study emphasizes the importance of critical awareness in language use, particularly in shaping inclusive and gender-equal narratives.

Hologram technology in its development can provide information and views which contain three-dimensional objects (3D). Hologram technology is often found in literary works. This study aims to determine the description of the use of hologram technology in the Minor Komet novel by Tere Liye. The method used in this study is to use the hermeneutics approach, which is to provide descriptive to the text. Based on the results of the analysis and discussion found several hologram technology contained in the novel, including 1. advertising media, 2. gadgets found in the description directly or in dialogue between characters.

Hologram technology in its development can provide information and views which contain three-dimensional objects (3D). Hologram technology is often found in literary works. This study aims to determine the description of the use of hologram technology in the Minor Komet novel by Tere Liye. The method used in this study is to use the hermeneutics approach, which is to provide descriptive to the text. Based on the results of the analysis and discussion found several hologram technology contained in the novel, including 1. advertising media, 2. gadgets found in the description directly or in dialogue between characters.

Advertisements for soft drinks are less clear because they use economy of words. Noting that the arrangement and choice of diction, as well as the accuracy of punctuation, are advertising styles or features that must be paid attention to if the advertisement is to be closer to the audience. Theories such as word economy and language variety are the focus of the author's research. Advertisements for fizzy drinks such as Coca-Cola, Sprite, and Fanta are used. The first advertisement has a persuasive, informative and reminiscent impression. However, the language style used in the advertisement depends on the purpose of the advertisement and the person being spoken to. Different uses, formalities, and means of language. In advertising, icons, symbols, models and texts are identified through language analysis. The aim or intent of advertising is expressed by verbal media, such as language, and non-verbal media, such as images, colors and models. Images and models, which are visual representations of product offerings, consist of model expressions, symbols, or icons used as markers to attract customer attention.

Advertisements for soft drinks are less clear because they use economy of words. Noting that the arrangement and choice of diction, as well as the accuracy of punctuation, are advertising styles or features that must be paid attention to if the advertisement is to be closer to the audience. Theories such as word economy and language variety are the focus of the author's research. Advertisements for fizzy drinks such as Coca-Cola, Sprite, and Fanta are used. The first advertisement has a persuasive, informative and reminiscent impression. However, the language style used in the advertisement depends on the purpose of the advertisement and the person being spoken to. Different uses, formalities, and means of language. In advertising, icons, symbols, models and texts are identified through language analysis. The aim or intent of advertising is expressed by verbal media, such as language, and non-verbal media, such as images, colors and models. Images and models, which are visual representations of product offerings, consist of model expressions, symbols, or icons used as markers to attract customer attention.