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Patriarchy in the modern era still persists despite continuous efforts to achieve gender equality across various aspects of life, including education, the workplace, and social interactions. Its presence is often reinforced through mass media, particularly in television series. The drama series “Bid’ah” vividly portrays the impact of patriarchy on women’s lives, both in domestic settings and in the public sphere. This study aims to examine the extent to which exposure to the series “Bid’ah” influences viewers’ perceptions of patriarchy. This research employed a quantitative approach involving 100 undergraduate students from the Communication Science program at Universitas Bina Bangsa. The sampling technique used was purposive sampling, where participants were selected based on specific criteria relevant to the research objectives. Data were collected through an online questionnaire using a four-point Likert scale to measure the respondents’ perceptions. The data were then analyzed using simple linear regression with the help of SPSS software. The findings indicate a significant influence between exposure to the series and viewers’ perceptions of patriarchy. This is evidenced by a correlation coefficient of 0.405 (p-value 0.000) and a coefficient of determination of 0.164. These results suggest that 16.4% of the variance in perceptions of patriarchy can be explained by exposure to the “Bid’ah” series, while 83.6% is influenced by other factors beyond this study. These findings highlight the important role of media in shaping social perceptions, particularly regarding gender norms and patriarchal values. This study contributes to the understanding of how media, especially television dramas, can both reinforce and challenge gender stereotypes, while also providing insights into the potential influence of media content on audiences’ attitudes toward gender equality.

Violence or sexual harassment is a problem that is quite serious and often occurs socially. In this case, it usually occurs in a problem that is complex. The rise of news on social media related to sexual violence experienced by some people is enough to shock the public. Most cases of sexual violence are experienced by a woman who is the victim. Cases of violence or sexual harassment against women are still an iceberg phenomenon. This is because many women who are victims of sexual harassment are reluctant to report what they have experienced. Violence or sexual harassment that occurs to women is often blamed on the way they dress. In fact, if you look at clothes, it is not one of the main causes of women becoming victims of sexual harassment. Violence or sexual harassment that occurs never looks at any clothes, in fact often the victim of sexual harassment is a woman who wears closed clothes. In addition, violence or sexual harassment can also be caused by a patriarchal culture that dominates and seems to justify the action. Where in patriarchal culture itself men are often considered more dominant and have a higher position than women. Therefore, men feel they have more power over women and can act as they please. Until now, patriarchal culture is still developing in society. Even though this shouldn't have been done. Therefore, there is a need for radical feminism with the aim of making changes in society and obtaining equality between men and women, especially in obtaining equal rights in society from a social and economic point of view.