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Social media has evolved into more than just a means of communication; It now plays an important role in shaping the image of the institution, providing recognition, and increasing employee motivation and involvement, especially in public service institutions. This study aims to determine the effect of the use of Instagram @dinkopukmperindagkotaserang accounts on employee self-actualization at UPT Pasar Kota Serang. The method used is a descriptive quantitative approach with survey techniques. The population and sample in this study amounted to 40 employees, which were taken using the total sampling technique. Data analysis was carried out with the help of SPSS software version 26, including validity tests, reliability tests, descriptive statistics, and simple linear regression. The results of the study show that the use of Instagram accounts has a significant influence on employee self-actualization. The determination coefficient value of 0.471 shows that 47.1% of the self-actualization variable is influenced by the use of Instagram accounts. These findings indicate that the better the content management and the higher the employee's involvement with the account, the higher the level of self-actualization achieved in carrying out their role as public servants. This study recommends optimizing institutional social media strategies as part of efforts to improve the quality of human resources and the effectiveness of public services.

This study aims to explore in depth the impact of population density on the quality of life of residents in densely populated areas of Serang City, Banten Province. The background of this research is based on the phenomenon of increasing population numbers due to ongoing urbanization and migration, which directly affects the social, economic, and environmental pressures in urban areas. This research employs a qualitative approach using a descriptive method. Data were collected through in-depth interviews with residents, community leaders, and local government officials, as well as field observations in areas with high population density. Secondary data were obtained from official documents such as reports from the Central Bureau of Statistics (BPS) and regional development planning documents. The results reveal that population density negatively affects access to basic services such as clean water, sanitation, education, and healthcare. Furthermore, it creates pressure on the living environment and reduces the comfort of residential spaces. Communities in high-density areas tend to face challenges in fulfilling basic needs adequately, which in turn impacts their overall well-being. This study highlights the importance of participatory and data-based urban planning, along with strong cross-sectoral coordination in providing social and environmental infrastructure. It is recommended that local governments develop adaptive policies in response to demographic dynamics to create livable, inclusive, and sustainable urban spaces. The findings of this research are expected to serve as a reference for future policy-making regarding the development of densely populated areas.