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Along with the increasing public interest in coffee, the coffee industry in Indonesia, especially in urban areas such as Surakarta, is growing rapidly. Surakarta is one of the cultural and tourism cities that has a variety of consumer segments that are potential targets for Kopi Stralink. Starting from students, office workers, to tourists who have unique preferences that need to be accommodated in marketing strategies. This study can help Kopi Stralink management in designing a more effective marketing communication strategy. This study uses a descriptive qualitative method, which aims to describe in depth the marketing communication strategy implemented by Kopi Stralink (Kopi Keliling) in the Surakarta area. This method focuses on an in-depth understanding of the phenomena studied and relies on descriptive data. The results of the study can provide insight into the most effective communication channels and relevant approaches to be implemented so that Kopi Stralink can reach its target market more optimally in Surakarta. This study can open up discussions about social problems faced by society, especially those related to economic pressure and debt. This analysis is expected to encourage society to be more critical in understanding the impact of modern lifestyles on personal and social well-being.

Motivation is the drive in life to achieve one of the motivations in one's life, namely work motivation. This study aims to analyze how much motivation traders have and analyze the influence of motivation on the performance of several traders in Surakarta City. The data collection method used in this study was with field interviews sourced from 7 traders in Surakarta City as a sample. The results of respondents' research were defined based on gender, age, length of business, turnover per day and motivation in trading. There is a picture of the motivation of traders in the high category. Based on the results of interviews, it can be seen that the 7 speakers consisted of 4 men and 3 women. On average, 7 interviewees have been trading for more than a year. Some traders settle in place, some go around. Various work motivations include meeting daily food needs, family needs, the desire to succeed, personal goals that want to be implemented immediately. So with some of these motivations, traders are enthusiastic about working their days.

In the era of digitalization like this, and in the realm of the process of finding the identity of a teenager, it is very easy for teenagers to be affected by many good and bad things by the surrounding environment. The problem that is often faced by teenagers is mental health where there are many causes and consequences that can trigger this to happen. Because of this problem, teenagers lack an understanding of self-love or love themselves. Self love has the meaning of a feeling where we feel confident and proud of our own abilities without attaching importance to the opinions of others by involving aspects of self-awareness, self-confidence, and caring for ourselves. Looking at the reality, this article uses qualitative methods and literature studies in answering these problems. In the interview that we have conducted to 7 existing resource persons and contain active high school teenagers based in the city of Surakarta. With the hope that the interview that has been done can help some and even all speakers about the importance of 'self love' for themselves. With the results we get in several existing aspects such as self awareness, self care, self esteem and in the 7th self worth aspect, the informant has a fairly good and high percentage. Even though in the aspect of self esteem at the same time it is still wrapped in a sense of insecurity.