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This study aims to analyze the marketing strategy implemented by the Ngurah Rai Taxi Transportation Cooperative in responding to competition in the transportation industry in the digital era. Unlike application-based transportation companies, Ngurah Rai Taxi is a local transportation service provider that does not use a booking application, but instead relies on direct marketing activities at Ngurah Rai International Airport and the use of social media as a marketing communication tool. This study employs a descriptive qualitative approach, with data collected through in-depth interviews, field observations, and documentation. The research informants consist of an operational manager, field staff, a social media administrator, and taxi drivers. The findings indicate that the marketing strategy of Ngurah Rai Taxi emphasizes personal interaction, trust, and its image as an official airport taxi. Analysis using the AIDA model shows that consumer attention and interest are built through physical presence in the airport arrival area and direct communication, while desire and action are influenced by factors such as safety, fare certainty, and service comfort. This study confirms that direct service-based marketing strategies remain relevant and competitive within the context of Bali’s tourism market.

The aim of this research is to explain the meaning and symbols of goats in the Lawa  Pipi (goat running) tradition in the Hili Country Community, Leihitu District, Central Maluku. This research uses an approach based on a descriptive approach which focuses on real problems that existed at the time the research was conducted. Through descriptive research, the author tries to describe the events of the Lawa Pipi (Goat Running) Eid al-Adha tradition in the people of Hila State, Central Maluku which is the center of attention without giving special treatment. Based on research carried out by data obtained by informants, the Lawa Pipi paga tradition of Eid al-Adha in Negeri Hila, Leihitu District, Central Maluku is a tradition that has been passed down by ancestors. The religiosity belief of the Lawa Pipi (Goat Running) Tradition is carrying a goat by circling the Hasan Soleman Mosque seven times, the people of Hila State interpret it as carrying out the Hajj pilgrimage around the Black Stone seven times, This is because the Lawa Pipi (Goat Running) tradition involves the Tawaf process where people experience the Tawaf journey directly even though they do not go to the city of Mecca. According to the community, the Lawa Pipi (Goat Running) tradition is carried out as an effort to get closer to Allah SWT and is believed to bring good fortune, long life and the desire to go to the Holy Land can be achieved.

Deconstruction was introduced by a French philosopher born in Algeria, Jacques Derrida. This theory challenges the centralized and rounded mode of meaning as might be desired by the text or which is deliberately made clear by the logical relationship of the text. The “unspeakable” power of the text is the logic that is trivialized or underestimated as a secondary meaning that at times endangers the structure of the text or produces ambiguous paradoxes, which will erode the reader. Deconstruction aims to dismantle the Western metaphysical tradition such as Husserlin's phenomenology, Saussurean structuralism, structuralism. Derrida's deconstruction method is better known as metaphorical deconstruction. Metaphor here is not understood as an aspect of the expressive function of language but as an essential condition of speech. Metaphor represents one way of constructing discourse and strongly influences the understanding of various texts. Deconstruction is carried out on metaphorical texts composed by the author. Deconstruction can occur in the text itself or vice versa, we who deconstruct a text. In conclusion, deconstruction can be applied in everyday life by recognizing that other people's views on a topic and perspective may have different meanings from ours.

Motivation is the drive in life to achieve one of the motivations in one's life, namely work motivation. This study aims to analyze how much motivation traders have and analyze the influence of motivation on the performance of several traders in Surakarta City. The data collection method used in this study was with field interviews sourced from 7 traders in Surakarta City as a sample. The results of respondents' research were defined based on gender, age, length of business, turnover per day and motivation in trading. There is a picture of the motivation of traders in the high category. Based on the results of interviews, it can be seen that the 7 speakers consisted of 4 men and 3 women. On average, 7 interviewees have been trading for more than a year. Some traders settle in place, some go around. Various work motivations include meeting daily food needs, family needs, the desire to succeed, personal goals that want to be implemented immediately. So with some of these motivations, traders are enthusiastic about working their days.

Describes the rational choices made by Tanjungpinang City students in deciding to get married. And this research discusses the factors for students in their decision to get married, the impact felt and the problems faced when deciding to get married. This research uses a qualitative type of research method with a phenomenological approach. The data sources in this study were obtained using data collection techniques through interviews and documentation. The subjects of this study were students who decided to get marriedduring their final year. The results of this study are in the form of an analysis of the factors or background of each informants is based on several factors, namely external factors such as family, economy, environment and religion. And there are also internal factors such as desire and opportunity. There is alsi an impact felt bystudents on their decision to get married, namely the impact on social life, where problems arise that can affect the field of education being undertaken and the strategies used by students in dealing with obstacles in the process of completing their studies. The theory used in this research is the rational choice developed by James S Coleman. So that it can be seen that the decisions taken by students in their decision to get married are (1) there is motivation that grows from the social environment to get married young, (2) religion that influencces student decisions to get married, (3) the decision to get married because they get advice from their parents, (4) mutual love.